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Social Media Manager

PwC
Full-time
On-site
Toronto, Ontario, Canada
πŸ“± Social Media Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Social Media Manager

πŸ”Ή Company: PwC

πŸ”Ή Location: Toronto, Ontario, Canada

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Business Consulting and Services

πŸ”Ή Date Posted: June 20, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Hybrid

πŸš€ Job Overview

Key aspects of this role include:

  • Executing the national social media strategy and developing key initiatives that align with Marketing and Communications objectives.
  • Managing social media campaigns, analyzing performance, and presenting findings to key stakeholders.
  • Leading education initiatives to enhance social media literacy across the organization.
  • Collaborating with internal marketing stakeholders and external agencies to support the buyer journey and integrate multichannel marketing efforts.
  • Championing social media knowledge sharing and process improvement across the Marketing and Communications teams.

ASSUMPTION: This role requires a strategic mindset with a passion for innovation, a strong analytical ability, and excellent communication skills. The ideal candidate will have a proven track record in leading high-performing social media programs that drive measurable business outcomes.

πŸ“‹ Key Responsibilities

βœ… Execute on the national social media strategy and develop key initiatives that align with Marketing and Communications objectives.

βœ… Develop, oversee, and execute the day-to-day operations of a central content calendar, managing upcoming content and stakeholder relationships.

βœ… Demonstrate a self-starter mindset, constantly exploring new platforms, AI integration, and ideas to push boundaries and elevate brand engagement.

βœ… Manage and lead the execution of an integrated always-on paid strategy that is cohesive across all social media channels and tailored to audience behaviors at each stage of the funnel.

βœ… Manage and execute social media campaigns with internal marketing stakeholders and external agencies that support the buyer journey and are fully integrated with multichannel marketing efforts; analyze and report on campaign performance using analytics tools to translate insights into actionable recommendations and present findings to key stakeholders.

βœ… Manage the execution of a social media advocacy program for employees, leaders, and brand ambassadors to support safe and effective advocacy that amplifies brand reach and credibility.

βœ… Lead initiatives to document best practices, streamline workflows, and enhance team capabilities.

βœ… Champion social media knowledge sharing and process improvement across the Marketing and Communications teams.

βœ… Lead education and training initiatives to elevate social media literacy across the organization.

βœ… Stay ahead of social media trends, tools, and best practices, integrating fresh ideas and approaches to keep PwC’s content engaging and relevant.

ASSUMPTION: This role involves a high degree of collaboration and stakeholder management, requiring strong communication, writing, and facilitation skills. The ideal candidate will be able to liaise, influence, challenge effectively, and build relationships at senior management, peer, and team levels.

🎯 Required Qualifications

Education: Degrees/Field of Study required: Not specified

Experience: 5-10 years of experience in leading high-performing social media programs that drive measurable business outcomes.

Required Skills:

  • Hands-on experience leading high-performing social media programs that drive measurable business outcomes.
  • A commercial approach, understanding how social media activity translates to business outcomes.
  • Excellent communication, writing, and facilitation skills.
  • Proven track record in content management and a sound understanding of multi-channel marketing techniques (ideally within a B2B / professional / financial services or related sectors).
  • Strong analytical ability, with experience of capturing, analyzing, and developing recommendations based upon complex ROI data sets.
  • The ability to implement tactical initiatives, manage multiple projects, and strong stakeholder management.
  • Creative and innovative thinking with a sound business understanding, commercially and risk aware, and the ability to generate credibility and respect at senior levels.
  • Self-starter able to work effectively as part of a team.

Preferred Skills:

  • Experience in the B2B / professional / financial services sector.
  • Fluency in French or other languages.

ASSUMPTION: The ideal candidate will have a proven track record in leading high-performing social media programs that drive measurable business outcomes and excellent communication skills. A strong analytical ability and a proven track record in content management and multi-channel marketing techniques are essential.

