📌 Core Information
🔹 Job Title: Social Media Manager - Base44
🔹 Company: Wix
🔹 Location: Tel Aviv-Yafo, Tel Aviv, Israel
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 22, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Tel Aviv office)
🚀 Job Overview
Key aspects of this role include:
- Owning and leading Base44’s full social media presence across platforms like X (Twitter), TikTok, LinkedIn, and Reddit
- Shaping and evolving Base44’s brand voice and online persona to authentically connect with indie hackers, creators, and builders
- Creating and publishing engaging, scroll-stopping content daily without lengthy briefs or approvals
- Driving platform-specific strategies, understanding the nuances of each channel and what resonates with its audience
- Proactively managing and growing online conversations, sparking engagement and building community around the brand
- Embracing experimentation and moving quickly, using AI and automation tools to streamline content creation and ideation
- Acting as the digital face of Base44, consistently amplifying its story in a way that feels native, fresh, and impactful
ASSUMPTION: This role requires a high level of creativity, adaptability, and self-motivation to succeed in a fast-paced, startup-like environment within a larger organization.
📋 Key Responsibilities
✅ Own and lead Base44’s full social media presence across platforms like X (Twitter), TikTok, LinkedIn, and Reddit
✅ Shape and evolve Base44’s brand voice and online persona to authentically connect with indie hackers, creators, and builders
✅ Create and publish engaging, scroll-stopping content daily without lengthy briefs or approvals
✅ Drive platform-specific strategies, understanding the nuances of each channel and what resonates with its audience
✅ Proactively manage and grow online conversations, sparking engagement and building community around the brand
✅ Embrace experimentation and move quickly, using AI and automation tools to streamline content creation and ideation
✅ Act as the digital face of Base44, consistently amplifying its story in a way that feels native, fresh, and impactful
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills to balance multiple responsibilities and platforms.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: Proven experience (2-5 years) in social media management, content creation, or a related role
Required Skills:
- Natural ability to create viral concepts, engaging hooks, and formats designed for social success
- Independently capable of producing daily, impactful content (writing sharp copy, creating visuals, scripting short-form videos, or crafting memes)
- Strong knowledge of AI and automation tools to scale creativity, productivity, and content effectiveness
- Intuitive understanding of what succeeds on X, TikTok, LinkedIn, and Reddit, and adapt approach accordingly
- Strong instincts for moderating, seeding authentic conversations, and growing genuine engagement on Reddit without sounding promotional
- Clear writing tone that is compelling, clever, and tailored to resonate deeply with Base44’s audience
- Ability to take initiative, shipping consistently and quickly adapting based on feedback and performance insights
Preferred Skills:
- Previous experience growing a brand or personal social media presence to substantial traction
- Regular participation in indie hacker, creator, or tech-builder communities
- Excellent ability to transform user stories, product updates, and internal experiments into highly engaging social narratives
ASSUMPTION: Candidates with a strong portfolio demonstrating their social media prowess and a deep understanding of the indie hacker and creator communities will have a significant advantage.
💰 Compensation & Benefits
Salary Range: The salary range for this role is typically $60,000 - $90,000 per year, depending on experience and qualifications. This estimate is based on industry standards for social media manager roles in Tel Aviv.
Benefits:
- Competitive benefits package, including health insurance and retirement plans
- Flexible work arrangements, with the option to work remotely or on-site
- Opportunities for professional development and growth within the organization
Working Hours: Full-time position, with standard working hours of 9:00 AM to 5:00 PM, Sunday to Thursday. However, the role may require flexibility to engage with global audiences and manage social media channels outside of regular business hours.
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, skills, and qualifications. Final compensation will be determined based on a comprehensive review of the candidate's background and the company's compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Wix operates in the software development industry, focusing on web creation and business solutions. The company is a leader in its field, with a strong global presence and a user base of over 243 million users worldwide.
Company Size: Wix is a large company with around 5,500 employees globally. This size offers opportunities for career growth and collaboration with diverse teams but may also present more structured processes and hierarchies compared to smaller organizations.
Founded: Wix was founded in 2006 and has since grown to become a publicly-traded company, operating in 22 countries with over 40 products launched.
