Social Media Manager - Base44

📌 Core Information

🔹 Job Title: Social Media Manager - Base44

🔹 Company: Wix

🔹 Location: Tel Aviv-Yafo, Tel Aviv, Israel

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 8, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site (Remote OK)

🚀 Job Overview

Key aspects of this role include:

• Leading Base44's social media presence across various platforms
• Shaping the brand's voice and creating engaging content
• Managing online conversations and amplifying the brand's story
• Collaborating with a fast-moving, startup-like team within Wix
• Experimenting with AI and automation to scale creativity and productivity

ASSUMPTION: This role requires a high level of creativity, adaptability, and independent action. The ideal candidate will thrive in a fast-paced environment and have a strong understanding of social media platforms and trends.

📋 Key Responsibilities

✅ Lead Base44's presence across social media platforms (X, TikTok, LinkedIn, Reddit)

✅ Shape the brand's voice and create engaging, on-brand content

✅ Manage online conversations and grow genuine engagement

✅ Collaborate with the team to transform user stories and product updates into engaging social narratives

✅ Continuously improve content performance using analytics and feedback

✅ Stay up-to-date with social media trends and platform updates

ASSUMPTION: This role requires a strong understanding of social media platforms, their nuances, and what succeeds on each. The ideal candidate will be able to adapt their approach accordingly and create tailored content for each platform.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 2-5 years of experience in social media management or a related role

Required Skills:

• Creative excellence and a strong understanding of viral concepts
• Full-stack content creation (writing, visuals, video scripting, etc.)
• AI-native mindset and proficiency in using AI and automation tools
• Platform-specific fluency and intuitive knowledge of what succeeds on each
• Strong writing voice and clear, compelling communication skills
• Independent action-oriented and comfortable taking initiative

Preferred Skills:

• Previous experience growing a brand or personal social media presence
• Regular participation in indie hacker, creator, or tech-builder communities
• Ability to transform user stories and product updates into engaging social narratives

ASSUMPTION: This role requires a unique blend of creative, technical, and strategic skills. The ideal candidate will have a proven track record in social media management and a strong portfolio demonstrating their abilities.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between $60,000 - $90,000 USD per year, based on industry standards for a mid-level social media manager in Tel Aviv. This estimate takes into account the company size, role, and experience level.

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Generous vacation and sick leave policies
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, skills, and negotiation. Benefits may also vary based on the candidate's location and employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: Wix is a large company with 1,001-5,000 employees. This size offers opportunities for growth and collaboration but may also have more structured processes than smaller companies.

Founded: Wix was founded in 2006 and has since grown to become a leading global platform for creating and managing online presence.

Company Description:

• Wix is a comprehensive platform that gives users total creative freedom online
• The company offers a wide range of services, including a free website builder, web design tools, mobile websites, and more
• Wix operates in a unique ecosystem, with a global user base, open SDK, and unparalleled design capabilities

Company Specialties:

• Free Website Builder
• Web Design
• Mobile Websites
• HTML5 Websites
• Web Apps
• Domain Registration
• Business Website
• Personal Website
• Free Blog

Company Website: Wix.com

ASSUMPTION: Wix's large size and global presence offer opportunities for career growth and exposure to diverse projects. However, the company's structure and processes may be more formal than those of smaller organizations.

📊 Role Analysis

Career Level: This role is suited for a mid-level professional with 2-5 years of experience in social media management or a related field.

Reporting Structure: The Social Media Manager will report directly to the Marketing Manager or a similar role within the Base44 team.

Work Arrangement: This role is on-site in Tel Aviv but offers flexible work arrangements, including the option to work remotely.

Growth Opportunities:

• Advancement to a senior or management role within the marketing department
• Expansion into related roles, such as content marketing or community management
• Opportunities to work on high-impact projects and collaborate with cross-functional teams

ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the broader organization. The ideal candidate will be proactive in seeking out these opportunities and taking on new challenges.

🌍 Location & Work Environment

Office Type: Wix's Tel Aviv office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): 40 Namal Tel-Aviv st., Tel Aviv, IL

Geographic Context:

• Tel Aviv is a vibrant, multicultural city with a thriving tech industry
• The city offers a high quality of life, with numerous cultural attractions, restaurants, and outdoor activities
• Tel Aviv is known for its Mediterranean climate, with hot, dry summers and mild, rainy winters

Work Schedule: The work schedule for this role is full-time (40 hours per week), with flexible hours and the option to work remotely.

