📌 Core Information
🔹 Job Title: Social Media Manager
🔹 Company: Prove
🔹 Location: New York, NY, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 2-3 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing comprehensive social media strategies
- Creating engaging content for various platforms
- Growing social media audience and increasing engagement
- Collaborating with cross-functional teams to support digital campaigns
- Transforming long-form content into engaging short-form pieces
ASSUMPTION: This role requires a strategic mindset, creativity, and strong communication skills. It's ideal for someone who thrives in a fast-paced environment and can balance multiple projects.
📋 Key Responsibilities
✅ Develop and implement comprehensive social media strategies aligned with overall marketing objectives
✅ Create compelling and engaging content for various social media platforms
✅ Develop and maintain a detailed social media calendar
✅ Implement strategies to organically grow social media audience and increase engagement
✅ Transform long-form content into engaging short-form pieces for various channels
✅ Create social media copy, blog posts, infographics, checklists, and other creative assets
✅ Design visually appealing and on-brand social media graphics
✅ Collaborate with the marketing team to align email marketing with overall marketing objectives
✅ Repurpose existing content to maximize reach and impact across different platforms
✅ Manage the content calendar and ensure timely publication of content
✅ Collaborate with other teams to understand their needs and develop content that supports their goals
✅ Coordinate the creation and optimization of website copy to support campaign goals and improve SEO
✅ Work with designers and developers to create compelling landing pages optimized for conversions
✅ Develop engaging short-form content for digital campaign elements
✅ Develop and execute content promotion strategies to maximize the reach and impact of digital campaigns
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work independently and as part of a team.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 2-3 years of experience in B2B digital marketing
Required Skills:
- Strong graphic design skills and experience with Figma or Canva
- Excellent written and verbal communication skills
- Data-driven mindset with strong analytical skills
- Ability to work independently and as part of a team
- Strong attention to detail and organizational skills
- Ability to interpret data to optimize processes and operations
Preferred Skills:
- Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Familiarity with SEO best practices
- Knowledge of HTML and CSS
ASSUMPTION: Candidates with experience in B2B content marketing and a proven track record of driving social media engagement are strongly preferred.
💰 Compensation & Benefits
Salary Range: $90,000 - $100,000 USD per year
Benefits:
- Competitive salaries and Bonus Plan (for eligible roles) and Equity Plan
- Modern Health for financial, mental, and physical wellness
- 401(k) Retirement Plan & Match (US Offices) and Local Country Pension (International Offices)
- Unlimited Vacation and Flexible hours
- Comprehensive medical benefits for you and your family
- Emotional & Physical Wellness – Access to wellness services (EAP & Prove Well-Being Reimbursement)
- Bottomless snacks & beverages for certain office locations
- Daily GrubHub stipend for lunch if coming into the office (US Offices)
Working Hours: Full-time, with flexible hours and unlimited vacation
ASSUMPTION: The salary range provided is an estimate based on market data for similar roles in the New York area. The final offer may vary based on the candidate's education, experience, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Prove is a software development company specializing in phone-centric identity solutions for businesses. They operate in the cybersecurity and identity management sector.
Company Size: Prove is a mid-sized company with 201-500 employees. This size offers the benefits of a well-established organization while maintaining a startup-like culture.
Founded: Prove was founded in 2008 and has since grown to serve over 1,000 businesses across diverse industries.
Company Description:
- Prove offers phone-centric solutions that enable businesses to acquire new consumers and engage with existing ones while removing friction, bolstering security, and enhancing consumer privacy and choice.
- Their solutions are used by businesses in various industries, including banks, financial services, healthcare, insurance, and e-commerce.
- Prove's Phone-Centric Identity™ platform helps companies mitigate fraud while accelerating revenue and reducing operating costs across all channels.
Company Specialties:
- Phone-Centric Identity™
- Identity Tokenization
- Passive Cryptographic Authentication
- Fraud Prevention
- Consumer Privacy
Company Website: http://www.prove.com
ASSUMPTION: Prove's focus on phone-centric identity solutions sets it apart in the market, offering applicants a unique opportunity to work in a cutting-edge field.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career marketing professionals looking to gain experience in social media management and content creation.
Reporting Structure: The Social Media Manager reports directly to the Content Marketing Director.
Work Arrangement: This role is remote-friendly, with flexible hours and unlimited vacation time.
Growth Opportunities:
- Prove's fast-paced environment offers opportunities for career growth and learning.
- As the company expands, there may be opportunities to take on more responsibilities or move into management roles.
- Prove's focus on employee development provides ample opportunities for professional growth.
ASSUMPTION: This role offers a unique opportunity for candidates to gain experience in a growing field and make a significant impact on the company's digital presence.