πŸ’° Compensation & Benefits

Salary Range: CAD 90,000 - 120,000 per year (Based on industry standards for a Social Media Manager role with 5-10 years of experience in Toronto)

Benefits:

  • Competitive benefits package
  • Flexible work arrangements
  • Professional development opportunities
  • Inclusive and diverse work environment

Working Hours: 40 hours per week, with flexibility for a hybrid work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Social Media Manager role with 5-10 years of experience in Toronto. Actual compensation may vary based on factors such as skills, experience, and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: PwC is a global professional services network with a focus on assurance, tax, and consulting services. The company operates in 149 countries with over 370,000 employees worldwide.

Company Size: PwC Argentina has 5,001-10,000 employees, providing a large and diverse work environment with ample opportunities for career growth and development.

Founded: PwC was founded in 1913, with a rich history and established reputation in the professional services industry.

Company Description:

  • PwC is committed to building trust and solving important problems in society.
  • The company operates with a set of core values that include acting with integrity, working together, reimagining the possible, being interested, and making a difference.
  • PwC’s vision is to be a trusted professional services firm that attracts the best talent and combines innovative technologies to help organizations build confidence and deliver sustainable results.

Company Specialties:

  • Assurance
  • Tax and Legal Advisory
  • Advisory Services
  • Global Outsourcing Solutions
  • Consulting
  • Acceleration Center

Company Website: http://www.pwc.com/ar

ASSUMPTION: PwC is a well-established and reputable company in the professional services industry, with a strong commitment to building trust and solving important problems in society. The company’s large size and global presence provide ample opportunities for career growth and development.

πŸ“Š Role Analysis

Career Level: This role is at the manager level, requiring strategic thinking, leadership, and strong communication skills to drive results and manage teams.

Reporting Structure: The Social Media Manager will report directly to the Head of Corporate Affairs and Communications and work closely with Marketing, Digital, PR/Media Management, and Sales Enablement teams.

Work Arrangement: This role is offered as a hybrid arrangement, with a combination of on-site and remote work.

Growth Opportunities:

  • PwC offers a wide range of professional development opportunities, including training programs, mentorship, and career advancement paths.
  • The company’s large size and global presence provide ample opportunities for career growth and development within the organization.
  • This role offers the opportunity to work on high-impact projects and collaborate with diverse teams, driving personal and professional growth.

ASSUMPTION: The Social Media Manager role at PwC offers a unique opportunity to work on high-impact projects, collaborate with diverse teams, and drive personal and professional growth. The company’s large size and global presence provide ample opportunities for career growth and development within the organization.

🌍 Location & Work Environment

Office Type: PwC’s Toronto office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 18 York Street, Toronto, Ontario, Canada

Geographic Context:

  • Toronto is the capital city of the province of Ontario and the largest city in Canada.
  • The city is known for its multicultural population, vibrant arts and culture scene, and strong economy.
  • Toronto is home to a diverse range of industries, including finance, technology, and professional services.

Work Schedule: This role is offered as a hybrid arrangement, with a combination of on-site and remote work. The specific work arrangement can be discussed with the hiring manager.

ASSUMPTION: The hybrid work arrangement for this role offers flexibility and a balance between on-site collaboration and remote work, allowing employees to optimize their productivity and work-life balance.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-depth behavioral and technical interviews
  • Final round interviews with senior leadership
  • Background check and onboarding

Key Assessment Areas:

  • Strategic thinking and problem-solving skills
  • Communication and presentation skills
  • Analytical and data-driven decision-making skills
  • Collaboration and teamwork skills
  • Cultural fit and alignment with PwC’s values

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
  • Demonstrate your understanding of PwC’s mission, values, and the role’s responsibilities in your application materials.
  • Prepare for behavioral and situational interview questions that focus on your problem-solving skills, communication, and leadership abilities.
  • Research PwC’s industry and competitors to show your understanding of the business context.
  • Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the role.

ATS Keywords: Social Media Strategy, Campaign Management, Analytics, Stakeholder Management, Content Creation, Innovation, Training, Brand Engagement, Digital Marketing, Public Relations, Project Management, Creative Thinking, Best Practices, Process Improvement, Inclusivity, Trend Analysis

ASSUMPTION: The application process for this role at PwC is competitive, and candidates should be prepared to demonstrate their skills and experiences through a series of interviews and assessments. Tailoring application materials to the role and company, and preparing for behavioral and situational interview questions, will increase the likelihood of success.

