📌 Core Information
🔹 Job Title: Social Media Manager, B2B Marketing
🔹 Company: iHeartMedia
🔹 Location: New York, NY
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: June 26, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing social media strategies for iHeartMedia's B2B marketing efforts.
- Creating engaging content, monitoring social media channels, and analyzing performance metrics.
- Collaborating with cross-functional teams to ensure alignment and effective communication.
- Working with designers and content creators to produce high-quality content.
- Optimizing ad campaigns to maximize ROI.
ASSUMPTION: This role requires a strong understanding of the advertising industry and a deep passion for music, entertainment, and culture.
📋 Key Responsibilities
✅ Develop and implement social media strategies aligned with overall business goals.
✅ Conduct market research and identify target audiences.
✅ Stay up-to-date with social media trends and best practices.
✅ Create engaging and relevant daily content (text, images, videos, etc.) across platforms.
✅ Manage and monitor social media accounts, schedule and post content regularly, and engage with followers.
✅ Track and analyze social media performance metrics, identify trends, and optimize campaigns.
✅ Collaborate with other team members, including B2B marketing, sales, press, podcast marketing, talent, designers, and content creators.
✅ Work with the Paid Social team to plan and execute social media advertising campaigns.
ASSUMPION: This role requires strong organizational skills, the ability to manage multiple priorities, and comfort working at a fast pace.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field.
Experience: Proven experience (2-5 years) in social media management, preferably in a B2B setting.
Required Skills:
- Expertise in social media content creation, platforms, and trends.
- Demonstrated ability to grow reach, engagement, audience, and conversions through organic and paid social.
- Excellent communication and writing skills.
- Data analysis and reporting skills.
- Strong organizational and time management skills.
- Ability to work independently and as part of a team.
- Experience with social media management tools, including Talkwalker.
- Basic graphic design or video editing skills are a plus.
- Customer service skills.
- Problem-solving skills.
Preferred Skills:
- Experience with social media advertising campaigns.
- Familiarity with the broadcast media industry.
ASSUMPION: Candidates should have a strong understanding of the advertising industry and a deep passion for music, entertainment, and culture.
💰 Compensation & Benefits
Salary Range: $60,000 - $75,000 per year
Benefits:
- Employer-sponsored medical, dental, and vision coverage with a variety of options.
- Company-provided and supplemental life insurance.
- Paid vacation and sick time.
- Paid company holidays, including a floating holiday.
- A Spirit day to encourage volunteering in the community.
- A 401K plan.
- Employee Assistance Program (EAP) at no cost.
- A range of additional voluntary programs, such as spending accounts, student loan refinancing, accident insurance, and more!
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in the New York City area.
📌 Applicant Insights
🔍 Company Context
Industry: Broadcast Media Production and Distribution
Company Size: 5,001-10,000 employees
Founded: 1972 (as Clear Channel Communications, Inc.)
Company Description:
- iHeartMedia is the number one audio company in America, reaching 9 out of 10 Americans every month.
- It has the largest national reach of any radio or television outlet in America.
- The company serves over 150 local markets through 858 owned radio stations.
- iHeartRadio, iHeartMedia's digital radio platform, is the fastest-growing digital audio service in the U.S.
- The company's platforms include radio broadcasting, online, mobile, digital and social media, podcasts, personalities and influencers, live concerts and events, syndication, music research services, and independent media representation.
Company Specialties:
- Broadcast Media
- Broadcast Radio
- Digital Radio
- Live Entertainment Events
- Podcasts
- Audio Influencers
- Social Influencers
- Smart Audio
- Advertising Services
- Advertising
- Influencers
- Talent Booking
- Audio Advertising
- Event Marketing
- Experiential Marketing
Company Website: iHeartMedia
ASSUMPTION: iHeartMedia's large size and extensive reach provide ample opportunities for career growth and exposure to various aspects of the media industry.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the iHeartMedia B2B Marketing team and works closely with the Digital Consumer Marketing team at iHeartMedia.
Work Arrangement: On-site, full-time (40 hours per week)
Growth Opportunities:
- Potential to grow within the B2B marketing team or explore other marketing roles within the company.
- Opportunities to work with high-profile talent, brands, and events in the entertainment industry.
- Chance to gain experience in a fast-paced, dynamic environment with a strong focus on data-driven decision-making.
