Social Media Manager, B2B Marketing

📌 Core Information

🔹 Job Title: Social Media Manager, B2B Marketing

🔹 Company: iHeartMedia

🔹 Location: New York, NY

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: April 17, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing social media strategies for iHeartMedia's B2B marketing efforts.
• Creating engaging content and managing social media channels to drive awareness, engagement, and love for iHeartMedia.
• Collaborating with various teams, including B2B marketing, sales, press, podcast marketing, talent, designers, and content creators.
• Analyzing social media performance metrics to optimize campaigns and daily content.
• Working with the Paid Social team to plan and execute social media advertising campaigns.

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to manage multiple priorities. The ideal candidate will have a deep passion for music, entertainment, and culture, as well as a proven track record driving social performance for a B2B brand in advertising.

📋 Key Responsibilities

✅ Develop and execute social media strategies aligned with overall business goals.

✅ Conduct market research and identify target audiences.

✅ Stay up to-date with social media trends and best practices.

✅ Create engaging and relevant daily content (text, images, videos, etc.) across platforms.

✅ Manage and monitor social media accounts, engage with followers, and foster a sense of community.

✅ Track and analyze social media performance metrics to optimize campaigns and daily content.

✅ Collaborate with other team members, designers, and content creators to produce high-quality content.

✅ Work with the Paid Social team to plan and execute social media advertising campaigns.

ASSUMPION: This role requires strong organizational and time management skills, as well as the ability to work independently and as part of a team. The ideal candidate will have experience with social media management tools, including Talkwalker.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field.

Experience: 2-5 years of experience in social media management, with a focus on B2B marketing.

Required Skills:

• Expertise in social media content creation, platforms, and trends.
• Proven ability to grow reach, engagement, audience, and conversions through organic and paid social media.
• Excellent communication and writing skills.
• Data analysis and reporting skills.
• Strong organizational and time management skills.
• Ability to work independently and as part of a team.
• Experience with social media management tools, including Talkwalker.

Preferred Skills:

• Basic graphic design or video editing skills.

• Customer service skills.
• Problem-solving skills.

ASSUMPTION: The ideal candidate will have a strong belief in respect for others and accountability for their own work, with a desire to provide guidance to new team members. They should also be able to contribute to several projects at the same time under a moderate level of direction and apply objective judgement, technical skills, and prior experience to solve business problems.

💰 Compensation & Benefits

Salary Range: $60,000 - $75,000 per year

Benefits:

• Employer-sponsored medical, dental, and vision coverage with a variety of coverage options.
• Company-provided and supplemental life insurance.
• Paid vacation and sick time.
• Paid company holidays, including a floating holiday to encourage employees to celebrate the holiday of their choosing.
• A Spirit day to allow employees to volunteer in their community.
• A 401K plan.
• Employee Assistance Program (EAP) at no cost, including telephonic counseling sessions, consultation on legal and financial matters, emotional well-being, family, and caregiving.
• A range of additional voluntary programs, such as spending accounts, student loan refinancing, accident insurance, and more!

ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. The actual salary may vary based on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Broadcast Media Production and Distribution

Company Size: 5,001-10,000 employees

Founded: 1972 (as Clear Channel Communications, Inc.)

Company Description:

• iHeartMedia is the leading media and entertainment company and the largest podcast publisher, creating the biggest cultural events and conversations in the nation for fans and advertisers.
• With over a quarter of a billion monthly listeners in the U.S. and over 129 million social followers, iHeartMedia has the largest national reach of any radio or television outlet in America.
• As the leader in multiplatform connections, it also serves over 150 local markets through 858 owned radio stations, and the company’s radio stations and content can be heard on AM/FM, HD digital radio, satellite radio, on the Internet at iHeartRadio.com and on the company’s radio station websites, on the iHeartRadio mobile app, in enhanced auto dashes, on tablets, wearables and smartphones, and on gaming consoles.
• iHeartRadio, iHeartMedia’s digital radio platform, is the fastest growing digital audio service in the U.S., available on over 260 platforms and 2000+ devices. iHeartRadio offers users thousands of live radio stations, personalized custom artist stations created by just one song or seed artist and the top podcasts and personalities.
• iHeartMedia’s platforms include radio broadcasting, online, mobile, digital and social media, podcasts, personalities and influencers, live concerts and events, syndication, music research services and independent media representation. iHeartMedia is a division of iHeartMedia, Inc. (PINK: IHRT).

