Social Media Manager

📌 Core Information

🔹 Job Title: Social Media Manager

🔹 Company: The Mob Museum

🔹 Location: Las Vegas (Downtown), NV, USA

🔹 Job Type: Full-Time

🔹 Category: Museums, Historical Sites, and Zoos

🔹 Date Posted: July 2, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing engaging content for social media and marketing channels
• Analyzing metrics to report on performance and inform future content
• Collaborating cross-departmentally to create storylines for video content
• Assisting with the creation of advertising campaigns and retail initiatives
• Monitoring and responding to user interactions to foster community engagement

ASSUMPTION: This role requires a strong understanding of social media trends, content creation, and brand management. The ideal candidate will have experience in copywriting and content creation for a brand, with a minimum of 3 years in the field.

📋 Key Responsibilities

✅ Develops engaging, creative copy and multimedia content for various marketing and social media channels

✅ Analyzes metrics from social media channels to report on performance and inform future content

✅ Works cross-departmentally to create storylines for short-form and long-form video content

✅ Drafts copy as needed for the Museum's eblast schedule, website, promotions, retail store, programs, and onsite signage

✅ Assists with the creation of both general awareness and targeted advertising campaigns

✅ Collaborates with internal stakeholders to brand new retail products and initiatives, and new spirit products and initiatives

✅ Uses SEO best practices and the organization's website analytics when creating copy for the website

✅ Embraces emerging technologies, including AI-driven tools, to support ideation, streamline content creation, and enhance efficiency in scheduling, reporting, and asset generation

✅ Brainstorms and implements new and creative opportunities for the Museum's social media, advertising, and promotions

✅ Collaborates with key partners, influencers, and external agencies to create and utilize user-generated content

✅ Monitors and responds to user interactions to foster community and engagement across platforms

✅ Works alongside the PR team to implement social media strategies during crises or sensitive events to maintain brand integrity and timely communication

✅ Provides live social media updates for key Museum events

✅ Assists with other digital marketing tasks such as managing and publishing to social media accounts, updating website content, providing reports, budget planning, and other administrative tasks as assigned

✅ Immerses themselves in Mob and law enforcement history, current events, and pop culture

✅ Possesses a strong understanding of the Museum's brand and presence across all print, web, and social media platforms

ASSUMPTION: This role requires strong organizational and time-management skills, with the ability to write under deadline. The ideal candidate will have experience managing social media accounts for an organization and proficiency in various social media platforms.

🎯 Required Qualifications

Education: Bachelor's degree in a related field

Experience: A minimum of 3 years of experience in copywriting and content creation for a brand

Required Skills:

• Proven ability to write engaging, creative copy and develop multimedia content
• Strong analytical skills to report on performance metrics and inform future content
• Excellent cross-departmental collaboration skills to create video content storylines
• Familiarity with social media scheduling and reporting tools (e.g., Hootsuite, Buffer, Sprout Social, Later, Meta Business Suite)
• Working knowledge of content and social media trends, including the evolving role of AI tools in creative workflows
• Experience with AI-enhanced platforms (e.g., ChatGPT, Perplexity, Canva, Jasper, or similar) for content ideation, messaging, and visual creation
• Understanding of current and developing social media and video content trends
• Experience managing social media accounts for an organization and proficiency in Facebook, Instagram, Twitter, TikTok, Snapchat, and YouTube
• Understanding of Mob and law enforcement history
• Outstanding organizational and time-management skills with the ability to write under deadline
• Exceptional leadership and management skills, with the ability to engage a diverse range of individuals in matters of vision and strategy, as well as day-to-day workplace issues
• Passion for creating a world-class museum that is unrivaled in content and recognized for a truly outstanding guest experience
• Enthusiasm for working in an organization where change is frequent, structure is evolving, and flexibility, teamwork, and good humor are absolute necessities
• Proficient computer skills in MS Word, Excel, and PowerPoint
• Able to constantly operate a computer, phone, or other office productivity machinery

Preferred Skills:

• Experience with video capture and editing

ASSUMPTION: The ideal candidate will have a strong understanding of the Museum's brand and a passion for its mission. They will also possess strong leadership and management skills, with the ability to engage a diverse range of individuals in matters of vision and strategy, as well as day-to-day workplace issues.

💰 Compensation & Benefits

Salary Range: $75,000 - $85,000 per year

Benefits:

• Full Benefits Package
• Networking Opportunities
• 401 K Plan with a Company Match

Working Hours: 40 hours per week

ASSUMPTION: The salary range provided is based on industry standards for a mid-level social media manager role in Las Vegas, NV. The benefits package includes a full range of benefits, including health, dental, and vision insurance, as well as retirement and savings plans.

