📌 Core Information
🔹 Job Title: Social Media Manager, B2B Marketing
🔹 Company: iHeartMedia
🔹 Location: New York, NY
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: June 26, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing social media strategies for iHeartMedia's B2B marketing efforts.
- Creating engaging content, monitoring channels, and analyzing metrics to drive awareness and engagement.
- Collaborating with cross-functional teams to ensure alignment and effective communication.
- Working with designers and content creators to produce high-quality content.
- Optimizing ad campaigns to maximize ROI.
ASSUMPTION: This role requires a strong understanding of the advertising industry and social media trends. The ideal candidate will have experience driving social performance for a B2B brand and be comfortable working in a fast-paced environment.
📋 Key Responsibilities
✅ Develop and execute social media strategies aligned with overall business goals.
✅ Conduct market research and identify target audiences.
✅ Stay up-to-date with social media trends and best practices.
✅ Develop platform-specific plans based on unique strengths and audience of each platform.
✅ Incorporate social trend and ad industry landscape expertise into content plans.
✅ Create engaging and relevant daily content (text, images, videos, etc.) across platforms.
✅ Work with internal resources to develop key visuals for tentpole moments and campaigns.
✅ Curate and share relevant content from external sources.
✅ Ensure content is consistent with brand voice and guidelines.
✅ Build and manage social content calendar.
✅ Capture live content at events as needed.
✅ Manage and monitor social media accounts on platforms including LinkedIn, Instagram, Threads, etc.
✅ Schedule and post content regularly.
✅ Engage with followers, respond to comments and messages where appropriate, and foster a sense of community.
✅ Track and analyze social media performance metrics.
✅ Identify trends and insights from data to optimize social media campaigns and daily content.
✅ Prepare and share regular reports on social media performance.
✅ Collaborate with other team members, including B2B marketing, sales, press, podcast marketing, talent to ensure alignment and effective communication.
✅ Work with designers and content creators to produce high-quality content.
✅ Plan and execute social media advertising campaigns.
✅ Optimize ad campaigns to maximize ROI.
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple priorities. The ideal candidate will be comfortable working independently and as part of a team.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field.
Experience: 2-5 years of experience in social media management, with a focus on B2B marketing.
Required Skills:
- Expertise in social media content creation, platforms, and trends
- Proven ability to grow reach, engagement, audience, and conversions through organic and paid social
- Excellent communication and writing skills
- Data analysis and reporting skills
- Familiarity with social media management tools, including Talkwalker
- Basic graphic design or video editing skills
- Customer service skills
- Problem-solving skills
Preferred Skills:
- Experience with social media advertising
- Knowledge of the advertising industry and trends
ASSUMPTION: The ideal candidate will have a deep passion for music, entertainment, and culture, as well as a strong understanding of the advertising industry.
💰 Compensation & Benefits
Salary Range: $60,000 - $75,000 per year
Benefits:
- Employer-sponsored medical, dental, and vision coverage
- Company-provided and supplemental life insurance
- Paid vacation and sick time
- Paid company holidays, including a floating holiday
- A Spirit day to encourage volunteering in the community
- A 401K plan
- Employee Assistance Program (EAP) at no cost
- A range of additional voluntary programs
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. The actual salary may vary based on the candidate's experience, skills, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Broadcast Media Production and Distribution
Company Size: 5,001-10,000 employees
Founded: 1972 (as Clear Channel Communications)
Company Description:
- iHeartMedia is the largest audio company in America, reaching 9 out of 10 Americans every month.
- It has the largest national reach of any radio or television outlet in America.
- The company serves over 150 local markets through 858 owned radio stations.
- iHeartRadio, its digital radio platform, is the fastest-growing digital audio service in the U.S.
- iHeartMedia offers a variety of services, including radio broadcasting, online, mobile, digital and social media, podcasts, personalities and influencers, live concerts and events, syndication, music research services, and independent media representation.
Company Specialties:
- Broadcast Media
- Broadcast Radio
- Digital Radio
- Live Entertainment Events
- Podcasts
- Audio Influencers
- Social Influencers
- Smart Audio
- Advertising Services
- Advertising
- Influencers
- Talent Booking
- Audio Advertising
- Event Marketing
- Experiential Marketing
Company Website: iHeartMedia
ASSUMPTION: iHeartMedia's large size and extensive reach provide ample opportunities for career growth and exposure to various aspects of the media industry.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the iHeartMedia B2B Marketing team and works closely with the Digital Consumer Marketing team at iHeart.
Work Arrangement: On-site, full-time (40 hours per week)
Growth Opportunities:
- As iHeartMedia continues to expand its digital presence, there may be opportunities for the Social Media Manager to grow into a more senior role or take on additional responsibilities.
- The company's strong focus on innovation and technology may present opportunities for the Social Media Manager to gain experience in emerging areas of the industry.