ASSUMPTION: Tel Aviv offers a dynamic and exciting work environment, with a diverse range of cultural and recreational opportunities. The city's Mediterranean climate and vibrant tech industry make it an attractive location for professionals in the field.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• In-person or virtual interview with the marketing team
• Final interview with the Base44 team lead

Key Assessment Areas:

• Creativity and strategic thinking
• Platform-specific knowledge and content creation skills
• Communication and interpersonal skills
• Adaptability and problem-solving abilities

Application Tips:

• Tailor your resume and cover letter to highlight your social media management experience and relevant skills
• Include examples of your previous work, such as successful social media campaigns or content you've created
• Prepare for behavioral interview questions that assess your creativity, problem-solving skills, and ability to work independently

ATS Keywords: Social Media Management, Content Creation, Creative Writing, Visual Design, Video Scripting, AI Utilization, Platform Knowledge, Reddit Moderation, Engagement Strategies, Independent Action, Viral Marketing, Community Engagement, Brand Development, Experimentation, Adaptability, Audience Understanding

ASSUMPTION: The interview process for this role will focus on assessing the candidate's creativity, strategic thinking, and platform-specific knowledge. The ideal candidate will be able to provide concrete examples of their previous work and demonstrate their ability to create engaging content that resonates with audiences.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• Design tools (e.g., Canva, Adobe Creative Suite, Sketch)
• Video editing software (e.g., iMovie, Adobe Premiere Pro, Final Cut Pro)
• AI and automation tools (e.g., ChatGPT, Midjourney, DALL-E)
• Analytics and reporting tools (e.g., Google Analytics, Sprout Social Insights, Hootsuite Insights)

ASSUMPTION: The ideal candidate will have experience with a variety of social media management, design, and video editing tools. Familiarity with AI and automation tools is also highly desirable, as the role requires a strong understanding of how to leverage these technologies to scale creativity and productivity.

👔 Cultural Fit Considerations

Company Values:

• Empowerment: Wix believes in empowering users to create and manage their online presence with total creative freedom
• Innovation: The company fosters a culture of innovation and continuous improvement
• Collaboration: Wix values collaboration and teamwork, both within the organization and with external partners

Work Style:

• Fast-paced and dynamic: Wix operates like a startup within a larger organization, with a focus on speed and agility
• Creative and innovative: The company values creativity and encourages employees to think outside the box
• Collaborative and team-oriented: Wix fosters a culture of collaboration and teamwork, with a strong emphasis on cross-functional collaboration

Self-Assessment Questions:

• Do you thrive in fast-paced, dynamic environments?
• Are you comfortable taking initiative and working independently?
• Do you have a strong understanding of social media platforms and trends?
• Are you able to adapt your approach and create tailored content for different platforms?
• Do you have a proven track record of creating engaging, on-brand content that resonates with audiences?

ASSUMPTION: The ideal candidate for this role will be a creative, independent thinker who thrives in fast-paced environments. They will have a strong understanding of social media platforms and trends and be able to adapt their approach to create tailored content for different platforms. The ideal candidate will also be comfortable taking initiative and working independently, with a proven track record of creating engaging, on-brand content that resonates with audiences.

⚠️ Potential Challenges

• The fast-paced nature of the role may require the candidate to work quickly and adapt to changing priorities
• The role may involve managing multiple social media platforms simultaneously, requiring strong organizational skills and the ability to multitask
• The ideal candidate will need to be comfortable working independently and taking initiative, as the role requires minimal supervision
• The role may require the candidate to work outside of standard business hours to engage with audiences on different time zones

ASSUMPTION: The ideal candidate for this role will be able to thrive in a fast-paced environment and manage multiple priorities simultaneously. They will be comfortable working independently and taking initiative, with a strong understanding of social media platforms and trends. The ideal candidate will also be able to adapt to changing priorities and work outside of standard business hours as needed.

📈 Similar Roles Comparison

• This role is similar to a Social Media Manager or Community Manager position in other organizations
• However, this role is unique in that it focuses specifically on the Base44 brand within the larger Wix organization
• This role may also involve more creative freedom and independence than similar roles in larger organizations

ASSUMPTION: While this role is similar to other Social Media Manager or Community Manager positions, it is unique in its focus on the Base44 brand within the larger Wix organization. The ideal candidate will have experience in a similar role but also be able to adapt to the unique requirements and culture of the Base44 team.

📝 Sample Projects

• Creating a viral social media campaign to launch a new product or feature
• Developing a content strategy for a specific social media platform, such as TikTok or Reddit
• Moderating a Reddit community to grow genuine engagement and foster authentic conversations

ASSUMPTION: The ideal candidate for this role will have experience creating engaging, on-brand content for social media platforms. They will also have a strong understanding of how to grow genuine engagement and foster authentic conversations within online communities.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader marketing department?
• How does the Base44 team collaborate with other departments within Wix?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Wix support the professional development and growth of its employees?
• What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: The ideal candidate for this role will be proactive in seeking out information about the team structure, collaboration, and growth opportunities. They will also be prepared to ask thoughtful questions about the challenges and priorities of the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your social media management experience and relevant skills
• Prepare for behavioral interview questions that assess your creativity, problem-solving skills, and ability to work independently
• Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.