Social Media Manager

📌 Core Information

🔹 Job Title: Social Media Manager

🔹 Company: Two Circles

🔹 Location: Kansas City, Missouri, United States (Remote)

🔹 Job Type: Hybrid (On-site & Remote)

🔹 Category: Marketing & Communications

🔹 Date Posted: June 25, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Hybrid (On-site & Remote)

🚀 Job Overview

Key aspects of this role include:

• Managing real-time and planned social media output across flagship accounts
• Creating engaging content and managing channels during live events
• Collaborating with internal teams and clients across multiple offices and time zones
• Contributing creative ideas and managing account logistics
• Analyzing content performance and reporting on insights

ASSUMPTION: This role requires a high level of self-motivation, organization, and adaptability to manage multiple tasks and deadlines effectively.

📋 Key Responsibilities

✅ Execute real-time and planned social media output across flagship accounts

✅ Capture content on-site or in studio with talent using phones or small cameras

✅ Manage channels and communities, plan and create content

✅ Maintain brand sensitivity and tone of voice across different accounts

✅ Contribute high-level and actionable creative ideas consistently

✅ Manage account logistics and be authoritative when client-facing

✅ Attend meetings with clients in Toronto every other week and travel to other Two Circles offices regularly

✅ Collaborate with internal teams and clients across multiple offices, countries, and time zones

✅ Produce quality short-form and longer social-first video edits and templated graphics

✅ Plan and organize a busy calendar of sporting events and their implications for channels

✅ Research and report content performance for internal and external requirements

ASSUMPTION: This role requires a strong understanding of the North American sports landscape, particularly hockey and the NHL, to ensure content is optimized for each platform.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: Minimum 3 years' experience in channel management and social coverage of live events

Required Skills:

• Expertise in multiple social media platforms
• Excellent written and verbal English skills
• First-class editorial judgement and accuracy
• Mobile device content-creation skills at live events/video shoots
• Detailed understanding of how platforms are used to achieve business objectives
• Ability to work weekends, evenings, and flexible hours to cover sporting events

Preferred Skills:

• Experience using Adobe Photoshop, After Effects, video clipping tools (ideally Premiere Pro)
• Understanding and awareness of social media analytics to guide content strategy

ASSUMPTION: Candidates with experience working on digital content for sporting federations, clubs, or media organizations will have a significant advantage.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (Based on industry standards for mid-level marketing roles in Kansas City)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time (40 hours/week), with flexibility to work evenings and weekends as needed to cover sporting events

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in Kansas City. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Two Circles operates in the Sports & Entertainment Marketing industry, focusing on growing audiences and revenues for leading sports and entertainment organizations by understanding fan behavior and preferences.

Company Size: Two Circles has 501-1,000 employees globally, with offices in multiple countries, including the United States, United Kingdom, Canada, and Australia.

Founded: Two Circles was founded in 2005 and has since grown to become a leading sports and entertainment marketing business, working with over 950 clients worldwide.

Company Description:

• Two Circles grows audiences and revenues for leading sports and entertainment organizations by knowing fans best.
• The company manages billions of fan data interactions on behalf of its clients, providing more insight into fan behavior and desire than any other organization.
• Two Circles uses this data to grow the volume and value of fan relationships across all channels, increasing revenue across media rights, sponsorship, retail, licensing, and ticketing.

Company Specialties:

• Sports CRM
• Sports Marketing
• Commercial Strategy
• Digital Marketing
• Management Consultancy
• Customer Relationship Management
• Sports Data Management
• Data-driven Insight
• Consumer Research
• Content Creation
• Social Media
• Production
• Creative
• Technology

Company Website: www.twocircles.com

ASSUMPTION: Two Circles' global presence and extensive client base offer applicants the opportunity to work on diverse projects and gain valuable experience in the sports and entertainment marketing industry.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Head of Content, North America, and collaborates with internal teams and clients across multiple offices and time zones.

Work Arrangement: Hybrid (On-site & Remote) with a requirement to attend meetings with clients in Toronto every other week and travel to other Two Circles offices regularly.

Growth Opportunities:

• Progression to a senior role within the Content team or exploration of other departments within Two Circles
• Expanding expertise in social media management, content creation, and digital marketing
• Gaining experience working with high-profile clients in the sports and entertainment industry

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and fast-paced industry.

🌍 Location & Work Environment

Office Type: Hybrid (On-site & Remote) with a requirement to attend meetings with clients in Toronto every other week and travel to other Two Circles offices regularly.

Office Location(s): Kansas City, Missouri, United States (Remote), with regular travel to Toronto, Canada, and other Two Circles offices globally.

Geographic Context:

• Kansas City, Missouri, is a midwestern city known for its vibrant arts scene, fountains, and barbecue culture.
• The city is home to several professional sports teams, including the Kansas City Chiefs (NFL) and the Kansas City Royals (MLB).
• Kansas City has a humid subtropical climate, with hot summers and cold winters.

