Social Media Manager

📌 Core Information 🔹 Job Title: Social Media Manager 🔹 Company: HighKey Agency 🔹 Location: United States (Remote) 🔹 Job Type: Full-Time 🔹 Category: Marketing & PR 🔹 Date Posted: April 30, 2025 🔹 Experience Level: 2-5 years 🔹 Remote Status: Yes 🚀 Job Overview Key aspects of this role include: - Owning the brand presence for multiple personal brand aesthetic clients - Designing and implementing viral content strategies across various social media platforms - Collaborating with teams to execute content at scale and on time - Driving real business outcomes through social media presence - Staying updated with the latest trends and algorithms in social media ASSUMPTION: This role requires a high level of independence, initiative, and ability to thrive under pressure. It's ideal for someone who is self-motivated, detail-oriented, and passionate about social media and content virality. 📋 Key Responsibilities ✅ End-to-End Account Ownership: You'll be the main point of contact and performance leader for your clients, responsible for making their content go viral and driving business outcomes. ✅ Growth-Focused Content Strategy: You'll design and implement content strategies that focus on growth and engagement across TikTok, Instagram, YouTube Shorts, and Facebook. ✅ Creative Direction for Film Days: You'll build scripts and shot lists, lead the shoot, and ensure footage is maximized post-filming. ✅ Team Coordination: You'll collaborate with editors, designers, and interns to execute content at scale and on time. ✅ Data-Driven Optimization: You'll report on engagement, reach, and conversions weekly, and adjust strategy based on what's working. ✅ Client Communication: You'll be proactive, direct, and insightful in all client interactions, demonstrating confidence and expertise. ✅ Platform Mastery: You'll stay on the bleeding edge of what's working across social media, understanding virality and algorithms better than 99% of marketers. ASSUMPTION: This role requires a strong understanding of social media platforms, content creation, and client management. It's essential to be comfortable with data-driven decision making and continuous learning. 🎯 Required Qualifications Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience) Experience: - 2+ years of proven social media management experience (brand or agency side) - Experience managing multiple client accounts and leading teams - A track record of driving high engagement on content (10%+ engagement rates or 100k+ views with intent) Required Skills: - Strong understanding of social media platforms and algorithms - Excellent communication and presentation skills - Ability to manage multiple deadlines and prioritize tasks - Proficiency in data analysis and reporting - Creative problem-solving and strategic thinking Preferred Skills: - Experience with project management tools (e.g., Asana, Trello) - Familiarity with video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) - Knowledge of the aesthetics industry ASSUMPTION: While a degree in a related field is preferred, HighKey values experience and proven results over formal education. Relevant experience in social media management, content creation, or a related field is strongly preferred. 💰 Compensation & Benefits Salary Range: $60,000 - $80,000 per year (based on industry standards for a mid-level social media manager with 2-5 years of experience) Benefits: - Performance-Based Bonuses - Elite Mentorship: Learn directly from top execs, including the head managers who have grown HighKey into an 8-figure juggernaut. - Zero Micromanagement: You'll be trusted with freedom if you earn it. - Rapid Growth Track: Prove yourself and ascend fast into senior roles (Strategist, Head Manager, etc.). - All-In Team Culture: HighKey wins and moves fast together. Working Hours: Full-time, with flexible hours and a focus on results rather than strict working hours. ASSUMPTION: The salary range provided is an estimate based on industry standards and the experience level required for this role. The actual salary may vary depending on factors such as the candidate's experience and negotiation skills. 📌 Applicant Insights 🔍 Company Context Industry: HighKey Agency operates in the Public Relations and Communications Services industry, focusing on digital PR, social media management, and content creation for aesthetic clinics and health entrepreneurs. Company Size: HighKey Agency is a mid-sized company with 11-50 employees, providing a dynamic and collaborative work environment. Founded: HighKey Agency was founded in 2017 and has since grown into an 8-figure juggernaut, working with some of the most elite brands in the aesthetics industry. Company Description: - HighKey Agency is a next-gen digital PR and social media powerhouse that runs cutting-edge content ecosystems for its clients. - They help their clients dominate their markets with content that is so effective that it replaces billboards and 5-figure ad spends. - HighKey Agency focuses on brand strategy, video virality, and digital influence to scale online empires for its clients. Company Specialties: - Personal Branding - PR - Branding - Public Relations - Aesthetic Company Website: HighKey Agency ASSUMPTION: HighKey Agency is a fast-growing, dynamic company with a strong focus on results and high performance. They value elite operators who can thrive in a high-pressure, zero-fluff team environment. 