Social Media Manager

📌 Core Information

🔹 Job Title: Social Media Manager

🔹 Company: TD

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing organic social media strategy
• Creating and publishing business content across social media channels
• Serving as the social media subject matter expert
• Monitoring and analyzing social media performance

ASSUMPTION: This role requires a strategic mindset, strong understanding of social media platforms, and the ability to work collaboratively in a fast-paced environment.

📋 Key Responsibilities

✅ Own and drive organic social media strategy and execution, ensuring alignment with broader digital content objectives.

✅ Plan, create, and publish business content across social media channels, tailored to platform best practices.

✅ Serve as the social media subject matter expert across the Marketing and Colleague Experience organization and TD Securities as a whole.

✅ Track, analyze, and report on social media performance, delivering actional insights. Lead with a test-and-learn approach, applying results in real time to shape content and campaigns that drive results.

✅ Monitor trends and performance to inform content decisions and long-term planning

✅ Train and mentor junior colleagues on social best practices including writing copy, designing assets, and community management.

✅ Oversee social media governance working in tandem with the Enterprise Social COE with Marketing Operations to ensure compliance with brand, legal and regulatory guidelines.

✅ Build and maintain relationships with key internal and external stakeholders.

✅ Reconcile paid social budgets, track spend and ensure timely payment of invoices.

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Undergraduate degree in communications, journalism, marketing, business, or a related field, or equivalent professional experience required.

Experience: 5+ years experience managing social media preferably at an enterprise company, B2B organization, or large agency.

Required Skills:

• Subject matter expertise across social media platforms including LinkedIn, Instagram, and YouTube and an interest in emerging trends.
• Proven ability to build strong cross-functional relationships and influence stakeholders to drive alignment and innovation.
• Enthusiasm for driving creative innovation while working within a highly regulated industry.
• Proficiency in Sprinklr, Microsoft PowerPoint and Excel.
• Demonstrated ability to manage multiple projects simultaneously while maintaining high-quality execution.

Preferred Skills:

• Working knowledge of investment banking and capital markets.

ASSUMPTION: This role requires a strong understanding of social media best practices, experience with relevant tools, and the ability to work effectively in a regulated environment.

💰 Compensation & Benefits

Salary Range: $91,200 - $136,800 CAD

Benefits:

• Health and Well-being Benefits
• Savings and Retirement Programs
• Paid Time Off
• Banking Benefits and Discounts
• Career Development
• Reward and Recognition Programs

Working Hours: 37.5 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Social Media Manager role in Toronto, Canada. The actual offered salary may vary based on the candidate's skills, experience, and other specific business and organizational needs.

📌 Applicant Insights

🔍 Company Context

Industry: Banking

Company Size: 10,001+ employees

Founded: TD was founded in 1855 and has since grown into one of the largest banks in North America.

Company Description:

• TD offers a wide range of capital markets products and services to corporate, government, and institutional clients.
• Their Marketing and Colleague Experience team develops, executes, and manages initiatives and strategies to support TD Securities in achieving marketing objectives.
• TD is committed to providing fair and equitable compensation opportunities to all colleagues and offers a total rewards package that includes a base salary, variable compensation, and several other key plans.

Company Specialties:

• Personal & commercial banking
• Brokerage services
• Mutual funds
• Asset management
• Insurance
• Capital markets products & services

Company Website: careers.td.com

ASSUMPTION: TD is a large, established financial institution with a wide range of products and services. They offer a comprehensive total rewards package to attract and retain top talent.

📊 Role Analysis

Career Level: Mid-level to senior

Reporting Structure: This role reports directly to the Director of Digital Content within the Marketing and Colleague Experience team.

Work Arrangement: This is an on-site role based in Toronto, Ontario, Canada.

Growth Opportunities:

• Potential to grow into a leadership role within the Marketing and Colleague Experience team or other departments within TD.
• Opportunities to expand skills and knowledge through training programs and mentorship.
• Chance to work on high-impact projects that drive business results.

