Social Media Manager & Content Creator

📌 Core Information

🔹 Job Title: Social Media Manager & Content Creator

🔹 Company: Faherty Brand

🔹 Location: NY Metro

🔹 Job Type: Full-time, On-site

🔹 Category: Marketing & Communications

🔹 Date Posted: April 28, 2025

🔹 Experience Level: Mid-Senior level (7+ years)

🔹 Remote Status: On-site (Hybrid or remote options not specified)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing social media strategy aligned with business goals
• Creating engaging content across various platforms (TikTok, Instagram, Facebook, LinkedIn, etc.)
• Managing community interactions and responding to customer inquiries
• Analyzing performance and making data-driven decisions to improve content strategy
• Collaborating with cross-functional teams, including marketing, influencer, and growth marketing

ASSUMPTION: This role requires a high level of creativity, strategic thinking, and analytical skills. The ideal candidate will have a strong understanding of social media trends and a passion for fashion, lifestyle, and entertainment.

📋 Key Responsibilities

✅ Ideate, develop, and create dynamic content for social media platforms

✅ Translate Faherty's brand voice to each social platform and generate new content ideas

✅ Develop and maintain editorial calendars for all social channels

✅ Manage, track, and report weekly and monthly performance for all social channels

✅ Schedule and post content on all social media platforms

✅ Guide curation of user-generated content and oversee community management

✅ Keep up with social media trends and find brand-right ways to incorporate them into content

✅ Collaborate with marketing team and other cross-functional partners at Faherty

ASSUMPTION: This role requires a high level of creativity, adaptability, and strong communication skills. The ideal candidate will be able to work both collaboratively and autonomously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: Minimum of 7 years' experience in social media management with a track record of creating engaging content. In-house brand experience from a fashion/lifestyle, beauty, or product-driven brand preferred.

Required Skills:

• Proven experience in social media management and content creation
• Strong understanding of social media trends and platforms
• Excellent communication and collaboration skills
• Strong organizational and time-management skills
• Keen eye for detail and aesthetic
• Proficient in photography, video, Photoshop, After Effects, Premier, and InDesign
• Interest in fashion, lifestyle, entertainment, and current events

Preferred Skills:

• Animation skills
• Experience with influencer and growth marketing
• Familiarity with social media analytics tools

ASSUMPTION: Given the role's focus on content creation and strategy, strong creative and analytical skills are essential. Experience in a similar role within the fashion or lifestyle industry is highly desirable.

💰 Compensation & Benefits

Salary Range: $95,000 - $110,000 USD per year (based on provided information and industry standards for this role and experience level)

Benefits:

• Health benefits
• 401(K) Plan with company match
• Incentives Program
• Commuter Options/Benefits
• Generous employee discount

Working Hours: Full-time, 40 hours per week (specific hours not mentioned)

ASSUMPTION: The provided salary range is based on industry standards for a mid-senior level social media manager role in the fashion/lifestyle industry. Benefits are typical for a company of this size and industry.

📌 Applicant Insights

🔍 Company Context

Industry: Retail Apparel and Fashion. Faherty Brand is a family-run lifestyle and apparel brand focused on creating high-quality, sustainably minded, feel-good favorites.

Company Size: 201-500 employees. Faherty Brand is a mid-sized company, offering a more intimate work environment compared to larger corporations.

Founded: 2013. Faherty Brand was founded by Mike and Alex Faherty and Kerry Docherty, with a mission to build a new American legacy by creating comfortable, high-quality, and sustainably minded apparel.

Company Description:

• Family-run lifestyle and apparel brand
• Focused on comfort, quality, and sustainability
• Committed to supporting people and organizations doing work that aligns with their values

Company Specialties:

• Women's fashion
• Men's fashion
• Sustainable materials and quality products

Company Website: http://www.fahertybrand.com

ASSUMPTION: Faherty Brand is a mid-sized company with a strong focus on family values, sustainability, and community engagement. Their brand specialties reflect their commitment to quality, comfort, and sustainability.

📊 Role Analysis

Career Level: Mid-Senior level. This role requires a high level of experience and expertise in social media management and content creation.

Reporting Structure: The Social Media Manager & Content Creator will report directly to the Senior Director of Marketing.

Work Arrangement: On-site, with a strong emphasis on collaboration and teamwork. Hybrid or remote work arrangements are not specified.

Growth Opportunities:

• Potential to grow within the marketing department as the company expands
• Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business
• Chance to make a significant impact on the company's social media presence and brand awareness

ASSUMPTION: This role offers significant growth opportunities, particularly for candidates who demonstrate strong performance and a willingness to take on additional responsibilities.

🌍 Location & Work Environment

Office Type: Faherty Brand's headquarters is located in New York, NY. The office is described as collaborative, energetic, and creative.

Office Location(s): 180 Maiden Ln, 40th Floor, New York, NY 10038, US

Geographic Context:

• New York, NY is a major fashion hub, offering ample opportunities for networking and collaboration
• The office is located in the Financial District, providing easy access to public transportation and nearby amenities
• Faherty Brand's commitment to sustainability may offer opportunities for involvement in local community initiatives

Work Schedule: Full-time, with specific hours not mentioned. The role may require occasional flexibility to accommodate social media posting and community management needs.