📌 Applicant Insights

🔍 Company Context

Industry: Museums, Historical Sites, and Zoos. The Mob Museum is a non-profit organization dedicated to providing a world-class, interactive journey through true stories, from the birth of the Mob to today’s headlines.

Company Size: 51-200 employees. As a mid-sized organization, The Mob Museum offers a dynamic work environment with opportunities for growth and collaboration.

Founded: 2012. The Mob Museum has been in operation for over a decade, providing a wealth of experience and expertise in its field.

Company Description:

• Provides a provocative, contemporary look at organized crime and law enforcement history through hundreds of artifacts and immersive storylines
• Offers a work environment founded on respect, inclusivity, kindness, and good humor
• Has been awarded accreditation by the American Alliance of Museums and has received numerous accolades since opening in 2012

Company Specialties:

• Brand Marketing
• Learning and Mentoring Opportunities
• Excellent Work Environment and Coworkers
• Media Coverage

Company Website: https://themobmuseum.org

ASSUMPTION: The Mob Museum is a highly regarded institution in its field, with a strong reputation for excellence and innovation. Its work environment is founded on respect, inclusivity, kindness, and good humor, offering a dynamic and collaborative atmosphere for employees.

📊 Role Analysis

Career Level: Mid-Level (2-5 years of experience). This role is suitable for an experienced professional with a minimum of 3 years in copywriting and content creation for a brand.

Reporting Structure: The Social Media Manager reports directly to the Marketing Department and collaborates cross-departmentally with various teams to create content and promote the Museum's brand.

Work Arrangement: On-site. This role requires a physical presence at the Museum's location in Las Vegas (Downtown), NV.

Growth Opportunities:

• Potential advancement to a senior role within the Marketing Department
• Opportunities to expand skills and expertise in digital marketing, content creation, and brand management
• Possibility to take on additional responsibilities and projects as the Museum's needs evolve

ASSUMPTION: The Social Media Manager role offers significant growth potential for the right candidate, with opportunities to advance within the Marketing Department and expand skills and expertise in digital marketing, content creation, and brand management.

🌍 Location & Work Environment

Office Type: Historic Building. The Mob Museum is housed in a historic building in downtown Las Vegas, NV, offering a unique and engaging work environment.

Office Location(s): 300 Stewart Avenue, Las Vegas, Nevada 89101, US

Geographic Context:

• Las Vegas (Downtown) is a vibrant and culturally diverse neighborhood with a rich history and a thriving arts scene
• The Museum is located within walking distance of numerous restaurants, shops, and entertainment venues
• Las Vegas is a major tourist destination, with a large and diverse population

Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM, with a one-hour lunch break. The Museum is open to the public Tuesday-Sunday, 10:00 AM - 7:00 PM, with extended hours on certain holidays and special events.

ASSUMPTION: The historic building and downtown Las Vegas location offer a unique and engaging work environment, with easy access to numerous amenities and attractions. The Museum's hours of operation allow for a flexible work schedule, with the potential for occasional evening and weekend work during special events.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening with the Human Resources Department
• In-person or virtual interview with the Marketing Department
• Final interview with the Museum's Executive Director
• Background check and reference check
• Job offer and onboarding

Key Assessment Areas:

• Writing and content creation skills
• Analytical skills and ability to report on performance metrics
• Collaboration and cross-departmental communication skills
• Understanding of social media trends and platforms
• Cultural fit and alignment with the Museum's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Include specific examples of your writing and content creation work, as well as any relevant social media campaigns or projects
• Demonstrate your understanding of the Museum's brand and mission in your application materials
• Prepare for interview questions related to your writing and content creation skills, as well as your understanding of social media trends and platforms
• Be ready to discuss your approach to collaboration and cross-departmental communication
• Show enthusiasm for the Museum's mission and the opportunity to contribute to its ongoing success

ATS Keywords: Social Media Management, Content Creation, Copywriting, Brand Management, SEO, Video Production, Analytics, Project Management, Team Collaboration, Creative Thinking, Digital Marketing, Time Management, Leadership, Adaptability, Technical Proficiency

ASSUMPTION: The application process for the Social Media Manager role at The Mob Museum involves a thorough assessment of writing and content creation skills, as well as an evaluation of cultural fit and alignment with the Museum's mission and values. Applicants should be prepared to demonstrate their understanding of social media trends and platforms, as well as their ability to collaborate and communicate effectively with various departments.

