Social Media Manager

📌 Core Information

🔹 Job Title: Social Media Manager

🔹 Company: Renuity

🔹 Location: Madison, Wisconsin

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 30, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading and managing Renuity's organic social media presence across multiple platforms
• Developing and executing social media strategies to drive engagement and brand awareness
• Overseeing a team, including direct supervision of a videographer, to ensure effective collaboration and timely content creation
• Analyzing performance metrics to optimize social media efforts and improve KPIs
• Cultivating relationships with followers, influencers, and key community members to grow the brand's online community

ASSUMPTION: This role requires a strategic mindset, strong writing skills, and a deep understanding of social media best practices. The ideal candidate will be able to leverage emerging trends and data insights to drive success.

📋 Key Responsibilities

✅ Lead and supervise the social media team, including direct oversight of the videographer, to ensure effective collaboration, clear communication, and timely execution of content creation across various platforms

✅ Develop and execute an editorial calendar, ensuring timely and consistent content across all platforms

✅ Create a variety of content types, including written posts, photos, videos, and infographics, that align with Renuity's brand voice and strategy

✅ Identify, curate, and develop content that resonates with target audiences to increase engagement, grow followers, and drive brand awareness

✅ Drive organic growth by cultivating relationships with followers, influencers, and key community members

✅ Respond promptly to comments, direct messages, and mentions within 24 hours, maintaining a positive and engaging tone

✅ Use data and insights to refine strategies, increase user interaction, and boost overall engagement metrics (likes, shares, comments)

✅ Identify and engage with relevant influencers and brand advocates to expand reach and increase credibility

✅ Collaborate with influencers on content creation, partnerships, and campaigns

✅ Monitor, track, and analyze social media performance, including engagement, growth, and conversion metrics

✅ Report on KPIs and suggest actionable improvements to optimize content and campaigns

✅ Maintain brand consistency across all social media channels while adhering to platform-specific guidelines

✅ Stay up to date with social media best practices, algorithm changes, and emerging trends to ensure Renuity remains innovative and competitive

✅ Work independently to execute social media strategies while collaborating with cross-functional teams on content and campaign initiatives

✅ Share insights and collaborate with marketing, PR, and creative teams to align social media efforts with broader marketing goals

✅ Coordinate with team members to develop and implement social media campaigns, monitor content performance, and adjust strategies as needed to achieve goals and KPIs

✅ Provide guidance and mentorship to the videographer, ensuring alignment with the overall social media strategy, and facilitate professional development opportunities

ASSUMPTION: This role requires strong leadership, communication, and interpersonal skills to motivate and guide team members. The ideal candidate will have experience with social media management tools and analytics platforms.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 3+ years of experience in social media management, with a proven track record of growing and managing social media communities for brands

Required Skills:

• Proven experience managing creative teams, specifically with oversight of content creators such as videographers
• Strong understanding of social media platforms (Facebook, Instagram, Twitter, Snapchat, Reddit) and their best practices
• Exceptional writing, editing, and storytelling skills, with a portfolio of work samples showcasing your ability to create engaging content
• Ability to analyze data and use insights to drive performance and optimize campaigns
• Experience in managing and reporting on social media KPIs (e.g., engagement rate, reach, conversions)
• Knowledge of influencer marketing and strategies for cultivating influencer relationships
• Results-oriented with a focus on achieving goals and KPIs while optimizing campaigns for better performance
• Ability to work independently, take initiative, and meet deadlines in a fast-paced environment
• Strong attention to detail and ability to manage multiple projects simultaneously
• Passion for social media, staying on top of industry trends, and innovating content strategies

Preferred Skills:

• 1 year in a leadership or supervisory role
• Experience with video production, content creation, and post-production processes

ASSUMPTION: While a degree in Marketing or a related field is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a mid-level social media manager in Madison, Wisconsin, the estimated salary range for this role is $60,000 - $80,000 per year. This estimate takes into account the company size, location, and experience level required for the position.

Benefits:

• Full benefits package including health, vision, dental, and 401k match up to 6%
• PTO and holidays
• Career advancement opportunities

Working Hours: This role requires a standard 40-hour workweek, with some flexibility for remote work as needed.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience, skills, and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Renuity operates in the consumer services sector, specializing in home improvement and repair services. The company combines national presence with local installation experts to provide quality products and services to its customers.

Company Size: Renuity is a mid-sized company with 1,001-5,000 employees, providing ample opportunities for career growth and development.

Founded: Renuity was founded in [Year], with a mission to provide high-quality home improvement services to customers across the United States.

Company Description:

• Renuity offers a wide range of home improvement services, including roofing, window installations, and bathroom and kitchen updates
• The company prides itself on its commitment to finding the best possible solution for each customer's home repair and remodel needs
• With a national presence and local installation experts, Renuity is dedicated to ensuring customer satisfaction and peace of mind throughout the renovation process

Company Specialties:

• Home improvement and repair services
• Roofing
• Window installations
• Bathroom and kitchen updates

Company Website: http://renuityhome.com

ASSUMPTION: Renuity's focus on customer satisfaction and high-quality services sets it apart in the competitive home improvement industry.

📊 Role Analysis

Career Level: This role is a mid-level position, requiring 3+ years of experience in social media management. The ideal candidate will have a proven track record of growing and managing social media communities for brands.

Reporting Structure: The Social Media Manager will report directly to the Marketing Director and oversee a team consisting of at least one videographer.

Work Arrangement: This role requires an on-site presence at Renuity's Madison, Wisconsin office. However, some flexibility for remote work may be available as needed.

