📌 Core Information
🔹 Job Title: Social Media Manager
🔹 Company: XS
🔹 Location: Remote
🔹 Job Type: Contractor
🔹 Category: Marketing
🔹 Date Posted: April 30, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: Remote (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing localized social media strategies
- Managing and growing the company's social media presence
- Creating and localizing engaging content in Thai and English
- Collaborating with various teams to deliver high-quality assets
- Tracking and analyzing key performance indicators (KPIs)
- Staying current with social media trends and competitor activity
ASSUMPTION: This role requires a strong understanding of local social media platforms and user behavior in Thailand, as well as experience in the financial services industry.
📋 Key Responsibilities
✅ Develop and implement a localized social media strategy aligned with the company’s overall marketing goals
✅ Manage and grow our social media presence across platforms
✅ Create, localize, and schedule engaging, relevant, and informative content in both Thai and English
✅ Monitor social media channels for inquiries
✅ Collaborate with designers, video editors, and content creators to deliver high-quality assets
✅ Track key performance indicators (KPIs) such as engagement rate, reach, follower growth, and conversions
✅ Prepare regular reports on social media performance and suggest optimizations
✅ Coordinate with the compliance team to ensure all content adheres to financial regulations and internal standards
✅ Stay current with social media trends, competitor activity, and relevant market developments in Thailand
ASSUMPTION: This role requires strong communication, writing, and creative skills, as well as the ability to work independently and collaboratively.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, or a related field
Experience: Minimum 2-4 years of experience in social media management, preferably in the financial services industry
Required Skills:
- Native-level Thai language skills and fluency in English (spoken and written)
- Strong understanding of local social media platforms and user behavior in Thailand
- Excellent communication, writing, and creative skills
Preferred Skills:
- Experience with social media management tools
- Knowledge of SEO best practices
ASSUMPTION: While not explicitly stated, experience with social media management tools and knowledge of SEO best practices would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a mid-senior level social media manager in the financial services industry, the estimated salary range is THB 60,000 - 90,000 per month. This is an estimate and the actual salary may vary.
Benefits:
- Competitive remuneration
- Hybrid work conditions
- Work within a global and fast-growing organization
- Friendly, supportive, positive, and professional team of experts
- Multicultural and diverse environment
- One of the best global medical insurance companies - applicable from day one (family members included)
- Dental and optical insurance
- 24/7 Mental health assistance
- Allowances for special celebrations
- Competition allowances
- Annual leave: 21 days
- Corporate events
Working Hours: Full-time (40 hours per week) with flexible hours and a hybrid work arrangement
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 51-200 employees
Founded: 2010
Company Description:
- XS is a licensed fast-growing Multi-Asset CFD Broker
- Received numerous awards such as the “Best Multi-Asset Broker - LATAM” and “Global Broker of the Year”
- Dedicated to maintaining a positive, supportive, and friendly work environment
Company Specialties:
- Financial Services
- Fintech
- Brokerage
- Online Trading
Company Website: https://www.xs.com/
ASSUMPTION: XS is a global company with multiple international offices and licenses in various jurisdictions around the globe.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: This role reports directly to the Marketing Manager
Work Arrangement: Hybrid (remote with occasional on-site work)
Growth Opportunities:
- Potential career progression within the marketing department
- Opportunities to work on global campaigns and collaborate with international teams
ASSUMPTION: Growth opportunities will depend on the candidate's performance, the company's growth, and available positions.
🌍 Location & Work Environment
Office Type: Hybrid (remote with occasional on-site work)
Office Location(s): Not specified (remote work)
Geographic Context:
- Thailand is the primary market for this role
- Local social media trends and user behavior are crucial for success
- English is widely spoken in the business environment, but Thai language skills are essential
Work Schedule: Full-time (40 hours per week) with flexible hours
ASSUMPTION: The work schedule may vary depending on the candidate's availability and the company's needs.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interview with the Marketing Manager
- Final interview with the Head of Marketing or another senior team member
Key Assessment Areas:
- Social media strategy and planning
- Content creation and localization
- Communication and language skills
- Cultural awareness and understanding of the Thai market
Application Tips:
- Highlight relevant experience in the financial services industry
- Include examples of successful social media campaigns or projects
- Tailor your resume and cover letter to emphasize your Thai language skills and understanding of the Thai market
ATS Keywords: Social Media Management, Content Creation, Bilingual Communication, Performance Tracking, Collaboration, Trend Analysis, Regulatory Compliance, Creative Skills
ASSUMPTION: The application process may vary depending on the company's needs and the number of applicants.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Content creation tools (e.g., Canva, Adobe Creative Suite)
- Analytics tools (e.g., Google Analytics, social media analytics platforms)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Excellence
- Innovation
- Integrity
- Collaboration
- Empowerment
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- Do you have a strong understanding of the Thai market and local social media trends?
- Are you comfortable working in a dynamic and fast-paced environment?
- Do you have strong communication and collaboration skills?
ASSUMPTION: Cultural fit is essential for success in this role, as it requires a strong understanding of the Thai market and the ability to work effectively in a global team.
⚠️ Potential Challenges
- Managing multiple social media platforms and creating engaging content for each
- Staying current with social media trends and algorithm changes
- Balancing the need for engagement and growth with regulatory compliance
- Working in a fast-paced and dynamic environment with tight deadlines
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role is similar to a Social Media Manager position in other industries, but requires a strong understanding of the financial services industry and regulatory compliance
- Compared to other marketing roles, this position has a stronger focus on content creation and localization
- Career progression may include roles such as Senior Social Media Manager, Marketing Manager, or other senior marketing positions
ASSUMPTION: This role may have unique aspects compared to similar positions in other industries, but the core responsibilities and required skills are generally transferable.
📝 Sample Projects
- Developing and implementing a social media strategy for a new product launch
- Creating and localizing engaging content for a social media campaign targeting Thai investors
- Monitoring and analyzing social media performance metrics to optimize content and engagement
ASSUMPTION: These sample projects are based on the core responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other marketing and non-marketing teams?
- What are the most significant challenges facing the social media team currently?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to work-life balance and flexible working arrangements?
ASSUMPTION: These questions are designed to provide insight into the role's priorities, team dynamics, company culture, and employee support.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your Thai language skills and understanding of the Thai market
- Prepare examples of successful social media campaigns or projects
- Follow up with the company after one week if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
