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Social Media Manager d/w/m

RWE
Full-time
On-site
Essen, North Rhine-Westphalia, Germany
πŸ“± Social Media Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Social Media Manager (d/w/m)

πŸ”Ή Company: RWE

πŸ”Ή Location: Essen, North Rhine-Westphalia, Germany

πŸ”Ή Job Type: Full-time, Part-time, Temporary

πŸ”Ή Category: Marketing & Communications

πŸ”Ή Date Posted: May 13, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site (Hybrid)

πŸš€ Job Overview

Key aspects of this role include:

  • Creating engaging content for RWE's social media channels
  • Collaborating with agencies to develop target group-oriented content
  • Supporting the continuous development of channel, content, and paid strategies
  • Actively driving editorial and topic planning

ASSUMPTION: This role requires a strong understanding of digital trends and modern communication formats, as well as excellent communication skills and the ability to work in a dynamic environment.

πŸ“‹ Key Responsibilities

βœ… Create content for RWE's social media channels (texts and videos)

βœ… Develop zielgruppengerechte Inhalte gemeinsam mit unseren Agenturen.

βœ… Unterstützung bei der ständigen Weiterentwicklung von Kanal-, Content- und Paid-Strategien sowie aktives Vorantreiben der Redaktions- und Themenplanung.

βœ… Zusammenarbeiten mit anderen Kommunikationsbereichen im Sinne unserer integrierten Kommunikation.

ASSUMPTION: The role involves close collaboration with other communication departments to ensure integrated communication.

🎯 Required Qualifications

Education: Degree in communication, social sciences, humanities, or business-related fields

Experience: Professional experience in social media

Required Skills:

  • Excellent communication skills
  • Strong understanding of digital trends and modern communication formats
  • Fluent German and English skills
  • Ability to work in a dynamic environment

Preferred Skills:

  • Experience with social media management tools
  • Knowledge of SEO best practices

ASSUMPTION: While not explicitly stated, experience with social media management tools and knowledge of SEO best practices would be beneficial for this role.

πŸ’° Compensation & Benefits

Salary Range: €35,000 - €50,000 per year (based on experience level and industry standards for a Social Media Manager in Germany)

Benefits:

  • Independent assumption of exciting and responsible tasks
  • Close collaboration with a motivated team
  • Insights into a globally operating energy company
  • Hybrid working and flexible working time models
  • Free use of the health center
  • Modern open workspaces
  • Free parking
  • E-charging stations
  • Structured and digitalized pre- and onboarding process

Working Hours: Full-time (40 hours/week), with flexible working time models available

ASSUMPTION: The salary range is estimated based on industry standards for a Social Media Manager in Germany, with consideration for the experience level required for this role.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Utilities, with a focus on power generation, renewable energies, and energy trading

Company Size: 10,001+ employees, providing a large and diverse work environment

Founded: 1898, with a rich history in the energy sector

Company Description:

  • RWE is leading the way to a clean energy world, contributing significantly to the energy transition and the decarbonisation of the energy system
  • The company operates in almost 30 countries worldwide, with around 20,000 employees
  • RWE is investing heavily in expanding its generation portfolio, focusing on offshore and onshore wind, solar energy, and batteries

Company Specialties:

  • Power Generation
  • Renewable Energies
  • Gas Fleet
  • Energy Trading
  • and Hydrogen

Company Website: https://www.rwe.com

ASSUMPTION: RWE's focus on renewable energies and sustainability makes it an attractive employer for environmentally conscious candidates.

πŸ“Š Role Analysis

Career Level: Mid-level, with opportunities for growth and development within the company

Reporting Structure: The role reports directly to the Digital Communications team within the RWE AG

Work Arrangement: Hybrid, with a combination of on-site and remote work

Growth Opportunities:

  • Expansion of responsibilities based on performance and company growth
  • Cross-functional collaboration with other departments
  • Professional development opportunities within the company

ASSUMPTION: As a large and diverse company, RWE offers numerous growth opportunities for motivated employees.

