📌 Core Information
🔹 Job Title: Social Media Manager - Base44
🔹 Company: Wix
🔹 Location: Tel Aviv-Yafo, Tel Aviv, Israel
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: June 29, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading Base44's social media presence across multiple platforms
- Creating engaging content that resonates with indie hackers, creators, and builders
- Driving online conversations and amplifying Base44's story
- Collaborating with a fast-paced, startup-like team within Wix
- Experimenting with AI and automation to scale creativity and productivity
ASSUMPTION: This role requires a high level of creativity, adaptability, and a deep understanding of various social media platforms and their nuances.
📋 Key Responsibilities
✅ Shape Base44's voice and online persona across social media platforms
✅ Create daily engaging content, including writing copy, visuals, and short-form videos
✅ Manage online conversations and grow genuine engagement, especially on Reddit
✅ Collaborate with the team to transform user stories, product updates, and internal experiments into engaging social narratives
✅ Continuously monitor and analyze performance to optimize content strategy
ASSUMPTION: This role requires a high level of independence, initiative, and the ability to work effectively with minimal guidance.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 2-5 years of experience in social media management or a related role
Required Skills:
- Creative Excellence: Naturally thinks in viral concepts and engaging hooks
- Full-Stack Content Creation: Independently capable of producing daily, impactful content
- AI-Native Mindset: Uses AI and automation to scale creativity and productivity
- Platform-Specific Fluency: Intuitive knowledge of what succeeds on X, TikTok, LinkedIn, and Reddit
- Reddit Moderation Skills: Strong instincts for moderating and growing genuine engagement
- Strong Writing Voice: Clear, compelling, clever, and tailored to resonate with Base44's audience
- Independent Action-Oriented: Takes initiative, ships consistently, and adapts based on feedback
Preferred Skills:
- Experience growing a brand or personal social media presence
- Regular participation in indie hacker, creator, or tech-builder communities
- Excellent storytelling skills to transform user stories and product updates into engaging narratives
ASSUMPTION: Candidates with a strong portfolio showcasing their creative skills and social media success stories will have a significant advantage.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between $50,000 - $80,000 per year, based on industry standards for a Social Media Manager with 2-5 years of experience in Tel Aviv, Israel.
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Flexible work hours and remote work options
- Generous vacation and sick leave policies
- Professional development opportunities
Working Hours: Full-time (40 hours/week), with flexible hours and the option to work remotely
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 1,001-5,000 employees
Founded: 2006
Company Description:
- Wix is a comprehensive platform that gives users total creative freedom online
- Base44 is a newly acquired part of Wix, on a mission to change how software gets built using AI-powered technology
- Wix operates like a startup within Wix, fostering a fast-moving, collaborative, and problem-solving culture
Company Specialties:
- Free Website Builder
- Web Design
- Mobile Websites
- HTML5 Websites
- Web Apps
- Create a Website
- Website Templates
- Domain Registration
- Business Website
- Personal Website
- Free Blog
Company Website: Wix.com
ASSUMPTION: Working at Wix offers a dynamic and innovative environment, with opportunities to collaborate with talented professionals and contribute to cutting-edge projects.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Base44 team and collaborates with various departments within Wix
Work Arrangement: Remote OK, with flexible hours and the option to work from the Tel Aviv office
Growth Opportunities:
- Potential to grow within the Base44 team or explore other opportunities within Wix
- Chance to work on high-impact projects and make a significant contribution to the company's success
- Opportunities to learn and develop new skills in a fast-paced, innovative environment
ASSUMPTION: This role offers excellent growth potential for the right candidate, with opportunities to advance their career within the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces with state-of-the-art technology
Office Location(s): 40 Namal Tel Aviv st., Tel Aviv, IL
Geographic Context:
- Tel Aviv is a vibrant, multicultural city known for its beaches, nightlife, and tech industry
- The office is located in the heart of Tel Aviv, with easy access to public transportation and amenities
- Tel Aviv offers a high quality of life, with a diverse range of cultural, historical, and recreational activities