ASSUMPTION: This role offers significant growth potential for the right candidate, given iHeartMedia's size and diverse range of business units.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): 125 W 55th St., New York, NY 10019, US
Geographic Context:
- New York City is a major hub for the advertising, marketing, and media industries.
- The office is located in Midtown Manhattan, close to various transportation options.
- The city offers a wide range of cultural, entertainment, and dining experiences.
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with a one-hour lunch break)
ASSUMPTION: Working in New York City provides ample opportunities for networking and professional development within the advertising and media industries.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring team
- Final interview with the director of B2B marketing
- Background check and offer
Key Assessment Areas:
- Social media strategy and content creation
- Data analysis and reporting
- Communication and collaboration skills
- Problem-solving and adaptability
- Industry knowledge and passion for entertainment and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Showcase your understanding of the advertising industry and iHeartMedia's unique position within it.
- Demonstrate your creativity and strategic thinking in your social media content examples.
- Prepare for behavioral interview questions that focus on your problem-solving skills and adaptability.
- Research iHeartMedia's recent campaigns and be ready to discuss their strengths and areas for improvement.
ATS Keywords: Social Media Manager, B2B Marketing, Content Creation, Data Analysis, Advertising Industry, Music, Entertainment, Culture, iHeartMedia
ASSUMPTION: iHeartMedia's hiring process is designed to assess candidates' strategic thinking, creativity, and industry knowledge, as well as their ability to thrive in a fast-paced, collaborative environment.
🛠️ Tools & Technologies
- Social media management tools (e.g., Talkwalker)
- Graphic design software (e.g., Adobe Creative Suite, Canva)
- Video editing software (e.g., Adobe Premiere Pro, iMovie)
- Data analysis tools (e.g., Google Analytics, Excel)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with industry-standard tools and a willingness to learn new technologies are essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Collaboration
- Curiosity
- Welcoming dissent
- Accepting mistakes in the pursuit of new ideas
- Respect for others
Work Style:
- Fast-paced and dynamic
- Data-driven and strategic
- Collaborative and team-oriented
- Adaptable and resilient
Self-Assessment Questions:
- How do you handle feedback and criticism, especially when it challenges your ideas?
- Can you provide an example of a time when you had to adapt to a significant change in a project or plan?
- How do you prioritize your workload when faced with multiple competing priorities?
ASSUMPTION: iHeartMedia values candidates who are open to feedback, adaptable, and able to thrive in a fast-paced, collaborative environment.
⚠️ Potential Challenges
- Managing multiple social media platforms and content creation deadlines.
- Keeping up with industry trends and algorithm changes.
- Balancing creative and strategic thinking with data-driven decision-making.
- Working with a diverse range of internal and external stakeholders.
- Managing a tight budget and maximizing ROI for advertising campaigns.
ASSUMPTION: This role requires strong organizational skills, the ability to manage multiple priorities, and comfort working at a fast pace.
📈 Similar Roles Comparison
- This role is unique in its focus on B2B marketing within the entertainment industry.
- Unlike other social media manager roles, this position requires a deep understanding of the advertising industry and its trends.
- Career paths may include moving into other marketing roles within the company or exploring opportunities in the broader entertainment industry.
ASSUMPTION: This role offers a unique blend of marketing, advertising, and entertainment industry experience, making it an attractive opportunity for the right candidate.
📝 Sample Projects
- Developing a social media campaign to promote an upcoming live event or concert series.
- Creating a series of posts to highlight iHeartMedia's unique position in the advertising industry and its impact on the broader entertainment landscape.
- Analyzing and reporting on the performance of a recent advertising campaign, and making data-driven recommendations for future campaigns.
ASSUMPTION: This role offers a wide range of projects, from creative content development to strategic analysis and reporting.
❓ Key Questions to Ask During Interview
- How does the B2B marketing team collaborate with other departments, such as sales and press, to ensure alignment and effective communication?
- Can you describe a recent successful social media campaign and the strategies behind it?
- How does iHeartMedia support the professional growth and development of its employees?
- What are the biggest challenges facing the advertising industry, and how is iHeartMedia positioned to address them?
- How does the company foster a culture of innovation and adaptability in the face of industry changes?
ASSUMPTION: Asking thoughtful, industry-relevant questions demonstrates your interest in the role and your understanding of the advertising landscape.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare for behavioral interview questions that focus on your problem-solving skills and adaptability.
- Research iHeartMedia's recent campaigns and be ready to discuss their strengths and areas for improvement.
- Follow up with the hiring manager one week after your initial application, expressing your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