🌍 Location & Work Environment

Office Type: Modern, open workspaces with free parking and e-charging stations

Office Location(s): RWE Platz 1, Essen, North Rhine-Westphalia 45141, DE

Geographic Context:

  • Essen is the largest city in the Ruhr metropolitan area and the 9th largest city in Germany
  • The city offers a diverse range of cultural, recreational, and shopping opportunities
  • Essen is well-connected by public transportation, with excellent connections to other major cities in Germany and Europe

Work Schedule: Full-time (40 hours/week), with flexible working time models available

ASSUMPTION: The location of the office in Essen provides easy access to public transportation and a variety of amenities.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission through the RWE careers website
  • Phone or video screening with the HR department
  • On-site or virtual interview with the hiring manager and/or team members
  • Final decision and job offer

Key Assessment Areas:

  • Communication skills and ability to create engaging content
  • Understanding of digital trends and modern communication formats
  • Ability to work in a dynamic environment
  • Cultural fit with the RWE team and company values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills
  • Demonstrate your understanding of RWE's business and the role's responsibilities
  • Showcase your creativity and ability to think outside the box

ATS Keywords: Social Media, Content Creation, Digital Trends, Communication Strength, Team Collaboration, Editorial Planning, RWE, Utilities, Energy, Marketing & Communications

ASSUMPTION: RWE's application process is structured and designed to assess candidates' skills and cultural fit with the company.

πŸ› οΈ Tools & Technologies

  • Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
  • Content creation tools (e.g., Canva, Adobe Creative Suite)
  • SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)

ASSUMPTION: While not explicitly stated, the role likely requires experience with social media management tools and content creation tools.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Responsibility
  • Reliability
  • Openness
  • Innovation
  • Performance

Work Style:

  • Collaborative and team-oriented
  • Dynamic and fast-paced
  • Results-driven and focused on continuous improvement

Self-Assessment Questions:

  • Do you thrive in a dynamic and collaborative work environment?
  • Are you passionate about creating engaging content and staying up-to-date with digital trends?
  • Do you share RWE's commitment to sustainability and the energy transition?

ASSUMPTION: RWE values candidates who are a strong cultural fit and align with the company's mission and values.

⚠️ Potential Challenges

  • Working in a fast-paced and dynamic environment may require adaptability and flexibility
  • Collaborating with multiple agencies and departments may present communication challenges
  • Keeping up with the latest digital trends and best practices may require continuous learning and development
  • Balancing the demands of multiple social media channels and content creation may be challenging

ASSUMPTION: While RWE offers numerous benefits and growth opportunities, the role may also present unique challenges that candidates should be prepared to face.

πŸ“ˆ Similar Roles Comparison

  • Compared to other Social Media Manager roles, this position offers the opportunity to work for a large, globally operating energy company
  • RWE's focus on renewable energies and sustainability sets it apart from other utilities companies
  • This role offers the potential for growth and development within a large and diverse organization

ASSUMPTION: Candidates should consider the unique aspects of this role and how it compares to other Social Media Manager positions in the industry.

πŸ“ Sample Projects

  • Developing a social media campaign to promote RWE's renewable energy initiatives
  • Creating engaging content for RWE's LinkedIn page to showcase the company's thought leadership in the energy sector
  • Collaborating with other departments to create integrated marketing campaigns that leverage social media channels

ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available to the Social Media Manager at RWE.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does this role fit into the overall digital communications strategy for RWE?
  • What opportunities are there for professional development and growth within the company?
  • How does RWE support work-life balance for its employees?
  • What is the team structure and dynamic like within the Digital Communications department?

ASSUMPTION: These questions can help candidates better understand the role, the team, and the company culture at RWE.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the RWE careers website
  • Tailor your resume and cover letter to highlight your relevant experience and skills
  • Prepare examples of your social media content and campaigns to showcase your creativity and expertise
  • Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.