Social Media Manager

📌 Core Information

🔹 Job Title: Social Media Manager

🔹 Company: OSL

🔹 Location: Tokyo, Tōkyō, Japan

🔹 Job Type: On-site

🔹 Category: Marketing & Communications

🔹 Date Posted: April 22, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic engagement with key communities across social media platforms
• Community development and expansion in the Japanese market
• Content creation tailored to Japanese audiences
• Data-driven insights to inform strategic decisions
• Proactive engagement with stakeholders to maintain high visibility

ASSUMPTION: This role requires a strong understanding of the Japanese market and cultural nuances to effectively engage with local communities.

📋 Key Responsibilities

✅ Lead and cultivate relationships with key communities across social media channels, including customers, influencers, and industry experts in Japan

✅ Expand community participation within the industry by increasing size, engagement, and advocacy among Japanese audiences

✅ Integrate the company’s messaging into social conversations, leveraging local trends and the company's value proposition to boost awareness and foster community growth

✅ Develop compelling editorial content for social media platforms, ensuring alignment with Japanese culture and interests

✅ Analyze community feedback and report insights to inform strategic decisions and optimize the company’s approach in Japan

✅ Monitor all social and community channels, actively engaging with stakeholders to maintain high visibility and responsiveness

ASSUMPTION: The successful candidate will have experience working with prominent social media channels and community platforms in Japan, including LINE, Twitter, Facebook, and LinkedIn.

🎯 Required Qualifications

Education: Bachelor’s Degree in Business, Marketing, Communication, or a related field is preferred

Experience: Minimum of 5 years of hands-on experience with prominent social media channels and community platforms in Japan

Required Skills:

• Bilingual proficiency in English and Japanese, with strong analytical capabilities
• Excellent writing skills in English and Japanese
• Strong skills in creating tailored content and presentations for a Japanese audience
• Enthusiasm for crypto, blockchain, and the token economy, with a solid understanding of local market dynamics
• Ability to meet tight deadlines and perform effectively under pressure
• Excellent interpersonal skills, capable of working independently while contributing to team success

Preferred Skills:

• Fluency in Mandarin
• Experience within Finance, Banking, or Start-up environments

ASSUMPTION: Given the bilingual proficiency requirement, candidates should have excellent communication skills in both English and Japanese.

💰 Compensation & Benefits

Salary Range: Industry standard for a Social Media Manager role in Tokyo with 5-10 years of experience is ¥8,000,000 - ¥12,000,000 per year (approximately $68,000 - $102,000 USD).

Benefits:

• Health insurance
• Retirement benefits
• Performance-based bonuses

Working Hours: Full-time position with standard Japanese working hours (8:30 AM - 5:30 PM, Monday to Friday), with flexibility for occasional overtime as needed.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's specific experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically focused on digital assets and blockchain technology

Company Size: OSL has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration

Founded: OSL was founded in 2018, making it a relatively young company with a strong focus on innovation and adaptation

Company Description:

• OSL is the world’s first SFC-licensed and insured digital asset platform, offering custody, omnibus, tokenisation, and wealth management services
• The company delivers access to a best-in-class digital asset platform and a fully regulated liquidity pool for institutional, professional, and retail investors
• OSL’s secured and insured hot and cold wallet infrastructure ensures the safekeeping of digital assets with timely transaction settlements

Company Specialties:

• OTC (Over-The-Counter) trading
• Digital Assets
• Exchange
• Custody
• iRFQ (Instant Request for Quote)
• Brokerage
• SaaS (Software as a Service)
• Tokenization

Company Website: http://osl.com

ASSUMPTION: OSL's focus on digital assets and blockchain technology requires candidates to have a strong understanding of these industries and their rapid evolution.

📊 Role Analysis

Career Level: Mid-level to senior, with the opportunity for growth and advancement within the company

Reporting Structure: This role reports directly to the Head of Marketing or a similar senior position within the marketing department

Work Arrangement: On-site, with occasional remote work possible for qualified candidates

Growth Opportunities:

• Advancement to a senior or management role within the marketing department
• Expansion into other areas of the business, such as business development or strategy
• International assignments or relocation opportunities as the company continues to grow and expand

ASSUMPTION: The successful candidate will have the opportunity to grow and develop their career within OSL, as the company continues to expand and adapt to the evolving digital asset landscape.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with a focus on innovation and creativity

Office Location(s): 33 Hysan Ave, 39/F, Lee Garden One, Hong Kong, Wan Chai

Geographic Context:

• Tokyo is a major global city with a vibrant tech and finance industry, providing ample opportunities for networking and professional growth
• The city offers a high quality of life, with excellent public transportation, cultural attractions, and culinary experiences
• Tokyo's time zone (Japan Standard Time, UTC +9) may require some flexibility for communication with international colleagues

