Social Media Manager

📌 Core Information

🔹 Job Title: Social Media Manager

🔹 Company: Rankings.io

🔹 Location: Remote (United States)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 17, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (100% telecommuting)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive social media strategies across multiple platforms for diverse clients
• Managing daily social media operations, including content scheduling, comment moderation, and audience engagement
• Analyzing campaign performance metrics and preparing detailed reports with data-driven recommendations
• Collaborating with internal teams to ensure integration of social media initiatives with broader digital marketing strategies
• Establishing and nurturing relationships with industry influencers to enhance client visibility and credibility

ASSUMPTION: This role requires a high level of organization, multitasking, and attention to detail to manage multiple client campaigns simultaneously while maintaining consistent quality and brand identity.

📋 Key Responsibilities

✅ Develop and execute comprehensive social media strategies across multiple platforms (LinkedIn, Facebook, Twitter, Instagram, TikTok, Pinterest) for a diverse range of clients simultaneously.

✅ Create and curate high-quality content that effectively represents each client's brand voice while ensuring consistency across all channels and campaigns.

✅ Manage daily social media operations for multiple client accounts, including content scheduling, comment moderation, and audience engagement activities.

✅ Communicate directly with clients to discuss campaign strategies, present performance reports, gather feedback, and maintain strong professional relationships throughout project lifecycles.

✅ Analyze campaign performance metrics and prepare detailed reports with data-driven recommendations for strategy refinement and optimization.

✅ Research and implement current social media trends and best practices to maintain competitive advantage for our clients in their respective industries.

✅ Coordinate with internal marketing and SEO, and creative departments to ensure integration of social media initiatives with broader digital marketing strategies.

✅ Monitor client brand mentions and industry conversations, responding appropriately to maintain positive brand perception and mitigate potential issues.

✅ Establish and nurture relationships with relevant industry influencers and potential brand advocates to enhance client visibility and credibility.

✅ Plan, implement, and optimize organic social media campaigns to maximize client ROI and achieve specified performance targets.

ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage multiple client campaigns effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: Minimum of 2 years of professional experience managing social media accounts in an agency environment with demonstrated success handling multiple client portfolios simultaneously. Experience with legal industry clients is advantageous but not required.

Required Skills:

• Comprehensive knowledge of major social media platforms and their specific algorithms, content formats, and audience engagement patterns.
• Demonstrated proficiency with industry-standard social media management software (Hootsuite, Sprout Social, Buffer) and analytics tools (Google Analytics, Facebook Insights, Twitter Analytics).
• Competent graphic design skills utilizing Canva, Adobe Creative Suite, and comparable design applications. Candidates must be able to efficiently create professional visual assets that adhere to established client brand guidelines.
• Functional video editing capabilities for developing short-form content, with working knowledge of video editing software and technical understanding of platform-specific video requirements and optimization techniques.
• Strong written and verbal communication skills with demonstrated ability to adapt tone and style to represent varied client brand voices effectively.
• Excellent organizational and time management abilities essential for coordinating multiple concurrent campaigns, meeting deadlines, and maintaining consistent quality across all client deliverables.
• Strategic and creative thinking capabilities balanced with careful attention to detail and execution precision.

Preferred Skills:

• Experience with legal industry clients.
• Fluency in additional languages.

ASSUMPTION: Candidates with experience in the legal industry or additional language skills may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $70,000 - $90,000 per year (based on experience and industry standards for a Social Media Manager role in the United States)

Benefits:

• Unlimited PTO
• 3% match Simple IRA
• 100% health insurance (including fully employer-funded coverage)

Working Hours: Full-time (40 hours per week) with flexible scheduling to accommodate client needs and time zones

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Social Media Manager role in the United States. The actual salary may vary depending on the candidate's experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services, specifically focused on SEO and digital marketing for law firms and attorneys

Company Size: 51-200 employees, which means applicants can expect a mid-sized company structure with opportunities for collaboration and growth

Founded: 2013, with a history of focusing on SEO for attorneys and law firms, and a recent specialization in personal injury law firm SEO

Company Description:

• Founded in 2013, Rankings.io was purpose-built with one goal in mind: delivering exceptional results for attorneys without compromising on customer service.
• The company specializes in SEO and digital marketing for law firms and attorneys, with a recent focus on personal injury law firm SEO.
• Rankings.io prides itself on its competitive edge and ability to produce results in challenging markets.

Company Specialties:

• Personal Injury Lawyer SEO
• Law Firm SEO
• SEO for Lawyers
• Personal Injury Marketing
• SEO
• Law Firm Marketing
• Digital Marketing

Company Website: rankings.io

ASSUMPTION: Rankings.io's focus on the legal industry and commitment to delivering exceptional results for attorneys make it an attractive option for candidates interested in the marketing and SEO fields.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the company

Reporting Structure: The Social Media Manager will report directly to the Marketing Director and collaborate with internal marketing, SEO, and creative teams

Work Arrangement: 100% remote, with flexible scheduling to accommodate client needs and time zones

Growth Opportunities:

• Advancement to a Senior Social Media Manager or Social Media Director role
• Expansion into other areas of digital marketing or account management
• Potential to work on high-profile client campaigns and contribute to the company's growth and success

ASSUMPTION: The remote work arrangement and growth opportunities make this role an attractive option for candidates seeking flexibility and career advancement.

