Social Media Manager / Content Creator (m/w/d)

📌 Core Information

🔹 Job Title: Social Media Manager / Content Creator (m/w/d)

🔹 Company: SafeDriver Group GmbH

🔹 Location: Berlin, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: 2025-05-27

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing social media strategies to boost brand awareness and customer engagement
• Creating engaging content for various platforms, including Instagram, Facebook, LinkedIn, and TikTok
• Planning and executing social media campaigns in collaboration with the marketing team
• Monitoring and analyzing social media data to optimize content and campaigns
• Actively managing social media communities and interacting with followers
• Staying updated on trends and exploring new channels to evolve the company's social media presence
• Ensuring consistent branding across all platforms

ASSUMPTION: This role requires a high level of creativity, strong communication skills, and proficiency in social media tools. The ideal candidate will have experience in social media management and content creation, with a keen eye for detail and a passion for storytelling.

📋 Key Responsibilities

✅ Develop and implement a social media strategy to enhance brand awareness and customer engagement

✅ Create engaging content (text, images, videos) for various platforms, such as Instagram, Facebook, LinkedIn, and TikTok

✅ Plan and execute social media campaigns in collaboration with the marketing team

✅ Monitor and analyze social media data to optimize content and campaigns

✅ Actively manage social media communities and interact with followers

✅ Stay updated on trends and explore new channels to further develop the company's social media presence

✅ Ensure consistent branding across all platforms

ASSUMPTION: The role involves a mix of creative and analytical tasks, requiring strong organizational skills and the ability to work independently and in a team.

🎯 Required Qualifications

Education: Completed education in marketing, communication, media, or a related field

Experience: 2-5 years of experience in social media management and content creation

Required Skills:

• Creativity and a strong sense for target-group-oriented content
• Excellent knowledge of popular social media platforms and tools
• Experience with analysis and monitoring tools (e.g., Google Analytics, Social Media Insights)
• Strong communication skills in German (native level)
• Self-motivated, structured, and team-oriented work style

Preferred Skills:

• Knowledge of SEO and digital marketing
• Fluency in English

ASSUMPTION: Candidates should have a strong portfolio showcasing their creative content and social media management skills.

💰 Compensation & Benefits

Salary Range: €15-25 per hour (Based on industry standards for the role, experience level, and location)

Benefits:

• Innovative and exciting work environment in the future-oriented mobility sector
• Dynamic and creative work atmosphere
• Opportunity to bring and implement own ideas
• Flexible working hours and hybrid work arrangement
• Training and development opportunities
• Motivated team and flat hierarchies
• Central office location

Working Hours: Full-time (40 hours per week) with flexible hours and hybrid work arrangement

ASSUMPTION: The salary range is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's internal policies.

📌 Applicant Insights

🔍 Company Context

Industry: Transportation, Logistics, Supply Chain, and Storage

Company Size: 501-1,000 employees (Medium-sized company, offering a mix of corporate structure and personal touch)

Founded: 2017 (Relatively young company with a dynamic work environment)

Company Description:

• SafeDriver Group revolutionizes mobility by providing sustainable and safe transportation solutions, making urban areas more livable
• Offers various mobility services through its brands: SafeDriver ennoo (mobility services for digital platform providers), SafeDriver NextGen (event services), and SafeDriver MLS (courier express parcel services)
• Committed to high performance, quality, and compliance in its work

Company Specialties:

• Automotive services
• Mobility services
• Event services
• Courier, express, and parcel services

Company Website: https://www.safedriver.de/

ASSUMPTION: Working at SafeDriver Group offers the opportunity to contribute to innovative mobility solutions and make a real impact on urban living.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: Reports directly to the marketing team, working closely with various departments to ensure consistent branding

Work Arrangement: Hybrid (On-site with flexible hours and remote work options)

Growth Opportunities:

• Potential career progression into senior roles within the marketing department
• Opportunities to expand skills and knowledge through training and development programs
• Chance to work on diverse projects and campaigns, gaining experience in various aspects of marketing

ASSUMPTION: This role offers a good balance between creative and analytical tasks, providing opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: Modern, central office location in Berlin

Office Location(s): Stresemannstraße 74, Berlin, 10963, DE

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech and startup scene
• Central location with excellent public transportation and numerous amenities nearby
• Dynamic and creative work environment, perfect for professionals seeking a mix of urban living and corporate culture

Work Schedule: Full-time (40 hours per week) with flexible hours and hybrid work arrangement

ASSUMPTION: Working in Berlin offers a unique blend of urban living, cultural diversity, and a thriving job market, making it an attractive location for professionals.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager and/or team members
• Final decision and job offer

Key Assessment Areas:

• Creativity and content creation skills
• Social media management experience
• Communication and interpersonal skills
• Problem-solving and analytical skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Include a portfolio showcasing your creative content and social media management skills
• Prepare examples of successful social media campaigns you've managed or contributed to
• Research the company and its values to demonstrate your cultural fit and enthusiasm for the role

ATS Keywords: Social Media Management, Content Creation, Marketing, Branding, Community Management, Data Analysis, SEO, Digital Marketing, German Language Skills

ASSUMPTION: The application process at SafeDriver Group is designed to assess candidates' skills, experiences, and cultural fit, ensuring the best match for the role and the company.

🛠️ Tools & Technologies

• Social media platforms: Instagram, Facebook, LinkedIn, TikTok, etc.
• Social media management tools: Hootsuite, Buffer, Sprout Social, etc.
• Analysis and monitoring tools: Google Analytics, Social Media Insights, etc.
• Design and content creation tools: Canva, Adobe Creative Suite, etc.

ASSUMPTION: Proficiency in popular social media platforms and relevant tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• High performance
• Quality
• Compliance
• Innovation
• Customer focus

Work Style:

• Creative and dynamic
• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a creative and dynamic work environment?
• Are you comfortable working in a team and collaborating with various departments?
• Do you have strong communication skills and the ability to adapt to different situations?

ASSUMPTION: Candidates who align with SafeDriver Group's values and work style will be more likely to succeed in this role and contribute to the company's success.

⚠️ Potential Challenges

• Managing multiple social media platforms and creating engaging content for each
• Keeping up with trends and algorithm changes on various social media platforms
• Balancing creative and analytical tasks, requiring strong organizational skills
• Working in a fast-paced and dynamic environment, with potential tight deadlines

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a passion for social media and content creation.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses primarily on social media and content creation, requiring a strong creative background
• Compared to other social media management roles, this position offers a unique blend of creative and analytical tasks, providing opportunities for professional growth
• Career progression may include senior roles within the marketing department or related fields, such as digital marketing or brand management

ASSUMPTION: This role offers a unique blend of creative and analytical tasks, providing opportunities for professional growth and development within the marketing field.

📝 Sample Projects

• Developing and executing a social media campaign to promote a new mobility service, increasing brand awareness and customer engagement
• Creating engaging content for various platforms, such as Instagram stories, Facebook posts, and LinkedIn articles, tailored to each platform's audience
• Analyzing social media data to identify trends and optimize content and campaigns, improving overall performance

ASSUMPTION: These sample projects demonstrate the range of tasks and responsibilities required for success in this role, showcasing the ideal candidate's skills and experiences.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the marketing department?
• What are the most significant challenges facing the social media team currently, and how can this role help address them?
• How does the company support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will my progress be measured?
• How does the company ensure a consistent brand voice and visual identity across all social media platforms?

ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, while also providing valuable insights into the work environment and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare a portfolio showcasing your creative content and social media management skills
• Prepare examples of successful social media campaigns you've managed or contributed to
• Follow up with the hiring manager, Matthias, within one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.