Work Schedule: Standard Japanese working hours with occasional flexibility for remote work or overtime as needed

ASSUMPTION: The successful candidate will be comfortable working in a fast-paced, dynamic environment and be able to adapt to the unique challenges and opportunities presented by the digital asset industry.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess language proficiency and cultural fit
• In-depth behavioral and technical interview with the hiring manager and/or team members
• Case study or presentation to demonstrate problem-solving skills and creativity
• Final interview with senior leadership to discuss career growth and company culture

Key Assessment Areas:

• Language proficiency in English and Japanese
• Cultural awareness and understanding of the Japanese market
• Problem-solving skills and creativity in content development
• Ability to work independently and collaboratively within a team
• Adaptability and flexibility in a fast-paced, evolving industry

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the Japanese market and digital asset industry in your application materials
• Prepare examples of your previous work, such as social media campaigns or content, to showcase your skills and creativity
• Research OSL's company culture and values to ensure a strong fit and alignment with your personal goals

ATS Keywords: Social Media Management, Community Engagement, Content Creation, Data Analysis, Bilingual Proficiency, Market Knowledge, Time Management, Team Collaboration, Digital Assets, Blockchain, Crypto

ASSUMPTION: The application process for this role may involve multiple stages and assessments, requiring candidates to demonstrate their skills and qualifications throughout the process.

🛠️ Tools & Technologies

• Social media platforms: LINE, Twitter, Facebook, LinkedIn, and other relevant platforms
• Content creation and design tools: Canva, Adobe Creative Suite, or similar
• Data analysis and reporting tools: Google Analytics, Hootsuite Insights, or similar
• Project management and collaboration tools: Asana, Trello, or similar

ASSUMPTION: The successful candidate will have experience with relevant social media platforms, content creation tools, and data analysis tools, as well as a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Embracing change and driving progress in the digital asset industry
• Collaboration: Working together to achieve common goals and exceed expectations
• Integrity: Upholding the highest ethical standards in all aspects of the business
• Excellence: Pursuing continuous improvement and outstanding performance

Work Style:

• Dynamic and fast-paced, with a focus on adaptability and innovation
• Collaborative and team-oriented, with a strong emphasis on communication and coordination
• Results-driven, with a commitment to achieving measurable outcomes and exceeding expectations

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends and developments in the digital asset industry?
• Can you provide an example of a successful social media campaign you've led in the Japanese market?
• How do you approach working with diverse teams and stakeholders to achieve common goals?

ASSUMPTION: The successful candidate will demonstrate a strong alignment with OSL's company values and work style, as well as a willingness to adapt and grow within the company's unique culture.

⚠️ Potential Challenges

• Keeping up with the rapid evolution of the digital asset industry and its regulatory landscape
• Navigating the unique cultural nuances and market dynamics of the Japanese market
• Managing multiple priorities and deadlines in a fast-paced, dynamic work environment
• Adapting to the occasional need for remote work or overtime to support the company's growth and expansion

ASSUMPTION: The successful candidate will be comfortable working in a fast-paced, dynamic environment and be able to adapt to the unique challenges and opportunities presented by the digital asset industry.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on community engagement and data-driven insights to inform strategic decisions
• While the role is focused on the Japanese market, candidates should have a global perspective and be comfortable working with international teams
• This role offers the opportunity for career growth and advancement within the company, as OSL continues to expand and adapt to the evolving digital asset landscape

ASSUMPTION: The successful candidate will have experience in a similar role or a related field, with a strong understanding of the unique challenges and opportunities presented by the digital asset industry.

📝 Sample Projects

• Developing and executing a social media campaign to increase brand awareness and engagement among Japanese audiences
• Analyzing community feedback and trends to inform strategic decisions and optimize the company's approach in Japan
• Creating tailored content and presentations for Japanese audiences, showcasing the company's value proposition and unique offerings

ASSUMPTION: The successful candidate will have experience with similar projects or initiatives, demonstrating their ability to develop and execute effective social media strategies and campaigns.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall marketing and communications strategy?
• What are the key priorities for this role in the first 90 days?
• How does OSL support the professional development and growth of its employees?
• What are the most challenging aspects of working in the digital asset industry, and how does OSL address these challenges?
• How does OSL foster a culture of innovation and adaptability within the company?

ASSUMPTION: The successful candidate will ask thoughtful and insightful questions throughout the interview process, demonstrating their interest in the role and commitment to OSL's mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your previous work, such as social media campaigns or content, to showcase your skills and creativity
• Research OSL's company culture and values to ensure a strong fit and alignment with your personal goals
• Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.