📌 Core Information
🔹 Job Title: Social Media Manager - Base44
🔹 Company: Wix
🔹 Location: Tel Aviv-Yafo, Tel Aviv, Israel
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 22, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading Base44's full social media presence across various platforms
- Shaping and evolving the brand voice and online persona
- Creating and publishing engaging, scroll-stopping content daily
- Driving platform-specific strategies and managing online conversations
- Embracing experimentation and using AI tools to streamline content creation
ASSUMPTION: This role requires a high level of creativity, adaptability, and strong communication skills to effectively manage Base44's social media presence and engage with its audience.
📋 Key Responsibilities
✅ Own and lead Base44’s full social media presence across platforms like X (Twitter), TikTok, LinkedIn, and Reddit
✅ Shape and evolve our brand voice and online persona to authentically connect with indie hackers, creators, and builders
✅ Create and publish engaging, scroll-stopping content daily without waiting for lengthy briefs or approvals
✅ Drive platform-specific strategies, understanding the nuances of each channel and what resonates with its audience
✅ Proactively manage and grow online conversations, sparking engagement and building community around the brand
✅ Embrace experimentation and move quickly, using AI and automation tools to streamline content creation and ideation
✅ Act as the digital face of Base44, consistently amplifying our story in a way that feels native, fresh, and impactful
ASSUMPTION: This role requires a proactive approach to content creation, engagement, and community management, with a strong focus on understanding and adapting to each platform's unique audience and trends.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 2-5 years of experience in social media management or a related role
Required Skills:
- Natural ability to think in viral concepts, engaging hooks, and formats designed for social success
- Independently capable of producing daily, impactful content (writing sharp copy, creating visuals, scripting short-form videos, or crafting memes)
- Strong knowledge of AI and automation tools to scale creativity, productivity, and content effectiveness
- Intuitive understanding of what succeeds on X, TikTok, LinkedIn, and Reddit and adapt approach accordingly
- Clear writing tone that is compelling, clever, and tailored to resonate deeply with Base44’s audience
- Ability to take initiative, shipping consistently and quickly adapting based on feedback and performance insights
Preferred Skills:
- Previous experience growing a brand or personal social media presence to substantial traction
- Regular participation in indie hacker, creator, or tech-builder communities
- Excellent ability to transform user stories, product updates, and internal experiments into highly engaging social narratives
ASSUMPTION: While a degree in marketing or a related field is preferred, equivalent experience and a strong portfolio demonstrating the required skills may be considered.
💰 Compensation & Benefits
Salary Range: The salary range for this role is typically $60,000 - $90,000 per year, depending on experience and qualifications. This estimate is based on industry standards for a mid-level social media manager role in Tel Aviv.
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Flexible work arrangements
- Professional development opportunities
- Employee discounts on Wix products and services
Working Hours: Full-time position with standard business hours, but may require occasional evenings or weekends to engage with global audiences.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience, skills, and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: Wix has 1,001-5,000 employees, providing a large, established environment with ample opportunities for growth and collaboration.
Founded: 2006, with over 15 years of experience in the web development industry.
Company Description:
- Wix is a comprehensive platform that gives users total creative freedom online, offering a wide range of web design, mobile, and business solutions.
- Wix operates as a fast-moving startup within Wix, with the backing of a global company and the mindset of a small, hungry team.
- The company is on a mission to become the world’s leading text-to-app platform, with a focus on empowering creators, builders, startups, and entrepreneurs.
Company Specialties:
- Free Website Builder
- Web Design
- Mobile Websites
- HTML5 Websites
- Web Apps
- Create a Website
- Website Templates
- Domain Registration
- Business Website
- Personal Website
- and Free Blog
Company Website: Wix.com
ASSUMPTION: Wix's large size and established presence in the industry provide a stable and supportive environment for employees, with ample opportunities for professional growth and development.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the company.
Reporting Structure: This role reports directly to the Marketing Manager of Base44.
Work Arrangement: Remote OK, with the option to work remotely or from one of Wix's global offices.
Growth Opportunities:
- Potential to grow into a senior role or take on additional responsibilities as the company expands.
- Opportunities to work on various projects and collaborate with cross-functional teams.
- Access to professional development resources and training programs.
ASSUMPTION: This role offers a unique opportunity to work on a cutting-edge product within a large, established company, with ample potential for growth and development.
