📌 Core Information
🔹 Job Title: Social Media Manager
🔹 Company: Character.AI
🔹 Location: Menlo Park, California, United States (Remote OK)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK with regular travel to SF HQ
🚀 Job Overview
Key aspects of this role include:
- Spearheading and owning Character.AI's entire social media strategy across TikTok, YouTube, Instagram, LinkedIn, and other key platforms.
- Igniting awareness, driving growth, and fostering engagement for Character.AI.
- Crafting compelling content, curating editorial calendars, and launching groundbreaking campaigns.
- Collaborating with creators to produce top-tier content showcasing Character.AI's unique features and advantages.
ASSUMPTION: This role requires a strong blend of analytical prowess, creative flair, and strategic vision. The ideal candidate will be a go-getter who dives in headfirst to make things happen.
📋 Key Responsibilities
✅ Define and execute a bold, innovative strategy, establishing a commanding presence on TikTok, Instagram, YouTube, and other key platforms.
✅ Drive a 10% increase in brand awareness, achieve a 50% growth in follower count, and elevate engagement and sentiment across all platforms within 6 months.
✅ Develop and implement a robust system for analyzing and measuring the impact of social media efforts.
✅ Produce compelling video content that educates consumers about the versatility of Character.AI and its distinctive features.
✅ Collaborate with external agencies, vendors, and creators to produce dynamic and innovative social media content.
✅ Proactively identify influential creators and assist them in generating high-quality content that showcases their use of Character.AI.
✅ Monitor trends on TikTok, Instagram, YouTube, and other platforms, continually testing, learning, and optimizing strategies to seamlessly integrate Character.AI into relevant, on-brand trends.
✅ Take ownership of the social media editorial calendar, overseeing copy, content, design, and performance metrics to drive marketing and communications goals.
✅ Partner closely with Community and Product teams to ensure effective amplification of key product launches and features across social media channels.
ASSUMPTION: This role requires a hands-on mentality with the ability to achieve significant results even with limited resources.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
Experience: 3 to 5 years of digital marketing and social media experience for B2C.
Required Skills:
- Proven track record of successfully growing and engaging audiences on various social media platforms.
- A strong reel or portfolio of video-first content and campaigns led or created.
- Demonstrated expertise in creating captivating social media content and managing editorial calendars with diverse content categories aligned with different value propositions.
- Deep passion for pop culture and a knack for identifying trends that resonate with Gen Z and Millennial audiences.
- Strong storytelling prowess to effectively communicate and connect with target audiences, with a keen understanding of brand storytelling and design principles.
- Prior experience thriving in a startup or similarly dynamic environment.
- Flexible, resourceful, and adept at working independently while maintaining open lines of communication.
- Hands-on mentality with the ability to achieve significant results even with limited resources.
Preferred Skills:
- Fluency in Spanish or another language relevant to Character.AI's target audience.
ASSUMPTION: While not explicitly stated, proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics tools (e.g., Google Analytics, Sprout Social Insights) would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on experience level and industry standards for a Social Media Manager in the San Francisco Bay Area).
Benefits:
- 100% paid travel expenses for regular travel to the SF HQ.
- Health, dental, and vision insurance.
- 401(k) plan with company match.
- Generous PTO and holiday policy.
- Flexible work arrangements.
Working Hours: Full-time, with regular travel to the SF HQ (approximately once a month).
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Social Media Manager in the San Francisco Bay Area. Actual compensation may vary based on factors such as the candidate's qualifications and the company's financial performance.
📌 Applicant Insights
🔍 Company Context
Industry: Character.AI operates in the Software Development industry, focusing on creating revolutionary open-ended conversational applications through breakthrough research.
Company Size: 51-200 employees. This size allows for a more agile and innovative work environment, with opportunities for growth and impact.
Founded: 2021. Character.AI is a relatively new company, offering early-stage employees the chance to shape its future.
Company Description:
- Character.AI empowers people to connect, learn, and tell stories through interactive entertainment.
- Over 20 million people visit Character.AI every month, using its technology to supercharge their creativity and imagination.
- The platform lets users engage with tens of millions of characters, enjoy unlimited conversations, and embark on infinite adventures.
Company Specialties:
- AI-powered conversational applications.
- Interactive entertainment platforms.
- Consumer AI technology.
Company Website: https://www.character.ai
ASSUMPTION: Character.AI's focus on AI and interactive entertainment makes it an exciting and innovative place to work, with ample opportunities for growth and learning.
📊 Role Analysis
Career Level: Mid-level. This role requires a blend of strategic thinking, creative execution, and analytical skills, placing it at the mid-career level.
Reporting Structure: This role reports directly to the Marketing Director or a similar position, with potential collaboration with the Community and Product teams.
Work Arrangement: Remote OK with regular travel to the SF HQ (approximately once a month). This arrangement offers flexibility while still fostering a sense of team connection.
Growth Opportunities:
- As Character.AI continues to grow, there may be opportunities for the Social Media Manager to expand their team or take on additional responsibilities.
- The company's focus on innovation and cutting-edge technology provides ample opportunities for professional development.
- Character.AI's rapid growth and success may present opportunities for career advancement within the company.
ASSUMPTION: Given Character.AI's growth and success, there are likely numerous opportunities for professional development and career advancement within the company.
