📌 Core Information
🔹 Job Title: Social Media Manager
🔹 Company: Wix
🔹 Location: Tel Aviv-Yafo, Tel Aviv, Israel
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 22, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading and owning Base44's full social media presence across various platforms
- Developing and evolving the brand voice and online persona to connect with indie hackers, creators, and builders
- Creating and publishing engaging, scroll-stopping content daily without lengthy briefs or approvals
- Driving platform-specific strategies and understanding the nuances of each channel's audience
- Proactively managing and growing online conversations to build community around the brand
- Embracing experimentation and moving quickly using AI and automation tools to streamline content creation and ideation
ASSUMPTION: This role requires a high level of independence, creativity, and adaptability to succeed in a fast-paced, startup-like environment within a larger organization.
📋 Key Responsibilities
✅ Own and lead Base44’s full social media presence across platforms like X (Twitter), TikTok, LinkedIn, and Reddit
✅ Shape and evolve our brand voice and online persona to authentically connect with indie hackers, creators, and builders
✅ Create and publish engaging, scroll-stopping content daily without waiting for lengthy briefs or approvals
✅ Drive platform-specific strategies, understanding the nuances of each channel and what resonates with its audience
✅ Proactively manage and grow online conversations, sparking engagement and building community around the brand
✅ Embrace experimentation and move quickly, using AI and automation tools to streamline content creation and ideation
✅ Act as the digital face of Base44, consistently amplifying our story in a way that feels native, fresh, and impactful
ASSUMPTION: This role requires a strong understanding of social media trends, user behavior, and platform-specific best practices to succeed.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 2-5 years of experience in social media management, content creation, or a related role
Required Skills:
- Natural ability to think in viral concepts, engaging hooks, and formats designed for social success
- Independently capable of producing daily, impactful content (writing sharp copy, creating visuals, scripting short-form videos, or crafting memes)
- Intuitive knowledge of what succeeds on X, TikTok, LinkedIn, and Reddit and adapt your approach accordingly
- Strong instincts for moderating, seeding authentic conversations, and growing genuine engagement on Reddit without sounding promotional
- Clear writing tone that is compelling, clever, and tailored to resonate deeply with Base44’s audience
- Ability to take initiative, shipping consistently and quickly adapting based on feedback and performance insights
Preferred Skills:
- Previous experience growing a brand or personal social media presence to substantial traction
- Regular participation in indie hacker, creator, or tech-builder communities
- Excellent ability to transform user stories, product updates, and internal experiments into highly engaging social narratives
ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio can substitute for formal education.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between $60,000 - $90,000 per year, based on industry standards for a mid-level social media manager in Israel with 2-5 years of experience. This estimate may vary depending on the candidate's skills, experience, and the company's final assessment.
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Generous PTO and company holidays
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexible hours and remote work options available
ASSUMPTION: The provided salary range is an estimate and may vary based on the company's final assessment of the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: Wix is a large company with 1,001-5,000 employees, providing a diverse and dynamic work environment with ample opportunities for growth and collaboration.
Founded: Wix was founded in 2006 and has since grown to become a leading global platform for creating and managing websites.
Company Description:
- Wix offers a comprehensive platform that gives users total creative freedom online, with features such as a free website builder, web design tools, mobile websites, HTML5 websites, web apps, and more.
- The company caters to a wide range of users, from individuals creating personal websites to businesses building professional online presences.
- Wix is committed to fostering an inclusive work environment where everyone has the right to be successful online.
Company Specialties:
- Free Website Builder
- Web Design
- Mobile Websites
- HTML5 Websites
- Web Apps
- Create a Website
- Website Templates
- Domain Registration
- Business Website
- Personal Website
- and Free Blog
Company Website: http://www.Wix.com
ASSUMPTION: Working at Wix offers the opportunity to be part of a large, established company with a strong global presence, while also enjoying the benefits of a startup-like environment within Base44.
📊 Role Analysis
Career Level: This role is a mid-level position, requiring a balance of strategic thinking, creativity, and tactical execution.
Reporting Structure: The Social Media Manager will report directly to the Marketing Manager or a similar role within Base44, with potential cross-functional collaboration with other teams such as Product, Design, and Content.
Work Arrangement: This role offers remote work options, with the possibility of working from one of Wix's global offices.
Growth Opportunities:
- As Base44 grows, there may be opportunities for the Social Media Manager to take on additional responsibilities or lead a team.
- Wix's large size and diverse product offerings provide ample opportunities for career growth and exploration within the company.
- Wix is committed to fostering a culture of professional development and offers various training and learning opportunities.
ASSUMPTION: The growth opportunities in this role are tied to the success and expansion of Base44, as well as the candidate's ability to demonstrate strong performance and leadership skills.
🌍 Location & Work Environment
Office Type: Wix's global headquarters is located in Tel Aviv, with additional offices in various locations around the world. Base44 operates as a startup within Wix, offering a fast-paced, collaborative work environment.
Office Location(s): 40 Namal Tel-Aviv st., Tel Aviv, IL
Geographic Context:
- Tel Aviv is a vibrant, multicultural city with a thriving tech industry and a high quality of life.
- The city offers a wide range of cultural attractions, nightlife, and outdoor activities.
- Tel Aviv has a Mediterranean climate, with mild winters and hot, dry summers.
Work Schedule: The work schedule for this role is full-time, with flexible hours and remote work options available. The candidate should be prepared to work in a fast-paced, startup-like environment with tight deadlines and a high degree of autonomy.