Company Specialties:

• Broadcast Media
• Broadcast Radio
• Digital Radio
• Live Entertainment Events
• Podcasts
• Audio Influencers
• Social Influencers
• Smart Audio
• Advertising Services
• Advertising
• Influencers
• Talent Booking
• Audio Advertising
• Event Marketing
• and Experiential Marketing

Company Website: iHeartMedia

ASSUMPTION: iHeartMedia's large size and extensive reach provide numerous opportunities for career growth and development. The company's focus on multiplatform connections and diverse content offerings cater to a wide range of audiences and advertisers.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the iHeartMedia B2B Marketing team and works closely with the Digital Consumer Marketing team at iHeartMedia.

Work Arrangement: On-site, full-time

Growth Opportunities:

• As iHeartMedia continues to expand its digital presence and podcast offerings, there may be opportunities for the Social Media Manager to grow into a leadership role or take on additional responsibilities.
• The company's strong focus on data-driven decision-making and continuous improvement provides ample opportunities for professional development.

ASSUMPTION: This role offers a unique opportunity to work at the intersection of marketing, advertising, and entertainment, with the potential for significant impact on iHeartMedia's B2B marketing efforts and overall brand awareness.

🌍 Location & Work Environment

Office Type: Urban office environment in New York, NY

Office Location(s): 125 W 55th St., New York, NY 10019, US

Geographic Context:

• New York, NY is a major hub for the advertising, marketing, and media industries, providing ample opportunities for networking and professional growth.
• The city's diverse cultural scene and vibrant entertainment landscape offer numerous sources of inspiration for social media content.

Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for occasional early mornings, evenings, or weekends as needed)

ASSUMPTION: The urban office environment and flexible work schedule provide a dynamic and engaging work environment, with ample opportunities for collaboration and learning from colleagues across various teams and disciplines.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth behavioral and skills-based interviews with the hiring manager and other team members
• Final interview with the B2B Marketing Director

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Cultural fit and alignment with iHeartMedia's values
• Technical skills, including proficiency in social media management tools and data analysis

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Showcase your understanding of iHeartMedia's brand and the advertising industry by including relevant industry keywords in your application materials.
• Prepare examples of your social media strategy, content creation, and data analysis skills to discuss during the interview.
• Demonstrate your ability to think critically and creatively about social media trends and best practices.

ATS Keywords: Social Media Management, Content Creation, Data Analysis, Advertising, Marketing, B2B, Strategy, Trends, Engagement, Reach, Influencers, Podcasts, Events, Brand Awareness

ASSUMPTION: iHeartMedia's application process is designed to assess candidates' strategic thinking, communication skills, and cultural fit, as well as their technical proficiency in social media management and data analysis.

🛠️ Tools & Technologies

• Social media management tools (e.g., Talkwalker, Hootsuite, Buffer)
• Graphic design and video editing software (e.g., Adobe Creative Suite, Canva, iMovie)
• Data analysis and reporting tools (e.g., Google Analytics, Microsoft Excel, Tableau)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Collaboration and communication tools (e.g., Microsoft Teams, Slack, Google Workspace)

ASSUMPTION: The ideal candidate will have experience with social media management tools, graphic design and video editing software, data analysis and reporting tools, project management tools, and collaboration and communication tools.

👔 Cultural Fit Considerations

Company Values:

• Collaboration: iHeartMedia values collaboration and encourages team members to work together to achieve common goals.
• Curiosity: The company fosters a culture of continuous learning and encourages employees to ask questions and seek new knowledge.
• Welcoming dissent: iHeartMedia values diverse perspectives and encourages employees to challenge the status quo and share their ideas openly.

