Social Media Manager & Content Creator

Formlabs

Full-time

On-site

Somerville, Massachusetts, United States

📱 Social Media Marketing

📌 Core Information

🔹 Job Title: Social Media Manager & Content Creator

🔹 Company: Formlabs

🔹 Location: Somerville, MA

🔹 Job Type: On-site

🔹 Category: Marketing & Communications

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

Driving Formlabs' social media presence to raise brand awareness and engage with a global community
Creating engaging content, including video, for various social media platforms
Managing Formlabs' social media channels and ensuring high-quality standards
Collaborating with internal teams to develop compelling narratives and product-related content
Expanding social channels internationally and fostering the Formlabs community

ASSUMPTION: This role requires a strong understanding of social media trends, platforms, and tools. It also demands excellent project management skills and the ability to work effectively with various teams.

📋 Key Responsibilities

✅ Drive the direction and execution of Formlabs’ social media presence to raise brand awareness and engage with a global community

✅ Create engaging content, including video, for various social media platforms

✅ Manage Formlabs' social media channels and ensure high-quality standards

✅ Collaborate with internal teams to develop compelling narratives and product-related content

✅ Expand social channels internationally and foster the Formlabs community

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 2-5 years of experience in social media management or a related role

Required Skills:

Proven experience in social media management and content creation
Excellent project management skills and the ability to work effectively with various teams
Strong proficiency in video editing software (e.g., Adobe Premiere Pro, Da Vinci Resolve)
Familiarity with social media scheduling tools (e.g., Sprout Social)
Excellent communication and storytelling skills
Strong understanding of social media trends, platforms, and analytics

Preferred Skills:

Experience with Google Analytics, YouTube Studio, and Salesforce
Fluency in additional languages
Experience working with localization teams

ASSUMPTION: Candidates should have a strong understanding of visual storytelling, graphic design basics, camera operation, and lighting. They should also be familiar with Google Analytics, YouTube Studio, and Salesforce.

💰 Compensation & Benefits

Salary Range: $70,000 - $100,000 per year (based on experience and industry standards for the role and location)

Benefits:

Robust equity program to build future wealth through RSUs
Comprehensive healthcare coverage (Medical, Dental, Vision)
Low cost fund options in our 401K and access to advisors
Generous paid Parental Leave (up to 16 weeks)
Paid Sabbatical Leave (up to 6 weeks)
Flexible Out of Office Plan – Take time when you need it
Ample on-site parking and pre-tax commuter benefits
Healthy on-site lunches, snacks, beverages, and treats
Regular sponsored professional development opportunities
Many opt-in culture events across our diverse community
Unlimited 3D prints

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Computers and Electronics Manufacturing

Company Size: 501-1,000 employees

Founded: 2011

Company Description:

Formlabs builds the tools that make it possible for anyone to bring their ideas to life
Headquartered in Somerville, Massachusetts with offices in Germany, Japan, China, Singapore, and Hungary
Formlabs products include the Form Series SLA printers, Fuse Series SLS printers, Form Wash and Form Cure post-processing solutions

Company Specialties:

3D Printing

Company Website: formlabs.com

ASSUMPTION: Formlabs is a well-established company in the 3D printing industry, known for its high-quality products and innovative solutions. Its diverse team and global presence contribute to a dynamic work environment.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: Reports directly to the Marketing Manager or a similar role

Work Arrangement: On-site, full-time

Growth Opportunities:

Potential to advance to a senior role within the marketing department
Opportunities to expand the social media team and take on more responsibilities
Possibility to work on international projects and collaborate with global teams

ASSUMPTION: This role offers ample opportunities for growth and development within the marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: On-site, collaborative workspace

Office Location(s): 35 Medford St, Somerville, MA 02143, US

Geographic Context:

Somerville, MA is a diverse, urban city located just outside of Boston
The area offers a mix of urban and suburban living, with easy access to public transportation and major highways
Somerville is known for its vibrant arts and culture scene, as well as its rich history

Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for the role)

ASSUMPTION: The on-site work environment at Formlabs fosters collaboration and innovation, with a strong emphasis on teamwork and open communication.

