📌 Core Information
🔹 Job Title: Social Media Manager, B2B Marketing
🔹 Company: iHeartMedia
🔹 Location: New York, NY
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: April 17, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing social media strategies for iHeartMedia's B2B marketing
- Creating engaging content, monitoring social media channels, and analyzing performance metrics
- Collaborating with internal teams and external partners to ensure consistent brand messaging
- Working with the Paid Social team to plan and execute advertising campaigns
- Requires strong communication, organizational, and data analysis skills
ASSUMPTION: This role requires a strategic mindset, creativity, and a deep understanding of social media trends and best practices.
📋 Key Responsibilities
✅ Develop and implement social media strategies aligned with overall business goals
✅ Conduct market research and identify target audiences
✅ Stay up-to-date with social media trends and best practices
✅ Create engaging and relevant daily content (text, images, videos) across platforms
✅ Manage and monitor social media accounts, schedule posts, and engage with followers
✅ Track and analyze social media performance metrics to optimize campaigns and content
✅ Collaborate with internal teams and external partners to ensure consistent brand messaging
✅ Work with the Paid Social team to plan and execute advertising campaigns, optimizing ad spend for maximum ROI
ASSUMPION: This role requires strong project management skills, attention to detail, and the ability to work independently and in a team environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 2-5 years of experience in social media management, with a focus on B2B marketing
Required Skills:
- Expertise in social media content creation, platforms, and trends
- Proven ability to grow reach, engagement, audience, and conversions through organic and paid social media
- Excellent communication and writing skills
- Data analysis and reporting skills
- Experience with social media management tools, including Talkwalker
- Basic graphic design or video editing skills (a plus)
Preferred Skills:
- Experience with social media advertising and optimization
- Familiarity with the broadcast media or advertising industries
ASSUMPTION: Candidates should have a strong portfolio showcasing their social media management skills and experience.
💰 Compensation & Benefits
Salary Range: $60,000 - $75,000 per year
Benefits:
- Employer-sponsored medical, dental, and vision coverage
- Company-provided and supplemental life insurance
- Paid vacation and sick time
- Paid company holidays, including a floating holiday
- 401K plan
- Employee Assistance Program (EAP)
- Additional voluntary programs, such as spending accounts, student loan refinancing, accident insurance, and more!
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level social media manager role in the New York City area.
📌 Applicant Insights
🔍 Company Context
Industry: Broadcast Media Production and Distribution
Company Size: 5,001-10,000 employees
Founded: 1972 (as Clear Channel Communications, Inc.)
Company Description:
- iHeartMedia is the leading audio company in America, reaching 90% of Americans every month
- It is the largest podcast publisher, with more monthly downloads than the second- and third-largest podcast publishers combined
- The company creates and produces popular live music events, including the iHeartRadio Music Festival and the iHeartRadio Music Awards
- iHeartRadio is the #1 streaming radio digital service in America
- The company's social media footprint is 7 times larger than the next largest audio service
- iHeartMedia has the only complete audio ad technology stack in the industry, bringing data, targeting, and attribution to all forms of audio
Company Specialties:
- Broadcast Media
- Broadcast Radio
- Digital Radio
- Live Entertainment Events
- Podcasts
- Audio Influencers
- Social Influencers
- Smart Audio
- Advertising Services
- Advertising
- Influencers
- Talent Booking
- Audio Advertising
- Event Marketing
- Experiential Marketing
Company Website: iHeartMedia
ASSUMPTION: iHeartMedia's large audience reach and extensive industry experience provide a unique opportunity for social media managers to make a significant impact on the company's B2B marketing efforts.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the iHeartMedia B2B Marketing team and works closely with the Digital Consumer Marketing team
Work Arrangement: On-site, full-time (40 hours per week)
Growth Opportunities:
- Potential to advance to a senior role within the B2B marketing team
- Opportunities to work on high-profile events and campaigns
- Chance to collaborate with industry-leading talent and influencers
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and take on more responsibilities over time.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): 125 West 55th Street, New York, NY 10019
Geographic Context:
- New York City is a major hub for the broadcast media and advertising industries
- The office is located in Midtown Manhattan, close to numerous amenities and public transportation options
- The city offers a diverse and vibrant cultural scene, with countless entertainment, dining, and recreational opportunities
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with a one-hour lunch break)
ASSUMPTION: The office environment is fast-paced and dynamic, with a strong focus on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the hiring manager
- In-depth behavioral and skills-based interview with the hiring manager and a member of the HR team
- Final interview with the B2B marketing team lead and additional team members
- Background check and reference check
Key Assessment Areas:
- Social media strategy and planning
- Content creation and curation
- Data analysis and reporting
- Communication and collaboration skills
- Problem-solving and adaptability
Application Tips:
- Highlight your experience with B2B social media management and any relevant industry experience
- Include examples of successful social media campaigns you've managed in your resume
- Prepare for behavioral interview questions that focus on your ability to develop and execute social media strategies, manage projects, and collaborate with teams
- Showcase your understanding of iHeartMedia's brand and the broadcast media industry
ATS Keywords: Social Media Management, B2B Marketing, Content Creation, Data Analysis, Communication Skills, Project Management, Broadcast Media, Advertising
ASSUMPTION: The interview process will focus on assessing your strategic thinking, creativity, and ability to work effectively in a fast-paced, collaborative environment.
