Social Media Manager

📌 Core Information

🔹 Job Title: Social Media Manager

🔹 Company: Renuity

🔹 Location: Madison, Wisconsin

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 30, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading and managing Renuity's organic social media presence across multiple platforms
• Developing and executing social media strategies to drive engagement and brand awareness
• Overseeing a team, including a videographer, to ensure effective collaboration and timely content creation
• Analyzing performance metrics to optimize social media efforts and refine strategies
• Collaborating with cross-functional teams to align social media efforts with broader marketing goals

ASSUMPTION: This role requires a strategic mindset, strong writing skills, and a deep understanding of social media best practices to succeed.

📋 Key Responsibilities

✅ Lead and supervise the social media team, including direct oversight of the videographer, ensuring effective collaboration, clear communication, and timely execution of content creation across various platforms

✅ Develop and execute an editorial calendar, ensuring timely and consistent content across all platforms

✅ Create a variety of content types, including written posts, photos, videos, and infographics that align with brand voice and strategy

✅ Identify, curate, and develop content that resonates with target audiences to increase engagement, grow followers, and drive brand awareness

✅ Drive organic growth by cultivating relationships with followers, influencers, and key community members

✅ Respond promptly to comments, direct messages, and mentions within 24 hours, maintaining a positive and engaging tone

✅ Use data and insights to refine strategies, increase user interaction, and boost overall engagement metrics (likes, shares, comments)

✅ Identify and engage with relevant influencers and brand advocates to expand reach and increase credibility

✅ Collaborate with influencers on content creation, partnerships, and campaigns

✅ Monitor, track, and analyze social media performance, including engagement, growth, and conversion metrics

✅ Report on KPIs and suggest actionable improvements to optimize content and campaigns

✅ Maintain brand consistency across all social media channels while adhering to platform-specific guidelines

✅ Stay up to date with social media best practices, algorithm changes, and emerging trends to ensure the brand remains innovative and competitive

✅ Work independently to execute social media strategies while collaborating with cross-functional teams on content and campaign initiatives

✅ Share insights and collaborate with marketing, PR, and creative teams to align social media efforts with broader marketing goals

✅ Coordinate with team members to develop and implement social media campaigns, monitor content performance, and adjust strategies as needed to achieve goals and KPIs

✅ Provide guidance and mentorship to the videographer, ensuring alignment with the overall social media strategy, and facilitate professional development opportunities

ASSUMPTION: This role requires strong leadership, communication, and interpersonal skills to motivate and guide team members, as well as experience with social media management tools and analytics platforms.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 3+ years of experience in social media management, with a proven track record of growing and managing social media communities for brands

Required Skills:

• Proven experience managing creative teams, specifically with oversight of content creators such as videographers
• Strong understanding of social media platforms (Facebook, Instagram, Twitter, Snapchat, Reddit) and their best practices
• Exceptional writing, editing, and storytelling skills, with a portfolio of work samples showcasing your ability to create engaging content
• Ability to analyze data and use insights to drive performance and optimize campaigns
• Experience in managing and reporting on social media KPIs (e.g., engagement rate, reach, conversions)
• Knowledge of influencer marketing and strategies for cultivating influencer relationships
• Results-oriented with a focus on achieving goals and KPIs while optimizing campaigns for better performance
• Ability to work independently, take initiative, and meet deadlines in a fast-paced environment
• Strong attention to detail and ability to manage multiple projects simultaneously
• Passion for social media, staying on top of industry trends, and innovating content strategies

Preferred Skills:

• 1 year in a leadership or supervisory role
• Experience with video production, content creation, and post-production processes

ASSUMPTION: Candidates with experience in the consumer services industry or relevant industry-specific knowledge may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $65,000 - $85,000 per year (Based on industry standards for a Social Media Manager with 3-5 years of experience in the Madison, Wisconsin area)

Benefits:

• Full benefits package including health, vision, dental, and 401k match up to 6%
• PTO and holidays
• Career advancement opportunities

Working Hours: 40 hours per week, Monday - Friday, with flexibility for occasional overtime as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Services - Renuity specializes in home improvement and repair services, offering a wide range of solutions for homeowners, from roofing and window installations to bathroom and kitchen updates

Company Size: 1,001-5,000 employees - As a mid-sized company, Renuity offers a structured environment with opportunities for growth and collaboration

Founded: Renuity was founded in [Year] and has since grown to become a leading provider of home improvement services nationwide

Company Description:

• Renuity combines the best of renovation expertise, local know-how, and collaborative project management services to ensure peace of mind for homeowners throughout the renovation process
• The company's national presence, local installation experts, quality products, and respect for customers and their homes ensure that Renuity gets the job done right, every time
• With a focus on customer satisfaction and quality workmanship, Renuity has established itself as a trusted name in the home improvement industry

Company Specialties:

• Roofing and window installations
• Bathroom and kitchen updates
• Home repair and remodel services

Company Website: https://renuityhome.com

ASSUMPTION: Renuity's focus on customer satisfaction and quality workmanship makes it an attractive employer for candidates who prioritize these values in their work.

📊 Role Analysis

Career Level: Mid-level - This role offers opportunities for career growth and advancement within the marketing department and the company as a whole

Reporting Structure: The Social Media Manager will report directly to the Marketing Director and oversee the videographer responsible for content creation

Work Arrangement: On-site - This role requires working on-site at Renuity's Madison, Wisconsin office, with occasional remote work possible for qualified candidates

Growth Opportunities:

• Advancement to a Senior Social Media Manager or Marketing Manager role
• Expansion of responsibilities to include additional marketing channels or team management
• Opportunities to work on high-visibility campaigns and projects

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the marketing department and the company as a whole.

