Social Media Manager & Content Creator

📌 Core Information

🔹 Job Title: Social Media Manager & Content Creator

🔹 Company: Barlean’s Organic Oils, LLC

🔹 Location: Ferndale, WA

🔹 Job Type: Full-Time, On-Site

🔹 Category: Marketing & Communications

🔹 Date Posted: May 23, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-Site

🚀 Job Overview

Key aspects of this role include:

• Leading Barlean’s social media presence and digital storytelling
• Creating engaging, on-brand content for multiple platforms
• Hosting TikTok Live sessions and engaging with the community
• Collaborating with the marketing team to support broader marketing efforts
• Managing content calendar and ensuring compliance with FDA/FTC guidelines

ASSUMPTION: This role requires a creative and strategic individual with a passion for wellness and social media trends. The ideal candidate will be comfortable in front of the camera and able to balance speed with compliance.

📋 Key Responsibilities

✅ Develop, shoot, and edit content for various platforms, including TikTok, Instagram, and Facebook

✅ Serve as the on-camera talent for educational and promotional content

✅ Lead TikTok Live sessions, acting as the primary on-camera host to engage the community and drive real-time revenue

✅ Manage and grow Barlean’s presence across multiple platforms, tracking trends and analytics to optimize strategy and engagement

✅ Collaborate with the Product Educator to ensure all content is compliant with FDA/FTC guidelines and follow internal procedures for content approval

✅ Assist in writing copy for blog posts, email campaigns, and website updates, and support the creation of digital and print marketing materials

✅ Respond to social media DMs, comments, and mentions in a timely and brand-aligned manner, and build and engage with an authentic online community

ASSUMPTION: This role requires a proactive and organized individual who can manage multiple projects at once and thrive in a dynamic environment.

🎯 Required Qualifications

Education: Degree in Marketing, Communications, or a related field is a plus

Experience: 2-4 years of experience in social media management, content creation, or a related marketing role

Required Skills:

• Strong writing and communication skills with an understanding of brand voice
• Experience developing social media strategies and executing across platforms
• Familiarity with TikTok, Instagram, Reels, and current digital trends
• Interest in wellness and natural supplements preferred
• Basic design and video editing skills (Canva, Adobe Suite, or mobile-first tools)
• Understanding of FDA/FTC marketing compliance or willingness to learn

Preferred Skills:

• Strong organizational skills and the ability to manage multiple projects at once

ASSUMPTION: Candidates with experience in social media management and content creation, along with a passion for wellness and digital trends, are strongly encouraged to apply.

💰 Compensation & Benefits

Salary Range: $60,000 - $70,000/year (depending on experience)

Benefits:

• Competitive salary
• 100 hours PTO
• Employer paid medical, dental, and vision for employee
• $5,000 annual education allowance (after one year of employment)
• 401(k) with company match
• In-office creative environment with a supportive team
• Career growth in a company with deep roots and fresh momentum
• Opportunity to shape and lead digital brand storytelling

Working Hours: Full-time, Monday - Friday, 40 hours per week

ASSUMPTION: The salary range provided is based on industry standards for similar roles in the Ferndale, WA area. Benefits are subject to change and may be based on employment duration.

📌 Applicant Insights

🔍 Company Context

Industry: Barlean’s is a legacy wellness brand with over 35 years of excellence in natural health products. They specialize in organic oils and supplements, focusing on quality and innovation.

Company Size: Barlean’s is a small company with a close-knit team, offering a supportive and creative work environment.

Founded: Barlean’s was founded in 1989 and has since grown to become a trusted name in the wellness industry.

Company Description:

• Barlean’s is committed to providing high-quality, organic products that support overall health and well-being
• The company prioritizes sustainability and ethical sourcing practices
• Barlean’s fosters a collaborative and innovative work culture, encouraging employees to grow both personally and professionally

Company Specialties:

• Organic oils and supplements
• Wellness and natural health products
• Innovative product development

Company Website: barleansoils.myshopify.com

ASSUMPTION: Barlean’s is a well-established company with a strong commitment to quality and innovation in the wellness industry. The company values collaboration and creativity, making it an ideal fit for a passionate and driven social media manager.

📊 Role Analysis

Career Level: This role is suitable for an early to mid-career professional with 2-5 years of experience in social media management and content creation.

Reporting Structure: The Social Media Manager & Content Creator will report directly to the Marketing Manager and collaborate closely with the Product Educator and other marketing team members.

Work Arrangement: This is a full-time, on-site position, requiring the candidate to work from the Ferndale, WA office Monday through Friday.

Growth Opportunities:

• As Barlean’s continues to grow and expand its digital presence, there will be opportunities for the Social Media Manager & Content Creator to take on additional responsibilities and advance their career within the marketing department
• The company offers an annual education allowance to support employees’ professional development and growth

ASSUMPTION: This role offers significant growth potential for the right candidate, as Barlean’s continues to invest in its digital presence and expand its product offerings.

🌍 Location & Work Environment

Office Type: Barlean’s office is a creative and collaborative workspace, designed to foster innovation and teamwork.