ASSUMPTION: Working in Tel Aviv offers the opportunity to be part of a dynamic, innovative tech hub with a strong focus on work-life balance and a high quality of life.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager or HR
- In-depth interview with the marketing team or relevant stakeholders
- Final interview with the marketing director or a similar role
Key Assessment Areas:
- Creativity and content ideation
- Platform-specific strategy and understanding of audience behavior
- Communication and writing skills
- Adaptability and problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight your social media management experience, content creation skills, and understanding of indie hacker, creator, and tech-builder communities.
- Include examples of your previous work, such as social media campaigns, content pieces, or analytics reports.
- Prepare for behavioral and scenario-based interview questions that focus on your ability to create engaging content, manage online conversations, and adapt to feedback.
ATS Keywords: Social Media Management, Content Creation, Brand Voice Development, Community Engagement, AI Utilization, Copywriting, Visual Creation, Video Scripting, Moderation, Engagement Strategies, Experimentation, Indie Hacker Community Participation, Narrative Transformation, Platform-Specific Strategies, Audience Understanding, Feedback Adaptation
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on creativity, strategic thinking, and relevant experience in social media management.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Design tools (e.g., Canva, Adobe Creative Suite, Sketch)
- Video editing software (e.g., iMovie, Adobe Premiere Pro, Final Cut Pro)
- AI and automation tools (e.g., Copy.ai, Jasper.ai, Frase.io)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's existing tech stack and the candidate's personal preferences and expertise.
👔 Cultural Fit Considerations
Company Values:
- Empowerment: Wix believes in empowering users to create and manage their online presence with total creative freedom.
- Innovation: Wix is committed to driving innovation in the web creation and business industries.
- Collaboration: Wix fosters a collaborative work environment where employees can learn from one another and grow together.
Work Style:
- Fast-paced and dynamic, with a strong focus on creativity, adaptability, and strategic thinking
- Collaborative and cross-functional, with opportunities for input and feedback from various teams and stakeholders
- Results-driven, with a focus on shipping consistently and quickly adapting based on feedback and performance insights
Self-Assessment Questions:
- Do you thrive in fast-paced, startup-like environments with tight deadlines and a high degree of autonomy?
- Are you comfortable working with AI and automation tools to streamline content creation and ideation?
- Do you have a strong understanding of indie hacker, creator, and tech-builder communities, and can you effectively communicate with and engage these audiences?
ASSUMPTION: A strong cultural fit for this role requires a candidate who is comfortable working in a fast-paced, collaborative environment with a high degree of autonomy and a strong focus on creativity and adaptability.
⚠️ Potential Challenges
- The fast-paced, startup-like environment within a larger organization may present unique challenges in terms of communication, collaboration, and decision-making.
- The role requires a high degree of independence and self-motivation, which may be challenging for candidates who prefer a more structured work environment.
- The need to balance the brand voice and online persona with the unique characteristics and preferences of each social media platform may present creative and strategic challenges.
- The role may require occasional travel to attend industry events, conferences, or company meetings.
ASSUMPTION: The potential challenges in this role are tied to the fast-paced, startup-like environment within a larger organization, as well as the need to balance the brand voice and online persona with the unique characteristics of each social media platform.
📈 Similar Roles Comparison
- This role is similar to a Social Media Manager position in a startup or growth-stage company, with a focus on driving brand awareness, engagement, and community growth through creative content and strategic platform-specific strategies.
- However, this role is unique in its focus on indie hacker, creator, and tech-builder communities, as well as its integration within a larger, established company (Wix).
- Career progression in this role may involve taking on additional responsibilities, leading a team, or transitioning into a similar role within Wix's broader marketing organization.
ASSUMPTION: This role is similar to a Social Media Manager position in a startup or growth-stage company, but with unique considerations related to the target audience and the integration within a larger, established organization.
📝 Sample Projects
- Developing and executing a social media campaign to launch a new product or feature, with a focus on engaging indie hacker, creator, and tech-builder communities
- Creating a series of short-form videos or memes that highlight the unique benefits and use cases of Base44's AI-powered platform
- Transforming user stories, product updates, and internal experiments into highly engaging social narratives that resonate with the target audience
ASSUMPTION: The sample projects for this role should focus on creative content ideation, strategic platform-specific strategies, and effective communication with indie hacker, creator, and tech-builder communities.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within Base44, and how this role fits into the broader marketing organization?
- How does Wix support and empower its employees to succeed in their roles, and what opportunities are there for professional development and growth?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will my performance be measured and evaluated?
- How does Wix approach and support work-life balance, and what resources are available to employees to maintain a healthy work-life equilibrium?
- What are the most significant challenges facing Base44 and Wix in the coming year, and how can this role contribute to addressing and overcoming these obstacles?
ASSUMPTION: The key questions to ask during the interview for this role should focus on team structure and dynamics, professional development opportunities, performance expectations, work-life balance, and the company's strategic priorities and challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your social media management experience, content creation skills, and understanding of indie hacker, creator, and tech-builder communities.
- Prepare for behavioral and scenario-based interview questions that focus on your ability to create engaging content, manage online conversations, and adapt to feedback.
- If selected for an interview, be prepared to present examples of your previous work, such as social media campaigns, content pieces, or analytics reports.
- Follow up with the hiring manager or HR within one week of submitting your application to express your interest and reiterate your qualifications for the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
