📌 Core Information
🔹 Job Title: Social Media Manager - Base44
🔹 Company: Wix
🔹 Location: Tel Aviv-Yafo, Tel Aviv, Israel
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 26, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading Base44's social media presence across multiple platforms
- Creating engaging content that resonates with indie hackers, creators, and builders
- Managing online conversations and growing authentic engagement
- Leveraging AI and automation to scale creativity and productivity
- Collaborating with a fast-moving, startup-like team within Wix
ASSUMPTION: This role requires a high level of creativity, adaptability, and self-motivation to succeed in a fast-paced, ever-changing environment.
📋 Key Responsibilities
✅ Shape Base44's voice and build its online persona across social media platforms
✅ Create daily engaging content tailored to each platform's nuances (X, TikTok, LinkedIn, Reddit)
✅ Manage and grow Base44's online conversation with a creative and authentic touch
✅ Collaborate with the team to transform user stories, product updates, and internal experiments into compelling social narratives
✅ Monitor and analyze social media performance, adapting content strategy as needed
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills to balance multiple responsibilities and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 2-5 years of proven experience in social media management, content creation, or a related role
Required Skills:
- Creative excellence with a strong understanding of viral concepts and engaging hooks
- Full-stack content creation skills (writing, visuals, videos, memes)
- AI-native mindset with experience using AI and automation tools
- Platform-specific fluency and understanding of what succeeds on each platform
- Strong writing voice tailored to Base44's audience
- Independent action-oriented approach with a preference for taking initiative
Preferred Skills:
- Previous experience growing a brand or personal social media presence
- Regular participation in indie hacker, creator, or tech-builder communities
- Excellent storytelling skills for transforming user stories into engaging narratives
ASSUMPTION: Candidates with a strong portfolio demonstrating their creative skills and social media success will be prioritized.
💰 Compensation & Benefits
Salary Range: The AI-estimated salary range for this role is $60,000 - $90,000 per year, based on industry standards for mid-level marketing roles in Tel Aviv. However, the actual salary may vary depending on the candidate's experience and skills.
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Flexible work arrangements
- Generous vacation and sick leave policies
- Professional development opportunities
Working Hours: Full-time (40 hours per week) with flexible hours and the option to work remotely
ASSUMPTION: The salary range provided is an estimate and may not reflect the final offer. Benefits may vary based on the candidate's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: Wix has 1,001-5,000 employees, providing a large, established environment with ample opportunities for growth and collaboration.
Founded: Wix was founded in 2006 and has since grown into a leading global platform for creating personalized, professional web presences.
Company Description:
- Wix offers a comprehensive platform that gives users total creative freedom online, with features and solutions for everyone, from beginners to experts.
- The company's global user base, open SDK, and unparalleled design capabilities create a unique ecosystem for partners, developers, web designers, and other online professionals to market their apps and services.
- Wix operates like a startup within Wix, with a fast-moving, collaborative culture focused on solving complex problems with simple, elegant solutions.
Company Specialties:
- Free Website Builder
- Web Design
- Mobile Websites
- HTML5 Websites
- Web Apps
- Create a Website
- Website Templates
- Domain Registration
- Business Website
- Personal Website
- Free Blog
Company Website: Wix.com
ASSUMPTION: Working at Wix offers opportunities to collaborate with a diverse, global team and contribute to a widely-used platform that empowers users to create and express themselves online.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Base44 team within Wix and collaborates with various departments, such as product, marketing, and design.
Work Arrangement: The role is remote-friendly, with flexible hours and the option to work from the company's offices in Tel Aviv or other global locations.
Growth Opportunities:
- Expanding the role's responsibilities based on performance and the company's growth
- Collaborating with cross-functional teams to gain exposure to different aspects of the business
- Developing leadership skills by mentoring junior team members or managing external agencies
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic, fast-growing company.
🌍 Location & Work Environment
Office Type: Wix's global offices are modern, collaborative spaces designed to foster creativity and innovation.
Office Location(s): Tel Aviv, New York, San Francisco, Los Angeles, Miami Beach, Dnipro, Kyiv, Dublin, Tokyo, Vilnius, and Krakow
Geographic Context:
- Tel Aviv is a vibrant, multicultural city known for its startup ecosystem, beaches, and nightlife.
- Israel has a competitive job market with a strong focus on technology and innovation.
- The cost of living in Tel Aviv is relatively high compared to other cities in Israel but offers a high quality of life.
Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work remotely
ASSUMPTION: Working in Tel Aviv offers a unique blend of cultural experiences, a thriving tech industry, and a high quality of life.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth interview with the Base44 team
- Creative challenge or case study presentation
- Final interview with the Wix HR team
Key Assessment Areas:
- Creativity and content creation skills
- Understanding of social media platforms and trends
- Communication and storytelling abilities
- Adaptability and problem-solving skills
- Alignment with Wix's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your creative skills, social media experience, and relevant achievements.
- Prepare a portfolio showcasing your best work, including social media campaigns, content, and any relevant analytics or results.
- Research Wix and Base44 to demonstrate your understanding of the company and its products.
- Practice your creative challenge or case study presentation, focusing on storytelling and engagement.
ATS Keywords: Social Media Management, Content Creation, AI Utilization, Platform Fluency, Reddit Moderation, Writing Skills, Independent Action, Engagement Strategies
ASSUMPTION: The interview process for this role is designed to assess the candidate's creative skills, cultural fit, and ability to thrive in a fast-paced, collaborative environment.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Content creation tools (e.g., Canva, Adobe Creative Suite, TikTok's built-in editing tools)
- AI and automation tools (e.g., IFTTT, Zapier, Chatfuel)
- Analytics and reporting tools (e.g., Google Analytics, Sprout Social's analytics, platform-specific analytics)
ASSUMPTION: Familiarity with industry-standard tools and platforms is essential for success in this role, but candidates are not expected to be experts in all tools listed.
👔 Cultural Fit Considerations
Company Values:
- Empowerment: Wix believes in empowering users to create and express themselves online.
- Creativity: Wix fosters a culture of creativity and innovation in all aspects of its business.
- Collaboration: Wix values collaboration and teamwork, both internally and with external partners.
Work Style:
- Fast-paced and dynamic, with a focus on quick decision-making and adaptability
- Collaborative, with a strong emphasis on teamwork and cross-functional collaboration
- Creative and innovative, with a constant drive to push boundaries and challenge the status quo
Self-Assessment Questions:
- Do you thrive in fast-paced, dynamic environments, and are you comfortable with quick decision-making and adaptability?
- Are you a strong collaborator who enjoys working with diverse teams to achieve common goals?
- Do you possess a creative mindset and a constant drive to push boundaries and challenge the status quo?
ASSUMPTION: Candidates who align with Wix's company values and work style will be more likely to succeed in this role and contribute to the company's continued growth and success.
⚠️ Potential Challenges
- Managing multiple social media platforms and their unique nuances simultaneously
- Keeping up with the fast-paced, ever-changing nature of social media trends and algorithms
- Balancing the need for authenticity and engagement with the desire to promote Base44's products and services
- Collaborating effectively with a diverse, global team across different time zones
ASSUMPTION: Candidates should be prepared to face these challenges head-on and demonstrate their ability to adapt, learn, and grow in a dynamic environment.
📈 Similar Roles Comparison
- This role is unique in its focus on Base44, a newly acquired part of Wix, and its mission to change how software gets built using AI-powered platforms.
- Compared to other social media manager roles, this position requires a strong understanding of AI and automation tools to scale creativity and productivity.
- Career-wise, this role offers opportunities to grow within Wix, potentially leading to leadership positions or expanded responsibilities as Base44 continues to develop.
ASSUMPTION: Candidates should research similar roles within the industry to better understand the unique aspects of this position and how it compares to other opportunities.
📝 Sample Projects
- Creating a viral TikTok campaign that showcases Base44's AI-powered platform and encourages user-generated content
- Developing a Reddit strategy that grows authentic engagement and fosters a sense of community around Base44's products and services
- Transforming user stories, product updates, and internal experiments into engaging, shareable content that resonates with Base44's target audience
ASSUMPTION: These sample projects are designed to demonstrate the candidate's ability to create engaging, on-brand content that drives user engagement and growth.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader strategy for Base44 and Wix?
- What are the most significant challenges facing the social media team currently, and how can this role address them?
- How does Wix support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does the company foster a culture of creativity and innovation, and what resources are available to support these efforts?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates the candidate's interest in the role and their ability to contribute to the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your creative skills, social media experience, and relevant achievements.
- Prepare a portfolio showcasing your best work, including social media campaigns, content, and any relevant analytics or results.
- Research Wix and Base44 to demonstrate your understanding of the company and its products.
- Practice your creative challenge or case study presentation, focusing on storytelling and engagement.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
