📌 Core Information
🔹 Job Title: Social Media Manager, Beauty
🔹 Company: Burberry Limited
🔹 Location: London, City of, United Kingdom
🔹 Job Type: Full-time, On-site
🔹 Category: Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Global social media management for Burberry Beauty
- Strategic planning and execution of social media campaigns
- Collaboration with cross-functional teams, including Coty and creative agencies
- Community management and engagement
- Performance analysis and reporting
ASSUMPTION: This role requires a strong understanding of global social media trends and platforms, with a focus on the beauty industry and APAC markets.
📋 Key Responsibilities
✅ Lead, govern, and develop Burberry Beauty’s global social media presence while implementing and owning the Community Management strategy and execution
✅ Work in collaboration with central and social creative teams, brand social teams and agencies to develop cutting edge strategies and creative
✅ Collaborate closely with Coty teams on all elements of global strategy, with a focus on both western and APAC social channels
✅ In collaboration with Coty and the agency, responsible for all content planning and community engagement ensuring best practice and flawless execution
✅ Collaborate with Coty on all briefs into the agency and central creative teams, partnering with project management to ensure timely and effective delivery
✅ Generate an idea atmosphere, knowing they come from everywhere - create spaces for junior team members, agency and stakeholders to come together and ideate
✅ Work with a broad range of social tooling to deliver campaigns and analyse their impact - from listening to syndication
✅ Build enduring relationships across stakeholders and work closely and collaboratively across the wider social media and marketing teams, including VIP, PR, Events to champion social-first ideas to execute activations and strategies that bring Burberry Brand and Burberry Beauty together
✅ Manage external agency relationships, ensuring they are fit for purpose, reviewed regularly and renewals and transitions are executed in a timely manner without disrupting business needs
✅ Build relationships with social platforms to identify new opportunities and develop innovative activations ahead of competition
✅ Find new and exciting ways to engage customers on social channels to drive awareness, conversation and an affinity with Burberry Beauty
✅ Champion brand values and act as a guardian of the brand across all projects by demonstrating a considered and sophisticated understanding of the brand and the luxury beauty spaces
ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 5-10 years of experience in social media management, with a focus on the beauty industry and APAC markets
Required Skills:
- Proven experience in global social media management
- Strong understanding of social media trends and platforms, including APAC-specific channels
- Excellent project management and stakeholder communication skills
- Analytical mindset with a strong focus on performance reporting
- Fluency in English, with proficiency in additional languages a plus
Preferred Skills:
- Experience working with luxury brands
- Familiarity with digital strategy across Bought, Owned, and Earned media
- Strong creative ideation and collaboration skills
ASSUMPTION: Candidates with experience in the luxury fashion or beauty industries will have a competitive advantage in this role.
💰 Compensation & Benefits
Salary Range: £50,000 - £65,000 per annum (Estimated based on industry standards for a role of this level in London)
Benefits:
- Competitive benefits package
- Generous employee discount on Burberry products
- Opportunities for professional development and growth
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility to work additional hours as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level in London. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Burberry is a global luxury fashion brand with a rich British heritage, operating in the retail luxury goods and jewelry industry.
Company Size: Burberry has over 10,000 employees worldwide, providing a large and diverse work environment.
Founded: Burberry was founded in 1856, with a history of innovation and exploration that continues to inspire the brand today.
Company Description:
- Burberry is committed to creating the next generation of sustainable luxury, with a focus on diversity, equity, and inclusion.
- The brand is guided by its purpose to unlock the power of imagination to push boundaries and open new possibilities for its people, customers, and communities.
- Burberry offers a range of luxury products, including clothing, accessories, and beauty, with a strong presence in the global market.
Company Specialties:
- Luxury fashion design
- Digital and marketing innovation
- Retail and supply chain management
- Manufacturing and IT
Company Website: burberrycareers.com
ASSUMPTION: Burberry's commitment to sustainability and diversity makes it an attractive employer for socially conscious candidates.
📊 Role Analysis
Career Level: This role is suitable for experienced social media professionals looking to take on a global management position within the beauty industry.
Reporting Structure: The Social Media Manager, Beauty will report directly to the Head of Organic Social Media and work closely with various teams, including Coty, creative agencies, and other marketing departments.
Work Arrangement: This is an on-site role based in London, with the possibility of occasional remote work for meetings or events.
Growth Opportunities:
- Progression to a senior or leadership role within the social media or marketing department
- Expansion into other areas of the business, such as digital strategy or brand management
- International assignments or secondments to gain experience in different markets
ASSUMPTION: Successful candidates will have the opportunity to grow their career within Burberry, with potential for international exposure and leadership roles.
🌍 Location & Work Environment
Office Type: Burberry's London headquarters is a modern, collaborative workspace with a focus on creativity and innovation.