🌍 Location & Work Environment

Office Type: Remote, with no physical office location required

Office Location(s): N/A (remote work only)

Geographic Context:

• The United States, with a focus on the legal industry and its specific regulations and trends
• A diverse client base, requiring adaptability and cultural sensitivity
• A competitive market, demanding high-quality work and continuous learning

Work Schedule: Full-time (40 hours per week) with flexible scheduling to accommodate client needs and time zones

ASSUMPTION: The remote work environment and flexible scheduling make this role an attractive option for candidates seeking a balance between work and personal life.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the Marketing Director
• Skills assessment or case study presentation
• Final interview with the CEO or another senior team member

Key Assessment Areas:

• Social media strategy and planning
• Content creation and curation
• Graphic design and video editing skills
• Communication and presentation skills
• Problem-solving and analytical thinking

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include specific examples of your social media management experience and achievements
• Demonstrate your understanding of the legal industry and its unique challenges and opportunities
• Showcase your ability to adapt to different client voices and brand identities

ATS Keywords: Social Media Strategy, Content Creation, Client Communication, Campaign Management, Data Analysis, Trend Research, Graphic Design, Video Editing, Audience Engagement, Time Management, Organizational Skills, Creative Thinking, Attention to Detail, Brand Management, Influencer Relations, Performance Optimization

ASSUMPTION: Rankings.io's interview process is designed to assess candidates' skills and cultural fit, with a focus on their ability to manage multiple client campaigns simultaneously and maintain consistent quality.

🛠️ Tools & Technologies

• Social media management software (Hootsuite, Sprout Social, Buffer)
• Analytics tools (Google Analytics, Facebook Insights, Twitter Analytics)
• Graphic design applications (Canva, Adobe Creative Suite)
• Video editing software (Adobe Premiere Pro, Final Cut Pro, iMovie)
• Project management tools (Asana, Trello, Monday.com)

ASSUMPTION: Candidates should be proficient in using industry-standard social media management software, analytics tools, graphic design applications, and video editing software. Familiarity with project management tools is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Results-driven
• Competitive
• Collaborative
• Adaptable
• Client-focused

Work Style:

• Fast-paced and dynamic
• Results-oriented and goal-driven
• Collaborative and team-focused
• Adaptable and open to change
• Client-centric and focused on delivering exceptional results

Self-Assessment Questions:

• Do you thrive in a fast-paced, competitive environment?
• Are you able to adapt your communication style to represent varied client brand voices effectively?
• Do you have strong organizational skills and the ability to manage multiple concurrent campaigns?
• Are you comfortable working remotely and managing your time effectively?

ASSUMPTION: Rankings.io values candidates who are results-driven, competitive, collaborative, adaptable, and client-focused. Successful candidates will be able to thrive in a fast-paced, dynamic environment and adapt their communication style to represent varied client brand voices effectively.

⚠️ Potential Challenges

• Managing multiple client campaigns simultaneously, each with its unique brand identity and requirements
• Keeping up with the fast-paced and ever-changing social media landscape
• Adapting to different client voices and communication styles
• Working remotely and maintaining productivity without direct supervision

ASSUMPTION: The Social Media Manager role at Rankings.io presents unique challenges, including managing multiple client campaigns simultaneously, adapting to different client voices, and working remotely. Successful candidates will be able to overcome these challenges and thrive in a fast-paced, dynamic environment.

📈 Similar Roles Comparison

• Unlike other social media manager roles, this position requires experience managing multiple client portfolios simultaneously, with a focus on the legal industry
• This role offers the opportunity to work with a diverse range of clients, requiring adaptability and cultural sensitivity
• Compared to other mid-level marketing roles, this position offers significant growth opportunities and the potential to contribute to the company's success

ASSUMPTION: The Social Media Manager role at Rankings.io is unique in its requirement for experience managing multiple client portfolios simultaneously and its focus on the legal industry. This role offers significant growth opportunities and the potential to contribute to the company's success.

📝 Sample Projects

• Developing and executing a comprehensive social media strategy for a personal injury law firm, including content creation, scheduling, and audience engagement
• Analyzing campaign performance metrics and preparing detailed reports with data-driven recommendations for strategy refinement and optimization
• Researching and implementing current social media trends and best practices to maintain competitive advantage for a client in the legal industry

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the Social Media Manager role at Rankings.io, including strategy development, content creation, campaign analysis, and trend research.

❓ Key Questions to Ask During Interview

• How does Rankings.io support work-life balance for remote employees?
• What are the most challenging aspects of managing multiple client campaigns simultaneously, and how does Rankings.io address these challenges?
• How does Rankings.io ensure consistent brand identity across multiple client campaigns?
• What opportunities are there for growth and advancement within the company?
• How does Rankings.io measure the success of its social media campaigns, and how does this role contribute to the company's overall goals?

ASSUMPTION: These key questions help applicants better understand the work environment, expectations, and growth opportunities for the Social Media Manager role at Rankings.io.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workable application link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio or examples of your social media management experience and achievements
• Follow up with the HR department one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.