🛠️ Tools & Technologies
- Social media management tools (e.g., Talkwalker, Hootsuite, Buffer)
- Graphic design tools (e.g., Canva, Adobe Creative Suite)
- Video editing tools (e.g., iMovie, Adobe Premiere Pro)
- Data analysis tools (e.g., Google Analytics, Excel)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with industry-standard tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Collaboration
- Curiosity
- Welcoming dissent
- Accepting mistakes in the pursuit of new ideas
- Respect for others
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Focused on innovation and continuous improvement
- Data-driven and results-oriented
Self-Assessment Questions:
- How do you approach collaborating with brands, artists, and broadcast radio talent to create engaging social media content?
- How do you stay up-to-date with social media trends and best practices, and how do you incorporate this knowledge into your strategies?
- How do you balance the need for consistent branding with the desire to create fresh, innovative content?
ASSUMPTION: iHeartMedia values candidates who are passionate about music, entertainment, and culture, and who can thrive in a fast-paced, collaborative environment.
⚠️ Potential Challenges
- Managing multiple social media platforms and content calendars simultaneously
- Keeping up with the fast-paced nature of the broadcast media and advertising industries
- Collaborating with various internal teams and external partners to ensure consistent brand messaging
- Working with tight deadlines and high expectations for social media content and performance
ASSUMPTION: This role requires strong time management skills, adaptability, and the ability to prioritize and multitask effectively.
📈 Similar Roles Comparison
- This role is unique in its focus on B2B social media management within the broadcast media industry
- Unlike other social media manager roles, this position requires a deep understanding of the advertising industry and its trends
- Career progression may differ from traditional social media manager roles, with opportunities to specialize in B2B marketing or transition into other areas of the broadcast media industry
ASSUMPTION: Candidates should be prepared to adapt their career expectations and growth plans based on the unique nature of this role and the broadcast media industry.
📝 Sample Projects
- Managing social media campaigns for high-profile events, such as the iHeartRadio Music Festival or the iHeartRadio Music Awards
- Creating and executing social media strategies for new podcast launches or advertising initiatives
- Developing and implementing social media plans for iHeartMedia's B2B marketing efforts, such as client case studies or thought leadership content
ASSUMPTION: Sample projects should demonstrate the candidate's ability to create and execute strategic social media plans, manage projects, and collaborate with teams to achieve desired outcomes.
❓ Key Questions to Ask During Interview
- How does the B2B marketing team collaborate with other departments, such as sales, press, and podcast marketing?
- What are the most significant challenges facing the B2B marketing team, and how can this role help address them?
- How does the company support the professional development and growth of its social media managers?
- What are the key performance indicators (KPIs) used to measure the success of social media campaigns, and how are they tracked and reported?
- How does the company approach working with external partners, such as advertising agencies or influencers?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and the company, and shows that you have done your research.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the iHeartMedia careers page
- Customize your resume to highlight your relevant experience with social media management, B2B marketing, and the broadcast media industry
- Prepare a cover letter that explains your interest in the role and the company, and how your skills and experience make you a strong fit
- If applicable, include examples of your social media management portfolio or case studies showcasing your successful campaigns
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
