📌 Core Information
🔹 Job Title: Social Media Manager
🔹 Company: SIXT
🔹 Location: Dallas, Texas, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 8, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site (Hybrid: 4 days in-office)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing social media strategies to grow brand awareness and meet business goals in the U.S. market
- Leading day-to-day communication with external social media agency to ensure aligned execution
- Creating and managing engaging content across various social media platforms
- Monitoring trends, competitors, and community activity to inform content and engagement strategies
- Analyzing performance data and collaborating with global marketing to optimize campaigns and maintain brand consistency
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to thrive in a fast-paced, dynamic environment. Familiarity with the U.S. market and its social media landscape is crucial for success.
📋 Key Responsibilities
✅ Develop and execute social media strategies to grow brand awareness and meet business goals in the U.S. market
✅ Lead day-to-day communication with external social media agency to ensure aligned execution
✅ Create and manage engaging content across Instagram, Facebook, X, TikTok, and LinkedIn
✅ Monitor trends, competitors, and community activity to inform content and engagement strategies
✅ Own influencer strategy and relationships, while actively engaging with the online community
✅ Analyze performance data and collaborate with global marketing to optimize campaigns and maintain brand consistency
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-motivation, as well as the ability to work effectively within a global team.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, communications, or a related field
Experience: 5+ years of experience in social media management, with a focus on the U.S. market
Required Skills:
- Proven success in developing and executing social media strategies that drive engagement and growth
- Proficiency with social media analytics and management tools (e.g., Hootsuite, Sprout Social)
- Excellent communication skills and attention to detail in a fast-paced environment
- Strong project management skills and the ability to work independently and as part of a team
- Fluency in English
Preferred Skills:
- Experience working with global marketing teams
- Familiarity with the mobility industry
ASSUMPTION: Candidates should have a strong understanding of social media platforms and trends, as well as the ability to adapt to new tools and technologies as needed.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (Based on industry standards for mid-senior level social media managers in the U.S.)
Benefits:
- Comprehensive Health Insurance (medical, dental, vision, life insurance, critical illness, hospital indemnity, pet insurance)
- Paid Time Off & Sick Leave (PTO, sick leave, floating paid holidays)
- Hybrid Work Format (4/1 format)
- Exclusive Employee Rentals (special rental discounts for employees, friends, and family)
- Additional Perks (free parking, professional advancement opportunities)
Working Hours: 40 hours per week, with flexibility for remote work on designated days
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Travel Arrangements
Company Size: 5,001-10,000 employees (Large enterprise with a global presence)
Founded: 1912 (Over a century of experience in the mobility industry)
Company Description:
- SIXT is a leading international provider of high-quality mobility services, offering a uniquely integrated premium mobility service across various fields, including vehicle and commercial vehicle rental, car sharing, ride hailing, and car subscriptions.
- The company operates in more than 100 countries worldwide, with a presence in over 2,000 rental stations and a fleet of 350,000 vehicles.
- SIXT is committed to providing top-tier customer experience and outstanding customer service, with a focus on true entrepreneurship and long-term stability.
Company Specialties:
- Car rental
- Van/truck rental
- Mobility services
- Car sharing
- Ride hailing
- Car subscription
- Digitization
Company Website: http://www.sixt.com
ASSUMPTION: Working for SIXT offers applicants the opportunity to gain experience in a large, global organization with a strong focus on innovation and customer experience.
📊 Role Analysis
Career Level: Mid-Senior level (Experienced professionals seeking to advance their careers in social media management)
Reporting Structure: This role reports directly to the Global Marketing team and collaborates with various departments, including external social media agencies.
Work Arrangement: Hybrid (4 days in-office, 1 day remote)
Growth Opportunities:
- Potential for career advancement within the global marketing team
- Opportunities to work on international projects and gain exposure to diverse markets
- Chance to develop skills in project management, team leadership, and strategic planning
ASSUMPTION: This role offers strong growth potential for candidates looking to expand their skills and advance their careers in social media management.
🌍 Location & Work Environment
Office Type: Modern, cutting-edge office with free parking
Office Location(s): Dallas, Texas, United States
Geographic Context:
- Dallas is the fourth most populous city in the United States, with a diverse economy and a thriving job market
- The city offers a mix of urban and suburban living, with numerous cultural attractions, sports teams, and outdoor activities
- Dallas has a humid subtropical climate, with hot summers and mild winters
Work Schedule: Monday - Thursday: In-office, Friday: Remote
ASSUMPTION: The hybrid work arrangement provides a good balance between in-office collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the global marketing team
- Final interview with the CEO or another senior executive
Key Assessment Areas:
- Social media strategy and execution
- Content creation and management
- Performance analysis and optimization
- Communication and project management skills
Application Tips:
- Tailor your resume and cover letter to highlight your social media management experience and relevant skills
- Include specific examples of successful social media campaigns you've led or contributed to
- Demonstrate your understanding of the U.S. market and its social media landscape in your application materials
ATS Keywords: Social Media Management, Content Creation, Engagement Strategies, Influencer Strategy, Performance Analysis, Project Management, Communication, Attention to Detail, Creative Thinking, Social Media Analytics, Team Collaboration, Fast-Paced Environment, Trend Monitoring, Community Engagement, Brand Awareness, Campaign Optimization
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should emphasize their relevant experience and skills in their application materials.
🛠️ Tools & Technologies
- Hootsuite
- Sprout Social
- Social media analytics tools (e.g., Google Analytics, Sprout Social Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools is not required but may be beneficial for candidates applying for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation
- Entrepreneurship
- Sustainability
- Responsibility
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- Do you thrive in fast-paced environments and enjoy working on multiple projects simultaneously?
- Are you comfortable working independently and taking initiative when needed?
- Do you have strong communication skills and the ability to collaborate effectively with global teams?
ASSUMPTION: Candidates who are self-motivated, adaptable, and able to thrive in a fast-paced, dynamic environment are likely to be a good fit for this role.
⚠️ Potential Challenges
- Managing multiple social media platforms and ensuring consistent branding across all channels
- Keeping up with rapidly evolving social media trends and algorithms
- Collaborating effectively with external agencies and global marketing teams
- Balancing the demands of in-office work and remote work
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a strategic mindset.
📈 Similar Roles Comparison
- This role is similar to other social media manager positions but may offer more responsibility and autonomy due to the company's size and global presence
- Unlike some other social media roles, this position requires a strong understanding of the U.S. market and its social media landscape
- Career progression in this role may involve moving into a global or regional social media management position within the company
ASSUMPTION: Candidates should research similar roles within the industry to better understand the competitive landscape and expectations for this position.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new mobility service launch in the U.S. market
- Analyzing social media performance data to identify trends and optimize content strategy
- Managing influencer relationships and collaborations to increase brand awareness and engagement
ASSUMPTION: These sample projects provide a sense of the types of tasks and responsibilities associated with this role, but the specific projects may vary depending on the company's needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the global marketing team's structure and how this role fits within it?
- How does the company support the professional development and growth of its social media managers?
- What are the most significant challenges facing the social media team in the coming year, and how can this role help address them?
- How does the company measure the success of its social media campaigns, and what key performance indicators (KPIs) are most important?
- What is the company's approach to work-life balance, and how does it support employees working in a hybrid arrangement?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates a candidate's interest in the role and their commitment to understanding the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your social media management experience and relevant skills
- Prepare examples of successful social media campaigns you've led or contributed to
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
