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Social Media Manager

Evolus
Full-time
On-site
Newport Beach, California, United States
πŸ“± Social Media Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Social Media Manager

πŸ”Ή Company: Evolus

πŸ”Ή Location: Newport Beach, California, United States

πŸ”Ή Job Type: Full-Time, Hybrid (In office Tue-Wed-Thu, Remote Mon-Fri)

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: April 23, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site with remote flexibility

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing social media strategies to grow reach, engagement, and followers among healthcare providers
  • Managing content calendars and social media execution for HCP-focused channels (@Evolus, @EvolusAcademy)
  • Collaborating with cross-functional teams to create engaging, timely content for events and campaigns
  • Monitoring and analyzing social media performance and reporting insights to marketing leadership
  • Staying up-to-date with trends in the aesthetics space and proposing fresh ideas to elevate the brand's digital presence

ASSUMPTION: This role requires a strategic mindset, strong understanding of content creation, and experience managing social media campaigns across multiple platforms, with a focus on TikTok, Instagram/Meta, and YouTube.

πŸ“‹ Key Responsibilities

βœ… Developing and executing content plans for live and in-person events, including pre-event promotion, real-time onsite coverage, and post-event recaps

βœ… Collaborating with the broader social teams to ensure cohesive storytelling and cross-channel promotion on other channels

βœ… Managing our community, cultivating conversations, and responding to those who interact with our content

βœ… Providing internal creative departments, agency partners, or freelance designers with social campaign briefs and direction to inform asset and caption creation

βœ… Ensuring timely submissions of all proposed content to internal Promotional Review Board

βœ… Scheduling, managing, monitoring, and optimizing the posting schedule, incorporating best practices

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects and deadlines simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree in digital media, marketing, communication, or public relations preferred

Experience: 5+ years of social media marketing experience

Required Skills:

  • Proven experience implementing social media campaigns across multiple platforms, especially TikTok, Instagram/Meta, and YouTube
  • Strong understanding of content creation and visual storytelling across social platforms
  • Ability to act independently and represent the brand resourcefully
  • Foster a collaborative team environment with peers on various internal teams

Preferred Skills:

  • Experience managing or supporting influencer programming, ideally within the healthcare space
  • Understanding of promotional guidelines required for pharmaceutical products and medical devices

ASSUMPTION: Candidates with a background in healthcare marketing or regulated industries may have an advantage in this role.

πŸ’° Compensation & Benefits

Salary Range: $110,000 - $150,000 per year

Benefits:

  • Medical, dental, and vision benefits
  • Life insurance and short-term disability
  • 401(k) match and potential eligibility for new hire equity and long-term incentives
  • Flexible paid time off and a holiday soft closure between Christmas and New Year’s
  • Catered team meals, fully stocked kitchen, and a collaborative work environment

Working Hours: Full-time, 40 hours per week, with a hybrid work arrangement (in office Tue-Wed-Thu, remote Mon-Fri)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Social Media Manager role with 5-10 years of experience in the healthcare or wellness industry.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Wellness and Fitness Services, with a focus on performance beauty and aesthetics

Company Size: 201-500 employees, offering a start-up mentality with the resources of a larger organization

Founded: 2014, with a mission to bring innovation and forward-thinking technology to the aesthetics industry

Company Description:

  • Evolus is a performance beauty company with a customer-centric approach focused on delivering breakthrough products
  • The company aims to disrupt the status quo and provide frictionless experiences for customers
  • Evolus fosters a team-driven environment where integrity and collaboration connect entrepreneurial minds

Company Specialties:

  • Performance beauty and aesthetics
  • Innovative product development
  • Customer-centric approach

Company Website: www.evolus.com

ASSUMPTION: Evolus is a growing company with a strong focus on innovation and customer satisfaction, making it an attractive place for motivated and creative professionals.

πŸ“Š Role Analysis

Career Level: Mid-level to senior, with the opportunity to grow and make a significant impact on the company's social media presence

Reporting Structure: This role reports directly to the Senior Manager, Social Media & Influencer Marketing

Work Arrangement: Hybrid, with a flexible remote work option for two days per week

Growth Opportunities:

  • Potential to expand the role's scope and responsibilities as the company grows
  • Opportunities to collaborate with various teams and contribute to the company's overall success
  • Possibility to advance to a senior or management role within the marketing department

ASSUMPTION: This role offers a unique opportunity for a social media professional to make a significant impact on a growing company in the performance beauty industry.

