Social Media Manager, B2B Marketing

📌 Core Information

🔹 Job Title: Social Media Manager, B2B Marketing

🔹 Company: iHeartMedia

🔹 Location: New York, NY

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing

🔹 Date Posted: April 17, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing social media strategies for iHeartMedia's B2B marketing
• Creating engaging content and managing social media channels to drive engagement and awareness
• Collaborating with cross-functional teams to ensure consistent brand messaging
• Analyzing social media performance metrics to optimize campaigns and content
• Working with paid social media teams to plan and execute advertising campaigns

ASSUMPTION: This role requires a strong understanding of the advertising industry and experience in B2B social media marketing. The ideal candidate will be comfortable working in a fast-paced environment and have a deep passion for music, entertainment, and culture.

📋 Key Responsibilities

✅ Develop and implement social media strategies aligned with overall business goals

✅ Conduct market research and identify target audiences

✅ Stay up-to-date with social media trends and best practices

✅ Create engaging and relevant daily content (text, images, videos, etc.) across platforms

✅ Manage and monitor social media accounts, engaging with followers and responding to comments and messages

✅ Track and analyze social media performance metrics to optimize campaigns and content

✅ Collaborate with designers and content creators to produce high-quality content

✅ Work with paid social media teams to plan and execute advertising campaigns

ASSUMPTION: This role requires a high level of independence and the ability to manage multiple priorities. The ideal candidate will be comfortable working in a fast-paced environment and have strong organizational and time management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 2-5 years of experience in social media management, with a focus on B2B marketing

Required Skills:

• Expertise in social media content creation, platforms, and trends
• Proven ability to grow reach, engagement, audience, and conversions through organic and paid social media
• Excellent communication and writing skills
• Data analysis and reporting skills
• Strong organizational and time management skills
• Ability to work independently and as part of a team
• Experience with social media management tools, including Talkwalker

Preferred Skills:

• Basic graphic design or video editing skills
• Customer service skills
• Problem-solving skills

ASSUMPTION: Candidates should have a deep understanding of the advertising industry and experience in B2B social media marketing. Strong communication, data analysis, and organizational skills are essential for this role.

💰 Compensation & Benefits

Salary Range: $60,000 - $75,000 per year

Benefits:

• Employer-sponsored medical, dental, and vision coverage
• Company-provided and supplemental life insurance
• Paid vacation and sick time
• Paid company holidays, including a floating holiday
• A Spirit day to encourage volunteering in the community
• A 401K plan
• Employee Assistance Program (EAP) at no cost
• A range of additional voluntary programs, such as spending accounts, student loan refinancing, accident insurance, and more!

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level social media manager role in the advertising industry. The actual salary may vary based on the candidate's experience, skills, and other factors.

📌 Applicant Insights

🔍 Company Context

Industry: Broadcast Media Production and Distribution

Company Size: 5,001-10,000 employees

Founded: 1972 (as Clear Channel Communications)

Company Description:

• iHeartMedia is the leading audio company in America, reaching 90% of Americans every month
• The company has the largest national reach of any radio or television outlet in the U.S.
• iHeartMedia serves over 150 local markets through 858 owned radio stations
• The company's radio stations and content can be heard on AM/FM, HD digital radio, satellite radio, on the Internet at iHeartRadio.com, and on the iHeartRadio mobile app
• iHeartRadio, iHeartMedia's digital radio platform, is the fastest-growing digital audio service in the U.S.
• The company offers a wide range of platforms, including radio broadcasting, online, mobile, digital, and social media, podcasts, personalities and influencers, live concerts and events, syndication, music research services, and independent media representation

Company Specialties:

• Broadcast Media
• Broadcast Radio
• Digital Radio
• Live Entertainment Events
• Podcasts
• Audio Influencers
• Social Influencers
• Smart Audio
• Advertising Services
• Advertising
• Influencers
• Talent Booking
• Audio Advertising
• Event Marketing
• and Experiential Marketing

Company Website: iHeartMedia

ASSUMPTION: iHeartMedia's large size and extensive reach provide ample opportunities for career growth and exposure to various aspects of the media and entertainment industry.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the iHeartMedia B2B Marketing team and works closely with the Digital Consumer Marketing team at iHeartMedia

Work Arrangement: On-site, full-time (40 hours per week)

Growth Opportunities:

• Potential to take on additional responsibilities and advance within the B2B marketing team
• Opportunities to collaborate with various teams across iHeartMedia, including broadcast radio talent, podcasters, and artists
• Potential to transition into other marketing roles within the company as skills and experience develop

ASSUMPTION: This role offers significant growth potential within the B2B marketing team and opportunities to collaborate with various teams across iHeartMedia.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): 125 West 55th Street, New York, NY 10019

Geographic Context:

• New York, NY is a major hub for the advertising and media industries
• The office is located in Midtown Manhattan, close to various amenities and public transportation options
• The area is known for its vibrant culture, diverse population, and numerous entertainment options

Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with a one-hour lunch break)

ASSUMPTION: The office location provides ample opportunities for networking and collaboration with industry professionals, as well as access to various cultural and entertainment events.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the hiring manager
• In-depth behavioral and skills-based interview with the hiring manager and a member of the HR team
• Final interview with the B2B marketing team lead and another member of the HR team
• Background check and reference check
• Job offer and onboarding

Key Assessment Areas:

• Social media strategy development and execution
• Content creation and curation
• Data analysis and reporting
• Collaboration and communication skills
• Problem-solving and adaptability

Application Tips:

• Highlight relevant social media management experience and achievements
• Demonstrate a strong understanding of the advertising industry and iHeartMedia's brand
• Showcase your ability to create engaging content and analyze performance metrics
• Prepare questions about the role, team, and company to ask during the interview
• Tailor your resume and cover letter to emphasize your qualifications for this specific role

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