🌍 Location & Work Environment
Office Type: Prove has a hybrid work environment, with both on-site and remote work options.
Office Location(s): Prove's headquarters is in New York, NY, with additional offices in other locations.
Geographic Context:
- New York, NY: Known for its vibrant culture, diverse industries, and competitive job market.
- Remote Work: Offers flexibility and the ability to work from anywhere with a stable internet connection.
Work Schedule: Full-time, with flexible hours and unlimited vacation time.
ASSUMPTION: The hybrid work environment offers the best of both worlds, allowing employees to collaborate in person while also enjoying the flexibility of remote work.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interview with the Content Marketing Director
- Final interview with the CEO or another senior team member
- Background check and offer extension
Key Assessment Areas:
- Creativity and strategic thinking
- Communication skills and ability to collaborate with cross-functional teams
- Technical skills, including graphic design and social media management tools
- Understanding of Prove's products and services
Application Tips:
- Tailor your resume and cover letter to highlight your social media and content creation experience.
- Include specific examples of how you've grown social media audiences and increased engagement in previous roles.
- Demonstrate your understanding of Prove's products and how your skills align with the company's mission.
ATS Keywords: Social Media Strategy, Content Creation, Graphic Design, Digital Marketing, B2B Marketing, Cross-Functional Collaboration, A/B Testing, SEO, Email Marketing
ASSUMPTION: Prove's interview process is designed to assess both technical skills and cultural fit, ensuring that candidates align with the company's values and goals.
🛠️ Tools & Technologies
- Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Graphic design tools (e.g., Figma, Canva)
- Content creation and optimization tools (e.g., Hemingway App, Yoast SEO)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies required for this role are standard in the digital marketing industry and can be learned quickly by candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Prove values creativity and continuous learning.
- Customer Focus: Prove prioritizes the needs and preferences of its customers.
- Collaboration: Prove fosters a team-oriented work environment.
- Integrity: Prove upholds high ethical standards in all aspects of its business.
Work Style:
- Prove's work environment is fast-paced and dynamic, requiring employees to adapt quickly to change.
- Prove values a data-driven approach to decision-making and continuous improvement.
- Prove encourages open communication and active participation in the decision-making process.
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working independently and as part of a team?
- Do you have a strong attention to detail and a data-driven mindset?
- Are you passionate about creating engaging content and growing social media audiences?
ASSUMPTION: Prove's culture values employees who are proactive, innovative, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple social media platforms and content creation projects simultaneously
- Keeping up with the fast-paced nature of social media trends and algorithms
- Collaborating effectively with cross-functional teams to ensure cohesive communication and campaign success
- Balancing the need for creativity with the need for data-driven decision-making
ASSUMPTION: These challenges can be overcome with strong project management skills, attention to detail, and a willingness to learn and adapt.
📈 Similar Roles Comparison
- Social Media Manager vs. Social Media Specialist: The Social Media Manager role requires more strategic thinking, team management, and cross-functional collaboration, while the Social Media Specialist role focuses more on day-to-day content creation and community management.
- B2B vs. B2C Social Media Management: B2B social media management requires a strong understanding of industry-specific trends and a focus on thought leadership content, while B2C social media management prioritizes brand awareness and customer engagement.
- Social Media Manager vs. Content Marketing Manager: Both roles require strong content creation skills, but the Social Media Manager role focuses specifically on social media platforms, while the Content Marketing Manager role oversees all content channels, including blogs, email, and website content.
ASSUMPTION: Understanding the differences between these roles can help candidates identify the best fit for their skills and career goals.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new product launch, including creating engaging content, designing visually appealing graphics, and optimizing for each platform's unique audience.
- Repurposing a long-form whitepaper into a series of engaging social media posts, each highlighting a key takeaway and driving traffic to the full resource.
- Collaborating with the product marketing team to create a series of short-form videos showcasing the unique features and benefits of an existing product, driving user engagement and conversions.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Social Media Manager role at Prove.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Prove's social media presence and the strategies in place to grow and engage our audience?
- How does the Content Marketing team collaborate with other departments, such as Product and Sales, to ensure cohesive communication and support digital campaigns?
- What are the biggest challenges facing Prove's social media efforts, and how can this role help address them?
- How does Prove support the professional development and growth of its employees, particularly in the marketing department?
- What is the company's approach to work-life balance, and how does this role fit into that philosophy?
ASSUMPTION: Asking these questions can help candidates better understand the role's responsibilities, the company's culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your social media and content creation experience, as well as your understanding of Prove's products and services.
- Prepare examples of your previous social media campaigns, including metrics and results, to showcase your skills and achievements.
- If applicable, prepare a portfolio or examples of your graphic design work to demonstrate your visual storytelling abilities.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
