Social Media Manager

📌 Core Information

🔹 Job Title: Social Media Manager

🔹 Company: Democratic Governors Association

🔹 Location: Washington, DC

🔹 Job Type: Full-Time

🔹 Category: Political Organizations

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (3 days in office)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a comprehensive social media content strategy for the DGA
• Managing content creation and collaborating with various teams
• Providing guidance to Democratic campaigns and holding Republican Governors accountable
• Analyzing key social metrics and refining content strategy based on data

ASSUMPTION: This role requires a strong understanding of social media platforms, political trends, and a commitment to Democratic principles.

📋 Key Responsibilities

✅ Develop and execute a comprehensive social media content strategy to build the DGA’s brand, expand its reach, and raise its profile online

✅ Work with graphic designers, video editors, and manage content creators to produce engaging written, visual, and video content

✅ Manage the DGA’s content calendar and explore opportunities to expand its footprint to new and emerging platforms

✅ Provide guidance and advice to incumbent Democratic Governors and Democratic Gubernatorial campaigns on creative social programming

✅ Create regular reports on key social metrics and refine content strategy based on these data

✅ Manage a list of social media influencers and create and implement a strategic outreach plan for specific influencer campaigns

✅ Draft scripts and produce social media videos in collaboration with the Creative team

✅ Lead weekly meetings focused on vertical video content development

✅ Support other special projects, assignments, and tasks in collaboration with DGA leadership and other DGA departments

ASSUMPTION: This role requires strong project management skills, the ability to work collaboratively under tight deadlines, and a keen sense of what’s trending and what will move audiences.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Communications, Marketing, Political Science)

Experience: At least 2 cycles of experience working on successful, large-scale, social media operations for Democratic political campaigns, political committees, and/or like-minded organizations

Required Skills:

• Proven ability to manage and drive engagement for social media accounts
• Ability to work collaboratively under tight deadlines and successfully project manage creative work from start to finish on schedule
• Familiarity with tracking performance and analytics for optimizing and reporting
• Chronically online, with a keen sensibility of what’s trending and what will move audiences
• Comfortable with long, irregular hours during peak election seasons, including evenings and weekends
• Ability to recognize a meaningful news story and communicate it in a way that fits within the DGA’s greater political landscape and narrative strategy
• Passion and commitment to advancing the principles and goals of the nation’s Democratic Governors

Preferred Skills:

• Experience working with influencers and running influencer programming
• Familiarity with Adobe Creative Suite, including Photoshop, Illustrator, and Premiere Cut Pro
• Experience as a content creator, including on-camera and direct-to-camera videos, is welcomed
• Direct management experience

ASSUMPTION: Candidates with experience in political campaigns or related fields are strongly encouraged to apply.

💰 Compensation & Benefits

Salary Range: $85,000 annually before benefits and applicable withholdings

Benefits:

• 100% employer-paid health care (including dental and vision) for employee + spouse/partner + dependents
• Up to 4% 401(k) matching program
• Employer paid phone bill and other employee benefits

Working Hours: Full-time, with long, irregular hours during peak election seasons, including evenings and weekends

ASSUMPTION: The salary range provided is based on industry standards for similar roles in political organizations and may vary depending on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: The Democratic Governors Association (DGA) operates in the political organizations industry, focusing on electing and supporting Democratic governors and candidates across the nation.

Company Size: The DGA has 11-50 employees, providing a mid-sized organization structure where applicants can expect a collaborative and dynamic work environment.

Founded: The DGA was founded in 1981 and has since grown to become a prominent political organization, participating in campaigns and providing resources to Democratic governors and candidates.

Company Description:

• The DGA is an independent voluntary political organization dedicated to supporting Democratic governors and candidates
• The organization participates in campaigns, provides resources, and offers expert advice in policy areas to Democratic governors and candidates
• The DGA is proud to support the 20 Democratic governors who hold office now and invites involvement in upcoming races

Company Specialties:

• Campaign support and resources
• Policy advice and expertise
• Democratic governor and candidate support

Company Website: democraticgovernors.org

ASSUMPTION: The DGA's mission and values are centered around supporting Democratic governors and candidates, making it an ideal fit for politically engaged individuals who share these principles.

📊 Role Analysis

Career Level: This role is suitable for mid-career professionals with 2-5 years of experience in social media management, political campaigns, or related fields.

Reporting Structure: The Social Media Manager will report to the Director of Creative Strategy and collaborate with various teams, including graphic designers, video editors, and content creators.

Work Arrangement: This is a hybrid role, requiring employees to report to the downtown office three days a week, with remote work options available for the remaining days.

Growth Opportunities:

• Potential advancement within the DGA's Digital Department or other departments
• Expanding skills and expertise in social media management, content creation, and political campaigning
• Gaining valuable experience working with Democratic governors and candidates

ASSUMPTION: The DGA offers growth opportunities for motivated individuals looking to advance their careers in political organizations and social media management.

