Social Media Manager (Campaigns and Coverage)

📌 Core Information 🔹 Job Title: Social Media Manager (Campaigns and Coverage) 🔹 Company: Greenpark 🔹 Location: Makati City, Makati, Philippines 🔹 Job Type: On-site 🔹 Category: Advertising Services 🔹 Date Posted: May 7, 2025 🔹 Experience Level: Mid-level (2-5 years) 🔹 Remote Status: On-site (with occasional travel for events) 🚀 Job Overview Key aspects of this role include: 1. Campaign Development & Execution: Lead the ideation and execution of ad hoc social media campaigns, ensuring alignment with brand objectives. 2. Creator Outreach & Management: Identify and filter appropriate creators/KOLs, develop creator briefs, and guide them in producing content that meets client expectations and platform best practices. 3. Event Coverage & Content Creation: Cover key events annually, capturing real-time content for IG/FB Stories, Event Recap Reels, and static posts. Conduct on-site shooting and interviews, and manage post-event content creation. 4. Client Communication & Buy-In: Effectively communicate campaign ideas to clients, secure buy-in, incorporate feedback, and maintain professional communication throughout the campaign lifecycle. 5. Performance Tracking & Optimization: Analyze campaign results, apply insights for future improvements, and optimize performance. 📋 Key Responsibilities 🌟 Ad Hoc Campaign Development & Execution (80%) - Lead the ideation and execution of ad hoc social media campaigns, ensuring alignment with brand objectives. - Develop pitch materials, including message houses, content strategies, and creative direction. - Craft and oversee social media content, ensuring each piece fits the campaign vision and platform best practices. - Develop content concepts, shot lists, and scripts for Reels/TikTok to ensure high-quality storytelling and engagement. - Coordinate and guide content production teams, from initial concept to final execution. - Monitor campaign performance, analyze results, and optimize future efforts based on insights and learnings. 🌟 Creator Outreach, Briefing & Material Development - Identify and filter appropriate creators/KOLs who align with the campaign’s objectives and brand voice. - Develop creator briefs and guide them in producing content that meets client expectations and platform best practices. - Ensure creator-generated content is brand-aligned, engaging, and meets platform best practices. - Manage ongoing communication and partnerships with creators throughout the campaign. 🌟 Event Coverage & Content Creation (20%) - Cover approximately five (5) key events annually, capturing real-time content for IG/FB Stories, Event Recap Reels, and static posts. - Conduct on-site shooting and interviews, ensuring engaging and brand-aligned storytelling. - Manage post-event content creation, including editing or guiding editors to produce high-quality recap videos and social media posts. - Travel may be required for event coverage, including overnight stays for locations outside Metro Manila. 🌟 Client Communication & Buy-In - Effectively communicate campaign ideas to clients, ensuring clarity and alignment. - Secure client buy-in by presenting well-thought-out strategies, creative concepts, and execution plans. - Incorporate client feedback seamlessly, making necessary revisions while ensuring the integrity of the campaign vision. - Maintain professional and timely communication to manage expectations and approvals throughout the campaign lifecycle. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Communications, or a related field. Experience: - Proven experience (2-5 years) in social media strategy, campaign development, and content production. - Experience in creator/KOL management and event coverage is a plus. Required Skills: - Social Media Strategy & Campaign Development: Ability to conceptualize, plan, and execute impactful ad hoc campaigns. - Content Production: Skilled in developing shot lists, scripts, and creative concepts for Reels/TikTok. - Creator & KOL Management: Experience in identifying, briefing, and guiding creators for campaign execution. - On-Site Event Coverage: Ability to shoot, interview, and produce event recap content. - Client Communication & Relationship Management: Strong presentation and negotiation skills to secure buy-in and integrate feedback effectively. - Video Editing & Direction: Proficient in guiding editors and editing content via CapCut. Preferred Skills: - Familiarity with the local event scene and creator landscape in the Philippines. - Experience with Greenpark's clients or similar brands. 💰 Compensation & Benefits Salary Range: PHP 60,000 - 80,000 per month (industry standard for mid-level roles in the Philippines) Benefits: - Competitive health and dental insurance. - Generous leave entitlements (15 days vacation leave, 13th-month pay, and sick leave). - Performance-based bonuses and regular salary reviews. - Opportunities for professional development and career growth within the Greenpark network. Working Hours: Full-time (40 hours per week), with occasional overtime during campaign execution and event coverage. 📌 Applicant Insights 🔍 Company Context Industry: Advertising Services Company Size: Medium (201-500 employees) Founded: 2015 Company Description: Greenpark is a global, award-winning digital agency specializing in omnichannel search and social content. We create amazing content that people and algorithms love, using the latest tech and AI innovations to connect with consumers where it matters most. Our clients include global brands like Unilever, Campari Group, AIA, Sanofi, Nestle, Lipton, Kimberley Clark, Straumann, Ricola, Globe Telecom, and more. Company Specialties: Content Development, SEO Optimization, Advertising, Digital Marketing, Editorial, Social Media, Social Listening, Content Marketing, Brand Publishing, Content Strategy, Audience Engagement, Analytics, Data & Insights, Strategy, Tech, Creative, Content Hubs, Creative Production, Digital PR, AI Content, Website Development, Generative-AI, Social search, AI search, Omnichannel search, and SEO. Company Website: Greenpark Digital 📊 Role Analysis Career Level: Mid-level (2-5 years of experience) Reporting Structure: This role reports to the Regional Social Media Lead and collaborates closely with creative, strategy, and client-facing teams. Work Arrangement: On-site, with occasional travel for event coverage. Growth Opportunities: - Opportunities to lead and manage campaigns for Greenpark's global client portfolio. - Exposure to working with diverse teams across multiple time zones and cultures. - Potential to grow into a senior role within the Greenpark network, as the company continues to expand its global presence. 