ASSUMPTION: This role offers opportunities for professional growth and development within a large, established organization.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): TD Centre - North - 77 King Street West, Toronto, Ontario

Geographic Context:

• Toronto is a multicultural city with a population of over 2.9 million people.
• The TD Centre is a prominent skyscraper located in the heart of downtown Toronto.
• Toronto is known for its vibrant arts and culture scene, diverse neighborhoods, and numerous parks and green spaces.

Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM with a 30-minute lunch break

ASSUMPTION: This role is based in a dynamic, multicultural city with a wide range of amenities and attractions. The work environment is professional and collaborative, with a focus on driving results and innovation.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager or a member of the HR team
• In-person or video interview with the hiring manager and other team members
• Final interview with the Director of Digital Content or another senior leader

Key Assessment Areas:

• Social media strategy and planning
• Content creation and publishing
• Performance analysis and reporting
• Cross-functional collaboration and stakeholder management

Application Tips:

• Highlight relevant social media experience and achievements in your resume.
• Prepare examples of social media campaigns or projects you've worked on and their results.
• Demonstrate your understanding of TD's business and industry trends in your cover letter.

ATS Keywords: Social Media Strategy, Content Creation, Performance Analysis, Stakeholder Management, Project Management, Creative Innovation, Cross-functional Collaboration, Social Media Governance, Budget Management, Mentoring, Trend Monitoring, Community Management, Investment Banking Knowledge, Sprinklr, PowerPoint, Excel

ASSUMPTION: The interview process for this role is thorough and designed to assess the candidate's strategic thinking, creativity, and ability to work effectively in a collaborative environment.

🛠️ Tools & Technologies

• Sprinklr
• Microsoft PowerPoint
• Microsoft Excel

ASSUMPTION: This role requires proficiency in Sprinklr, PowerPoint, and Excel. Familiarity with other social media management tools and analytics platforms may also be beneficial.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Integrity
• Respect
• Inclusion
• Trust

Work Style:

• Collaborative
• Fast-paced
• Results-driven
• Innovative

Self-Assessment Questions:

• How do you ensure that your social media strategy aligns with TD's brand and business objectives?
• Can you provide an example of a successful social media campaign you've managed, and how you measured its impact?
• How do you balance creativity and compliance when developing social media content for a highly regulated industry?

ASSUMPTION: TD values candidates who are customer-focused, integrity-driven, and committed to fostering a respectful, inclusive, and trusting work environment. They seek individuals who can thrive in a collaborative, fast-paced, results-driven, and innovative culture.

⚠️ Potential Challenges

• Working in a highly regulated industry may require additional compliance and approval processes for social media content.
• Managing multiple projects simultaneously may require strong time management and prioritization skills.
• Balancing the need for creativity and innovation with the need for consistent brand messaging and compliance may be challenging.
• Toronto's high cost of living may impact the overall compensation package.

ASSUMPTION: These challenges are inherent to the role and the industry, and successful candidates will be able to navigate them effectively.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on organic social media strategy and execution, rather than paid social media advertising.
• TD's size and global presence offer opportunities for career growth and development that may not be available at smaller organizations.
• This role may have more exposure to senior leadership and strategic decision-making processes than similar roles at smaller companies.

ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in the industry. Candidates should consider their personal and professional goals when evaluating this role against others.

📝 Sample Projects

• Developing and executing a social media campaign to launch a new TD product or service
• Analyzing and reporting on the performance of TD's social media channels to inform long-term strategy
• Training and mentoring junior colleagues on social media best practices and trends

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of initiatives they may work on in this role. The actual projects and responsibilities may vary based on business needs and priorities.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing and communications strategy for TD Securities?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does TD support the professional development and growth of its employees?
• What are the most rewarding aspects of working in the Marketing and Colleague Experience team at TD?
• How does TD foster a culture of innovation and creativity within its highly regulated industry?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture. They should be tailored to the candidate's specific interests and concerns.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume to highlight relevant social media experience and achievements.
• Prepare a cover letter that demonstrates your understanding of TD's business and industry trends.
• Prepare examples of social media campaigns or projects you've worked on and their results.
• Follow up with the hiring manager or HR team one week after submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.