ASSUMPTION: The Social Media Manager role at iHeartMedia offers a unique opportunity to work for a large, well-established company with a strong focus on innovation and growth.
🌍 Location & Work Environment
Office Type: Urban office setting in New York City
Office Location(s): 125 W 55th St., New York, NY 10019, US
Geographic Context:
- New York City is a major hub for the advertising and media industries, providing ample networking and professional development opportunities.
- The city's vibrant culture and diverse population offer a rich source of inspiration for social media content.
- New York's competitive job market may present challenges in terms of employee retention and compensation.
Work Schedule: Standard business hours (9:00 AM - 5:00 PM, Monday - Friday)
ASSUMPTION: The urban office setting and competitive job market may require the Social Media Manager to have strong communication skills and the ability to work effectively in a fast-paced environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final round interview with additional team members
- Background check and offer
Key Assessment Areas:
- Social media strategy and planning
- Content creation and curation
- Data analysis and reporting
- Communication and collaboration skills
- Advertising industry knowledge
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Showcase your understanding of iHeartMedia's brand and the advertising industry.
- Prepare examples of your social media work, including metrics and results.
- Be ready to discuss your approach to social media strategy and content creation.
ATS Keywords: Social Media Manager, B2B Marketing, Content Creation, Data Analysis, Advertising Industry, Collaboration, Strategy Development, Paid Social Media
ASSUMPTION: The interview process for this role may include assessments of your social media strategy, content creation, and data analysis skills, as well as your understanding of the advertising industry and iHeartMedia's brand.
🛠️ Tools & Technologies
- Social media management tools (e.g., Talkwalker)
- Graphic design tools (e.g., Canva, Adobe Creative Suite)
- Video editing tools (e.g., iMovie, Adobe Premiere Pro)
- Data analysis tools (e.g., Google Analytics, Microsoft Excel)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The Social Media Manager should be comfortable using a variety of tools to create, manage, and analyze social media content and campaigns.
👔 Cultural Fit Considerations
Company Values:
- Collaboration
- Curiosity
- Welcoming dissent
- Accepting mistakes in the pursuit of new ideas
- Respect for others
Work Style:
- Fast-paced and dynamic
- Team-oriented and collaborative
- Focused on innovation and growth
- Data-driven and analytical
Self-Assessment Questions:
- How do you approach collaboration and welcoming dissent in a team environment?
- How do you balance innovation and data-driven decision-making in your work?
- How do you ensure respect for others in a fast-paced, dynamic work environment?
ASSUMPTION: iHeartMedia's fast-paced, collaborative work environment requires candidates to be comfortable working in a dynamic team setting and balancing innovation with data-driven decision-making.
⚠️ Potential Challenges
- Managing multiple social media platforms and content calendars simultaneously.
- Keeping up with the fast-paced nature of social media trends and algorithms.
- Balancing the need for creativity with the need for data-driven decision-making.
- Working effectively in a large, matrixed organization with multiple stakeholders.
- Managing a high volume of comments and messages from followers.
ASSUMPTION: The Social Media Manager role at iHeartMedia presents unique challenges related to the fast-paced nature of social media, the large size of the organization, and the high volume of user engagement.
📈 Similar Roles Comparison
- This role is unique in its focus on B2B marketing within the broader context of a large media company.
- Compared to similar roles in advertising agencies or B2C-focused companies, this role offers a broader range of responsibilities and opportunities for collaboration.
- Career paths for this role may differ from those in more traditional advertising or marketing roles, as iHeartMedia's unique structure and focus on audio and entertainment present unique growth opportunities.
ASSUMPTION: The Social Media Manager role at iHeartMedia offers a unique blend of B2B marketing and entertainment industry experience, with a wide range of potential career paths and growth opportunities.
📝 Sample Projects
- Developing a social media strategy for a new podcast launch, including platform-specific content plans and advertising campaigns.
- Creating a series of engaging, on-brand social media posts to promote an upcoming live event or concert.
- Analyzing social media performance data to optimize content and advertising strategies for a specific client or campaign.
ASSUMPTION: The Social Media Manager role at iHeartMedia offers a wide range of project types, from strategic planning and content creation to data analysis and optimization.
❓ Key Questions to Ask During Interview
- How does the Social Media Manager role fit into the broader context of iHeartMedia's B2B marketing efforts?
- What are the most important priorities for the Social Media Manager in the first 30, 60, and 90 days in the role?
- How does iHeartMedia approach collaboration and communication between different teams and departments?
- What opportunities are there for growth and professional development within the Social Media Manager role and iHeartMedia as a whole?
- How does iHeartMedia measure the success of its social media campaigns, and what metrics are most important to track?
ASSUMPTION: Asking these questions during the interview process will help you better understand the role's priorities, work environment, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Prepare examples of your social media work, including metrics and results.
- Be ready to discuss your approach to social media strategy and content creation.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
