Social Media Manager

📌 Core Information

🔹 Job Title: Social Media Manager

🔹 Company: Happy Koala LLC

🔹 Location: Vilnius, Lithuania (Remote)

🔹 Job Type: Full-Time, Remote

🔹 Category: Marketing

🔹 Date Posted: July 10, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and managing organic social media strategy for multiple brands
• Creating and producing high-performing content for various platforms
• Monitoring channel performance and reporting on KPIs
• Collaborating with influencers and creators to integrate UGC and testimonials
• Working in a fast-paced, dynamic environment with a global team

ASSUMPTION: This role requires a strong understanding of B2C marketing and e-commerce, as well as the ability to thrive in a fast-paced, remote work environment.

📋 Key Responsibilities

✅ Developing and managing the organic social media strategy aligned with brand tone, content pillars, and marketing goals

✅ Planning and maintaining the content calendar across platforms (e.g., Instagram, TikTok, LinkedIn, YouTube, Facebook, X)

✅ Creating and producing high-performing posts, including static, video, stories, lives, and carousels

✅ Sourcing and integrating UGC, testimonials, and influencer content into the feed

✅ Monitoring comments, DMs, and brand mentions in a timely and brand-consistent manner

✅ Tracking channel performance and reporting on KPIs: engagement rate, reach, growth, saves, shares, and sentiment

✅ Identifying trends, conversations, and opportunities to keep the brand relevant

ASSUMPTION: This role requires strong project management skills, as well as the ability to work independently and drive projects from concept to completion.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: Proven experience (2-5 years) managing and creating content for social media platforms, preferably with B2C e-commerce brands

Required Skills:

• Proven experience in social media management and content creation
• Strong understanding of audience engagement and content planning
• Ability to thrive in a fast-paced environment and manage multiple priorities
• Solid visual and written communication skills
• Self-motivated, deadline-driven, and full of fresh ideas
• Strong ability to manage projects independently

Preferred Skills:

• Experience in the wellness industry, particularly with supplements
• Being a content creator is a strong plus (not mandatory)

ASSUMPTION: While not explicitly stated, proficiency in English is required for this role, as CVs must be submitted in English.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (Estimated, based on industry standards for mid-level marketing roles in Lithuania)

Benefits:

• Competitive Salary
• Paid Holidays
• Work From Anywhere
• Join A Supportive, Global Team
• Flexible Working Hours
• Exciting & Dynamic Work Environment
• Make A Real Impact

Working Hours: Full-time (40 hours/week), with flexibility to manage your own schedule

ASSUMPTION: The salary range is estimated based on industry standards for mid-level marketing roles in Lithuania. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Wellness and Fitness Services

Company Size: Small (11-50 employees)

Founded: 2016

Company Description:

• Happy Mammoth is a fast-growing natural food tech business specializing in formulating, producing, and marketing gut, digestive, and microbiome health foods and natural supplements
• The company focuses on helping clients make long-lasting positive health changes and start living very full lives again
• Happy Mammoth operates across the United States, Australia, and Europe

Company Specialties:

• Formulating and producing natural health foods and supplements
• Marketing and selling products across multiple regions
• Creating a supportive, global work environment

Company Website: happymammoth.com

ASSUMPTION: Happy Mammoth is a well-established company in the wellness industry, with a strong focus on natural and science-backed products.

📊 Role Analysis

Career Level: Mid-Level (2-5 years of experience)

Reporting Structure: This role reports directly to the marketing team and works closely with other departments, such as product development and customer service

Work Arrangement: Fully remote, with a preference for candidates available during EU hours (GMT)

Growth Opportunities:

• Expanding the social media presence across new platforms and regions
• Developing and implementing social media strategies for new product launches
• Potential career growth within the marketing department or the company as a whole

ASSUMPTION: Given the company's growth and expansion, there may be opportunities for career advancement within the marketing department or the company as a whole.

🌍 Location & Work Environment

Office Type: Fully Remote

Office Location(s): Vilnius, Lithuania (with a global team)

Geographic Context:

• Vilnius is the capital and largest city of Lithuania, with a population of around 545,000
• The city is known for its historic Old Town, which is a UNESCO World Heritage site
• Vilnius offers a high quality of life, with affordable cost of living, excellent public transportation, and a vibrant cultural scene

Work Schedule: Full-time (40 hours/week), with flexible hours and the ability to work from anywhere

ASSUMPTION: While the role is fully remote, the candidate must be available during EU hours (GMT) to collaborate effectively with the global team.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interview with the marketing team
• Final interview with the hiring manager

Key Assessment Areas:

• Social media management and content creation skills
• Understanding of B2C marketing and e-commerce
• Project management and organizational skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience in social media management and B2C marketing
• Include examples of successful social media campaigns or projects
• Tailor your resume and cover letter to emphasize your fit for this role and company
• Be prepared to discuss your understanding of the wellness industry and how it applies to this role

ATS Keywords: Social Media Management, Content Creation, B2C Marketing, E-commerce, Project Management, Wellness Industry, Remote Work

ASSUMPTION: The application process may vary depending on the candidate's qualifications and the company's hiring needs.

🛠️ Tools & Technologies

• Social media platforms: Instagram, TikTok, LinkedIn, YouTube, Facebook, X
• Project management tools: Asana, Trello, or similar
• Design tools: Canva, Adobe Creative Suite, or similar
• Analytics tools: Google Analytics, Sprout Social, Hootsuite, or similar

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's skills and the company's preferences.

👔 Cultural Fit Considerations

Company Values:

• Supportive and global team
• Exciting and dynamic work environment
• Making a real impact on people's lives

Work Style:

• Self-motivated and deadline-driven
• Fresh ideas and creativity
• Ability to work independently and manage projects

Self-Assessment Questions:

• Do you have experience working with a global, remote team?
• How do you stay organized and manage multiple priorities in a fast-paced environment?
• Can you provide examples of successful social media campaigns or projects you've managed?

ASSUMPTION: Cultural fit is essential for success in this role, as the company values a supportive and global team environment.

⚠️ Potential Challenges

• Managing multiple brands and platforms simultaneously
• Keeping up with the fast-paced nature of social media and marketing trends
• Collaborating effectively with a global team across different time zones
• Balancing the need for creativity with the company's brand guidelines and marketing goals

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to adapt to new situations.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on multiple brands and platforms, as well as the need to manage projects independently
• Industry-specific context: The wellness industry is growing and evolving, with a strong focus on natural and science-backed products
• Career path comparison: This role offers opportunities for career growth within the marketing department or the company as a whole

ASSUMPTION: This role is well-suited for candidates with experience in social media management and B2C marketing, as well as a strong understanding of the wellness industry.

📝 Sample Projects

• Developing and implementing a social media strategy for a new product launch
• Creating and producing high-performing content for a brand's Instagram and TikTok accounts
• Managing a social media campaign to increase brand awareness and engagement

ASSUMPTION: These sample projects are intended to give candidates an idea of the types of tasks and responsibilities they may encounter in this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's social media presence and how this role fits into the overall marketing strategy?
• How does the company support work-life balance for remote employees?
• What are the most important qualities and skills you're looking for in a candidate for this role?
• How does the company measure the success of its social media campaigns, and what KPIs are most important?
• What opportunities are there for growth and development within the marketing department or the company as a whole?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the team they would be working with.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of successful social media campaigns or projects you've managed
• Be ready to discuss your understanding of the wellness industry and how it applies to this role
• Follow up with the hiring manager one week after your final interview, expressing your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.