Social Media Manager

📌 Core Information

🔹 Job Title: Social Media Manager

🔹 Company: LEARFIELD

🔹 Location: Dallas, TX (with remote work options for Atlanta, GA)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: July 18, 2025

🔹 Experience Level: Mid-Senior level (4+ years of experience)

🔹 Remote Status: On-site (with remote work options for Atlanta, GA)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing effective social media strategies
• Creating and curating engaging content across various platforms
• Monitoring and analyzing platform performance to drive results
• Collaborating with internal teams to ensure cohesive branding and messaging
• Planning and managing paid social media advertising campaigns

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of social media trends and tools. The ideal candidate will be comfortable working in a fast-paced environment and collaborating with various teams.

📋 Key Responsibilities

✅ Develop and implement comprehensive social media strategies aligned with business goals

✅ Create and maintain a content calendar for consistent and timely posting

✅ Design, curate, and manage engaging content (text, images, videos, and stories) across all social media platforms while maintaining brand voice and tone

✅ Oversee the company’s presence on platforms such as Facebook, Instagram, Twitter/X, LinkedIn, and others, monitoring performance and making data-driven optimizations

✅ Track and analyze social media metrics to assess campaign effectiveness and generate regular performance reports

✅ Stay up to date with the latest social media trends, tools, and best practices to ensure continuous improvement and innovation

✅ Work closely with business lines and other internal teams to ensure cohesive branding and messaging

✅ Plan, launch, and manage paid social media campaigns, setting budgets, defining target audiences, and optimizing campaign performance

ASSUMPTION: This role requires a high level of organization, strong project management skills, and the ability to balance multiple projects and deadlines.

🎯 Required Qualifications

Education: Bachelor’s degree in communications, marketing, or a related field

Experience: 4+ years of experience in social media management

Required Skills:

• Proven experience with Google Analytics and other data analysis tools
• Strong understanding of major social media platforms and tools
• Strong verbal, written, and interpersonal communication skills
• Strong organizational and project management capabilities
• Strong collaborative style, with an execution and results-oriented focus

Preferred Skills:

• Experience with design tools such as Canva or Adobe Creative Suite

ASSUMPTION: Candidates with experience in the sports industry or live events may have an advantage, as LEARFIELD specializes in these areas.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (based on industry standards for mid-level social media management roles in Texas)

Benefits:

• Medical, Dental, Vision, Health Savings Account, Life Insurance, and Other Insurance Plans
• Flexible Paid Time Off (including Parental Leave), Paid Holidays, 401(k), and Short/Long Term Disability

Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely for Atlanta-based employees

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: LEARFIELD operates in the spectator sports industry, focusing on college sports and live events. This role will involve managing social media for various sports teams, events, and related brands.

Company Size: LEARFIELD has 1,001-5,000 employees, providing ample opportunities for collaboration and growth. As a mid-sized company, LEARFIELD offers a more personal work environment compared to larger enterprises.

Founded: LEARFIELD was founded in 1986, with a rich history in the sports industry. The company has evolved over the years to offer a full spectrum of services, including media, data, and technology solutions.

Company Description:

• LEARFIELD is a leading media, data, and technology services company with an unparalleled footprint in college sports and live events.
• The company offers its partner institutions, brand sponsors, and fans unmatched access to premier media and content, as well as data-driven solutions across its digital and technology platforms, brand management and marketing programs, multimedia rights strategies, NIL expertise, and ticketing/fundraising services.
• LEARFIELD’s passionate team members are grounded in the company’s values to build trust, be fans of one another, power tomorrow, create & connect communities, and have fun.

Company Specialties:

• Media and content services
• Data and technology platforms
• Brand management and marketing programs
• Multimedia rights strategies
• NIL expertise
• Ticketing and fundraising services

Company Website: learfield.com

ASSUMPTION: LEARFIELD’s focus on college sports and live events may require the Social Media Manager to have an understanding of or interest in these areas. Additionally, the company’s values-driven culture may appeal to candidates who prioritize a positive work environment.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a balance of strategic thinking and hands-on execution. The ideal candidate will have 4+ years of experience in social media management and be ready to take on more responsibility and leadership.