🌍 Location & Work Environment

Office Type: The DGA's office is based in downtown Washington, DC, providing a vibrant and dynamic work environment in the heart of the nation's capital.

Office Location(s): 1225 Eye St NW, Washington, District of Columbia 20005, US

Geographic Context:

• Washington, DC is a major political hub, offering ample opportunities for networking and professional growth
• The city is known for its rich history, cultural attractions, and diverse neighborhoods
• Washington, DC has a humid subtropical climate, with warm summers and mild winters

Work Schedule: Full-time, with long, irregular hours during peak election seasons, including evenings and weekends

ASSUMPTION: The DGA's location in downtown Washington, DC, offers a unique opportunity for applicants to work in the heart of the nation's political landscape and engage with prominent political figures and organizations.

💼 Interview & Application Insights

Typical Process:

• Initial resume screening by the DGA's Human Resources department
• Phone or video call with the Director of Creative Strategy to discuss qualifications and fit for the role
• In-person or virtual interview with the DGA's Digital Department team to assess skills and cultural fit
• Final interview with DGA leadership to discuss career growth and expectations

Key Assessment Areas:

• Social media management skills and experience
• Understanding of political trends and Democratic principles
• Ability to work collaboratively and manage projects under tight deadlines
• Familiarity with performance tracking and analytics

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the DGA's mission and values in your application materials
• Prepare examples of your social media content and strategies to showcase during the interview process

ATS Keywords: Social Media Management, Content Strategy, Engagement, Analytics, Project Management, Collaboration, Influencer Outreach, Video Production, Creative Programming, Reporting, Graphic Design, Trend Awareness, Communication, Political Campaigns, Democratic Governors

ASSUMPTION: The DGA's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the organization and the Social Media Manager role.

🛠️ Tools & Technologies

• Social media platforms: TikTok, Instagram, YouTube, Twitter/X, Threads, and Bluesky
• Graphic design tools: Adobe Creative Suite (Photoshop, Illustrator)
• Video editing tools: Adobe Premiere Cut Pro
• Project management tools: Asana, Trello, or similar platforms

ASSUMPTION: The DGA uses industry-standard tools and technologies for social media management, content creation, and project management, allowing for a smooth onboarding process for candidates with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Commitment to Democratic principles and values
• Collaboration and teamwork
• Innovation and creativity in social media content and strategy

Work Style:

• Adaptable and flexible, with the ability to work long, irregular hours during peak election seasons
• Strong project management skills and the ability to work collaboratively under tight deadlines
• Chronically online, with a keen sensibility of what’s trending and what will move audiences

Self-Assessment Questions:

• Do you share the DGA's commitment to Democratic principles and values?
• Are you comfortable working long, irregular hours during peak election seasons?
• Do you have a strong understanding of social media trends and the ability to create engaging content?

ASSUMPTION: The DGA values candidates who align with their commitment to Democratic principles, possess strong project management skills, and have a keen understanding of social media trends and content creation.

⚠️ Potential Challenges

• Long, irregular hours during peak election seasons, including evenings and weekends
• Managing multiple social media platforms and content creation projects simultaneously
• Adapting to a fast-paced and dynamic political environment
• Working collaboratively with various teams and stakeholders

ASSUMPTION: The DGA's Social Media Manager role presents unique challenges, including long hours, a fast-paced work environment, and the need to collaborate effectively with various teams and stakeholders.

📈 Similar Roles Comparison

• Compared to other social media manager roles, this position offers a unique opportunity to work in the political sphere and engage with prominent political figures and organizations
• Industry-specific context: The DGA's focus on Democratic governors and candidates sets this role apart from similar positions in other industries
• Career path comparison: This role offers growth opportunities within the DGA's Digital Department or other departments, as well as the potential to advance within the broader political landscape

ASSUMPTION: The DGA's Social Media Manager role provides a unique opportunity for candidates interested in political organizations and social media management to engage with prominent political figures and organizations and advance their careers in the political sphere.

📝 Sample Projects

• Developing and executing a comprehensive social media content strategy for a Democratic gubernatorial campaign
• Managing influencer outreach and partnerships to expand the DGA's reach and engagement
• Creating and producing social media videos to hold Republican Governors accountable and promote Democratic values

ASSUMPTION: The DGA's Social Media Manager role offers a diverse range of projects, from developing content strategies and managing influencer partnerships to creating engaging videos and holding Republican Governors accountable.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the DGA's Digital Department?
• How does the DGA support and collaborate with Democratic gubernatorial campaigns and incumbent governors?
• What are the key priorities for this role in the first 90 days?
• How does the DGA approach work-life balance, especially during peak election seasons?
• What opportunities are there for professional growth and advancement within the DGA and the broader political landscape?

ASSUMPTION: The DGA's interview process provides an opportunity for candidates to assess the organization's culture, team dynamics, and growth opportunities, as well as to discuss their qualifications and fit for the Social Media Manager role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your social media content and strategies to showcase during the interview process
• Follow up with the DGA's Human Resources department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.