Social Media Manager

📌 Core Information

🔹 Job Title: Social Media Manager

🔹 Company: SBM Management

🔹 Location: St. Louis, Missouri, United States

🔹 Job Type: Regular Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-15

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a data-driven social media strategy
• Creating and curating engaging content for multiple platforms
• Managing daily posting, scheduling, and community engagement
• Analyzing performance metrics and providing insights to improve strategy
• Collaborating with various teams to ensure a cohesive brand presence

ASSUMPTION: This role requires a strategic mindset, creativity, and strong analytical skills. The ideal candidate will have a proven track record in social media management and a deep understanding of social media trends and best practices.

📋 Key Responsibilities

✅ Develop & Execute Strategy: Create and implement a data-driven social media strategy that aligns with brand goals and business objectives.

✅ Content Creation: Design, write, and curate engaging content (text, images, videos, and graphics) tailored for each platform.

✅ Platform Management: Oversee daily posting, scheduling, and community engagement across Instagram, LinkedIn, Facebook, Twitter, TikTok, and YouTube (or other relevant platforms).

✅ Brand Voice & Storytelling: Ensure all social media messaging reflects the brand’s identity and values while staying relevant and authentic.

✅ Community Engagement: Monitor comments, messages, and mentions to engage with followers, respond to inquiries, and foster relationships.

✅ Campaign Management: Plan and execute paid and organic social media campaigns to drive brand awareness, engagement, and conversions.

✅ Analytics & Reporting: Track key performance metrics (engagement rates, follower growth, impressions, conversions) and provide insights to improve strategy.

✅ Trend & Competitor Analysis: Stay updated on social media trends, industry news, and competitors to identify new opportunities.

✅ Collaboration: Work closely with marketing, design, and content teams to ensure a cohesive brand presence.

ASSUMPTION: This role requires strong project management skills, the ability to work in a fast-paced environment, and the capacity to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Journalism, or a related field.

Experience: 2-5 years of experience in social media management, content creation, or digital marketing.

Required Skills:

• Strong understanding of social media trends, algorithms, and best practices
• Proficiency in social media scheduling tools (e.g., Sprout Social, Hootsuite, Buffer) and analytics platforms (e.g., Google Analytics, Meta Business Suite)
• Excellent writing, editing, and communication skills
• Basic graphic design and video editing skills (Canva, Adobe Suite, CapCut, or similar tools)
• Experience with paid social media advertising (Facebook Ads, LinkedIn Ads, TikTok Ads) is a plus
• Creative mindset with a passion for storytelling and digital engagement
• Ability to work in a fast-paced environment and manage multiple projects simultaneously

Preferred Skills:

• Experience with specific industry-related tools or platforms
• Fluency in additional languages

ASSUMPTION: Candidates with experience in the facilities management industry or relevant transferable skills may be at an advantage.

💰 Compensation & Benefits

Salary Range: $80,000 - $100,000 per year

Benefits:

• Health, dental, and vision benefits
• Flexible work environment (hybrid or remote, if applicable)
• Professional development and career growth opportunities
• A dynamic and collaborative team that values innovation and creativity

Working Hours: Full time (40 hours per week)

ASSUMPTION: The salary range provided is based on industry standards for social media managers with 2-5 years of experience. However, the final compensation package may vary depending on the candidate's qualifications and the company's internal structures.

📌 Applicant Insights

🔍 Company Context

Industry: Facilities Services

Company Size: 10,001+ employees

Founded: 1982

Company Description:

• SBM is a minority-owned workplace services business founded in 1982 in Sacramento, California
• Throughout the past four decades, SBM has launched into prominence as a leading global soft services provider
• SBM’s clients expect and receive planned, predictable, and repeatable results regardless of industry or space type
• SBM is proud to be certified by the National Minority Supplier Development Council as a Minority Business Enterprise (MBE)

Company Specialties:

• Facilities Management
• Cleaning Services
• Environmental Services
• Pest Control
• Maintenance Programs
• GMP Services
• Cleanroom Services
• Exterior and Landscape Services
• Mailroom Services
• and Waste Management

Company Website: http://www.sbmmanagement.com

ASSUMPTION: SBM's extensive experience and diverse service offerings make it an attractive employer for candidates seeking a stable and growth-oriented work environment.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: The Social Media Manager will report directly to the Marketing Director or a similar role within the marketing department.