Growth Opportunities:

• As Renuity continues to expand its services and customer base, there will be opportunities for the Social Media Manager to grow within the marketing department or take on additional responsibilities
• The ideal candidate will have the opportunity to shape Renuity's social media strategy and make a significant impact on the company's online presence and brand awareness
• With a mid-sized company, there are ample opportunities for career advancement and professional development

ASSUMPTION: The Social Media Manager role at Renuity offers a unique opportunity to grow both personally and professionally within a dynamic and expanding organization.

🌍 Location & Work Environment

Office Type: Renuity's Madison, Wisconsin office is a professional and collaborative workspace, designed to foster creativity and productivity.

Office Location(s): 1447 S Tryon St, Charlotte, North Carolina 28203, US

Geographic Context:

• Madison, Wisconsin is located in the Midwestern United States, with a population of approximately 260,000 people
• The city is known for its vibrant arts and culture scene, as well as its commitment to sustainability and environmental initiatives
• Madison is home to several Fortune 500 companies and offers ample opportunities for career growth and development

Work Schedule: The standard workweek for this role is Monday through Friday, with some flexibility for remote work as needed.

ASSUMPTION: Renuity's Madison office provides a supportive and engaging work environment, with opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR department
• In-depth behavioral and skills-based interview with the Marketing Director and a member of the social media team
• Final interview with the Marketing Director and a senior member of the leadership team
• Background check and offer extension

Key Assessment Areas:

• Candidates' understanding of Renuity's brand voice and social media strategy
• Candidates' ability to analyze data and use insights to drive performance and optimize campaigns
• Candidates' leadership and team management skills, including their ability to oversee a team and provide guidance and mentorship
• Candidates' creativity and innovation in content development and storytelling

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include specific examples of your social media management experience, including metrics and achievements
• Prepare for behavioral interview questions by reflecting on your past experiences and how they have prepared you for this role
• Research Renuity's brand and social media presence to demonstrate your understanding of the company and its target audience

ATS Keywords: Social Media Management, Content Development, Community Engagement, Influencer Marketing, Performance Analysis, Brand Consistency, Leadership, Communication, Data Analysis, Creative Thinking, Project Management, Storytelling, Team Collaboration, Social Media Strategy, Trend Awareness, Mentorship

ASSUMPTION: Renuity's hiring process is designed to assess candidates' skills, experience, and cultural fit for the Social Media Manager role.

🛠️ Tools & Technologies

• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Analytics platforms (e.g., Google Analytics, native social media insights)
• Video production and editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The ideal candidate will have experience with social media management tools and analytics platforms, as well as video production and editing software.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Renuity is committed to providing high-quality services and ensuring customer satisfaction throughout the renovation process
• Innovative: The company encourages creativity and innovation in content development and problem-solving
• Collaborative: Renuity fosters a collaborative work environment, with a focus on teamwork and cross-functional collaboration

Work Style:

• Dynamic: The Social Media Manager role requires a dynamic and adaptable work style, with the ability to manage multiple projects and priorities simultaneously
• Strategic: Candidates should have a strategic mindset, with the ability to develop and execute social media strategies that drive engagement and brand awareness
• Data-driven: The ideal candidate will be comfortable analyzing data and using insights to inform decision-making and optimize campaigns

Self-Assessment Questions:

• Do you have a proven track record of growing and managing social media communities for brands?
• Are you comfortable analyzing data and using insights to drive performance and optimize campaigns?
• Do you have strong leadership and team management skills, with the ability to oversee a team and provide guidance and mentorship?
• Are you creative and innovative in content development and storytelling?
• Do you have a passion for social media, staying on top of industry trends, and innovating content strategies?

ASSUMPTION: Renuity values candidates who align with its customer-centric, innovative, and collaborative company culture.

⚠️ Potential Challenges

• The Social Media Manager role may require working with tight deadlines and managing multiple projects simultaneously
• Candidates may face competition from other experienced social media professionals in the Madison, Wisconsin area
• The role may require occasional travel to Renuity's headquarters in Charlotte, North Carolina
• The Social Media Manager may need to adapt to changes in the company's social media strategy or priorities

ASSUMPTION: The ideal candidate will be able to thrive in a fast-paced and dynamic work environment, with the ability to adapt to changes and manage multiple priorities.

📈 Similar Roles Comparison

• Compared to other mid-level social media manager roles, this position offers a unique opportunity to shape Renuity's social media strategy and make a significant impact on the company's online presence and brand awareness
• Renuity's focus on customer satisfaction and high-quality services sets it apart in the competitive home improvement industry
• As a mid-sized company, Renuity offers ample opportunities for career advancement and professional development

ASSUMPTION: The Social Media Manager role at Renuity provides a unique opportunity for career growth and development within a dynamic and expanding organization.

📝 Sample Projects

• Developing and executing a social media campaign to promote Renuity's roofing services during the peak summer season
• Creating a series of engaging video content to showcase Renuity's bathroom and kitchen update services
• Analyzing and optimizing Renuity's social media performance to improve engagement metrics and drive brand awareness

ASSUMPTION: The ideal candidate will have experience with similar projects and be able to demonstrate their ability to drive results and optimize campaigns.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing Renuity's social media presence, and how can this role address them?
• How does Renuity's social media strategy align with the company's overall marketing goals and objectives?
• What opportunities are there for growth and development within the marketing department or the company as a whole?
• How does Renuity support work-life balance for its employees, particularly in a role that may require occasional remote work?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process will demonstrate your interest in the role and your commitment to Renuity's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of your social media management experience, metrics, and achievements
• Prepare for behavioral interview questions by reflecting on your past experiences and how they have prepared you for this role
• Research Renuity's brand and social media presence to demonstrate your understanding of the company and its target audience
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.