Social Media Manager & Content Creator

📌 Core Information

🔹 Job Title: Social Media Manager & Content Creator

🔹 Company: Zipdev

🔹 Location: Colombia (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: April 21, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (Colombia)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing organic content strategy across multiple platforms
• Creating and maintaining a content calendar
• Editing and producing short-form videos
• Transforming raw footage and branded assets into engaging content
• Staying updated with social trends and platform features
• Writing sharp, engaging social copy
• Analyzing content performance and using data to guide future decisions

ASSUMPTION: This role requires a strong balance of strategic thinking and hands-on content creation skills. Candidates should have a proven track record in growing brand social media presence, especially on Instagram.

📋 Key Responsibilities

✅ Develop and execute organic content strategy across Instagram, TikTok, YouTube Shorts, Facebook, and LinkedIn

✅ Create and maintain a content calendar, ensuring consistency in voice and messaging across platforms

✅ Edit and produce short-form videos using tools like CapCut, Adobe Premiere, or similar

✅ Transform raw footage, UGC, and branded assets into compelling, high-performing content

✅ Stay up to date with social trends, platform features, and cultural moments to fuel content ideas

✅ Write sharp, engaging social copy that supports messaging and drives clicks

✅ Track and analyze content performance and use data to guide future content decisions

ASSUMPTION: This role involves a mix of strategic planning and creative execution. Candidates should be comfortable working with both polished and lo-fi creator-style footage.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 2-4 years of experience managing and growing brand social accounts, with a strong portfolio showing performance and growth

Required Skills:

• Deep knowledge of Instagram, TikTok, and YouTube Shorts
• Proficient in video editing and comfortable working with various footage types
• Strong storytelling abilities, both visually and in writing
• Ability to match a brand's tone of voice
• Self-driven, organized, and thrives in a fast-paced, startup environment

Preferred Skills:

• Experience with Adobe Creative Suite or similar tools
• Fluency in Spanish (for better understanding of local trends and content)

ASSUMPTION: Candidates should have a proven track record of growing brand social media presence, with a strong portfolio or case studies to demonstrate their skills.

💰 Compensation & Benefits

Salary Range: The salary range for this role is COP 3,000,000 - COP 4,500,000 per year (USD 800 - USD 1,200 per month), depending on experience and qualifications. This is an estimate based on industry standards for a mid-level social media manager role in Colombia.

Benefits:

• Vacation: 10 business days a year
• Holidays: 5 National Holidays a year
• Company Holidays: 5 Company Holidays a year (Christmas Eve, Christmas Day, New Year's Eve, New Year's Day, Zipdev Day)
• Parental Leave
• Health Care Reimbursement
• Active Lifestyle Reimbursement
• Quarterly Home Office Reimbursement
• Payroll Deduction Purchase Plans
• Longevity Bonus
• Continuous Learning Bonus
• Access to Training and Professional Development Platforms

Working Hours: 40 hours a week, Monday - Friday (no weekends)

ASSUMPTION: The salary range provided is an estimate based on market research. Actual compensation may vary based on the candidate's skills, experience, and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Zipdev is a remote-first company specializing in nearshoring software development services. They operate in the technology industry, focusing on providing high-quality development teams to clients worldwide.

Company Size: Zipdev has a small team of around 50 employees, providing a close-knit and collaborative work environment.

Founded: Zipdev was founded in 2018, with a mission to connect talented developers with global opportunities while promoting a remote-friendly work culture.

Company Description:

• Remote-first company with a strong focus on work-life balance
• Diverse team with members from various backgrounds and nationalities
• Client-centric approach, prioritizing client satisfaction and long-term partnerships

Company Specialties:

• Software development services
• Nearshoring solutions
• Remote team management
• Agile software development methodologies

Company Website: zipdev.com

ASSUMPTION: As a remote-first company, Zipdev values asynchronous communication and flexible work arrangements. Candidates should be comfortable working independently and managing their time effectively.

📊 Role Analysis

Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in social media management and content creation.

Reporting Structure: The Social Media Manager & Content Creator will report directly to the Marketing Director.

Work Arrangement: This is a remote position based in Colombia. Candidates must be available during core business hours (COT -5 to COT +3).

Growth Opportunities:

• Potential to grow into a leadership role as the company expands its marketing team
• Opportunities to work on diverse projects and collaborate with cross-functional teams
• Access to training and professional development platforms to enhance skills and knowledge

ASSUMPTION: This role offers opportunities for growth and development within a dynamic and expanding company. Candidates should be eager to take on new challenges and contribute to the company's success.