🌍 Location & Work Environment

Office Type: Hybrid, with an on-site presence required for three days per week

Office Location(s): 520 Newport Center Dr, Newport Beach, California 92660, US

Geographic Context:

  • Newport Beach is a coastal city in Southern California, offering a pleasant climate and a high quality of life
  • The area is known for its beaches, parks, and upscale shopping and dining options
  • The office is located in the Newport Center Business District, providing easy access to amenities and public transportation

Work Schedule: Full-time, with a hybrid work arrangement (in office Tue-Wed-Thu, remote Mon-Fri)

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to enjoy the best of both worlds.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • In-person or virtual interview with the marketing team
  • Final interview with the senior leadership team

Key Assessment Areas:

  • Social media strategy and planning
  • Content creation and storytelling
  • Cross-functional collaboration and communication
  • Problem-solving and adaptability

Application Tips:

  • Tailor your resume and cover letter to highlight your social media marketing experience and relevant skills
  • Provide specific examples of your social media campaigns, their outcomes, and the strategies you employed
  • Demonstrate your understanding of the healthcare industry and Evolus' products and services

ATS Keywords: Social Media Marketing, Content Creation, Campaign Development, Community Management, Influencer Programming, Visual Storytelling, Cross-Functional Collaboration, Analytics Monitoring, Trend Analysis, Problem Solving, Engagement Strategies, Healthcare Marketing, Event Promotion, Short-Form Video, Brand Awareness, Customer Engagement

ASSUMPTION: The interview process for this role will focus on assessing the candidate's social media marketing skills, industry knowledge, and cultural fit with Evolus.

πŸ› οΈ Tools & Technologies

  • Social media platforms (TikTok, Instagram/Meta, YouTube, etc.)
  • Social media management tools (Hootsuite, Buffer, Sprout Social, etc.)
  • Analytics tools (Google Analytics, Sprout Social Insights, etc.)
  • Content creation tools (Canva, Adobe Creative Suite, etc.)

ASSUMPTION: The ideal candidate will have experience with various social media platforms, management tools, and analytics tools, as well as proficiency in content creation software.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Grit: Persistence and resilience in the face of challenges
  • Impact: Making a meaningful difference in the industry and for customers
  • Fun: Fostering a positive and enjoyable work environment
  • Transparency: Encouraging open communication and collaboration

Work Style:

  • Entrepreneurial mindset, with a focus on innovation and growth
  • Collaborative and team-driven, with a strong emphasis on internal communication
  • Adaptable and flexible, with the ability to manage multiple projects and deadlines

Self-Assessment Questions:

  • Do you thrive in a fast-paced, start-up environment, and are you comfortable with ambiguity and change?
  • Are you passionate about the aesthetics industry and eager to learn about its intricacies?
  • Do you possess strong communication skills and enjoy working with diverse teams to achieve common goals?

ASSUMPTION: Evolus values candidates who are passionate about the aesthetics industry, possess strong communication skills, and thrive in a fast-paced, collaborative environment.

⚠️ Potential Challenges

  • Managing multiple social media platforms and content calendars simultaneously
  • Balancing on-site collaboration and remote work responsibilities
  • Adapting to the evolving landscape of social media trends and algorithms
  • Navigating promotional guidelines required for pharmaceutical products and medical devices

ASSUMPTION: The ideal candidate will be organized, adaptable, and comfortable managing multiple projects and deadlines in a fast-paced environment.

πŸ“ˆ Similar Roles Comparison

  • This role differs from traditional social media manager positions in its focus on healthcare providers as the primary audience
  • Compared to other social media roles in the healthcare industry, this position offers a unique opportunity to shape the brand's digital presence among healthcare providers
  • Career progression in this role may lead to senior or management positions within the marketing department or other areas of the organization

ASSUMPTION: This role offers a unique opportunity for a social media professional to make a significant impact on a growing company in the performance beauty industry, with potential for career growth and advancement.

πŸ“ Sample Projects

  • Developing and executing a social media campaign for an upcoming healthcare conference, including pre-event promotion, real-time onsite coverage, and post-event recaps
  • Collaborating with the professional marketing team to create social campaigns that drive brand awareness, engagement, and leads among healthcare providers
  • Managing the social media presence for a new product launch, including content creation, scheduling, and optimization

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and collaborative opportunities available in this role.

❓ Key Questions to Ask During Interview

  • What are the most significant challenges facing the social media team currently, and how can this role help address them?
  • How does this role collaborate with other departments, such as professional marketing, training, and digital enablement?
  • What opportunities are there for growth and advancement within the marketing department or the organization as a whole?
  • How does Evolus support work-life balance, especially for employees working in a hybrid arrangement?
  • What are the most important qualities and skills you're looking for in the ideal candidate for this role?

ASSUMPTION: Asking these questions will help you better understand the role's responsibilities, the company culture, and the opportunities for growth and development.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your social media marketing experience and relevant skills
  • Prepare examples of your social media campaigns, their outcomes, and the strategies you employed
  • Demonstrate your understanding of the healthcare industry and Evolus' products and services
  • Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.