📌 Core Information
🔹 Job Title: Social Media Manager - Bed Head
🔹 Company: Elida Beauty
🔹 Location: Hybrid / Remote (NY/New Jersey/Tri-State Area)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-28
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Leading end-to-end social strategy and day-to-day channel management for Bed Head across various platforms (US & UK focus)
- Collaborating with creators, stylists, disruptors, and rebels to amplify the brand's voice
- Setting the tone for a brand that builds a community of like-minded people
- Turning trends into campaigns and memes into movements
- Analyzing data, breaking the algorithm, and rebuilding it in the brand's image
ASSUMPTION: This role requires a strong understanding of social media trends, data analysis, and creative content development. The ideal candidate will have experience in a similar role and be comfortable working in a fast-paced, ever-changing environment.
📋 Key Responsibilities
✅ Lead the end-to-end social strategy and day-to-day channel management for Bed Head across TikTok, Instagram, YouTube Shorts, and emerging platforms (US & UK focus)
✅ Oversee the social content calendar
✅ Create a content plan that stops thumbs and gets shared
✅ Collaborate with creators, stylists, disruptors, and rebels to amplify the brand's voice
✅ Set the tone for a brand that builds a community of like-minded people
✅ Turn trends into campaigns and memes into movements
✅ Analyze data, break the algorithm, and rebuild it in the brand's image on a test-and-learn streak
✅ Be a bridge between culture and commerce with key beauty retailers
✅ Build and manage a community of like-minded hair lovers across the world
ASSUMPTION: The role requires a high level of creativity, data fluency, and cultural awareness. The candidate should be comfortable working with various stakeholders and making bold calls.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: A minimum of 4 years of experience in social media, with a deep understanding of Gen Z and digital culture
Required Skills:
- Proven track record in social media management
- Excellent creative writing skills
- Strong data analysis skills
- Ability to work collaboratively with various stakeholders
- Familiarity with social media planning tools
Preferred Skills:
- Experience with TikTok and emerging platforms
- Fluency in multiple languages
- Experience in the beauty industry
ASSUMPTION: The ideal candidate will have a strong portfolio showcasing their creative and data-driven approach to social media management.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on experience and location)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Elida Beauty products
Working Hours: Full-time, with some flexibility for events and campaigns
ASSUMPTION: The salary range is an estimate based on industry standards for a similar role. The actual salary may vary depending on the candidate's experience and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Personal Care Product Manufacturing
Company Size: 201-500 employees
Founded: 2021
Company Description:
- Elida Beauty's mission is to remix classic beauty brands for a new generation, making them even bigger beauty hits than they were the first time around.
- Their remixes democratize beauty and are for the many, not the few, because they want everyone on the beauty dance floor.
Company Specialties:
- Beauty product manufacturing
- Brand management
- Marketing and advertising
Company Website: https://www.elidabeauty.com/
ASSUMPTION: Elida Beauty is a relatively new company with a focus on rebranding and remixing classic beauty products for a new generation.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: Reports to the Head of Brand US
Work Arrangement: Hybrid, with a mix of remote and on-site work
Growth Opportunities:
- Potential to grow into a leadership role within the marketing department
- Opportunity to work on multiple brands within the Elida Beauty portfolio
- Chance to gain experience in a fast-growing, innovative company
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and advance their career within the company.
🌍 Location & Work Environment
Office Type: Hybrid, with a mix of remote and on-site work
Office Location(s): New York, New York, United States; New Jersey, United States; Tri-State Area, United States
Geographic Context:
- The role is based in the New York/New Jersey/Tri-State Area, offering a vibrant and diverse cultural scene
- The area is home to a thriving beauty and fashion industry, providing ample opportunities for networking and collaboration
- The hybrid work arrangement allows for flexibility and a better work-life balance
Work Schedule: Full-time, with some flexibility for events and campaigns
ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing employees to work remotely while still having the opportunity to collaborate and connect with colleagues in person.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the team
Key Assessment Areas:
- Creativity and content development skills
- Data analysis and algorithm understanding
- Cultural awareness and understanding of Gen Z
- Collaboration and communication skills
Application Tips:
- Highlight your experience with social media management and data analysis
- Include examples of your creative content and campaigns
- Tailor your resume and cover letter to emphasize your fit for the role and company
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work collaboratively
ATS Keywords: Social Media Management, Content Creation, Trend Analysis, Data Analysis, Community Building, Collaboration, Creative Thinking, Digital Marketing, Short-form Video, Planning, Algorithm Understanding, Cultural Awareness, Brand Strategy, Engagement, Communication, Beauty Industry Knowledge
ASSUMPTION: The interview process will focus on assessing the candidate's creative and analytical skills, as well as their cultural awareness and ability to work collaboratively.
🛠️ Tools & Technologies
- Social media platforms (TikTok, Instagram, YouTube Shorts, etc.)
- Social media planning tools (Hootsuite, Buffer, Sprout Social, etc.)
- Data analysis tools (Google Analytics, Tableau, etc.)
ASSUMPTION: The candidate should be comfortable using various social media platforms and planning tools, as well as data analysis software.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Inclusion
Work Style:
- Fast-paced and dynamic
- Creative and innovative
- Collaborative and inclusive
Self-Assessment Questions:
- Do you thrive in a fast-paced, ever-changing environment?
- Are you comfortable working collaboratively with various stakeholders?
- Do you have a strong understanding of Gen Z and digital culture?
ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and be able to collaborate effectively with various stakeholders.
⚠️ Potential Challenges
- Keeping up with the fast pace of social media trends and algorithms
- Balancing creativity with data-driven decision-making
- Managing multiple social media platforms and content calendars
- Working effectively with remote teams and stakeholders
ASSUMPTION: The role may present challenges in terms of keeping up with the fast pace of social media and balancing creativity with data-driven decision-making.
📈 Similar Roles Comparison
- This role is unique in its focus on short-form video and native storytelling, as well as its emphasis on breaking the algorithm and rebuilding it in the brand's image
- Compared to other social media manager roles, this position offers a higher level of creative autonomy and strategic influence
- Career progression in this role may lead to leadership positions within the marketing department or other brands within the Elida Beauty portfolio
ASSUMPTION: This role offers a unique opportunity for creative and strategic influence, as well as significant growth potential for the right candidate.
📝 Sample Projects
- Developing a TikTok campaign that goes viral and drives engagement
- Analyzing data to identify trends and optimize content strategy
- Collaborating with creators and stylists to develop unique and shareable content
ASSUMPTION: The role will involve a mix of creative and analytical projects, with a focus on driving engagement and relevance for the Bed Head brand.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the Bed Head brand in the social media landscape?
- How does the company support work-life balance for employees working remotely?
- What opportunities are there for growth and advancement within the marketing department or the company as a whole?
- How does the company measure the success of social media campaigns, and what metrics are most important?
- What is the company's approach to diversity, equity, and inclusion, and how does that manifest in the day-to-day work environment?
ASSUMPTION: The interview process will provide an opportunity to assess the company's culture, values, and approach to work-life balance, as well as the specific challenges and opportunities presented by the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience with social media management, data analysis, and creative content development
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work collaboratively
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
