📌 Core Information
🔹 Job Title: Social Media Manager
🔹 Company: PostFinance
🔹 Location: Budapest, Hungary
🔹 Job Type: Full-time, On-site
🔹 Category: Marketing
🔹 Date Posted: July 16, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing creative B2B social media strategies for LinkedIn, Facebook, Instagram, YouTube, and Reddit.
- Creating engaging content in both English and German, from posts and carousels to short videos and live sessions.
- Actively engaging and growing communities, especially on Reddit and YouTube, with a focus on professional audiences.
- Tracking and reporting key metrics, analyzing performance, and developing optimization strategies.
- Collaborating closely with various teams to support global campaigns, launches, and thought leadership initiatives.
ASSUMPTION: This role requires a strong understanding of the global B2B market and the ability to create content that resonates with professional audiences across different industries.
📋 Key Responsibilities
✅ Developing and executing creative B2B social media strategies for LinkedIn, Facebook, Instagram, YouTube, and Reddit.
✅ Planning, creating, and publishing content in both English and German, tailored to different personas and markets.
✅ Actively engaging and growing communities, especially on Reddit and YouTube, with a focus on professional audiences.
✅ Responding to comments, managing discussions, and escalating issues when needed, with empathy, clarity, and brand consistency.
✅ Monitoring conversations, feedback, and trends to identify new content opportunities and optimize existing content.
✅ Tracking and reporting key metrics, analyzing performance, and developing optimization strategies.
✅ Collaborating closely with marketing, product, legal, sales, and customer success teams to support global campaigns, launches, and thought leadership initiatives.
ASSUMPTION: This role requires strong communication skills, the ability to work cross-functionally, and a keen eye for detail to ensure all communications meet brand, legal, and compliance guidelines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field.
Experience: At least 2 years of professional experience in B2B social media marketing, ideally in a SaaS, tech, or global company.
Required Skills:
- Fluency in both English and German, with strong writing and communication skills in both languages.
- Deep familiarity with LinkedIn, YouTube, Reddit, Facebook, and Instagram, with a strong sense of tone, timing, and platform-specific content formats.
- Basic knowledge of analytics and publishing tools like Hootsuite, HubSpot, Sprout, or Google Analytics.
- Strong Reddit affinity, with an understanding of the platform's culture and how to contribute authentically.
Preferred Skills:
- Experience with international B2B social media marketing.
- Familiarity with the financial services industry.
ASSUMPTION: Candidates with experience in B2B social media marketing and a strong understanding of the global market will be best suited for this role.
💰 Compensation & Benefits
Salary Range: CHF 80,000 - 120,000 per year (based on industry standards for mid-level marketing roles in Switzerland).
Benefits:
- Flexible working hours and remote work options.
- Competitive base salary with additional benefits.
Working Hours: Full-time, 40 hours per week, with flexible working hours and remote work options available.
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in Switzerland. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. PostFinance is one of Switzerland’s leading retail financial institutions and a diversified, innovation-driven financial service provider.
Company Size: Large (1,001-5,000 employees). As a large company, PostFinance offers a diverse range of opportunities and a structured work environment.
Founded: 1868. PostFinance has a long history in the financial services industry and a strong reputation for innovation and progress.
Company Description:
- PostFinance is a diversified, innovation-driven financial service provider, offering fresh solutions and smart money-related innovations to its customers.
- The company treats each other as equals, regardless of where they are on the company hierarchy, and fosters a pioneering spirit and agile environment.
- PostFinance is committed to driving the digitization of the Swiss financial sector forward and helping to manage Switzerland’s money in current and future ways.
Company Specialties:
- Retail banking and financial services.
- Innovative money management solutions.
- Digital transformation and fintech.
Company Website: http://www.postfinance.ch
ASSUMPTION: As a large financial services company, PostFinance offers a structured work environment with clear career paths and opportunities for professional growth.
📊 Role Analysis
Career Level: Mid-level. This role is suitable for candidates with 2-5 years of experience in B2B social media marketing.
Reporting Structure: The Social Media Manager will report directly to the Head of Marketing or a similar role.
Work Arrangement: On-site, with flexible working hours and remote work options available.
Growth Opportunities:
- Progression to a senior or management role within the marketing department.
- Expansion into other areas of marketing or communications, such as content marketing or public relations.
- Opportunities to work on high-impact projects and campaigns, driving the company's digital transformation forward.
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in B2B social media marketing or expand into related fields.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with a focus on agile working.
Office Location(s): Budapest, Hungary.
Geographic Context:
- Budapest is the capital and largest city of Hungary, with a population of approximately 1.75 million people.
- The city is known for its vibrant cultural scene, historic architecture, and affordable cost of living compared to other European capitals.
- Budapest is well-connected by public transportation, with a extensive network of trams, buses, and metro lines.
Work Schedule: Full-time, with flexible working hours and remote work options available. The work schedule may vary depending on the needs of the team and the company.