Work Schedule: Full-time (40 hours/week) with flexibility to work evenings and weekends as needed to cover sporting events

ASSUMPTION: The hybrid work arrangement and regular travel requirements offer a balance between remote work flexibility and in-person collaboration and networking opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the hiring manager and/or team members
• Final interview with senior leadership
• Background check and reference verification

Key Assessment Areas:

• Social media expertise and platform knowledge
• Content creation and storytelling skills
• Client management and communication skills
• Adaptability and time management
• Cultural fit and alignment with Two Circles' values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Showcase your understanding of the North American sports landscape, particularly hockey and the NHL
• Demonstrate your ability to create engaging content and manage social media channels during live events
• Prepare examples of your work, such as social media campaigns or content you've created for previous roles

ATS Keywords: Social Media Management, Content Creation, Channel Management, Community Management, Digital Marketing, Video Production, Client Management, Communication Skills, Creative Ideation, Analytics, Event Coverage, Team Collaboration, Flexibility, Planning, Organizational Skills, Brand Sensitivity, Mobile Content Creation

ASSUMPTION: Applicants should emphasize their relevant experience, skills, and passion for sports and social media in their application materials.

🛠️ Tools & Technologies

• Social media platforms (e.g., Twitter, Facebook, Instagram, LinkedIn, TikTok)
• Video editing software (e.g., Adobe Premiere Pro, iMovie, or similar)
• Graphic design software (e.g., Adobe Photoshop, Canva, or similar)
• Project management tools (e.g., Asana, Trello, or similar)
• Analytics tools (e.g., Google Analytics, Sprout Social, Hootsuite Insights, or similar)

ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Fan-centric: We put fans at the heart of everything we do
• Data-driven: We use data to inform our decisions and actions
• Collaborative: We work together to achieve our goals
• Innovative: We continually seek new and better ways of doing things
• Commercial: We focus on driving business results for our clients

Work Style:

• Adaptable: Ability to manage multiple tasks and deadlines effectively
• Collaborative: Strong communication and teamwork skills
• Creative: Ability to generate innovative ideas and content
• Analytical: Strong data analysis and reporting skills
• Client-focused: Ability to manage client relationships and expectations

Self-Assessment Questions:

• How do you ensure that your content aligns with the brand voice and values of the organization you're working with?
• Can you describe a time when you had to manage multiple tasks and deadlines simultaneously, and how did you prioritize your work?
• How do you approach creating engaging content for social media platforms, and how do you measure its success?

ASSUMPTION: Applicants should assess their alignment with Two Circles' values and work style preferences before applying to ensure a good cultural fit.

⚠️ Potential Challenges

• Managing multiple tasks and deadlines effectively, especially during live events
• Adapting to the dynamic and fast-paced nature of the sports and entertainment industry
• Balancing the need for creativity and innovation with brand guidelines and client expectations
• Working collaboratively with internal teams and clients across multiple time zones
• Staying up-to-date with the latest trends and best practices in social media and digital marketing

ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to thrive in a fast-paced, dynamic environment.

📈 Similar Roles Comparison

• Compared to other social media manager roles, this position offers a unique focus on the sports and entertainment industry, with a specific emphasis on hockey and the NHL
• Two Circles' global presence and extensive client base provide opportunities to work on diverse projects and gain valuable experience in the industry
• This role offers a clear career path for professional growth and development within a dynamic and fast-paced industry

ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and interests.

📝 Sample Projects

• Managing social media coverage for a major sporting event, such as the Stanley Cup Finals or the NBA Finals
• Creating and executing a social media campaign to promote a new product or service launch for a sports organization
• Developing and implementing a content strategy to grow the online presence and engagement of a professional sports team or league

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they approached them.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Content team, and how this role fits into the broader organization?
• How does Two Circles support the professional development and growth of its employees, particularly in the Content team?
• Can you provide an example of a successful social media campaign that Two Circles has executed for a client, and what made it effective?
• How does Two Circles approach working with clients, and what are the key priorities for this role in terms of client management?
• What are the most challenging aspects of working in the sports and entertainment industry, and how does Two Circles address these challenges?

ASSUMPTION: Applicants should use the interview process to gather information about the role, the team, and the company culture to ensure a good fit.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: Social Media Manager - Two Circles
• Tailor your resume and cover letter to highlight relevant experience and skills for this role, with a focus on your expertise in social media management, content creation, and digital marketing
• Prepare examples of your work, such as social media campaigns or content you've created for previous roles, to showcase your skills and abilities
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and confirm receipt of your application
• Prepare for interviews by researching Two Circles, the sports and entertainment industry, and the specific requirements of this role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.