📌 Core Information
🔹 Job Title: Social Media Manager
🔹 Company: Evolus
🔹 Location: Newport Beach, California, United States
🔹 Job Type: Full-Time, Hybrid (In office Tue-Wed-Thu, Remote Mon-Fri)
🔹 Category: Marketing
🔹 Date Posted: April 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing and executing social media strategies to grow reach, engagement, and followers among healthcare providers
- Managing content calendars and social media execution for HCP-focused channels (@Evolus, @EvolusAcademy)
- Collaborating with cross-functional teams to create engaging, timely content for events and campaigns
- Monitoring and analyzing social media performance and reporting insights to marketing leadership
- Staying up-to-date with trends in the aesthetics space and proposing fresh ideas to elevate the brand's digital presence
ASSUMPTION: This role requires a strategic mindset, strong understanding of content creation, and experience managing social media campaigns across multiple platforms, with a focus on TikTok, Instagram/Meta, and YouTube.
📋 Key Responsibilities
✅ Developing and executing content plans for live and in-person events, including pre-event promotion, real-time onsite coverage, and post-event recaps
✅ Collaborating with the broader social teams to ensure cohesive storytelling and cross-channel promotion on other channels
✅ Managing our community, cultivating conversations, and responding to those who interact with our content
✅ Providing internal creative departments, agency partners, or freelance designers with social campaign briefs and direction to inform asset and caption creation
✅ Ensuring timely submissions of all proposed content to internal Promotional Review Board
✅ Scheduling, managing, monitoring, and optimizing the posting schedule, incorporating best practices
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects and deadlines simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in digital media, marketing, communication, or public relations preferred
Experience: 5+ years of social media marketing experience
Required Skills:
- Proven experience implementing social media campaigns across multiple platforms, especially TikTok, Instagram/Meta, and YouTube
- Strong understanding of content creation and visual storytelling across social platforms
- Ability to act independently and represent the brand resourcefully
- Foster a collaborative team environment with peers on various internal teams
Preferred Skills:
- Experience managing or supporting influencer programming, ideally within the healthcare space
- Understanding of promotional guidelines required for pharmaceutical products and medical devices
ASSUMPTION: Candidates with a background in healthcare marketing or regulated industries may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $110,000 - $150,000 per year
Benefits:
- Medical, dental, and vision benefits
- Life insurance and short-term disability
- 401(k) match and potential eligibility for new hire equity and long-term incentives
- Flexible paid time off and a holiday soft closure between Christmas and New Year’s
- Catered team meals, fully stocked kitchen, and a collaborative work environment
Working Hours: Full-time, 40 hours per week, with a hybrid work arrangement (in office Tue-Wed-Thu, remote Mon-Fri)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Social Media Manager role with 5-10 years of experience in the healthcare or wellness industry.
📌 Applicant Insights
🔍 Company Context
Industry: Wellness and Fitness Services, with a focus on performance beauty and aesthetics
Company Size: 201-500 employees, offering a start-up mentality with the resources of a larger organization
Founded: 2014, with a mission to bring innovation and forward-thinking technology to the aesthetics industry
Company Description:
- Evolus is a performance beauty company with a customer-centric approach focused on delivering breakthrough products
- The company aims to disrupt the status quo and provide frictionless experiences for customers
- Evolus fosters a team-driven environment where integrity and collaboration connect entrepreneurial minds
Company Specialties:
- Performance beauty and aesthetics
- Innovative product development
- Customer-centric approach
Company Website: www.evolus.com
ASSUMPTION: Evolus is a growing company with a strong focus on innovation and customer satisfaction, making it an attractive place for motivated and creative professionals.
📊 Role Analysis
Career Level: Mid-level to senior, with the opportunity to grow and make a significant impact on the company's social media presence
Reporting Structure: This role reports directly to the Senior Manager, Social Media & Influencer Marketing
Work Arrangement: Hybrid, with a flexible remote work option for two days per week
Growth Opportunities:
- Potential to expand the role's scope and responsibilities as the company grows
- Opportunities to collaborate with various teams and contribute to the company's overall success
- Possibility to advance to a senior or management role within the marketing department
ASSUMPTION: This role offers a unique opportunity for a social media professional to make a significant impact on a growing company in the performance beauty industry.