🌍 Location & Work Environment
Office Type: Character.AI's headquarters is located in San Francisco, California, with a remote-friendly work environment.
Office Location(s): San Francisco, California.
Geographic Context:
- San Francisco is a major tech hub, offering ample opportunities for networking and professional growth.
- The Bay Area's diverse population and cultural scene provide a rich environment for trendspotting and content inspiration.
- The region's mild Mediterranean climate offers a comfortable work environment year-round.
Work Schedule: Full-time, with regular travel to the SF HQ (approximately once a month). This schedule offers a good balance between remote work and in-person collaboration.
ASSUMPTION: Character.AI's remote-friendly work environment and geographic location in the heart of the tech industry provide numerous benefits for the Social Media Manager.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screen with the Hiring Manager.
- In-depth interview with the Marketing Director and/or other team members.
- Case study or project presentation (if applicable).
- Final interview with the CEO or another executive.
Key Assessment Areas:
- Candidates' understanding of Character.AI's mission and products.
- Candidates' social media strategy and content creation skills.
- Candidates' ability to analyze and interpret data to inform decision-making.
- Candidates' cultural fit with Character.AI's values and work environment.
Application Tips:
- Tailor your resume and cover letter to highlight your social media experience, content creation skills, and analytical prowess.
- Include specific examples of your social media campaigns, their outcomes, and the strategies you employed.
- Demonstrate your understanding of Character.AI's products and target audience in your application materials.
ATS Keywords: Social Media Strategy, Content Creation, Video Production, Trend Analysis, Community Engagement, Brand Storytelling, Analytical Skills, Creative Thinking, Collaboration, Editorial Calendar Management, Digital Marketing, Audience Growth, Pop Culture Knowledge, Startup Experience, Communication Skills, Resourcefulness
ASSUMPTION: Character.AI's interview process is designed to assess candidates' skills, cultural fit, and strategic thinking, with a focus on their social media experience and content creation abilities.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social).
- Analytics tools (e.g., Google Analytics, Sprout Social Insights).
- Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, iMovie).
- Project management tools (e.g., Asana, Trello, Monday.com).
ASSUMPTION: While not explicitly stated, proficiency in these tools and technologies would be beneficial for the Social Media Manager role.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Character.AI values creativity, experimentation, and pushing the boundaries of what's possible.
- Collaboration: Character.AI fosters a culture of teamwork and open communication.
- Integrity: Character.AI values honesty, transparency, and ethical decision-making.
Work Style:
- Character.AI values a dynamic, fast-paced work environment with a focus on results and impact.
- The company encourages autonomy and empowers employees to take ownership of their roles.
- Character.AI values a culture of continuous learning and improvement.
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working independently and taking ownership of your role?
- Do you have a deep passion for pop culture and a knack for identifying trends that resonate with Gen Z and Millennial audiences?
- Are you comfortable working with a diverse team and collaborating with external agencies and vendors?
ASSUMPTION: Character.AI's values and work style emphasize innovation, collaboration, and integrity, with a focus on a dynamic, fast-paced work environment that encourages autonomy and continuous learning.
⚠️ Potential Challenges
- The role requires a strong blend of analytical prowess, creative flair, and strategic vision, which may be challenging to find in a single candidate.
- The role may require working with tight deadlines and managing multiple projects simultaneously.
- The role may involve occasional travel to the SF HQ, which could be challenging for candidates who prefer to work remotely full-time.
- The role may require working with a diverse range of external agencies, vendors, and creators, which could present communication and collaboration challenges.
ASSUMPTION: While the Social Media Manager role presents numerous opportunities for growth and impact, it also presents several challenges that the ideal candidate will be well-equipped to handle.
📈 Similar Roles Comparison
- This role differs from other social media manager positions in its focus on video-first content and collaboration with external creators.
- Character.AI's focus on AI-powered conversational applications sets it apart from other companies in the entertainment industry.
- This role offers significant opportunities for career growth and advancement within Character.AI, given the company's rapid success and expansion.
ASSUMPTION: The Social Media Manager role at Character.AI is unique in its focus on video-first content and collaboration with external creators, with significant opportunities for career growth and advancement within the company.
📝 Sample Projects
- Developing and executing a social media strategy for a new product launch, including creating engaging video content, identifying relevant trends, and collaborating with external creators.
- Analyzing and optimizing the performance of social media campaigns, using data-driven insights to inform decision-making and improve results.
- Managing the social media editorial calendar, ensuring that content is on-brand, engaging, and optimized for each platform.
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for the Social Media Manager role at Character.AI.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to social media and how this role fits into the broader marketing strategy?
- How does Character.AI support the growth and development of its social media team members?
- Can you provide examples of successful social media campaigns that Character.AI has executed in the past, and what made them successful?
- How does Character.AI measure the success of its social media efforts, and how would this role contribute to those metrics?
- Can you describe the work environment and company culture at Character.AI, and how this role would contribute to that dynamic?
ASSUMPTION: These key questions will help candidates better understand the role, the company, and the work environment, enabling them to make an informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your social media experience, content creation skills, and analytical prowess, with specific examples of your achievements.
- Prepare a portfolio or reel showcasing your video-first content and campaigns, demonstrating your creativity, strategic thinking, and ability to drive results.
- Follow up with the Hiring Manager one week after submitting your application to express your interest and reiterate your qualifications for the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