Company Description:
- Wix makes it possible for anyone to succeed online by providing a comprehensive platform for web creation and business solutions
- The company operates in small teams that work closely together at a high level, fostering innovation, evolution, and collaboration
- Wix is committed to being an equal opportunity employer, creating a work environment where everyone is welcome, and anyone has the right to succeed
Company Specialties:
- Free Website Builder
- Web Design
- Mobile Websites
- HTML5 Websites
- Web Apps
- Create a Website
- Website Templates
- Domain Registration
- Business Website
- Personal Website
- Free Blog
Company Website: http://www.Wix.com
ASSUMPTION: Working at Wix offers the opportunity to be part of a large, global organization with a strong brand and extensive resources, while also benefiting from the agility and innovation of a startup-like environment within Base44.
📊 Role Analysis
Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience in social media management, content creation, or a related field. The position offers opportunities for growth and development within the organization.
Reporting Structure: The Social Media Manager will report directly to the Marketing Manager or a similar role within Base44, working closely with cross-functional teams to align social media strategies with overall business objectives.
Work Arrangement: This role is based in Wix's Tel Aviv office, with the option to work remotely or on-site. The position may require flexibility to engage with global audiences and manage social media channels outside of regular business hours.
Growth Opportunities:
- Expanding the role's responsibilities to include additional marketing channels or strategic initiatives as the company grows
- Advancing to a senior-level or management role within the marketing department or Base44
- Exploring opportunities within Wix's broader organization, such as international offices or other product lines
ASSUMPTION: The Social Media Manager role offers a unique opportunity to shape Base44's online presence and make a significant impact on the company's growth and success.
🌍 Location & Work Environment
Office Type: Wix's Tel Aviv office is a modern, collaborative workspace designed to foster creativity and innovation. The company offers a flexible work environment with remote and on-site options.
Office Location(s): 40 Namal Tel-Aviv st., Tel Aviv, Israel
Geographic Context:
- Tel Aviv is a vibrant, multicultural city known for its bustling startup scene, beaches, and nightlife
- The city offers a high quality of life, with excellent dining, cultural, and entertainment options
- Tel Aviv is well-connected by public transportation, making it easy to commute to the office or explore the city
Work Schedule: The standard workweek is Sunday to Thursday, with flexible hours to accommodate global audiences and social media management responsibilities.
ASSUMPTION: Working in Tel Aviv offers a unique blend of urban energy, cultural diversity, and work-life balance, making it an attractive location for professionals seeking to advance their careers in a dynamic environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Wix careers portal
- Phone or video screening with the HR department to assess cultural fit and basic qualifications
- In-depth interview with the hiring manager or a member of the marketing team to discuss the role's responsibilities, required skills, and expectations
- Final interview or assessment with senior leadership to evaluate the candidate's fit for the role and the organization
Key Assessment Areas:
- Creativity and innovation in social media content and strategy
- Understanding of the indie hacker and creator communities, as well as their preferences and behaviors on social media platforms
- Ability to manage multiple social media channels and adapt content to suit each platform's nuances
- Strong communication and storytelling skills, with a clear and compelling writing tone
- Proven experience growing a brand's social media presence or managing high-engagement social media accounts
Application Tips:
- Tailor your resume and cover letter to highlight your social media management experience, creativity, and understanding of the indie hacker and creator communities
- Include examples of your previous social media campaigns, content, or achievements that demonstrate your ability to drive engagement and grow online communities
- Prepare for interview questions that assess your understanding of the role's responsibilities, required skills, and expectations, as well as your fit with the company's culture and values
ATS Keywords: Social media management, content creation, brand voice, community engagement, AI tools, copywriting, visual design, video scripting, social strategy, moderation, engagement growth, experimentation, indie hacker communities, tech-building, narrative development
ASSUMPTION: The application process for this role may involve multiple stages and assessments, designed to evaluate the candidate's fit for the position and the organization's culture and values.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- AI and automation tools for content creation and ideation (e.g., Copy.ai, Frase, Jasper)
- Design tools for visual content creation (e.g., Canva, Adobe Creative Suite, Sketch)
- Video editing and scripting tools (e.g., iMovie, Adobe Premiere Pro, Final Cut Pro)
- Analytics and reporting tools (e.g., Google Analytics, Sprout Social Insights, Hootsuite Insights)
ASSUMPTION: The Social Media Manager will be expected to have a strong working knowledge of relevant social media management platforms, AI and automation tools, and design or video editing software, as well as the ability to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Empowerment: Wix believes in empowering users and employees to create, innovate, and succeed online
- Collaboration: The company fosters a culture of teamwork, open communication, and mutual support
- Innovation: Wix encourages creativity, experimentation, and continuous learning to drive progress and growth
Work Style:
- Fast-paced and dynamic, with a focus on agility, adaptability, and quick decision-making
- Collaborative and cross-functional, with a strong emphasis on teamwork and open communication
- Data-driven and results-oriented, with a commitment to measuring performance and iterating based on insights
Self-Assessment Questions:
- Do you thrive in fast-paced, dynamic environments and enjoy the challenge of balancing multiple responsibilities and platforms?