Work Arrangement: Hybrid (a combination of on-site and remote work)

Growth Opportunities:

• Progression to a Senior Social Media Manager or similar role with increased responsibilities
• Transition to a Marketing Manager or Director position with broader marketing strategy and team leadership experience
• Expansion into related fields such as public relations, content strategy, or brand management

ASSUMPTION: Given SBM's size and diverse service offerings, there are ample opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: Corporate headquarters with multiple regional offices

Office Location(s): St. Louis, Missouri, United States

Geographic Context:

• St. Louis is located in the central-eastern United States, along the Mississippi River
• The city is known for its rich history, cultural attractions, and vibrant arts scene
• St. Louis has a humid subtropical climate with hot summers and cold winters

Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for hybrid work arrangements)

ASSUMPTION: St. Louis offers a unique blend of urban and suburban living, with a lower cost of living compared to many other major U.S. cities. The city's central location makes it an attractive option for candidates seeking a balance between affordability and accessibility.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the marketing director or a panel of marketing and HR representatives
• Background check and reference check
• Job offer

Key Assessment Areas:

• Social media strategy and planning
• Content creation and storytelling
• Platform management and community engagement
• Analytics and reporting
• Collaboration and communication skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Showcase your understanding of social media trends and industry best practices
• Demonstrate your ability to create engaging content and manage multiple projects simultaneously
• Prepare examples of your previous social media campaigns and their results
• Research SBM's industry and company culture to show your enthusiasm and fit for the role

ATS Keywords: Social Media Manager, Content Creation, Audience Engagement, Brand Storytelling, Performance Analytics, Trend Analysis, Community Engagement, Campaign Management, Analytics, Collaboration, Graphic Design, Video Editing, Paid Advertising, Communication, Creativity, Digital Engagement, Facilities Management, Marketing Strategy, Marketing Planning

ASSUMPTION: SBM's hiring process is designed to assess candidates' technical skills, strategic thinking, and cultural fit. Applicants should be prepared to discuss their approach to social media management and their ability to work effectively within a team.

🛠 Cultural Fit Considerations

Company Values:

• Integrity
• Accountability
• Excellence
• Innovation
• Collaboration
• Diversity
• Sustainability

Work Style:

• Data-driven and strategic
• Creative and innovative
• Collaborative and team-oriented
• Results-focused and accountable
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you ensure that your social media content aligns with the brand's identity and values while staying relevant and authentic?
• Can you describe a time when you had to pivot your social media strategy due to changing trends or algorithms? How did you adapt, and what was the outcome?
• How do you balance the need for creativity and innovation with the requirement to maintain a consistent brand voice and messaging?

ASSUMPTION: SBM values candidates who are passionate about their work, committed to continuous learning, and eager to contribute to the company's mission and vision.

⚠️ Potential Challenges

• Managing multiple social media platforms and content creation tasks simultaneously
• Keeping up with the fast-paced nature of social media trends and algorithm changes
• Balancing the need for creativity and innovation with the requirement to maintain brand consistency
• Collaborating effectively with various teams to ensure a cohesive brand presence
• Working in a hybrid or remote environment, requiring strong self-motivation and time management skills

ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive approach to time management, and a willingness to adapt and learn in a dynamic work environment.

📈 Similar Roles Comparison

• Social Media Specialist: Focuses more on day-to-day content creation and platform management, with less strategic planning and analytics responsibilities
• Digital Marketing Manager: Oversees a broader range of digital marketing channels, including SEO, SEM, and email marketing, with less focus on social media-specific strategies
• Content Strategist: Develops and implements content strategies across multiple channels, with a broader focus on content creation, distribution, and governance rather than platform-specific management

ASSUMPTION: The Social Media Manager role is ideal for candidates who are passionate about social media, have a strong understanding of platform-specific strategies, and enjoy the fast-paced nature of content creation and community engagement.

📝 Sample Projects

• Developing and executing a social media strategy for a new product launch, including content creation, platform management, and paid advertising campaigns
• Analyzing and reporting on the performance of a social media campaign, and making data-driven recommendations for improvement
• Collaborating with the design team to create visually appealing and on-brand social media content, such as infographics, animations, and videos

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Social Media Manager role, from strategic planning and analytics to creative content production and collaboration.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to social media and how this role fits into the broader marketing strategy?
• How does the company support the professional development and growth of its social media team members?
• Can you provide examples of successful social media campaigns the company has executed, and what made them effective?
• How does the company measure the success of its social media efforts, and how are these metrics used to inform future strategies?
• What is the company's approach to work-life balance, and how does this role fit into that structure?

ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, and provides valuable insights into the work environment and expectations for the Social Media Manager position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your previous social media campaigns and their results
• Research SBM's industry and company culture to show your enthusiasm and fit for the role
• Follow up with the hiring manager one week after your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.