📌 Core Information
🔹 Job Title: Social Media Manager
🔹 Company: DoorLoop
🔹 Location: Manhattan, New York
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK (Miami, FL; New York, NY; Tel Aviv, IL)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a multi-platform social media strategy to increase brand awareness and drive lead generation.
- Creating engaging content and managing a content calendar for various platforms, including LinkedIn, Facebook, Instagram, Twitter, YouTube, and TikTok.
- Building and nurturing online communities by fostering engagement and encouraging user-generated content.
- Collaborating with cross-functional teams, including design, product, and marketing, to ensure cohesive brand messaging.
- Monitoring brand sentiment, competitors, and trends to inform social strategy and identify growth opportunities.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities. The ideal candidate will have experience in B2B or SaaS social media management and a proven track record of driving organic engagement and lead generation.
📋 Key Responsibilities
✅ Manage and execute the social media content calendar, maintaining a consistent posting cadence across all platforms and aligning with broader marketing campaigns.
✅ Grow organic engagement and build community by creating share-worthy content and launching interactive campaigns or events.
✅ Drive lead and MQL generation through social media by crafting compelling CTAs and optimizing conversion strategies.
✅ Monitor and respond to social comments, DMs, and reviews, maintaining DoorLoop’s tone of voice in all public-facing interactions.
✅ Monitor brand sentiment, competitors, and trends using industry tools to deliver insights and recommendations for social strategy.
ASSUMPTION: This role requires a high level of organization, proactivity, and attention to detail to manage multiple platforms and campaigns effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
Experience: 3+ years of experience managing multi-platform social media strategy for B2B, SaaS, or high-growth brands.
Required Skills:
- Proven ability to plan and execute content calendars across multiple platforms, meeting deadlines and aligning with broader campaigns.
- Demonstrated success in growing social channels and increasing organic engagement (likes, comments, shares, and followers).
- Creative thinker with experience designing interactive campaigns that foster community participation and user-generated content.
- Skilled in driving lead and MQL generation through organic social efforts by integrating CTAs, landing pages, and optimized conversion strategies.
- Proficient in analytics and social tools (Google Analytics, HubSpot, Brandwatch, Sprout Social), with a strong track record of using data to measure ROI and improve performance.
- Excellent written communication skills with the ability to maintain a cohesive brand voice across public-facing interactions.
- Adept at managing customer interactions on social platforms, including timely responses to comments and reviews, resolving issues, and escalating feedback when needed.
Preferred Skills:
- Experience with property management software or real estate industry.
- Fluency in additional languages.
ASSUMPTION: Candidates should have a strong understanding of social media best practices, be comfortable working with analytics tools, and possess excellent communication skills to thrive in this role.
💰 Compensation & Benefits
Salary Range: $50,000 - $75,000 per year (DOE)
Benefits:
- Unlimited paid time off
- 401(k) with 4% matching and instant vesting
- Medical, dental, and vision insurance (25% coverage for dependents)
- Life insurance ($100,000 policy fully covered by DoorLoop)
- Disability insurance (short- and long-term fully covered by DoorLoop)
- Paid parental leave (maternity and paternity)
- Monthly stipend for work-related expenses
- Best-in-class equipment
Working Hours: Full-time (40 hours/week) with flexible hours and remote work options available.
ASSUMPTION: The salary range provided is an estimate based on the role, experience level, and location. Benefits are comprehensive and competitive for the industry.
📌 Applicant Insights
🔍 Company Context
Industry: DoorLoop is a high-growth technology (PropTech) company specializing in all-in-one property management software for property managers and owners.
Company Size: DoorLoop has 201-500 employees, offering a mid-sized company environment with ample opportunities for growth and collaboration.
Founded: DoorLoop was founded in 2019 and has since grown to become a certified Great Place to Work, Forbes America’s Best Startup Employer, and highly rated on Glassdoor.
Company Description:
- DoorLoop helps property managers and owners make more money, get organized, and grow with easy-to-use, secure, and reliable software.
- The company prides itself on being People First, with a strong focus on employee satisfaction and work-life balance.
- DoorLoop offers a unique culture with a set of core principles that guide its operations and decision-making.
Company Specialties:
- Property Management Software
- Real Estate Software
- Commercial Real Estate PMS
- Residential Property Management Software
Company Website: https://www.doorloop.com
ASSUMPTION: DoorLoop's focus on people and culture makes it an attractive employer for candidates seeking a supportive and engaging work environment.
📊 Role Analysis
Career Level: This role is suitable for an experienced social media manager looking to take on a strategic and cross-functional position within a growing tech company.
Reporting Structure: The Social Media Manager will report directly to the Marketing Director and collaborate with various teams, including design, product, and marketing.
Work Arrangement: This role offers remote work options, with the possibility of working from DoorLoop's offices in Miami, New York, or Tel Aviv.
Growth Opportunities:
- As DoorLoop continues to grow, there will be opportunities for the Social Media Manager to expand their team and take on more strategic responsibilities.
- The company's focus on employee development and internal promotions offers potential career growth within the organization.
- DoorLoop's expanding presence in the PropTech industry provides opportunities for the Social Media Manager to gain exposure to new markets and technologies.
ASSUMPTION: The Social Media Manager role at DoorLoop offers a unique opportunity for candidates to grow both personally and professionally within a dynamic and supportive environment.