Work Style:

• iHeartMedia's fast-paced environment requires employees to be comfortable managing multiple priorities and working efficiently under tight deadlines.
• The company values accountability and expects employees to take ownership of their work and contribute to the success of their teams.
• iHeartMedia encourages employees to be curious, ask questions, and seek new knowledge to drive innovation and growth.

Self-Assessment Questions:

• How do you approach collaboration with team members, and how do you ensure that your ideas are heard and considered?
• Can you provide an example of a time when you challenged the status quo or shared an unpopular opinion to drive positive change?
• How do you prioritize and manage multiple projects or tasks with competing deadlines?

ASSUMPTION: iHeartMedia's culture values collaboration, curiosity, and accountability, and the ideal candidate will be able to thrive in this dynamic and fast-paced environment.

⚠️ Potential Challenges

• The fast-paced nature of the role may require working early mornings, evenings, or weekends as needed to manage social media channels and respond to breaking news or events.
• The role may involve managing multiple social media accounts and platforms simultaneously, which can be challenging and time-consuming.
• The advertising industry is constantly evolving, and the ideal candidate will need to stay up-to-date with the latest trends and best practices to remain effective in their role.
• The role may require occasional travel to attend industry events, conferences, or client meetings.

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced environment and managing multiple priorities, with a strong commitment to staying current with industry trends and best practices.

📈 Similar Roles Comparison

• Social Media Manager vs. Social Media Coordinator: A Social Media Manager typically has more strategic responsibilities, such as developing and executing social media strategies, while a Social Media Coordinator focuses more on day-to-day content creation and scheduling. The Social Media Manager role at iHeartMedia requires a strong strategic mindset and experience driving social performance for a B2B brand.
• B2B Social Media Manager vs. B2C Social Media Manager: B2B Social Media Managers focus on engaging with businesses and industry professionals, while B2C Social Media Managers target consumers. The iHeartMedia B2B Social Media Manager role requires a deep understanding of the advertising industry and the ability to create engaging content that resonates with businesses and professionals.
• Social Media Manager vs. Digital Marketing Manager: While Social Media Managers focus specifically on social media channels, Digital Marketing Managers oversee a broader range of online marketing activities, including SEO, SEM, email marketing, and content marketing. The iHeartMedia Social Media Manager role requires expertise in social media content creation, strategy, and data analysis, but may also involve collaboration with other digital marketing teams.

ASSUMPTION: The ideal candidate will have a clear understanding of the unique requirements and responsibilities of the iHeartMedia B2B Social Media Manager role and be able to articulate how their experience and skills make them a strong fit for the position.

📝 Key Questions to Ask During Interview

• Can you describe the most successful social media campaign you've managed, and what made it successful?
• How do you stay up-to-date with social media trends and best practices, and how do you incorporate this knowledge into your content strategy?
• Can you provide an example of a time when you had to pivot or adjust your social media strategy due to changing circumstances or feedback?
• How do you approach collaboration with other teams, such as design, content creation, or paid social media, to ensure consistent and effective messaging across platforms?
• Can you describe your experience with data analysis and reporting, and how you use this information to optimize social media campaigns and daily content?
• How do you balance the need for consistent branding with the desire to create engaging and relevant content that resonates with your audience?

ASSUMPTION: The ideal candidate will be able to provide thoughtful and insightful responses to these questions, demonstrating their expertise in social media management and their ability to thrive in iHeartMedia's fast-paced and collaborative environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the iHeartMedia careers page.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including industry-specific keywords.
• Prepare examples of your social media strategy, content creation, and data analysis skills to discuss during the interview.
• Research iHeartMedia's brand, advertising industry trends, and the company's recent campaigns to demonstrate your understanding and enthusiasm for the role.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and reiterate your interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.