🌍 Location & Work Environment
Office Type: Wix has multiple offices worldwide, with a focus on collaborative and innovative workspaces.
Office Location(s): Tel Aviv-Yafo, Tel Aviv, Israel (with additional offices in New York, San Francisco, Los Angeles, Miami, Dnipro, Kyiv, Dublin, Tokyo, Vilnius, and Krakow)
Geographic Context:
- Tel Aviv is a vibrant, multicultural city with a thriving tech industry and a high quality of life.
- The city offers a mix of urban and beachside living, with a wide range of cultural attractions, restaurants, and nightlife.
- Tel Aviv has a Mediterranean climate, with hot, dry summers and mild, rainy winters.
Work Schedule: Standard business hours, with the option to work remotely or from one of Wix's global offices.
ASSUMPTION: Working in Tel Aviv offers a unique blend of urban and beachside living, with a vibrant tech industry and a high quality of life.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interview with the hiring manager
- Final interview with the marketing team
Key Assessment Areas:
- Creativity and content ideation
- Platform-specific strategies and engagement
- Communication and collaboration skills
- Adaptability and problem-solving
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Include examples of your previous social media management work, if available.
- Demonstrate your understanding of Base44's mission and target audience in your application materials.
ATS Keywords: Social Media Management, Content Creation, Brand Voice, Community Engagement, AI Tools, Copywriting, Visual Creation, Video Scripting, Reddit Moderation, Engagement Strategies, Experimentation, User Story Transformation, Indie Hacker Communities, Tech-Building, Creativity, Product Updates
ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials to demonstrate your qualifications and enthusiasm for the position.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- AI and automation tools (e.g., Copy.ai, Jasper, Frase)
- Design and video creation tools (e.g., Canva, Adobe Creative Suite, iMovie)
- Analytics and reporting tools (e.g., Google Analytics, Sprout Social, Hootsuite Insights)
ASSUMPTION: Familiarity with industry-standard social media management, AI, and design tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Empowerment
- Innovation
- Collaboration
- Customer Focus
- Integrity
Work Style:
- Creative and innovative
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and resilient
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with minimal guidance and taking initiative?
- Do you have a strong sense of creativity and a knack for engaging content?
ASSUMPTION: Wix values employees who are creative, collaborative, and results-driven, with a strong sense of innovation and customer focus.
⚠️ Potential Challenges
- Managing multiple social media platforms and creating engaging content daily can be challenging and time-consuming.
- Keeping up with the latest trends and algorithms on each platform requires continuous learning and adaptation.
- Balancing the need for authenticity and engagement with the desire to promote Base44's products and services can be delicate.
- Working remotely may present unique challenges, such as maintaining productivity and work-life balance.
ASSUMPTION: Success in this role requires strong organizational skills, adaptability, and a deep understanding of each platform's unique audience and trends.
📈 Similar Roles Comparison
- Unlike traditional social media manager roles, this position focuses on a specific product (Base44) rather than the broader Wix brand.
- This role requires a strong understanding of the indie hacker, creator, and tech-builder communities, as well as their preferred social media platforms.
- Career progression in this role may involve moving into a senior position within Base44 or transitioning to a broader marketing role within Wix.
ASSUMPTION: This role offers a unique blend of product-specific marketing and community engagement, with ample opportunities for growth and development within the company.
📝 Sample Projects
- Creating a viral TikTok video series showcasing Base44's unique features and benefits
- Developing a Reddit strategy to build community and engagement around Base44's launch
- Transforming user stories and product updates into engaging, shareable content for various social media platforms
ASSUMPTION: Success in this role requires a strong understanding of each platform's unique audience and trends, as well as the ability to create engaging, shareable content that resonates with Base44's target audience.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within Base44 and Wix?
- How does this role fit into the broader marketing strategy for Base44 and Wix?
- What are the most significant challenges facing the social media manager for Base44, and how can I best prepare to address them?
- What opportunities are there for growth and development within this role and the company?
- How does Wix support work-life balance for its employees, particularly those working remotely?
ASSUMPTION: Asking thoughtful, relevant questions during the interview process demonstrates your interest in and understanding of the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your previous social media management work, if available.
- Demonstrate your understanding of Base44's mission and target audience in your application materials.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