Reporting Structure: The Social Media Manager will report directly to the Director of Marketing or a similar role, depending on the specific business unit they support.

Work Arrangement: This role is primarily on-site, with remote work options available for Atlanta-based employees. The work arrangement may involve flexible hours and occasional weekend or evening work, depending on event schedules and other factors.

Growth Opportunities:

• As LEARFIELD continues to grow, there may be opportunities for the Social Media Manager to take on more responsibility, such as managing a team or expanding their role to include additional marketing channels.
• The company’s diverse range of services and business lines may provide opportunities for the Social Media Manager to gain experience in other areas of marketing or communications.
• LEARFIELD’s focus on innovation and technology may present opportunities for the Social Media Manager to stay up to date with the latest trends and tools in the industry.

ASSUMPTION: The growth opportunities for this role will depend on the candidate’s performance, the company’s needs, and the broader industry trends. LEARFIELD’s commitment to innovation and growth may provide unique opportunities for the Social Media Manager to develop their skills and advance their career.

🌍 Location & Work Environment

Office Type: LEARFIELD’s offices are modern and collaborative workspaces, designed to foster creativity and productivity. The Dallas office is located in the Regional Office Dallas, while the Atlanta office is located in the city’s Buckhead neighborhood.

Office Location(s): 2400 Dallas Parkway, Suite 500, Plano, TX 75093 (Dallas) and 3340 Peachtree Road NE, Suite 1500, Atlanta, GA 30326 (Atlanta)

Geographic Context:

• Dallas, TX: Known for its vibrant sports scene, with numerous professional and college sports teams, as well as a thriving arts and culture scene.
• Atlanta, GA: A major hub for the sports industry, with a diverse range of professional and college sports teams, as well as a vibrant music and arts scene.

Work Schedule: The work schedule for this role is primarily Monday-Friday, with flexible hours and the option to work remotely for Atlanta-based employees. The work schedule may involve occasional weekend or evening work, depending on event schedules and other factors.

ASSUMPTION: The work environment for this role may vary depending on the specific business unit the Social Media Manager supports. LEARFIELD’s commitment to a positive work culture may provide a supportive and engaging work environment.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening
• In-person or virtual interview with the hiring manager and/or other team members
• Final interview with the Director of Marketing or a similar role

Key Assessment Areas:

• Social media strategy and planning
• Content creation and curation
• Platform management and analytics
• Communication and collaboration skills
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role. Be sure to include specific examples of your social media management experience and any relevant industry knowledge.
• Prepare for the interview by researching LEARFIELD’s company values and understanding the company’s focus on college sports and live events. Be ready to discuss your own interest in or experience with these areas.
• If applicable, prepare examples of your social media content or campaigns to showcase your skills and creativity.

ATS Keywords: social media management, content creation, performance analytics, strategy development, content scheduling, platform management, analytics and reporting, trend monitoring, cross-functional collaboration, advertising campaigns, communication skills, organizational skills, project management, collaboration, design tools

ASSUMPTION: LEARFIELD’s interview process may vary depending on the specific business unit the Social Media Manager supports. The company’s commitment to a positive work culture may result in a supportive and engaging interview experience.

🛠️ Tools & Technologies

• Social media platforms: Facebook, Instagram, Twitter/X, LinkedIn, and others
• Content creation and design tools: Canva, Adobe Creative Suite, or other similar tools
• Analytics tools: Google Analytics, Sprout Social, Hootsuite, or other similar tools
• Project management tools: Asana, Trello, or other similar tools

ASSUMPTION: The specific tools and technologies used for this role may vary depending on the business unit the Social Media Manager supports. LEARFIELD’s commitment to innovation and technology may provide opportunities for the Social Media Manager to stay up to date with the latest tools and trends in the industry.