🌍 Location & Work Environment Office Type: Modern, collaborative office space in Makati City. Office Location(s): 20 Pasir Panjang Road (East Wing), Mapletree Business City, Level 3, Singapore, Singapore 117439, SG Geographic Context: - Makati City is the financial hub of the Philippines, with a vibrant business ecosystem and numerous dining, entertainment, and shopping options. - The office is conveniently located near public transportation hubs, making it easily accessible for employees. Work Schedule: - Standard office hours are from 9:00 AM to 6:00 PM, Monday to Friday. - Flexible working arrangements may be available, depending on the role and team needs. 💼 Interview & Application Insights Typical Process: 1. Online application submission. 2. Phone or video screening. 3. In-person or virtual interview with the hiring manager and/or team members. 4. Final interview with the Regional Social Media Lead or another senior stakeholder. Key Assessment Areas: - Social media strategy and campaign development skills. - Content production and creator/KOL management experience. - Client communication and relationship management abilities. - Cultural fit and alignment with Greenpark's values. Application Tips: 1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role. 2. Showcase your understanding of Greenpark's clients and the local event scene in the Philippines. 3. Prepare examples of your previous campaign work, including strategy, execution, and results. 4. Be ready to discuss your approach to creator/KOL management and event coverage. 5. Practice your presentation skills, as you'll be expected to pitch campaign ideas and secure buy-in from clients. ATS Keywords: Social Media Strategy, Campaign Development, Content Production, Creator Management, Event Coverage, Client Communication, Video Editing, Performance Tracking, Greenpark, Makati, Philippines, On-site, Mid-level, Global Brand, Campaign, Pitch, Buy-in, Results, Creator, KOL, Event, Client, Presentation 🛠️ Tools & Technologies - Social media platforms (Instagram, Facebook, TikTok, etc.) - Content creation and editing tools (CapCut, Adobe Premiere Pro, etc.) - Project management tools (Asana, Trello, etc.) - Analytics and reporting tools (Google Analytics, Hootsuite, etc.) 👔 Cultural Fit Considerations Company Values: - Act With Kindness: We strive to act with kindness in all our interactions, fostering a positive and inclusive work environment. - Strive For Excellence: We continuously seek to improve and deliver outstanding results, pushing the boundaries of what's possible. - Act With Integrity: We uphold the highest ethical standards, always acting in the best interests of our clients, partners, and colleagues. Work Style: - Collaborative: We work closely with our teams, clients, and partners to achieve common goals and drive success. - Adaptable: We embrace change and continuously learn and improve to stay ahead in the ever-evolving digital landscape. - Results-Driven: We focus on delivering tangible outcomes and measuring our success based on the impact we make. Self-Assessment Questions: 1. How do you align with Greenpark's value of 'Act With Kindness' in your daily work? 2. Describe a time when you had to adapt to significant changes in a project or campaign. How did you handle it, and what was the outcome? 3. How do you ensure that your work maintains a high level of integrity, especially when faced with challenging situations or tight deadlines? 🛑 Potential Challenges 1. Campaign Scope: The role may involve managing multiple campaigns simultaneously, requiring strong organizational skills and the ability to prioritize effectively. 2. Client Expectations: Greenpark's clients may have high expectations and tight deadlines, necessitating excellent communication and project management skills. 3. Work-Life Balance: The role may require occasional overtime during campaign execution and event coverage, potentially impacting work-life balance. 4. Local Event Scene: Understanding and navigating the local event scene in the Philippines may present unique challenges, requiring cultural sensitivity and adaptability. 📈 Similar Roles Comparison 1. Campaign Manager vs. Social Media Manager: While both roles involve campaign development and execution, the Social Media Manager role places a stronger emphasis on content creation, platform-specific strategies, and creator/KOL management. 2. Industry Context: Greenpark's focus on global brands and omnichannel search sets this role apart from similar positions in other industries or regions. 3. Career Path Comparison: This role offers a unique opportunity to grow within a global digital agency, with potential career paths including senior campaign management roles, regional leadership positions, or specialized expertise in AI-driven content strategies. 📝 Sample Projects 1. Campaign Concept Development: Develop a comprehensive campaign concept, including pitch materials, content strategy, and creative direction, for a global brand's product launch in the Philippines. 2. Event Coverage Strategy: Create a detailed event coverage strategy, including content formats, platforms, and engagement tactics, for a major industry conference or product launch event. 3. Creator Collaboration: Collaborate with local influencers or KOLs to develop a branded content series that aligns with the client's objectives and resonates with their target audience. ❓ Key Questions to Ask During Interview 1. What are the most significant challenges facing the company's social media efforts in the Philippines, and how can this role help address them? 2. How does Greenpark measure the success of its social media campaigns, and what key performance indicators (KPIs) are most important for this role? 3. What opportunities are there for growth and professional development within the Greenpark network for someone in this role? 4. How does Greenpark support its employees in maintaining a healthy work-life balance, especially for roles that may require occasional overtime? 5. What are the most important qualities and skills Greenpark looks for in a candidate for this role, and how can I demonstrate that I possess them? 📝 Next Steps for Applicants To apply for this position: 1. Submit your application through this link. 2. Tailor your resume and cover letter to highlight your relevant skills and experiences for this role. 3. Prepare examples of your previous campaign work, including strategy, execution, and results. 4. Practice your presentation skills, as you'll be expected to pitch campaign ideas and secure buy-in from clients. 5. Follow up with the hiring manager one week after your interview to express your continued interest in the role. ⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.