📌 Core Information
🔹 Job Title: Social Media Manager (d/w/m)
🔹 Company: RWE
🔹 Location: Essen, North Rhine-Westphalia, Germany
🔹 Job Type: Full-time, Part-time, Temporary
🔹 Category: Marketing & Communications
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Creating engaging content for RWE's social media channels
- Collaborating with agencies to develop target group-oriented content
- Supporting the continuous development of channel, content, and paid strategies
- Actively driving editorial and topic planning
ASSUMPTION: This role requires a strong understanding of digital trends and modern communication formats, as well as excellent communication skills and the ability to work in a dynamic environment.
📋 Key Responsibilities
✅ Create content for RWE's social media channels (texts and videos)
✅ Develop zielgruppengerechte Inhalte gemeinsam mit unseren Agenturen.
✅ Unterstützung bei der ständigen Weiterentwicklung von Kanal-, Content- und Paid-Strategien sowie aktives Vorantreiben der Redaktions- und Themenplanung.
✅ Zusammenarbeiten mit anderen Kommunikationsbereichen im Sinne unserer integrierten Kommunikation.
ASSUMPTION: The role involves close collaboration with other communication departments to ensure integrated communication.
🎯 Required Qualifications
Education: Degree in communication, social sciences, humanities, or business-related fields
Experience: Professional experience in social media
Required Skills:
- Excellent communication skills
- Strong understanding of digital trends and modern communication formats
- Fluent German and English skills
- Ability to work in a dynamic environment
Preferred Skills:
- Experience with social media management tools
- Knowledge of SEO best practices
ASSUMPTION: While not explicitly stated, experience with social media management tools and knowledge of SEO best practices would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €50,000 per year (based on experience level and industry standards for a Social Media Manager in Germany)
Benefits:
- Independent assumption of exciting and responsible tasks
- Close collaboration with a motivated team
- Insights into a globally operating energy company
- Hybrid working and flexible working time models
- Free use of the health center
- Modern open workspaces
- Free parking
- E-charging stations
- Structured and digitalized pre- and onboarding process
Working Hours: Full-time (40 hours/week), with flexible working time models available
ASSUMPTION: The salary range is estimated based on industry standards for a Social Media Manager in Germany, with consideration for the experience level required for this role.
📌 Applicant Insights
🔍 Company Context
Industry: Utilities, with a focus on power generation, renewable energies, and energy trading
Company Size: 10,001+ employees, providing a large and diverse work environment
Founded: 1898, with a rich history in the energy sector
Company Description:
- RWE is leading the way to a clean energy world, contributing significantly to the energy transition and the decarbonisation of the energy system
- The company operates in almost 30 countries worldwide, with around 20,000 employees
- RWE is investing heavily in expanding its generation portfolio, focusing on offshore and onshore wind, solar energy, and batteries
Company Specialties:
- Power Generation
- Renewable Energies
- Gas Fleet
- Energy Trading
- and Hydrogen
Company Website: https://www.rwe.com
ASSUMPTION: RWE's focus on renewable energies and sustainability makes it an attractive employer for environmentally conscious candidates.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development within the company
Reporting Structure: The role reports directly to the Digital Communications team within the RWE AG
Work Arrangement: Hybrid, with a combination of on-site and remote work
Growth Opportunities:
- Expansion of responsibilities based on performance and company growth
- Cross-functional collaboration with other departments
- Professional development opportunities within the company
ASSUMPTION: As a large and diverse company, RWE offers numerous growth opportunities for motivated employees.
🌍 Location & Work Environment
Office Type: Modern, open workspaces with free parking and e-charging stations
Office Location(s): RWE Platz 1, Essen, North Rhine-Westphalia 45141, DE
Geographic Context:
- Essen is the largest city in the Ruhr metropolitan area and the 9th largest city in Germany
- The city offers a diverse range of cultural, recreational, and shopping opportunities
- Essen is well-connected by public transportation, with excellent connections to other major cities in Germany and Europe
Work Schedule: Full-time (40 hours/week), with flexible working time models available
ASSUMPTION: The location of the office in Essen provides easy access to public transportation and a variety of amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the RWE careers website
- Phone or video screening with the HR department
- On-site or virtual interview with the hiring manager and/or team members
- Final decision and job offer
Key Assessment Areas:
- Communication skills and ability to create engaging content
- Understanding of digital trends and modern communication formats
- Ability to work in a dynamic environment
- Cultural fit with the RWE team and company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Demonstrate your understanding of RWE's business and the role's responsibilities
- Showcase your creativity and ability to think outside the box
ATS Keywords: Social Media, Content Creation, Digital Trends, Communication Strength, Team Collaboration, Editorial Planning, RWE, Utilities, Energy, Marketing & Communications
ASSUMPTION: RWE's application process is structured and designed to assess candidates' skills and cultural fit with the company.
🛠️ Tools & Technologies
- Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Content creation tools (e.g., Canva, Adobe Creative Suite)
- SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
ASSUMPTION: While not explicitly stated, the role likely requires experience with social media management tools and content creation tools.
👔 Cultural Fit Considerations
Company Values:
- Responsibility
- Reliability
- Openness
- Innovation
- Performance
Work Style:
- Collaborative and team-oriented
- Dynamic and fast-paced
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- Do you thrive in a dynamic and collaborative work environment?
- Are you passionate about creating engaging content and staying up-to-date with digital trends?
- Do you share RWE's commitment to sustainability and the energy transition?
ASSUMPTION: RWE values candidates who are a strong cultural fit and align with the company's mission and values.
⚠️ Potential Challenges
- Working in a fast-paced and dynamic environment may require adaptability and flexibility
- Collaborating with multiple agencies and departments may present communication challenges
- Keeping up with the latest digital trends and best practices may require continuous learning and development
- Balancing the demands of multiple social media channels and content creation may be challenging
ASSUMPTION: While RWE offers numerous benefits and growth opportunities, the role may also present unique challenges that candidates should be prepared to face.
📈 Similar Roles Comparison
- Compared to other Social Media Manager roles, this position offers the opportunity to work for a large, globally operating energy company
- RWE's focus on renewable energies and sustainability sets it apart from other utilities companies
- This role offers the potential for growth and development within a large and diverse organization
ASSUMPTION: Candidates should consider the unique aspects of this role and how it compares to other Social Media Manager positions in the industry.
📝 Sample Projects
- Developing a social media campaign to promote RWE's renewable energy initiatives
- Creating engaging content for RWE's LinkedIn page to showcase the company's thought leadership in the energy sector
- Collaborating with other departments to create integrated marketing campaigns that leverage social media channels
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available to the Social Media Manager at RWE.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall digital communications strategy for RWE?
- What opportunities are there for professional development and growth within the company?
- How does RWE support work-life balance for its employees?
- What is the team structure and dynamic like within the Digital Communications department?
ASSUMPTION: These questions can help candidates better understand the role, the team, and the company culture at RWE.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the RWE careers website
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your social media content and campaigns to showcase your creativity and expertise
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