🌍 Location & Work Environment

Office Type: Corporate - Renuity's Madison, Wisconsin office is a professional, collaborative workspace designed to facilitate productivity and teamwork

Office Location(s): 1447 S Tryon St, Charlotte, North Carolina 28203, US

Geographic Context:

• Madison, Wisconsin is a mid-sized city with a population of approximately 260,000, offering a mix of urban and suburban living
• The city is known for its vibrant arts and culture scene, as well as its outdoor recreation opportunities, including parks, lakes, and bike trails
• Madison is home to several major employers, including the University of Wisconsin-Madison, and has a diverse and growing economy

Work Schedule: Monday - Friday, 8:00 AM - 5:00 PM, with a one-hour lunch break and flexibility for occasional overtime as needed

ASSUMPTION: Candidates who enjoy working in a collaborative, professional office environment and have an appreciation for the outdoors and cultural activities may find Madison, Wisconsin to be an attractive location for this role.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR department
• In-depth behavioral interview with the Marketing Director and a member of the marketing team
• Final interview with the Marketing Director and a member of the executive team
• Background check and reference check for the final candidate

Key Assessment Areas:

• Candidates' understanding of social media best practices and trends
• Candidates' ability to analyze data and use insights to drive performance and optimize campaigns
• Candidates' leadership and team management skills
• Candidates' creativity and ability to develop unique content strategies

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include specific examples of your social media management experience and the results you've achieved
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership abilities, and adaptability
• Research Renuity and the home improvement industry to demonstrate your understanding of the company and its target audience

ATS Keywords: Social Media Management, Content Development, Community Engagement, Influencer Marketing, Performance Analysis, Brand Consistency, Leadership, Communication, Data Analysis, Creative Thinking, Storytelling, Project Management, Team Collaboration, Social Media Strategy, Trend Analysis, Content Creation

ASSUMPTION: Renuity's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best possible match for the role.

🛠️ Tools & Technologies

• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Analytics platforms (e.g., Google Analytics, native social media insights)
• Video production and editing software (e.g., Adobe Premiere Pro, Final Cut Pro)

ASSUMPTION: Candidates with experience using relevant social media management tools and analytics platforms will have an advantage in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric - Renuity prioritizes customer satisfaction and quality workmanship in all aspects of its business
• Collaborative - Renuity fosters a collaborative work environment that encourages teamwork and open communication
• Innovative - Renuity encourages creativity and continuous improvement in all aspects of its operations

Work Style:

• Fast-paced - Renuity operates in a dynamic and fast-paced industry, requiring employees to be adaptable and responsive to change
• Data-driven - Renuity uses data and analytics to inform decision-making and optimize performance
• Creative - Renuity values creativity and innovation in all aspects of its business, from marketing campaigns to product development

Self-Assessment Questions:

• Do you have a proven track record of growing and managing social media communities for brands, with a focus on increasing followers, engagement, and conversions?
• Are you comfortable working in a fast-paced, collaborative environment and able to manage multiple projects simultaneously?
• Do you have strong leadership and communication skills, with the ability to motivate and guide team members?
• Are you passionate about social media, staying on top of industry trends, and innovating content strategies?

ASSUMPTION: Candidates who align with Renuity's company values and work style will be the best fit for this role and the company's culture.

⚠️ Potential Challenges

• Managing a team and overseeing content creation for multiple social media platforms can be challenging and time-consuming
• Keeping up with social media trends and algorithm changes requires continuous learning and adaptation
• Working in a fast-paced environment may require occasional overtime and flexibility in scheduling
• Renuity's focus on customer satisfaction and quality workmanship may require additional attention to detail and commitment to excellence

ASSUMPTION: Candidates who are organized, adaptable, and committed to delivering high-quality work will be best equipped to overcome these challenges in the role.

📈 Similar Roles Comparison

• Social Media Manager vs. Social Media Specialist - A Social Media Manager is responsible for developing and executing social media strategies, overseeing a team, and analyzing performance metrics, while a Social Media Specialist focuses on day-to-day content creation and community management
• Home improvement industry vs. other industries - The home improvement industry has a unique target audience and set of marketing challenges, requiring candidates with relevant industry-specific knowledge to succeed in this role
• Mid-level role vs. entry-level or senior-level roles - This role offers opportunities for career growth and advancement within the marketing department and the company as a whole, making it an attractive option for candidates looking to establish themselves in the industry or take the next step in their career

ASSUMPTION: Candidates who understand the unique aspects of this role and the home improvement industry will be better equipped to succeed in this position.

📝 Sample Projects

• Developing a social media strategy for a new product launch, including content creation, influencer partnerships, and performance metrics tracking
• Managing a team to create and execute a social media campaign for a major home improvement event, including event promotion, live coverage, and post-event engagement
• Analyzing social media performance data to identify trends, optimize content, and improve overall engagement metrics

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role, from strategic planning and team management to data analysis and optimization.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Renuity support the professional development and growth of its marketing team members?
• What are the biggest challenges facing the social media team currently, and how can this role help address them?
• How does Renuity measure the success of its social media campaigns, and what metrics are most important to track?
• What is the company's approach to work-life balance, and how does it support employees' well-being and personal growth?

ASSUMPTION: Asking these questions will help candidates better understand the role's expectations, the company's culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://jobs.ashbyhq.com/ritewindow/b2e07b2f-bf17-45d7-a4ec-e9e84fce29a5
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of your social media management experience and the results you've achieved
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership abilities, and adaptability
• Research Renuity and the home improvement industry to demonstrate your understanding of the company and its target audience
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.