💼 Interview & Application Insights

Typical Process:

Online application review
Phone or video screen
On-site interview with the hiring manager and relevant team members
Final interview with the Marketing Manager or a similar role

Key Assessment Areas:

Social media management skills
Content creation and storytelling abilities
Project management and organizational skills
Adaptability and problem-solving skills
Cultural fit and alignment with Formlabs' values

Application Tips:

Tailor your resume and cover letter to highlight relevant skills and experiences for this role
Showcase your understanding of social media trends and platforms in your application materials
Demonstrate your creativity and storytelling abilities through examples of your previous work
Prepare for behavioral interview questions that focus on your problem-solving skills and adaptability

ATS Keywords: Social Media Management, Content Creation, Video Editing, Project Management, Social Media Scheduling, Analytics, Teamwork, Collaboration, Storytelling, Brand Awareness, Community Engagement

ASSUMPTION: The interview process at Formlabs is designed to assess candidates' skills, cultural fit, and potential to contribute to the company's mission and values.

🛠️ Tools & Technologies

Social media management platforms (e.g., Sprout Social)
Video editing software (e.g., Adobe Premiere Pro, Da Vinci Resolve)
Graphic design tools (e.g., Adobe Creative Suite, Canva)
Project management tools (e.g., Asana, Trello)
Analytics tools (e.g., Google Analytics, YouTube Studio)
3D printing software (e.g., PreForm, Formlabs' proprietary software)

ASSUMPTION: Candidates should be comfortable working with a variety of tools and technologies relevant to social media management, content creation, and project management.

👔 Cultural Fit Considerations

Company Values:

Innovation
Quality
Customer-centricity
Collaboration
Continuous learning

Work Style:

Collaborative and team-oriented
Adaptable and problem-solving focused
Data-driven and analytical
Creative and innovative
Customer-focused and empathetic

Self-Assessment Questions:

How do you stay up-to-date with the latest social media trends and platforms?
Can you provide an example of a time when you had to adapt quickly to a changing situation or project scope?
How do you approach creating engaging content that resonates with a diverse audience?

ASSUMPTION: Candidates should be able to demonstrate a strong alignment with Formlabs' values and work style, as well as a willingness to learn and adapt in a dynamic work environment.

⚠️ Potential Challenges

The fast-paced nature of social media management may require working outside of regular business hours to address time-sensitive content or issues
Managing multiple social media channels and content creation demands can be challenging and may require prioritization and time management skills
The role may require working with a diverse range of internal and external stakeholders, which can present unique communication and collaboration challenges
Keeping up with the latest social media trends and algorithms can be demanding and may require continuous learning and adaptation

ASSUMPTION: Candidates should be aware of these potential challenges and be prepared to address them effectively in their application and interview process.

📈 Similar Roles Comparison

Social Media Manager vs. Social Media Specialist: While both roles focus on social media management, the Social Media Manager role typically involves more strategic planning, team leadership, and cross-functional collaboration
Social Media Manager vs. Content Creator: The Social Media Manager role requires a broader skill set, including project management, analytics, and stakeholder communication, in addition to content creation
Social Media Manager vs. Marketing Manager: The Social Media Manager role is a specialized function within the marketing department, focusing specifically on social media strategy and execution

ASSUMPTION: Candidates should understand the unique aspects of the Social Media Manager role and how it differs from related positions in the marketing and communications fields.

📝 Sample Projects

Developing a social media campaign to launch a new 3D printing product or material
Creating a series of customer testimonial videos showcasing the benefits and applications of Formlabs' products
Managing a social media crisis or negative feedback, and developing a plan to address and mitigate the issue
Expanding Formlabs' social media presence into new regions or languages, and collaborating with localization teams to ensure cultural relevance

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that a Social Media Manager at Formlabs might undertake.

💡 Key Questions to Ask During Interview

Can you describe a time when you had to adapt your social media strategy due to a change in platform algorithms or user behavior?
How do you approach measuring and analyzing the success of your social media campaigns, and how do you use that data to inform future strategies?
Can you provide an example of a successful social media campaign you've managed, and what key factors contributed to its success?
How do you ensure that the content you create aligns with Formlabs' brand voice and values, while also resonating with a diverse audience?
Can you describe a time when you had to manage a difficult stakeholder or resolve a conflict within your team or with an external partner?

ASSUMPTION: Asking these questions can help candidates better understand the role's requirements and assess their fit for the position.

📝 Next Steps for Applicants

To apply for this position:

Submit your application through the Formlabs careers page
Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
Prepare for the interview process by researching Formlabs' company culture, values, and recent projects
Showcase your understanding of social media trends and platforms in your application materials
Demonstrate your creativity and storytelling abilities through examples of your previous work
Prepare for behavioral interview questions that focus on your problem-solving skills and adaptability
Follow up with the hiring manager or recruiter after your interview to express your interest in the role and ask any remaining questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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