Social Media Manager/Content Creator

📌 Core Information

🔹 Job Title: Social Media Manager/Content Creator

🔹 Company: Jobberman

🔹 Location: Ikeja, Lagos, Nigeria

🔹 Job Type: On-site

🔹 Category: Marketing & Communications

🔹 Date Posted: May 12, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a content strategy aligned with marketing goals and brand identity.
• Creating high-quality, engaging content across various formats to manage the company’s digital presence.
• Adapting global content for the local Nigerian market, ensuring cultural relevance and linguistic appropriateness.
• Managing and maintaining the company's social media profiles, ensuring they are up-to-date and visually appealing.
• Running social media campaigns and contests to increase brand awareness and engagement.

ASSUMPTION: This role requires a strong understanding of digital marketing trends, particularly within the Nigerian context, and a proven track record of building and engaging online communities.

📋 Key Responsibilities

✅ Content Creation:

• Develop and execute a content strategy aligned with marketing goals and brand identity.
• Create high-quality, engaging content across various formats, including: Compelling social media posts, Blog posts and articles, Website copy, Marketing materials, Video scripts and storyboards, Infographics and other visual content.
• Adapt global content for the local Nigerian market, ensuring cultural relevance and linguistic appropriateness.
• Conduct thorough research on industry-related topics to develop insightful and valuable content.
• Maintain a content calendar and ensure timely delivery of all content.
• Collaborate with internal teams to understand their needs and create supporting content.
• Ensure all content is consistent with brand guidelines, tone of voice, and legal requirements.

✅ Social Media Management:

• Develop and implement social media strategies across various platforms relevant to our target audience in Nigeria.
• Manage and maintain the company's social media profiles, ensuring they are up-to-date and visually appealing.
• Schedule and publish engaging content across all social media channels.
• Monitor social media trends, tools, and best practices to optimize performance.
• Manage the official social media pages of top management.
• Engage with followers, respond to comments and messages promptly and professionally, and foster a positive online community.
• Run social media campaigns and contests to increase brand awareness and engagement.
• Track and analyze social media performance metrics and provide regular reports.
• Identify and engage with influencers and relevant online communities in Nigeria.
• Stay informed about social media algorithm changes and adapt strategies accordingly.
• Manage social media budgets (if applicable).

✅ General Responsibilities:

• Stay up-to-date with digital marketing trends, particularly within the Nigerian context.
• Contribute to brainstorming sessions and the development of overall marketing strategies.
• Assist with other marketing tasks as needed.
• Provide regular reports on content and social media performance.

ASSUMPTION: This role requires strong organizational and time-management skills with the ability to manage multiple projects simultaneously, as well as creative thinking and problem-solving abilities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or a related field.

Experience: Proven experience of at least 4 years as a Content Creator and Social Media Manager, preferably within the Nigerian market.

Required Skills:

• Exceptional Writing and Editing Skills
• Visual Storytelling
• Social Media Marketing Expertise
• Content Strategy Development
• Community Management
• Data Analysis and Reporting
• SEO Basics
• Project Management
• Creativity and Innovation
• Adaptability
• Strong Communication and Interpersonal Skills
• Understanding of the Nigerian Digital Landscape
• Integrity, Honesty, and Confidence
• Ability to Take Pictures and Make Video
• Ability to Organise and Cover Events Effectively

Preferred Skills:

• Proficiency in one or more local Nigerian languages (e.g., Yoruba, Igbo, Hausa)
• Aviation experience

ASSUMPTION: Proficiency in local Nigerian languages and aviation experience would be a strong advantage for this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role in Nigeria is typically between ₦3,000,000 - ₦5,000,000 per annum, depending on experience and qualifications. This estimate is based on industry standards for similar roles in the Lagos area.

Benefits:

• Health insurance
• Retirement benefits
• Employee development opportunities
• Performance-based bonuses

Working Hours: Full-time position with standard working hours of 8:00 AM - 5:00 PM, Monday to Friday. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Jobberman is a leading career development and recruitment solutions company in Nigeria, connecting qualified job seekers with verified employers. They offer online career development support, training services, and personalized HR solutions for both job seekers and employers.

Company Size: Jobberman has 51-200 employees, which means applicants can expect a mid-sized company structure with opportunities for collaboration and growth.

Founded: Jobberman was founded in 2009 and has since grown to become one of the most recognized recruitment platforms in Nigeria.

Company Description:

• Jobberman is Nigeria’s leading career development and recruitment solutions company, connecting qualified job seekers with verified employers.
• They offer online career development support, training services, and personalized HR solutions for job seekers and employers.
• Employers have access to an extensive database of high-quality job seekers, while job seekers get access to the country's largest volume of verified listings.

Company Specialties:

• Job Publication
• Recruitment
• Human Resources
• Application Screening
• Career Advice
• Jobs in Nigeria
• Vacancies in Nigeria
• Post Your Job Ads
• Online Media
• Head-hunting

Company Website: http://bit.ly/2TATeUy

ASSUMPTION: Jobberman's focus on career development and recruitment solutions makes it an ideal fit for candidates interested in growing their careers in these fields.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring a balance of proven experience and the ability to grow within the organization.