Office Location(s): Horseferry House, Horseferry Road, London, SW1P 2AW, GB
Geographic Context:
- London is a global hub for fashion, beauty, and luxury goods, providing ample opportunities for networking and professional development.
- The city offers a diverse range of cultural, social, and recreational activities, making it an attractive place to live and work.
- London's time zone (GMT) may require some flexibility in working hours to accommodate global team members and stakeholders.
Work Schedule: The working hours for this role are typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility to work additional hours as needed to meet project deadlines or attend events.
ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic environment and be able to manage their time effectively to meet deadlines.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- First-round interview with the hiring manager and a member of the social media team
- Second-round interview with additional stakeholders, such as Coty team members or agency representatives
- Final interview with the Head of Organic Social Media or another senior leader
Key Assessment Areas:
- Global social media strategy and planning
- Platform-specific knowledge and community management
- Collaboration and stakeholder communication skills
- Analytical skills and performance reporting
- Cultural fit and alignment with Burberry's brand values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of Burberry's brand and the luxury beauty market
- Showcase your creative ideas and problem-solving skills through relevant examples or case studies
- Prepare questions to ask the interview panel about the role, team, or company to demonstrate your interest and engagement
ATS Keywords: Social Media Management, Beauty Industry, Global Strategy, Community Engagement, Performance Reporting, Luxury Brand, APAC Markets, Stakeholder Communication, Creative Ideation
ASSUMPTION: Burberry's recruitment process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the organization.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Sprout Social)
- Social listening tools (e.g., Brand24, Hootsuite Insights)
- Analytics and reporting tools (e.g., Google Analytics, Sprout Social Analytics)
- Project management software (e.g., Asana, Trello)
- Design and creative tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: Candidates should have experience using social media management and analytics tools, with a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Creativity opens spaces
- Diversity unlocks potential
- Integrity is our foundation
Work Style:
- Collaborative and inclusive
- Innovative and forward-thinking
- Results-driven and accountable
Self-Assessment Questions:
- How do you embody Burberry's values in your work?
- Can you provide an example of a time when you successfully managed a global social media campaign, and how did you ensure it aligned with the brand's values?
- How do you approach working with diverse teams and stakeholders, and how do you ensure everyone's voices are heard and considered?
ASSUMPTION: Burberry places a strong emphasis on cultural fit and values alignment, with a focus on creativity, diversity, and integrity.
⚠️ Potential Challenges
- Managing multiple stakeholders and agencies across global markets
- Keeping up with rapidly evolving social media trends and platforms
- Balancing creative innovation with brand consistency and guidelines
- Meeting high expectations for performance and results in a competitive luxury market
ASSUMPTION: Candidates should be comfortable working in a dynamic, fast-paced environment and be able to manage multiple priorities and stakeholders effectively.
📈 Similar Roles Comparison
- This role is unique in its focus on the global beauty industry and Burberry's luxury brand, requiring a strong understanding of both the beauty market and luxury brand management
- Compared to other social media management roles, this position offers the opportunity to work with a high-profile luxury brand and gain experience in the global beauty market
- Career progression in this role could lead to senior or leadership positions within Burberry's social media or marketing departments, or opportunities to work in other areas of the business
ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their aspirations for growth and development within the luxury fashion or beauty industries.
📝 Sample Projects
- Developing and executing a global social media campaign to launch a new Burberry Beauty product, including platform-specific content and engagement strategies
- Conducting a comprehensive social media audit and analysis of Burberry's competitors in the luxury beauty market to identify opportunities for differentiation and growth
- Collaborating with Coty and creative agencies to develop and implement a social media influencer strategy, including identification, outreach, and activation of key opinion leaders in the beauty industry
ASSUMPTION: Candidates should be able to provide relevant examples of their experience and achievements in social media management, with a focus on global campaigns, competitive analysis, and influencer marketing.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the social media department and how this role fits into the broader organization?
- How does Burberry approach working with external agencies, and what are the expectations for managing these relationships in this role?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
- How does Burberry support the professional development and growth of its employees, particularly in the social media and marketing departments?
- What are the most challenging aspects of working in the luxury beauty market, and how does Burberry differentiate itself from competitors?
ASSUMPTION: Candidates should prepare thoughtful questions to ask the interview panel, demonstrating their interest in the role and the organization, and showcasing their understanding of the luxury beauty market and Burberry's brand.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Burberry Careers website
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on global social media management, beauty industry expertise, and luxury brand experience
- Prepare for your interviews by researching Burberry's brand, values, and competitive landscape, and by practicing your responses to common interview questions
- Follow up with the HR department or hiring manager after your interview to express your appreciation for the opportunity and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
