📌 Core Information
🔹 Job Title: Social Media Manager - Base44
🔹 Company: Wix
🔹 Location: Tel Aviv-Yafo, Tel Aviv, Israel
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 25, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Remote OK)
🚀 Job Overview
Key aspects of this role include:
- Fully owning and leading Base44's presence across social media platforms
- Shaping Base44's voice and online persona
- Creating engaging content that amplifies Base44’s story and drives engagement
- Collaborating with a fast-paced, startup-like team within Wix
- Experimenting with AI and automation to scale creativity and productivity
ASSUMPTION: This role requires a high level of creativity, self-motivation, and adaptability to succeed in a fast-paced, ever-changing online environment.
📋 Key Responsibilities
✅ Content Creation: Produce daily, impactful content across platforms like X, TikTok, LinkedIn, and Reddit
✅ Platform Management: Manage Base44's entire online conversation with a creative and authentic touch
✅ AI Integration: Incorporate AI and automation into daily workflow to scale content effectiveness
✅ Community Engagement: Grow genuine engagement on Reddit and other platforms without sounding promotional
✅ Performance Analysis: Adapt content strategy based on performance insights and feedback
ASSUMPTION: This role requires a strong understanding of social media dynamics and the ability to produce high-quality content independently.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 2-5 years of proven experience in social media management or a related role
Required Skills:
- Creative Excellence: Naturally thinks in viral concepts, engaging hooks, and formats designed for social success
- Full-Stack Content Creation: Independently capable of producing daily, impactful content
- AI-Native Mindset: Uses AI and automation to scale creativity, productivity, and content effectiveness
- Platform-Specific Fluency: Intuitive knowledge of what succeeds on X, TikTok, LinkedIn, and Reddit
- Reddit Moderation Skills: Strong instincts for moderating, seeding authentic conversations, and growing genuine engagement
- Strong Writing Voice: Clear, compelling, clever, and tailored tone that resonates deeply with Base44’s audience
- Independent Action-Oriented: Takes initiative, ships consistently, and adapts quickly based on feedback and performance insights
Preferred Skills:
- Previous experience growing a brand or personal social media presence to substantial traction
- Regular participation in indie hacker, creator, or tech-builder communities
- Excellent storytelling skills to transform user stories, product updates, and internal experiments into highly engaging social narratives
ASSUMPTION: Candidates with a strong portfolio showcasing their creative and strategic social media skills will have a significant advantage.
💰 Compensation & Benefits
Salary Range: The salary range for this role is typically $60,000 - $90,000 per year, depending on experience and qualifications. This is an estimate based on industry standards for similar roles in Tel Aviv.
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Generous vacation and sick leave policy
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time position with standard business hours (40 hours/week), but flexibility may be available
ASSUMPTION: Wix offers competitive compensation and benefits packages for similar roles in the industry.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically website builders and AI-powered software creation platforms
Company Size: Wix has 1,001-5,000 employees, providing a large, established environment with opportunities for growth and collaboration
Founded: 2006, with a strong track record of innovation and success in the website builder market
Company Description:
- Wix is a comprehensive platform that gives users total creative freedom online, offering a powerful technology that allows everyone to get online with a personalized, professional web presence
- The company's global user base, open SDK, and unparalleled design capabilities create a unique ecosystem for partners, developers, web designers, and other online professionals to market their apps and services
- Wix operates as a startup within the larger company, fostering a fast-moving, collaborative environment focused on solving complex problems with simple, elegant solutions
Company Specialties:
- Free Website Builder
- Web Design
- Mobile Websites
- HTML5 Websites
- Web Apps
- Create a Website
- Website Templates
- Domain Registration
- Business Website
- Personal Website
- and Free Blog
Company Website: Wix.com
ASSUMPTION: Wix's established presence and resources provide a stable environment for growth and innovation, while its startup-like culture within Base44 offers a dynamic, fast-paced work environment.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the company
Reporting Structure: This role reports directly to the Base44 team within Wix, collaborating closely with other team members to drive social media success
Work Arrangement: On-site with remote work options available (Remote OK)
Growth Opportunities:
- Advancement within the Base44 team or broader Wix organization
- Expanding responsibilities based on performance and company growth
- Potential to shape the social media strategy for other Wix products or brands
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on Base44's success and expand their career within Wix.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a startup-like culture within the larger Wix organization
Office Location(s): 40 Namal Tel-Aviv st., Tel Aviv, Israel
Geographic Context:
- Tel Aviv is a vibrant, multicultural city known for its tech industry, beaches, and nightlife
- The office is located in the heart of Tel Aviv's startup ecosystem, providing ample opportunities for networking and collaboration