Reporting Structure: The Social Media Manager/Content Creator will likely report directly to the Marketing Manager or Head of Marketing and may oversee junior content creators or interns.

Work Arrangement: This is an on-site role, requiring the candidate to work from Jobberman's office in Marina, Lagos. However, there may be opportunities for remote work or hybrid arrangements, depending on the company's policies.

Growth Opportunities:

• Progression to a Senior Content Creator or Social Media Manager role
• Expansion into related fields, such as Marketing Strategy or Brand Management
• Opportunities to lead or contribute to special projects and initiatives

ASSUMPTION: Jobberman's mid-sized structure and focus on career development provide ample opportunities for growth and advancement within the organization.

🌍 Location & Work Environment

Office Type: Jobberman's office is located in a modern, multi-story building in Marina, Lagos, providing a professional and collaborative work environment.

Office Location(s): 15th Floor, Elephant House, 214 Broad Street, Marina, Lagos, NG

Geographic Context:

• Lagos is Nigeria's largest city and economic hub, offering a vibrant and dynamic work environment.
• The Marina district is a central business district with easy access to public transportation and amenities.
• Jobberman's office is located in a bustling, multicultural neighborhood with numerous restaurants, cafes, and shopping centers nearby.

Work Schedule: The standard work schedule is Monday to Friday, 8:00 AM - 5:00 PM, with occasional overtime required to meet project deadlines.

ASSUMPTION: Jobberman's location in Marina, Lagos, offers employees the opportunity to work in a bustling, multicultural environment with easy access to amenities and public transportation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the Marketing Director or another senior team member
• Background check and offer extension

Key Assessment Areas:

• Cultural fit and alignment with Jobberman's values
• Content creation and storytelling skills
• Social media management experience and strategies
• Understanding of the Nigerian digital landscape and market trends
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your content creation and social media management experience, as well as your understanding of the Nigerian market.
• Provide examples of your previous work, including social media campaigns, content pieces, and any relevant analytics or reporting.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, adaptability, and cultural fit.

ATS Keywords: Content creation, social media management, digital marketing, Nigerian market, storytelling, community management, data analysis, project management, creativity, innovation, adaptability, communication, interpersonal skills, Nigerian digital landscape

ASSUMPTION: Jobberman's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on their ability to create engaging content and manage social media platforms effectively.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• Content creation tools (e.g., Canva, Adobe Creative Suite)
• Analytics and reporting tools (e.g., Google Analytics, social media analytics dashboards)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are commonly used in content creation, social media management, and project management.

👔 Cultural Fit Considerations

Company Values:

• Integrity and professionalism
• Customer focus and excellence
• Innovation and continuous learning
• Collaboration and teamwork
• Accountability and results-driven approach

Work Style:

• Dynamic and fast-paced environment
• Collaborative and team-oriented culture
• Focus on continuous learning and improvement
• Results-driven and performance-based approach

Self-Assessment Questions:

• Do you share Jobberman's commitment to integrity and professionalism in your work?
• Are you comfortable working in a dynamic, fast-paced environment and adapting to change?
• Do you thrive in collaborative, team-oriented settings and enjoy working with others to achieve common goals?
• Are you committed to continuous learning and improvement, both personally and professionally?

ASSUMPTION: Jobberman values candidates who are aligned with their core values and work style, as this contributes to a positive and productive work environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Keeping up with the fast-paced and ever-changing digital marketing landscape
• Adapting global content for the local Nigerian market, ensuring cultural relevance and linguistic appropriateness
• Working in a dynamic and sometimes demanding environment

ASSUMPTION: These challenges require strong organizational and time-management skills, adaptability, and the ability to thrive in a fast-paced environment.

📈 Similar Roles Comparison

• This role differs from related positions, such as Social Media Specialist or Content Writer, in its requirement for a broader skill set that encompasses both content creation and social media management.
• In the Nigerian market, this role may require a deeper understanding of local cultural nuances and language proficiency in addition to standard digital marketing skills.
• Career progression in this role may lead to opportunities in marketing strategy, brand management, or other related fields, depending on the candidate's interests and the company's growth trajectory.

ASSUMPTION: This role offers a unique blend of content creation and social media management responsibilities, making it an attractive opportunity for candidates interested in both aspects of digital marketing.

📝 Sample Projects

• Developing and executing a content strategy for a new product launch, including blog posts, social media campaigns, and event planning
• Managing a social media crisis or negative feedback, requiring quick thinking, adaptability, and strong communication skills
• Creating a comprehensive content calendar for a quarter, including a mix of evergreen, seasonal, and promotional content

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role, from strategic planning to tactical execution and crisis management.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does Jobberman support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Jobberman measure the success of its content and social media campaigns, and what are the key performance indicators (KPIs) for this role?
• What are the biggest challenges facing the marketing department currently, and how can this role contribute to addressing them?

ASSUMPTION: These interview questions help candidates better understand the role, the team, and the company's priorities, enabling them to make an informed decision about their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your content creation and social media management experience, as well as your understanding of the Nigerian market.
• Prepare a portfolio of your previous work, including social media campaigns, content pieces, and any relevant analytics or reporting.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, adaptability, and cultural fit.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.