πŸ› οΈ Tools & Technologies

  • Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
  • Analytics tools (e.g., Google Analytics, Facebook Insights, Twitter Analytics)
  • Project management tools (e.g., Asana, Trello, Microsoft Project)
  • Content creation tools (e.g., Canva, Adobe Creative Suite, Google Workspace)
  • Collaboration and communication tools (e.g., Microsoft Teams, Slack, Google Workspace)

ASSUMPTION: The tools and technologies required for this role are standard in the social media and marketing industries. Familiarity with these tools and the ability to learn new technologies as needed will be essential for success in this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Act with integrity
  • Work together
  • Reimagine the possible
  • Be interested
  • Make a difference

Work Style:

  • Collaborative and team-oriented
  • Innovative and forward-thinking
  • Data-driven and analytical
  • Adaptable and responsive to change
  • Committed to building trust and delivering results

Self-Assessment Questions:

  • Do you align with PwC’s core values, and how do you demonstrate these values in your work?
  • How do you approach collaboration and teamwork in a hybrid work environment?
  • How do you stay up-to-date with industry trends and best practices in social media and digital marketing?
  • How do you balance innovation and creativity with data-driven decision-making and analytics?
  • How do you approach building and maintaining relationships with stakeholders, both internal and external?

ASSUMPTION: PwC values candidates who align with their core values and demonstrate a strong work ethic, commitment to building trust, and a passion for innovation and continuous learning. Candidates should be prepared to discuss their alignment with PwC’s values and how they demonstrate these values in their work.

⚠️ Potential Challenges

  • Managing multiple projects and stakeholders simultaneously may require strong organizational skills and time management.
  • Keeping up with the fast-paced and ever-changing social media landscape may require continuous learning and adaptation.
  • Balancing the need for innovation and creativity with data-driven decision-making and analytics may present challenges in prioritizing and executing initiatives.
  • Working in a hybrid environment may require strong communication and collaboration skills to maintain productivity and engagement with remote team members.

ASSUMPTION: The Social Media Manager role at PwC presents unique challenges and opportunities for growth and development. Candidates should be prepared to discuss their strategies for overcoming these challenges and driving success in the role.

πŸ“ˆ Similar Roles Comparison

  • Compared to other Social Media Manager roles in the professional services industry, this role at PwC offers a unique opportunity to work on high-impact projects and collaborate with diverse teams.
  • PwC’s large size and global presence provide ample opportunities for career growth and development within the organization, compared to smaller firms or startups.
  • This role requires a strong focus on analytics and data-driven decision-making, compared to more creatively-focused social media roles in other industries.

ASSUMPTION: The Social Media Manager role at PwC offers unique opportunities and challenges compared to similar roles in the industry. Candidates should be prepared to discuss their understanding of these differences and how their skills and experiences align with the specific requirements of this role.

πŸ“ Sample Projects

  • Developing and executing a national social media campaign to promote PwC’s brand and services to a diverse audience.
  • Managing a social media advocacy program for employees, leaders, and brand ambassadors to support safe and effective advocacy that amplifies brand reach and credibility.
  • Conducting a comprehensive audit of PwC’s social media presence and developing a strategic plan to optimize performance and engagement.

ASSUMPTION: The Social Media Manager role at PwC offers a wide range of projects and initiatives, from strategic planning and campaign development to day-to-day content creation and analytics. Candidates should be prepared to discuss their experience with similar projects and their approach to driving results and innovation.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 90 days?
  • How does this role fit into the broader marketing and communications strategy for PwC?
  • What are the most significant challenges facing the social media team, and how can this role help address them?
  • How does PwC support the professional development and growth of its social media team members?
  • What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a candidate’s interest in the role and their commitment to driving success. Candidates should be prepared to ask questions that showcase their understanding of the role, the company, and the industry.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the link
  • Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, emphasizing your strategic thinking, problem-solving skills, and communication abilities.
  • Prepare for behavioral and situational interview questions that focus on your problem-solving skills, communication, and leadership abilities.
  • Research PwC’s industry and competitors to show your understanding of the business context.
  • Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.