🌍 Location & Work Environment
Office Type: DoorLoop offers a hybrid work environment with offices in Miami, New York, and Tel Aviv, as well as remote work options.
Office Location(s): Miami, FL; New York, NY; Tel Aviv, IL
Geographic Context:
- Manhattan, New York: DoorLoop's New York office is located in the heart of Manhattan, offering easy access to public transportation and various amenities.
- Miami, Florida: DoorLoop's Miami office is situated in the vibrant Wynwood Arts District, providing a creative and energetic work environment.
- Tel Aviv, Israel: DoorLoop's Tel Aviv office is located in the bustling Azrieli Circular Tower, offering panoramic views of the city and easy access to public transportation.
Work Schedule: The Social Media Manager role follows a standard full-time work schedule, with flexible hours and remote work options available.
ASSUMPTION: DoorLoop's hybrid work environment and remote work options cater to candidates seeking a flexible and balanced work-life arrangement.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the HR team
- In-depth interview with the Marketing Director
- Final interview with the CEO or another senior team member
Key Assessment Areas:
- Social media strategy and planning
- Content creation and storytelling
- Analytics and data-driven decision-making
- Communication and interpersonal skills
Application Tips:
- Tailor your resume and cover letter to highlight your social media management experience and relevant achievements.
- Prepare examples of successful social media campaigns you've led, focusing on engagement, growth, and lead generation.
- Demonstrate your understanding of DoorLoop's mission and values, and explain how your skills and experience align with the role's requirements.
ATS Keywords: Social Media Strategy, Content Calendar Management, Organic Engagement, Community Building, Lead Generation, Analytics, Sentiment Analysis, Competitor Monitoring, Written Communication, Customer Interaction Management, Creative Campaign Design, Proactive Organization, Detail Orientation
ASSUMPTION: DoorLoop's application process is designed to assess candidates' skills and cultural fit, with a focus on strategic thinking, creativity, and strong communication abilities.
🛠️ Tools & Technologies
- Google Analytics
- HubSpot
- Brandwatch
- Sprout Social
- Hootsuite (or similar social media management platform)
- Canva (or similar graphic design tool)
ASSUMPTION: The Social Media Manager will be expected to be proficient in using various social media management, analytics, and design tools to optimize their performance and efficiency.
👔 Cultural Fit Considerations
Company Values:
- Do great things with great people
- Focus on our people first
- Lead with innovation
- Create raving fans
Work Style:
- Collaborative and cross-functional
- Data-driven and results-oriented
- Adaptable and responsive to change
- Creative and strategic
Self-Assessment Questions:
- How do you align with DoorLoop's core principles, and how have you demonstrated these values in your previous roles?
- How comfortable are you working in a hybrid or remote work environment, and how do you ensure effective communication and collaboration with team members in different locations?
- Describe your approach to balancing strategic planning with adaptability and responsiveness to emerging trends and data insights.
ASSUMPTION: DoorLoop's unique culture and focus on people make it essential for candidates to assess their fit with the company's values and work style.
⚠️ Potential Challenges
- Managing multiple social media platforms and campaigns simultaneously may require strong organizational skills and time management.
- Keeping up with industry trends and best practices may necessitate continuous learning and adaptation.
- Collaborating with cross-functional teams may present communication and coordination challenges that require strong interpersonal skills and adaptability.
- Working in a fast-paced, growing startup environment may involve handling unexpected changes and priorities.
ASSUMPTION: The Social Media Manager role at DoorLoop presents unique challenges that require strong organizational skills, adaptability, and excellent communication abilities.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on organic engagement and community building, rather than paid advertising.
- While the role involves managing multiple platforms, the emphasis is on quality and strategy, rather than quantity and frequency of posts.
- As a growing tech company, DoorLoop offers opportunities for career growth and development that may not be available in more established organizations.
ASSUMPTION: The Social Media Manager role at DoorLoop is unique in its focus on organic engagement and community building, offering candidates an opportunity to make a significant impact in a growing tech company.
📝 Sample Projects
- Developing and executing a social media campaign to launch a new product or feature, resulting in increased brand awareness and lead generation.
- Analyzing social media performance data to identify trends and optimize content strategy, leading to a 20% increase in engagement and a 15% increase in followers.
- Collaborating with the design team to create visually appealing and on-brand content that resonates with target audiences and drives user-generated content.
ASSUMPTION: The Social Media Manager role at DoorLoop offers a unique opportunity for candidates to work on high-impact projects that drive brand awareness, engagement, and lead generation.
❓ Key Questions to Ask During Interview
- How does DoorLoop measure the success of its social media efforts, and how can I contribute to improving these metrics?
- Can you describe the team structure and dynamics within the marketing department, and how does the Social Media Manager role fit into this structure?
- How does DoorLoop support the professional development and growth of its employees, particularly within the marketing department?
- What are the most significant challenges facing the social media team currently, and how can this role help address these issues?
- How does DoorLoop approach work-life balance, and what resources are available to support employees in maintaining a healthy work-life balance?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a candidate's interest in and understanding of the role and company, and can help assess their cultural fit and potential for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your social media management experience and relevant achievements, emphasizing your ability to drive organic engagement and lead generation.
- Prepare examples of successful social media campaigns you've led, focusing on engagement, growth, and lead generation.
- Demonstrate your understanding of DoorLoop's mission and values, and explain how your skills and experience align with the role's requirements.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