Office Location(s): 3660 Slater Road, Ferndale, WA 98248

Geographic Context:

• Ferndale is a small city located in Whatcom County, Washington
• The area is known for its natural beauty, with easy access to outdoor recreation and scenic views
• Ferndale is situated near the Canadian border, offering a unique cultural experience

Work Schedule: The Social Media Manager & Content Creator will work a standard full-time schedule, Monday through Friday, with the possibility of occasional overtime to support special projects or events.

ASSUMPTION: The work environment at Barlean’s is supportive and collaborative, with a strong emphasis on creativity and innovation. The office is located in a scenic area, offering employees the opportunity to enjoy the natural beauty of the Pacific Northwest.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Hiring Manager
• In-person interview with the Marketing Manager and Product Educator
• Final interview with the CEO
• Background check and offer extension

Key Assessment Areas:

• Creativity and storytelling abilities
• Social media strategy and execution
• Compliance with FDA/FTC guidelines
• Communication and collaboration skills

Application Tips:

• Highlight your experience with social media management and content creation, with a focus on wellness and natural supplements
• Include examples of your work, such as social media campaigns, blog posts, or videos
• Tailor your resume and cover letter to emphasize your passion for wellness and digital trends
• Prepare questions about the company’s values, culture, and growth opportunities

ATS Keywords: Social Media Management, Content Creation, Brand Storytelling, Video Editing, Community Engagement, Marketing Support, Compliance, Writing, Communication, Trend Analysis, Organizational Skills, Creative Thinking, Collaboration, Digital Marketing, Wellness Knowledge

ASSUMPTION: The application process for this role is designed to assess the candidate’s creativity, strategic thinking, and ability to collaborate effectively with the marketing team. Successful applicants will demonstrate a strong understanding of social media trends and a passion for wellness.

🛠️ Tools & Technologies

• Social media platforms: TikTok, Instagram, Facebook, Pinterest
• Video editing tools: CapCut, InShot, Adobe Rush, in-app tools
• Design tools: Canva, Adobe Suite, mobile-first tools
• Content calendar and project management tools: Asana, Trello, or similar

ASSUMPTION: The ideal candidate will have experience with various social media platforms, video editing tools, and design software. Familiarity with content calendar and project management tools is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Quality and innovation
• Collaboration and creativity
• Sustainability and ethical sourcing

Work Style:

• Creative and proactive
• Organized and independent
• Collaborative and team-oriented

Self-Assessment Questions:

• How do you align with Barlean’s commitment to quality and innovation in your approach to social media management and content creation?
• How do you ensure that your content is compliant with FDA/FTC guidelines while maintaining a creative and engaging tone?
• How do you balance speed and compliance in your content creation process?

ASSUMPTION: Barlean’s values creativity, collaboration, and a commitment to quality and sustainability. The ideal candidate will be able to demonstrate a strong alignment with these values and a passion for wellness and digital trends.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Balancing speed and compliance in content creation
• Adapting to changes in social media trends and algorithms
• Ensuring consistent branding and messaging across multiple platforms

ASSUMPTION: The Social Media Manager & Content Creator role may present challenges related to time management, compliance, and adaptability. Successful candidates will be able to navigate these challenges effectively and maintain a high level of creativity and engagement.

📈 Similar Roles Comparison

• Unlike other social media manager roles, this position requires a strong on-camera presence and the ability to host live sessions
• Barlean’s focus on wellness and natural supplements sets this role apart from other social media management positions in the industry
• This role offers significant growth potential, as Barlean’s continues to invest in its digital presence and expand its product offerings

ASSUMPTION: This role is unique in its requirement for a strong on-camera presence and its focus on the wellness industry. The growth potential and collaborative work environment make it an attractive opportunity for the right candidate.

📝 Sample Projects

• Developing and executing a social media campaign to launch a new product line
• Creating a series of educational videos to showcase the benefits of Barlean’s organic oils and supplements
• Hosting a live Q&A session on TikTok to engage with the community and promote a new product

ASSUMPTION: These sample projects are designed to highlight the creative and strategic aspects of the Social Media Manager & Content Creator role, as well as the importance of community engagement and compliance with FDA/FTC guidelines.

❓ Key Questions to Ask During Interview

• How does Barlean’s approach to social media management and content creation differ from other companies in the wellness industry?
• What are the key priorities for this role in the first 90 days?
• How does Barlean’s support the professional development and growth of its employees?
• What are the most significant challenges facing the marketing department, and how can this role contribute to addressing them?
• How does Barlean’s balance the need for speed and compliance in its content creation process?

ASSUMPTION: These interview questions are designed to assess the candidate’s understanding of Barlean’s values, priorities, and challenges, as well as their ability to contribute to the company’s growth and success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience with social media management and content creation, with a focus on wellness and natural supplements
• Prepare examples of your work, such as social media campaigns, blog posts, or videos, to showcase your creativity and strategic thinking
• Prepare questions about the company’s values, culture, and growth opportunities to demonstrate your interest and engagement
• Follow up with the Hiring Manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.