🛠️ Tools & Technologies

• Hootsuite, Buffer, Sprout Social, Later, or Meta Business Suite
• ChatGPT, Perplexity, Canva, Jasper, or similar AI-enhanced platforms
• MS Word, Excel, and PowerPoint
• Video capture and editing software (e.g., Adobe Premiere Pro, iMovie, or similar)
• SEO tools (e.g., Google Search Console, SEMrush, Ahrefs, or similar)

ASSUMPTION: The Social Media Manager role requires proficiency in various social media scheduling and reporting tools, as well as familiarity with AI-enhanced platforms for content ideation, messaging, and visual creation. Additionally, strong working knowledge of Microsoft Office Suite and video capture and editing software is essential for this role.

👔 Cultural Fit Considerations

Company Values:

• Respect
• Inclusivity
• Kindness
• Good Humor

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible
• Creative and innovative
• Results-driven and detail-oriented

Self-Assessment Questions:

• How do you align with The Mob Museum's core values of respect, inclusivity, kindness, and good humor?
• How do you approach collaboration and cross-departmental communication in a dynamic work environment?
• How do you stay up-to-date with current and developing social media and video content trends?
• How do you balance creativity and innovation with the need for consistent branding and messaging across various platforms?

ASSUMPTION: The ideal candidate for the Social Media Manager role at The Mob Museum will possess a strong understanding of the organization's brand and values, as well as a passion for its mission. They will also demonstrate strong collaboration and communication skills, as well as a commitment to staying current with social media trends and best practices.

⚠️ Potential Challenges

• Managing multiple social media accounts and platforms simultaneously
• Keeping up with the fast-paced nature of social media trends and algorithms
• Balancing the Museum's brand and messaging with the need for engaging and timely content
• Collaborating effectively with various departments to create content that resonates with diverse audiences
• Working in a dynamic and sometimes unpredictable work environment, with the potential for frequent change and evolving structure

ASSUMPTION: The Social Media Manager role at The Mob Museum presents unique challenges and opportunities for growth and development. Applicants should be prepared to manage multiple social media accounts and platforms simultaneously, keep up with fast-paced social media trends, and balance the Museum's brand and messaging with engaging and timely content. They should also be comfortable working in a dynamic and sometimes unpredictable work environment, with the potential for frequent change and evolving structure.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, the Social Media Manager position at The Mob Museum requires a strong focus on content creation and engagement, rather than simply promoting existing content or events
• This role offers a unique opportunity to work in a historic building and downtown Las Vegas location, with easy access to numerous amenities and attractions
• Compared to similar roles in larger organizations, the Social Media Manager position at The Mob Museum offers a more hands-on and collaborative work environment, with the potential for greater influence and impact on the organization's overall strategy

ASSUMPTION: The Social Media Manager role at The Mob Museum presents a unique opportunity for candidates seeking a hands-on and collaborative work environment, with the potential for greater influence and impact on the organization's overall strategy. Applicants should be prepared to focus on content creation and engagement, rather than simply promoting existing content or events, and should be comfortable working in a historic building and downtown Las Vegas location.

📝 Sample Projects

• Developing a social media campaign to promote a new exhibit or event at the Museum
• Creating a series of short-form videos to highlight the Museum's collection and artifacts
• Writing and designing a series of promotional materials for the Museum's retail store and onsite signage
• Collaborating with the PR team to create a crisis communication plan in response to a sensitive event or issue
• Analyzing social media metrics to identify trends and inform future content strategy

ASSUMPTION: The Social Media Manager role at The Mob Museum offers a wide range of projects and initiatives, from content creation and promotion to analytics and strategy development. Applicants should be prepared to take on a variety of tasks and responsibilities, and should be comfortable working collaboratively with various departments to achieve the Museum's goals and objectives.

❓ Key Questions to Ask During Interview

• Can you describe the Museum's approach to social media and content creation, and how this role fits into that strategy?
• How does the Museum measure the success of its social media campaigns and initiatives?
• Can you provide examples of how the Museum has adapted its social media strategy in response to changes in trends or algorithms?
• How does the Museum collaborate with external partners and influencers to create and utilize user-generated content?
• How does the Museum balance the need for engaging and timely content with the importance of maintaining a consistent brand and messaging across platforms?
• How does the Museum support the professional development and growth of its employees?

ASSUMPTION: The Social Media Manager role at The Mob Museum presents a unique opportunity for candidates seeking a dynamic and collaborative work environment, with the potential for significant growth and development. Applicants should be prepared to ask insightful questions about the Museum's social media strategy, content creation process, and approach to employee development and growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Include specific examples of your writing and content creation work, as well as any relevant social media campaigns or projects
• Prepare for interview questions related to your writing and content creation skills, as well as your understanding of social media trends and platforms
• Be ready to discuss your approach to collaboration and cross-departmental communication
• Show enthusiasm for the Museum's mission and the opportunity to contribute to its ongoing success
• Follow up with the Museum within one week of submitting your application to confirm receipt and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.