Work Schedule: Full-time (40 hours/week), with flexible hours and the option to work remotely
ASSUMPTION: Working in Tel Aviv offers a unique blend of urban excitement and Mediterranean charm, with a thriving tech industry and a strong focus on work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- In-depth interview with the Base44 team
- Final interview with the Wix HR team
Key Assessment Areas:
- Creativity and content creation skills
- Understanding of social media dynamics and platform nuances
- AI and automation proficiency
- Communication and storytelling abilities
- Cultural fit and alignment with Wix's values
Application Tips:
- Tailor your resume and cover letter to highlight your social media management experience and creative skills
- Include examples of your previous social media campaigns and their results
- Prepare a portfolio showcasing your creative work and social media success stories
- Research Wix and Base44 to demonstrate your understanding of the company and its mission
ATS Keywords: Social Media Management, Content Creation, AI, Automation, Reddit Moderation, Platform-Specific Fluency, Independent Action-Oriented
ASSUMPTION: The application process for this role is competitive, and candidates who can demonstrate a strong portfolio and relevant experience will have a significant advantage.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Design tools (e.g., Canva, Adobe Creative Suite)
- Video editing software (e.g., iMovie, Adobe Premiere Pro)
- AI and automation tools (e.g., Chatfuel, ManyChat, MobileMonkey)
ASSUMPTION: Familiarity with industry-standard social media management tools and AI-driven platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Empowerment: Empowering users to create and express themselves online
- Innovation: Pushing the boundaries of technology and design
- Collaboration: Working together to achieve common goals
- Customer Focus: Prioritizing user needs and feedback
- Integrity: Acting with honesty and transparency in all aspects of work
Work Style:
- Fast-paced and dynamic environment
- Collaborative and team-oriented culture
- Focus on innovation, creativity, and continuous learning
- Strong emphasis on work-life balance and employee well-being
Self-Assessment Questions:
- Do you thrive in fast-paced, collaborative environments?
- Are you comfortable working independently and taking initiative?
- Do you have a strong understanding of social media dynamics and platform nuances?
- Are you passionate about storytelling and creating engaging content?
ASSUMPTION: Candidates who align with Wix's values and work style will be more likely to succeed and enjoy their time at the company.
⚠️ Potential Challenges
- Managing multiple social media platforms and their unique requirements
- Keeping up with the fast-paced nature of social media trends and algorithms
- Balancing creativity and data-driven decision-making
- Adapting to the dynamic and ever-changing nature of the tech industry
ASSUMPTION: Candidates who are adaptable, resilient, and comfortable working in a fast-paced environment will be better equipped to overcome these challenges.
📈 Similar Roles Comparison
- Unlike traditional social media roles, this position requires a strong understanding of AI and automation to scale creativity and productivity
- This role offers the opportunity to work on cutting-edge technology and make a significant impact on a growing company
- Candidates with experience in growing a brand or personal social media presence may find this role particularly appealing
ASSUMPTION: This role offers unique opportunities and challenges compared to traditional social media management positions, making it an attractive choice for the right candidate.
📝 Sample Projects
- Growing a brand's social media presence from scratch, with a focus on organic engagement and community building
- Transforming user stories and product updates into engaging, platform-specific content that resonates with the target audience
- Developing and executing a successful Reddit marketing campaign, focusing on growing genuine engagement and fostering a positive community
ASSUMPTION: Candidates with experience in these or similar projects will be well-suited to succeed in this role.
❓ Key Questions to Ask During Interview
- How does the Base44 team collaborate with other departments within Wix?
- What are the most significant challenges facing the social media presence of Base44, and how can this role address them?
- How does Wix support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does Wix foster a culture of innovation and creativity within its teams?
ASSUMPTION: Asking thoughtful, relevant questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your social media management experience and creative skills
- Prepare a portfolio showcasing your creative work and social media success stories
- Research Wix and Base44 to demonstrate your understanding of the company and its mission
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