🌍 Location & Work Environment

Office Type: Remote (work from home)

Office Location(s): Colombia

Geographic Context:

• Colombia has a diverse culture and vibrant social media landscape
• Candidates should be familiar with local trends and cultural nuances to create engaging content
• The time zone (COT -5 to COT +3) may require some flexibility in working hours to accommodate team meetings

Work Schedule: Monday - Friday, 40 hours a week (no weekends)

ASSUMPTION: Candidates should be comfortable working remotely and have a dedicated workspace with reliable internet access.

💼 Interview & Application Insights

Typical Process:

• Video Interview
• 20-minute take-home skills test
• 30-minute Call with the Recruiter (project, benefits, etc.)
• Interviews directly with the client (depending on the project, the number of interviews may vary, this may include an assessment)
• Final Offer

Key Assessment Areas:

• Creativity and storytelling abilities
• Video editing skills
• Understanding of social media trends and algorithms
• Alignment with Zipdev's company values and culture

Application Tips:

• Highlight your portfolio or case studies demonstrating your ability to grow brand social media presence
• Tailor your resume and cover letter to emphasize your relevant skills and experiences
• Prepare examples of how you've stayed updated with social trends and platform features
• Be ready to discuss your approach to content creation and strategy

ATS Keywords: Social Media Management, Content Creation, Video Editing, Instagram, TikTok, YouTube Shorts, Facebook, LinkedIn, Data Analysis, Trend Awareness, Engaging Copywriting, Organizational Skills, Self-Driven, Fast-Paced Environment

ASSUMPTION: The application process is designed to assess both creative and strategic skills. Candidates should be prepared to showcase their portfolio and discuss their approach to content creation and strategy.

🛠️ Tools & Technologies

• CapCut or Adobe Premiere (video editing)
• Canva or similar design tools (for creating graphics)
• Hootsuite, Buffer, or similar social media management platforms
• Google Analytics (for tracking content performance)

ASSUMPTION: Candidates should be comfortable learning and using new tools as needed. Familiarity with the mentioned tools is a plus but not required.

👔 Cultural Fit Considerations

Company Values:

• Be authentic
• Embrace diversity
• Promote work-life balance
• Foster a remote-friendly culture
• Deliver exceptional client value

Work Style:

• Self-driven and proactive
• Collaborative and communicative
• Adaptable and open to feedback
• Comfortable working remotely and managing time effectively

Self-Assessment Questions:

• How do you embody Zipdev's value of being authentic in your daily work?
• Describe a time when you had to adapt to a significant change in your work environment or project scope. How did you handle it?
• How do you ensure you maintain a healthy work-life balance while working remotely?

ASSUMPTION: Candidates should be able to demonstrate their alignment with Zipdev's company values and work style preferences during the interview process.

⚠️ Potential Challenges

• Managing multiple social media platforms and content types simultaneously
• Keeping up with the fast-paced nature of social media trends and algorithms
• Working remotely and managing time effectively in a small team
• Balancing creative and strategic responsibilities

ASSUMPTION: Candidates should be comfortable working in a dynamic and fast-paced environment, managing multiple priorities, and adapting to changes.

📈 Similar Roles Comparison

• Unlike traditional social media manager roles, this position requires a strong focus on short-form video content creation
• Zipdev's remote-first culture offers more flexibility and work-life balance compared to traditional office-based roles
• This role provides opportunities to work on diverse projects and collaborate with cross-functional teams, fostering career growth and development

ASSUMPTION: Candidates should consider the unique aspects of this role, such as the focus on short-form video content and the remote-first work environment, when comparing it to other social media manager positions.

📝 Sample Projects

• Growing a brand's Instagram presence by 50% in three months through targeted content strategies and engagement tactics
• Creating a successful TikTok campaign that generated over 1 million views and increased brand awareness
• Developing a content calendar that balanced brand messaging, user-generated content, and trending topics, resulting in a 30% increase in engagement

ASSUMPTION: Candidates should be prepared to discuss their approach to content creation and strategy, using examples from their portfolio or previous experiences.

❓ Key Questions to Ask During Interview

• How does Zipdev support the growth and development of its marketing team members?
• Can you describe a typical day or week in this role, and how it might evolve as the company grows?
• How does Zipdev measure the success of its social media campaigns, and how would this role contribute to that process?
• What are the most significant challenges facing the marketing team currently, and how might this role help address them?
• How does Zipdev foster a remote-friendly culture, and what resources are available to support remote employees?

ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their interest in the role and their understanding of the company's goals and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences, emphasizing your ability to grow brand social media presence
• Prepare examples of your work that demonstrate your creativity, storytelling abilities, and video editing skills
• Follow up with the recruiter after submitting your application to express your interest in the role
• Prepare for the skills test and interviews by researching Zipdev's company values and culture, as well as industry trends and best practices

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.