📊 Role Analysis Career Level: This role is a mid-level position, ideal for someone with 2-5 years of experience in social media management looking to grow and take on more responsibility. Reporting Structure: The Social Media Manager will report directly to the Head Manager and work closely with the content creation team, editors, designers, and interns. Work Arrangement: This role is remote, with the expectation that the successful candidate will be able to work independently and manage their time effectively. Growth Opportunities: - Rapid growth track into senior roles (Strategist, Head Manager, etc.) - Opportunities to lead internal trainings and set the bar for content performance and speed inside the organization ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path to advancement within the company. 🌍 Location & Work Environment Office Type: Remote work environment with a high-performance, all-in team culture. Office Location(s): United States (remote) Geographic Context: - HighKey Agency is based in San Juan, Puerto Rico, but operates remotely with a global client base. - The successful candidate should be comfortable working remotely and managing their time effectively in a virtual environment. Work Schedule: Full-time, with flexible hours and a focus on results rather than strict working hours. ASSUMPTION: The remote work environment requires strong self-motivation, time management, and communication skills. The successful candidate should be comfortable working independently and collaborating with team members virtually. 💼 Interview & Application Insights Typical Process: 1. Submit your resume and a portfolio of TikTok/IG accounts you’ve managed. 2. Phone or video screen with the hiring manager. 3. In-depth interview with the team to assess cultural fit and skills. 4. Final interview with the Head Manager. Key Assessment Areas: - Understanding of social media platforms and algorithms - Content creation and strategy skills - Client communication and management skills - Ability to work independently and manage multiple deadlines - Cultural fit with HighKey Agency's high-performance, all-in team culture Application Tips: - Tailor your resume and cover letter to highlight your relevant experience and skills for this role. - Include a portfolio of TikTok/IG accounts you’ve managed to showcase your content creation and strategy skills. - Be prepared to discuss your understanding of virality, consumer psychology, and ruthless execution in your interview. ATS Keywords: Social Media Management, Content Strategy, Client Communication, Team Coordination, Data-Driven Optimization, Creative Direction, Platform Mastery, Growth Metrics, Consumer Psychology, Virality, Engagement, Video Production, Deadline Management, Organizational Skills, Leadership, Performance Reporting ASSUMPTION: HighKey Agency uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview. 🛠️ Tools & Technologies - Social media platforms: TikTok, Instagram, YouTube Shorts, Facebook - Project management tools: Asana, Trello (optional) - Video editing software: Adobe Premiere Pro, Final Cut Pro (optional) ASSUMPTION: Familiarity with these tools and technologies is preferred but not required. The successful candidate should be willing to learn and adapt to new tools as needed. 👔 Cultural Fit Considerations Company Values: - High performance and results-driven approach - Zero-fluff, all-in team culture - Ruthless execution and attention to detail - Continuous learning and improvement - Elite operators who thrive under pressure Work Style: - Self-motivated and independent - Comfortable working in a high-pressure, fast-paced environment - Strong communication and presentation skills - Ability to manage multiple deadlines and prioritize tasks - Data-driven and strategic thinking Self-Assessment Questions: 1. Do you thrive under pressure and enjoy working in a high-performance environment? 2. Are you comfortable managing multiple deadlines and prioritizing tasks independently? 3. Do you have a strong understanding of social media platforms, content creation, and client management? 4. Are you excited by the opportunity to learn from top execs and grow within the organization? 5. Do you align with HighKey Agency's company values and work style? ASSUMPTION: HighKey Agency values cultural fit and looks for candidates who align with their high-performance, all-in team culture. The successful candidate should be able to thrive in a fast-paced, results-driven environment and demonstrate a strong understanding of social media management and content creation. ⚠️ Potential Challenges 1. High Pressure: This role requires the ability to thrive under pressure and manage multiple deadlines effectively. 2. Fast-Paced Environment: HighKey Agency operates in a fast-paced, high-performance environment, which may be challenging for candidates who prefer a slower pace or more structured work environment. 