🌍 Location & Work Environment
Office Type: Hybrid, with an on-site presence required for three days per week
Office Location(s): 520 Newport Center Dr, Newport Beach, California 92660, US
Geographic Context:
- Newport Beach is a coastal city in Southern California, offering a pleasant climate and a high quality of life
- The area is known for its beaches, parks, and upscale shopping and dining options
- The office is located in the Newport Center Business District, providing easy access to amenities and public transportation
Work Schedule: Full-time, with a hybrid work arrangement (in office Tue-Wed-Thu, remote Mon-Fri)
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to enjoy the best of both worlds.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the senior leadership team
Key Assessment Areas:
- Social media strategy and planning
- Content creation and storytelling
- Cross-functional collaboration and communication
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your social media marketing experience and relevant skills
- Provide specific examples of your social media campaigns, their outcomes, and the strategies you employed
- Demonstrate your understanding of the healthcare industry and Evolus' products and services
ATS Keywords: Social Media Marketing, Content Creation, Campaign Development, Community Management, Influencer Programming, Visual Storytelling, Cross-Functional Collaboration, Analytics Monitoring, Trend Analysis, Problem Solving, Engagement Strategies, Healthcare Marketing, Event Promotion, Short-Form Video, Brand Awareness, Customer Engagement
ASSUMPTION: The interview process for this role will focus on assessing the candidate's social media marketing skills, industry knowledge, and cultural fit with Evolus.
🛠️ Tools & Technologies
- Social media platforms (TikTok, Instagram/Meta, YouTube, etc.)
- Social media management tools (Hootsuite, Buffer, Sprout Social, etc.)
- Analytics tools (Google Analytics, Sprout Social Insights, etc.)
- Content creation tools (Canva, Adobe Creative Suite, etc.)
ASSUMPTION: The ideal candidate will have experience with various social media platforms, management tools, and analytics tools, as well as proficiency in content creation software.
👔 Cultural Fit Considerations
Company Values:
- Grit: Persistence and resilience in the face of challenges
- Impact: Making a meaningful difference in the industry and for customers
- Fun: Fostering a positive and enjoyable work environment
- Transparency: Encouraging open communication and collaboration
Work Style:
- Entrepreneurial mindset, with a focus on innovation and growth
- Collaborative and team-driven, with a strong emphasis on internal communication
- Adaptable and flexible, with the ability to manage multiple projects and deadlines
Self-Assessment Questions:
- Do you thrive in a fast-paced, start-up environment, and are you comfortable with ambiguity and change?
- Are you passionate about the aesthetics industry and eager to learn about its intricacies?
- Do you possess strong communication skills and enjoy working with diverse teams to achieve common goals?
ASSUMPTION: Evolus values candidates who are passionate about the aesthetics industry, possess strong communication skills, and thrive in a fast-paced, collaborative environment.
⚠️ Potential Challenges
- Managing multiple social media platforms and content calendars simultaneously
- Balancing on-site collaboration and remote work responsibilities
- Adapting to the evolving landscape of social media trends and algorithms
- Navigating promotional guidelines required for pharmaceutical products and medical devices
ASSUMPTION: The ideal candidate will be organized, adaptable, and comfortable managing multiple projects and deadlines in a fast-paced environment.
📈 Similar Roles Comparison
- This role differs from traditional social media manager positions in its focus on healthcare providers as the primary audience
- Compared to other social media roles in the healthcare industry, this position offers a unique opportunity to shape the brand's digital presence among healthcare providers
- Career progression in this role may lead to senior or management positions within the marketing department or other areas of the organization
ASSUMPTION: This role offers a unique opportunity for a social media professional to make a significant impact on a growing company in the performance beauty industry, with potential for career growth and advancement.
📝 Sample Projects
- Developing and executing a social media campaign for an upcoming healthcare conference, including pre-event promotion, real-time onsite coverage, and post-event recaps
- Collaborating with the professional marketing team to create social campaigns that drive brand awareness, engagement, and leads among healthcare providers
- Managing the social media presence for a new product launch, including content creation, scheduling, and optimization
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and collaborative opportunities available in this role.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the social media team currently, and how can this role help address them?
- How does this role collaborate with other departments, such as professional marketing, training, and digital enablement?
- What opportunities are there for growth and advancement within the marketing department or the organization as a whole?
- How does Evolus support work-life balance, especially for employees working in a hybrid arrangement?
- What are the most important qualities and skills you're looking for in the ideal candidate for this role?
ASSUMPTION: Asking these questions will help you better understand the role's responsibilities, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your social media marketing experience and relevant skills
- Prepare examples of your social media campaigns, their outcomes, and the strategies you employed
- Demonstrate your understanding of the healthcare industry and Evolus' products and services
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