ASSUMPTION: Budapest offers a high quality of life, affordable cost of living, and a vibrant cultural scene, making it an attractive location for professionals working in the financial services industry.
💼 Interview & Application Insights
Typical Process:
- Online application review.
- Phone or video screening with the hiring manager.
- On-site or virtual interview with the hiring manager and a member of the marketing team.
- Final interview with the Head of Marketing or a similar role.
Key Assessment Areas:
- Candidates' understanding of the global B2B market and their ability to create engaging content for professional audiences.
- Candidates' familiarity with LinkedIn, YouTube, Reddit, Facebook, and Instagram, and their ability to tailor content to each platform.
- Candidates' communication skills, both written and verbal, in English and German.
- Candidates' ability to work cross-functionally and collaborate effectively with various teams.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Include examples of your previous social media marketing campaigns and their outcomes, if possible.
- Be prepared to discuss your understanding of the global B2B market and your ability to create engaging content for professional audiences.
- Research PostFinance and the financial services industry to demonstrate your knowledge and enthusiasm for the role.
ATS Keywords: B2B social media marketing, global B2B market, professional audiences, content creation, cross-functional collaboration, LinkedIn, YouTube, Reddit, Facebook, Instagram, German, English.
ASSUMPTION: The interview process for this role will focus on assessing candidates' understanding of the global B2B market, their ability to create engaging content, and their communication skills in English and German.
🛠️ Tools & Technologies
- Hootsuite, Sprout, HubSpot, or similar social media management tools.
- Google Analytics or similar web analytics tools.
- Microsoft Office or Google Workspace for document creation and collaboration.
ASSUMPTION: Candidates should have experience with social media management tools and be comfortable learning new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation and progress.
- Collaboration and agility.
- Customer focus and quality.
Work Style:
- Agile and collaborative, with a focus on innovation and progress.
- Results-driven, with a strong emphasis on quality and customer focus.
- Dynamic and fast-paced, with a focus on driving the company's digital transformation forward.
Self-Assessment Questions:
- Do you thrive in an agile, collaborative work environment that focuses on innovation and progress?
- Are you comfortable working in a fast-paced, dynamic environment with a strong emphasis on quality and customer focus?
- Do you have a strong understanding of the global B2B market and the ability to create engaging content for professional audiences?
ASSUMPTION: Candidates who are comfortable working in an agile, collaborative environment and have a strong understanding of the global B2B market will be well-suited to this role.
⚠️ Potential Challenges
- The role may require working on weekends or outside of regular business hours to manage social media channels and engage with communities.
- The global B2B market can be complex and challenging to navigate, requiring a strong understanding of industry trends and best practices.
- The role may require travel to other PostFinance offices or industry events, depending on the company's needs.
- The cost of living in Budapest may be higher than in other cities in Hungary, which could impact the overall compensation package.
ASSUMPTION: Candidates should be aware of the potential challenges associated with this role and be prepared to manage their time and workload effectively.
📈 Similar Roles Comparison
- This role is similar to other B2B social media marketing roles, but with a focus on the global market and professional audiences.
- The role may require more cross-functional collaboration and a stronger understanding of the global B2B market than similar roles in smaller companies or regional markets.
- Candidates with experience in B2B social media marketing and a strong understanding of the global market will be best suited for this role.
ASSUMPTION: This role offers unique opportunities for candidates looking to advance their careers in B2B social media marketing or expand into related fields.
📝 Sample Projects
- Developing and executing a global B2B social media campaign to launch a new product or service.
- Creating a content series or community format tailored to a specific persona or market, with a focus on engagement and thought leadership.
- Analyzing and optimizing the performance of a global B2B social media campaign, with a focus on improving key metrics and driving business results.
ASSUMPTION: These sample projects are designed to give candidates an idea of the types of initiatives they may work on in this role, but the actual projects may vary depending on the company's needs and priorities.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the B2B social media marketing team in the next 12 months, and how can this role help address them?
- How does the company support the professional development and growth of its marketing team members?
- What are the key priorities for the B2B social media marketing team in the first 3-6 months, and how can this role contribute to their success?
- How does the company measure the success of its B2B social media marketing campaigns, and what are the key performance indicators (KPIs) for this role?
- What opportunities are there for this role to collaborate with other teams within the company, such as product, legal, sales, or customer success?
ASSUMPTION: These key questions are designed to help candidates better understand the role, the team, and the company's priorities, and to demonstrate their interest and enthusiasm for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the PostFinance job portal.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your understanding of the global B2B market and your ability to create engaging content for professional audiences.
- Prepare examples of your previous social media marketing campaigns and their outcomes, if possible.
- Research PostFinance and the financial services industry to demonstrate your knowledge and enthusiasm for the role.
- Follow up with the hiring manager one week after your final interview to express your continued interest in the position and ask about the next steps in the hiring process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
