📌 Core Information
🔹 Job Title: Social Media Manager & Content Creator
🔹 Company: Faherty Brand
🔹 Location: NY Metro
🔹 Job Type: On-site
🔹 Category: Marketing & Communications
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing social media strategy aligned with business goals
- Creating engaging content across various platforms (TikTok, Instagram, Facebook, LinkedIn, etc.)
- Managing and growing brand community
- Collaborating with cross-functional teams and influencers
- Analyzing and reporting on social media performance
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and analytical skills. The ideal candidate will have a strong understanding of social media trends and a passion for the Faherty brand.
📋 Key Responsibilities
✅ Ideate, develop, and create dynamic content for social media platforms
✅ Translate Faherty brand voice to each social platform
✅ Generate new content ideas that align with brand mission and story
✅ Partner with influencer and growth marketing teams to identify and surface creators and influencers
✅ Develop and maintain editorial calendars for all social channels
✅ Manage, track, and report weekly and monthly performance for all social channels
✅ Schedule and post on all social media platforms
✅ Guide curation of user-generated content
✅ Oversee community management, including interacting with audience and responding to DMs
✅ Keep up with latest social media trends and find brand-right ways to incorporate them into content
✅ Collaborate with marketing team and other cross-functional partners at Faherty
ASSUMPTION: This role requires a high level of multitasking, organization, and time management skills. The ideal candidate will be able to balance multiple projects and deadlines effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Minimum of 7 years in social media management with a track record of creating engaging content
Required Skills:
- Proficient in photography and video editing
- Proficient in Photoshop, After Effects, Premier, and InDesign
- Graphic design skills
- Animation skills (a plus)
- Interest in fashion, lifestyle, entertainment, and current events
- Innovative, strategic, and analytical thinker
- Self-starter with strong sense of urgency and prioritization skills
- Team player who works well both collaboratively and autonomously
- Organizational and time-management skills
- Keen eye for detail and aesthetic
Preferred Skills:
- In-house brand experience from a fashion/lifestyle, beauty, or product-driven brand
ASSUMPTION: Candidates with experience in a similar role within the fashion or lifestyle industry will have a strong advantage.
💰 Compensation & Benefits
Salary Range: $95,000 - $110,000 USD (based on experience and location)
Benefits:
- Health benefits
- 401(K) Plan with company match
- Incentives Program
- Commuter Options/Benefits
- Generous employee discount
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a similar role. The final offer may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Apparel and Fashion
Company Size: 201-500 employees (Mid-sized)
Founded: 2013
Company Description:
- Family-run lifestyle and apparel brand
- Focused on creating high-quality, sustainably minded, feel-good favorites
- Committed to supporting people and organizations doing work that aligns with their values
Company Specialties:
- Women's fashion
- Men's fashion
- Sustainable materials
- Quality products
Company Website: http://www.fahertybrand.com
ASSUMPTION: Faherty Brand is a mid-sized, family-run company with a strong focus on sustainability and quality. They prioritize collaboration and inclusivity in their work environment.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Reports directly to the Senior Director of Marketing
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential to grow within the marketing department as the company expands
- Opportunities to collaborate with cross-functional teams and learn from various aspects of the business
- Chance to make a significant impact on the brand's social media presence and community growth
ASSUMPTION: This role offers opportunities for growth and development within the marketing department and the company as a whole.
🌍 Location & Work Environment
Office Type: On-site
Office Location(s): 180 Maiden Ln, 40th Floor, New York, NY 10038, US
Geographic Context:
- NY Metro area offers a diverse and vibrant cultural scene
- Easy access to public transportation and various amenities
- Competitive job market with numerous opportunities in the fashion and retail industries
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for specific project needs)
ASSUMPTION: The NY Metro area offers a dynamic work environment with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- In-depth interview with the Senior Director of Marketing
- Portfolio review and case study presentation (if applicable)
- Final interview with key stakeholders
Key Assessment Areas:
- Creativity and strategic thinking
- Analytical skills and data-driven decision-making
- Communication and collaboration skills
- Cultural fit and alignment with Faherty's values
Application Tips:
- Highlight relevant experience and achievements in your resume and cover letter
- Tailor your application to demonstrate your understanding of Faherty's brand and values
- Prepare a portfolio showcasing your best social media content and campaigns
- Be ready to discuss your approach to social media trends and community management
ATS Keywords: Social Media Management, Content Creation, Graphic Design, Photography, Video Production, Community Management, Influencer Partnerships, Editorial Calendars, Trend Awareness, Strategic Thinking, Analytical Skills
ASSUMPTION: Faherty Brand's application process is designed to assess candidates' skills, creativity, and cultural fit. Applicants should be prepared to demonstrate their understanding of the brand and their ability to contribute to its growth and success.
🛠️ Tools & Technologies
- Photoshop
- After Effects
- Premier
- InDesign
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
ASSUMPTION: Familiarity with industry-standard design and social media management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Always Innovate
- Bring Day One Passion
- Move Forward as One
- Harness the Power of Positivity
- Deliver with a Timeless Focus
Work Style:
- Collaborative and energetic
- Creative and innovative
- Focused on long-term impact and quality
Self-Assessment Questions:
- How do you embody Faherty's core values in your work?
- How do you stay up-to-date with social media trends and incorporate them into your content strategy?
- How do you balance creativity and data-driven decision-making in your approach to social media management?
ASSUMPTION: Faherty Brand prioritizes cultural fit and seeks candidates who align with their core values and work style.
⚠️ Potential Challenges
- Managing multiple social media platforms and content creation deadlines
- Keeping up with fast-paced social media trends and algorithm changes
- Collaborating effectively with cross-functional teams and influencers
- Maintaining a strong brand voice and aesthetic across all platforms
ASSUMPTION: Success in this role requires strong organizational skills, adaptability, and the ability to thrive in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on content creation and community management
- Social media managers in the fashion and lifestyle industry may have additional responsibilities related to influencer partnerships and event management
- Career progression may include moving into a senior marketing role or specializing in a specific aspect of social media management
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the industry.
📝 Sample Projects
- Developing and executing a social media campaign to launch a new product line
- Creating a series of engaging, on-brand content for a seasonal marketing initiative
- Analyzing and optimizing social media performance to improve engagement and reach
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Faherty?
- What are the biggest challenges facing the social media team currently, and how can this role help address them?
- How does Faherty support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does Faherty approach influencer partnerships and collaborations?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the team they will be working with.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare a portfolio showcasing your best social media content and campaigns
- Be ready to discuss your approach to social media trends and community management
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