ASSUMPTION: Faherty Brand's office environment is likely to be dynamic and fast-paced, reflecting the company's focus on innovation and growth. The geographic context offers numerous opportunities for professional development and engagement with the fashion industry.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the marketing team
• Final interview with senior leadership

Key Assessment Areas:

• Creativity and strategic thinking
• Analytical skills and data-driven decision-making
• Communication and collaboration skills
• Cultural fit and alignment with Faherty Brand's values

Application Tips:

• Highlight relevant experience and achievements in social media management and content creation
• Tailor your resume and cover letter to emphasize your understanding of Faherty Brand's mission and values
• Prepare examples of your work that demonstrate your creativity, strategic thinking, and analytical skills
• Research Faherty Brand's social media presence and provide suggestions for improvement during the interview

ATS Keywords: Social Media Management, Content Creation, Fashion/Lifestyle, Trend Awareness, Community Management, Strategic Thinking, Analytics, Collaboration, Marketing, Brand Voice, Editorial Planning

ASSUMPTION: Faherty Brand's application process is likely to be competitive, with a strong focus on creativity, strategic thinking, and cultural fit. Applicants should be prepared to demonstrate their understanding of the company's mission and values, as well as their ability to create engaging content and drive social media growth.

🛠️ Tools & Technologies

• Social media platforms (TikTok, Instagram, Facebook, LinkedIn, etc.)
• Graphic design software (Photoshop, After Effects, Premier, InDesign)
• Social media analytics tools (not specified)
• Project management tools (not specified)

ASSUMPTION: Faherty Brand is likely to use industry-standard tools and technologies for social media management, graphic design, and analytics. Applicants should be comfortable using these tools and familiarizing themselves with any proprietary systems used by the company.

👔 Cultural Fit Considerations

Company Values:

• Always Innovate
• Bring Day One passion, energy, and grit
• Move forward as one with a shared purpose
• Harness the Power of Positivity
• Deliver with a Timeless focus

Work Style:

• Collaborative and energetic
• Focused on creativity, innovation, and growth
• Committed to sustainability and community engagement

Self-Assessment Questions:

• Do you have a strong understanding of social media trends and a passion for fashion, lifestyle, and entertainment?
• Are you able to work both collaboratively and autonomously, with a strong sense of urgency and prioritization skills?
• Do you share Faherty Brand's commitment to sustainability, community engagement, and delivering high-quality products?

ASSUMPTION: Faherty Brand places a strong emphasis on cultural fit, with a focus on innovation, collaboration, and a shared commitment to sustainability and community engagement. Applicants should be prepared to demonstrate their alignment with these values and their ability to thrive in a fast-paced, creative environment.

⚠️ Potential Challenges

• Managing multiple social media platforms and creating engaging content consistently
• Keeping up with rapidly evolving social media trends and algorithms
• Balancing creativity and data-driven decision-making to optimize content performance
• Collaborating effectively with cross-functional teams and stakeholders
• Maintaining a strong work-life balance in a fast-paced, dynamic environment

ASSUMPTION: The Social Media Manager & Content Creator role presents numerous challenges, including the need to balance creativity and data-driven decision-making, manage multiple platforms, and collaborate effectively with cross-functional teams. Applicants should be prepared to demonstrate their ability to thrive in a fast-paced, dynamic environment and manage these challenges effectively.

📈 Similar Roles Comparison

• This role is unique in its focus on both social media management and content creation, requiring a strong blend of creative and analytical skills
• Compared to similar roles in the fashion/lifestyle industry, this position offers a strong focus on innovation, creativity, and sustainability
• Career path comparison: This role offers significant growth opportunities, particularly for candidates who demonstrate strong performance and a willingness to take on additional responsibilities

ASSUMPTION: The Social Media Manager & Content Creator role is unique in its focus on both social media management and content creation, requiring a strong blend of creative and analytical skills. Compared to similar roles in the fashion/lifestyle industry, this position offers a strong focus on innovation, creativity, and sustainability, with significant growth opportunities for high-performing candidates.

📝 Sample Projects

• Developing a comprehensive social media strategy for a new product launch, including content creation, platform-specific targeting, and engagement tactics
• Analyzing social media performance data to identify trends, optimize content strategy, and improve overall engagement
• Collaborating with cross-functional teams to create engaging, on-brand content for social media campaigns, promotions, and events

ASSUMPTION: Sample projects for this role may include developing comprehensive social media strategies, analyzing performance data, and collaborating with cross-functional teams to create engaging, on-brand content. Applicants should be prepared to provide examples of their work that demonstrate their ability to excel in these areas.

❓ Key Questions to Ask During Interview

• Can you describe the current state of Faherty Brand's social media presence and any specific areas you'd like to improve?
• How does the marketing team collaborate with other departments, such as product development and customer experience?
• What are the most significant challenges facing Faherty Brand's social media presence, and how can this role address them?
• How does Faherty Brand support the professional development and growth of its employees, particularly within the marketing department?
• What are the key performance indicators (KPIs) used to measure the success of Faherty Brand's social media presence, and how are they tracked and reported?

ASSUMPTION: Applicants should use the interview to gain a deeper understanding of Faherty Brand's social media presence, marketing team dynamics, and growth opportunities. They should also be prepared to demonstrate their understanding of the company's mission, values, and commitment to sustainability and community engagement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills, emphasizing your understanding of Faherty Brand's mission and values
• Prepare examples of your work that demonstrate your creativity, strategic thinking, and analytical skills
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.