- Are you comfortable working independently and taking initiative to drive results and grow online communities?
- Do you have a strong understanding of the indie hacker and creator communities, as well as their preferences and behaviors on social media platforms?
ASSUMPTION: Candidates who are self-motivated, adaptable, and passionate about connecting with the indie hacker and creator communities will be well-suited to the Social Media Manager role at Base44.
⚠️ Potential Challenges
- The fast-paced, startup-like environment within a larger organization may present unique challenges in terms of decision-making, resource allocation, and prioritization
- Managing multiple social media channels and adapting content to suit each platform's nuances can be time-consuming and require strong organizational skills
- The role may require flexibility to engage with global audiences and manage social media channels outside of regular business hours
- Working in a high-growth, rapidly-changing environment may present challenges in terms of role definition, priorities, and long-term career development
ASSUMPTION: The Social Media Manager role at Base44 offers a unique opportunity to shape the company's online presence and make a significant impact on its growth and success, but also presents challenges in terms of adaptability, prioritization, and long-term career planning.
📈 Similar Roles Comparison
- Compared to traditional social media manager roles, this position offers a higher degree of autonomy and the opportunity to shape the brand's online persona and voice
- Unlike other social media management roles, this position requires a deep understanding of the indie hacker and creator communities, as well as their preferences and behaviors on social media platforms
- In terms of career path, this role offers opportunities for growth and development within the organization, as well as the potential to advance to senior-level or management positions within the marketing department or Base44
ASSUMPTION: The Social Media Manager role at Base44 is unique in its focus on the indie hacker and creator communities, as well as its emphasis on autonomy, innovation, and experimentation in shaping the brand's online presence.
📝 Sample Projects
- Developing and executing a social media campaign to launch a new product or feature, driving engagement and user acquisition
- Creating and publishing daily content that resonates with the indie hacker and creator communities, showcasing the brand's personality and values
- Managing and growing online conversations around Base44's brand, products, or initiatives, fostering a sense of community and belonging among users
ASSUMPTION: The Social Media Manager role at Base44 offers a wide range of projects and initiatives, from content creation and campaign development to community management and engagement growth, allowing candidates to showcase their creativity, adaptability, and strategic thinking.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Base44, and how will my work contribute to the company's growth and success?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will my performance be measured and evaluated?
- How does Base44 support the professional development and growth of its employees, particularly in the marketing department?
- What are the most significant challenges facing the company in the next 12-24 months, and how can this role help address them?
- How does Base44 foster a culture of innovation, experimentation, and continuous learning, and what opportunities are there for me to contribute to this aspect of the company's identity?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and the company, as well as your commitment to understanding the challenges and opportunities that lie ahead.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Wix careers portal
- Tailor your resume and cover letter to highlight your social media management experience, creativity, and understanding of the indie hacker and creator communities
- Prepare for interview questions that assess your understanding of the role's responsibilities, required skills, and expectations, as well as your fit with the company's culture and values
- Follow up with the hiring manager or HR department within one week of submitting your application to express your interest and reiterate your qualifications for the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