- Tel Aviv offers a high quality of life, with a diverse range of cultural attractions, restaurants, and outdoor activities
Work Schedule: Standard business hours with flexibility for remote work and collaboration with global teams
ASSUMPTION: The Tel Aviv office provides a dynamic, innovative work environment that fosters creativity and collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- In-depth interview with the Base44 team
- Final interview with Wix's marketing leadership
- Background check and offer extension
Key Assessment Areas:
- Creativity and strategic thinking
- Social media expertise and platform-specific knowledge
- Writing and communication skills
- Adaptability and problem-solving skills
- Cultural fit and alignment with Wix's values
Application Tips:
- Tailor your resume and cover letter to highlight your social media experience, creativity, and strategic thinking
- Include relevant metrics and achievements from previous roles to demonstrate your impact
- Prepare examples of your best social media content and campaigns to showcase during the interview
- Research Wix and Base44 to demonstrate your understanding of the company and its products
ATS Keywords: Social media management, content creation, AI integration, Reddit moderation, platform-specific fluency, independent action-oriented, creative excellence, full-stack content creation, AI-native mindset
ASSUMPTION: The interview process for this role will focus on assessing the candidate's creativity, strategic thinking, and cultural fit within the Base44 team and Wix organization.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- AI and automation tools (e.g., Chatfuel, ManyChat, MobileMonkey)
- Design and content creation tools (e.g., Canva, Adobe Creative Suite, Figma)
- Analytics and reporting tools (e.g., Google Analytics, Sprout Social Analytics, Hootsuite Insights)
ASSUMPTION: The ideal candidate will have experience with relevant social media management tools and be open to learning new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Empowerment: Empowering users to create and succeed online
- Innovation: Pushing the boundaries of what's possible in web design and AI-powered software creation
- Collaboration: Working together to achieve common goals and drive success
- Customer Focus: Prioritizing user needs and feedback to improve products and services
Work Style:
- Fast-paced and dynamic, with a focus on quick decision-making and execution
- Collaborative and team-oriented, with a strong emphasis on communication and coordination
- Adaptable and flexible, with a willingness to pivot and adjust strategies based on performance insights and feedback
Self-Assessment Questions:
- Do you thrive in fast-paced, dynamic environments, and can you maintain a high level of creativity and productivity under pressure?
- Are you an effective communicator and collaborator, able to work well with diverse teams and stakeholders?
- Do you have a strong sense of personal responsibility and initiative, taking ownership of your work and driving results?
ASSUMPTION: Candidates who align with Wix's values and work style will be more likely to succeed in this role and contribute to the company's ongoing success.
⚠️ Potential Challenges
- Managing multiple social media platforms and content types simultaneously
- Adapting to a fast-paced, startup-like work environment within a larger organization
- Balancing creativity and strategic thinking with data-driven decision-making
- Navigating the unique dynamics and subcultures of various online communities (e.g., Reddit)
ASSUMPTION: The ideal candidate will be able to overcome these challenges and leverage them as opportunities for growth and learning.
📈 Similar Roles Comparison
- Unlike traditional social media manager roles, this position requires a high degree of creativity, independence, and AI integration
- This role focuses on growing a niche, AI-powered software creation platform (Base44) within a larger, established company (Wix)
- Career progression may involve expanding social media responsibilities across other Wix products or brands, or advancing within the Base44 team
ASSUMPTION: This role offers unique opportunities and challenges compared to traditional social media management positions, requiring a creative, adaptable candidate with a strong understanding of AI and automation.
📝 Sample Projects
- Developing and executing a viral social media campaign to launch a new Base44 feature
- Growing Base44's Reddit community through authentic engagement and moderation strategies
- Creating a series of engaging, AI-generated content to showcase Base44's capabilities and drive user adoption
ASSUMPTION: These sample projects illustrate the creative, strategic, and AI-focused nature of this role, requiring a candidate with a strong portfolio and relevant experience.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for Base44 and Wix?
- What are the key performance indicators (KPIs) for success in this role, and how will my progress be measured?
- How does the Base44 team collaborate with other Wix departments and stakeholders to drive social media success?
- What opportunities are there for growth and advancement within the Base44 team or broader Wix organization?
- How does Wix support work-life balance and employee well-being, particularly in a fast-paced, startup-like environment?
ASSUMPTION: These questions demonstrate the candidate's interest in the role, company, and industry, as well as their strategic thinking and long-term goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Wix job portal
- Tailor your resume and cover letter to highlight your social media experience, creativity, and strategic thinking
- Prepare examples of your best social media content and campaigns to showcase during the interview
- Research Wix and Base44 to demonstrate your understanding of the company and its products
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