3. Remote Work: The remote work arrangement requires strong self-motivation, time management, and communication skills. The successful candidate should be comfortable working independently and collaborating with team members virtually. 4. High Standards: HighKey Agency has high standards for its team members, and the successful candidate should be prepared to meet and exceed these expectations. ASSUMPTION: These challenges are inherent to the high-performance, results-driven culture of HighKey Agency. The successful candidate should be able to thrive in this environment and demonstrate a strong understanding of social media management and content creation. 📈 Similar Roles Comparison 1. Social Media Manager vs. Social Media Coordinator: The Social Media Manager role at HighKey Agency is more senior and requires a higher level of experience, independence, and initiative. The Social Media Coordinator role may focus more on day-to-day content creation and scheduling, with less responsibility for strategy, client communication, and team coordination. 2. HighKey Agency vs. Traditional Marketing Agencies: HighKey Agency is a next-gen digital PR and social media powerhouse, focusing on cutting-edge content ecosystems and ruthless execution. Traditional marketing agencies may have a broader range of services and a more structured, hierarchical approach to client management and team organization. 3. Career Path: The Social Media Manager role at HighKey Agency offers significant growth opportunities, with a clear path to advancement into senior roles (Strategist, Head Manager, etc.). The career path may vary depending on the specific company and industry, but the successful candidate should be able to grow and develop their skills within the organization. ASSUMPTION: This role is more senior and requires a higher level of experience, independence, and initiative than similar roles in the industry. The successful candidate should be able to thrive in a fast-paced, high-performance environment and demonstrate a strong understanding of social media management and content creation. 📝 Sample Projects 1. Viral Content Campaign: Develop and execute a content strategy for a client's social media accounts, focusing on growth and engagement. Create and share content that resonates with the target audience and drives business outcomes. 2. Client Onboarding: Onboard a new client, assessing their brand voice, content strategy, and social media presence. Develop a tailored content plan and execute it, ensuring the client's content goes viral and drives real business outcomes. 3. Platform-Specific Content Strategy: Develop and implement a content strategy tailored to a specific social media platform (e.g., TikTok, Instagram, YouTube Shorts). Stay updated with the latest trends and algorithms, and adjust the strategy as needed to maximize engagement and reach. ASSUMPTION: These sample projects are designed to showcase the candidate's understanding of social media management, content creation, and client communication. The successful candidate should be able to demonstrate their ability to develop and execute content strategies that drive business outcomes and engage target audiences. ❓ Key Questions to Ask During Interview 1. Role Responsibilities: Can you provide more details about the day-to-day responsibilities of the Social Media Manager role and how it fits into the overall organization? 2. Team Structure: How is the content creation team structured, and how will I collaborate with editors, designers, and interns to execute content at scale? 3. Client Communication: How do you approach client communication, and what are the expectations for maintaining open and productive relationships with clients? 4. Growth Opportunities: What opportunities are there for growth and advancement within the organization, and how does the company support the professional development of its team members? 5. Work Environment: How does the remote work environment support collaboration and communication among team members, and what tools and technologies are used to facilitate this? ASSUMPTION: These interview questions are designed to help the candidate better understand the role, the team, and the company culture. The successful candidate should be able to ask insightful questions that demonstrate their interest in the role and their understanding of the company's values and work style. 📌 Next Steps for Applicants To apply for this position: 1. Submit your resume and a portfolio of TikTok/IG accounts you’ve managed through the application link provided. 2. Tailor your resume and cover letter to highlight your relevant experience and skills for this role. 3. Prepare a portfolio of TikTok/IG accounts you’ve managed, showcasing your content creation and strategy skills. 4. Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application. 5. If selected for an interview, be prepared to discuss your understanding of virality, consumer psychology, and ruthless execution in your interview. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.