👔 Cultural Fit Considerations

Company Values:

• Build Trust
• Be Fans of One Another
• Power Tomorrow
• Create & Connect Communities
• Have Fun

Work Style:

• Collaborative and team-oriented
• Results-driven and execution-focused
• Adaptable and responsive to change
• Creative and innovative

Self-Assessment Questions:

• Do you have a strong understanding of and passion for social media trends and best practices?
• Are you comfortable working in a fast-paced, collaborative environment?
• Do you share LEARFIELD’s commitment to building trust, being fans of one another, powering tomorrow, creating & connecting communities, and having fun?

ASSUMPTION: LEARFIELD’s company values and work style may appeal to candidates who prioritize a positive work environment and a commitment to collaboration and innovation.

⚠️ Potential Challenges

• Managing multiple social media platforms and campaigns simultaneously may require strong organizational and project management skills.
• The fast-paced nature of the sports industry may require the Social Media Manager to be adaptable and responsive to change.
• The need to balance strategic thinking with hands-on execution may require the Social Media Manager to be comfortable with both high-level planning and day-to-day tasks.
• The remote work option for Atlanta-based employees may require strong communication and collaboration skills to ensure cohesive branding and messaging across multiple locations.

ASSUMPTION: The potential challenges for this role may vary depending on the specific business unit the Social Media Manager supports. LEARFIELD’s commitment to a positive work culture may provide support and resources to help the Social Media Manager overcome these challenges.

📈 Similar Roles Comparison

• Compared to similar roles in other industries, this role may require a stronger understanding of or interest in college sports and live events.
• The focus on innovation and technology in the sports industry may provide unique opportunities for the Social Media Manager to stay up to date with the latest trends and tools.
• Compared to other marketing and communications roles, this role may require a stronger focus on analytics and performance metrics to drive results.

ASSUMPTION: The comparison points for this role may vary depending on the specific business unit the Social Media Manager supports. LEARFIELD’s commitment to innovation and growth may provide unique opportunities for the Social Media Manager to develop their skills and advance their career.

📝 Sample Projects

• Developing and implementing a comprehensive social media strategy for a college sports team, including content creation, platform management, and performance analytics
• Planning and executing a paid social media advertising campaign to promote an upcoming live event, including budgeting, target audience definition, and optimization
• Creating and curating engaging content for a brand’s social media channels, maintaining brand voice and tone, and optimizing performance based on analytics and reporting

ASSUMPTION: The sample projects for this role may vary depending on the specific business unit the Social Media Manager supports. LEARFIELD’s commitment to innovation and growth may provide unique opportunities for the Social Media Manager to take on challenging and rewarding projects.

❓ Key Questions to Ask During Interview

• Can you describe the specific business unit I would be supporting and the social media channels that are most relevant for that unit?
• How does LEARFIELD support the professional development and growth of its employees, particularly in the marketing and communications field?
• Can you provide examples of how LEARFIELD’s company values are reflected in the day-to-day work of the Social Media Manager role?
• How does LEARFIELD approach collaboration and communication across multiple business units and locations, particularly with the remote work option for Atlanta-based employees?
• What are the most challenging aspects of the Social Media Manager role, and how does LEARFIELD support its employees in overcoming these challenges?

ASSUMPTION: The key questions to ask during the interview may vary depending on the specific business unit the Social Media Manager supports. LEARFIELD’s commitment to a positive work culture may provide an engaging and supportive interview experience.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of your social media management experience and any relevant industry knowledge.
• Prepare for the interview by researching LEARFIELD’s company values and understanding the company’s focus on college sports and live events. Be ready to discuss your own interest in or experience with these areas.
• If applicable, prepare examples of your social media content or campaigns to showcase your skills and creativity.
• Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.