Social Media Manager

📌 Core Information

🔹 Job Title: Social Media Manager

🔹 Company: Securitize

🔹 Location: New York, New York (Remote)

🔹 Job Type: Remote

🔹 Category: Marketing

🔹 Date Posted: May 7, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: Remote (Global)

🚀 Job Overview

Key aspects of this role include:

• Driving Securitize’s social presence across institutional and crypto-native audiences
• Managing day-to-day activity on social channels (X, LinkedIn, YouTube)
• Elevating the visibility of Securitize’s tokenized security ecosystem
• Amplifying Securitize’s position as a market leader in on-chain finance

ASSUMPTION: This role requires a strong understanding of blockchain and web3 culture, as well as the ability to build trusted engagement with both web3 and traditional finance audiences.

📋 Key Responsibilities

✅ Develop and execute a compelling, channel-specific social media calendar for both the Securitize and Converge brands

✅ Create and curate engaging, shareable content (graphics, memes, threads, polls, etc.) aligned with RWA tokenization trends

✅ Engage with community members, influencers, and industry leaders to drive conversations and grow reach

✅ Collaborate with internal and external stakeholders to amplify product launches, partnerships, and event campaigns

✅ Monitor KPIs and provide regular reporting on channel performance, audience growth, and campaign outcomes

✅ Optimize content strategy using platform analytics and performance insights

✅ Manage approvals, timelines, and deliverables across internal teams and compliance when necessary

✅ Ensure alignment with brand voice and regulatory requirements, especially in financial and securities markets

✅ Additional Duties as assigned or needed

ASSUMPTION: This role requires a high level of self-motivation, organization, and the ability to work independently in a remote setting.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing or equivalent experience

Experience: Minimum of 3 years in a similar role, with demonstrated experience managing crypto/fintech brand social accounts

Required Skills:

• Familiarity with blockchain protocols, tokenization, and web3 culture/memes
• Proficiency in all social media platforms and social publishing & reporting platforms (i.e. Sprout Social)
• Working knowledge of CRM platforms (i.e. Hubspot)
• Excellent communication and interpersonal skills

Preferred Skills:

• Working knowledge of design & video tools (i.e. Canva, Figma, Adobe Suite)

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the global nature of the company and the need to communicate effectively with various stakeholders.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Estimated based on industry standards for a mid-level marketing role in a remote setting)

Benefits:

• Remote work environment
• 100% Company-Paid Medical/Dental/Vision Insurance
• 401(K) with Company Match
• Unlimited Paid Time Off

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in a remote setting. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically Real-World Asset Tokenization

Company Size: 51-200 employees (Mid-size company, offering a mix of startup agility and enterprise resources)

Founded: 2017 (8 years in operation, with a well-established presence in the market)

Company Description:

• Securitize is a global, fully remote team consisting of top talent from the blockchain and financial services industries
• The company is a leader in tokenizing real-world assets, with over $3.7B in AUM (as of May 5, 2025)
• Securitize has raised $170M overall to date, backed by large names in finance and technology, including BlackRock, Morgan Stanley, and Coinbase
• The company has been recognized as a 2025 Forbes Top 50 Fintech company

Company Specialties:

• Real-World Asset Tokenization
• Blockchain Technology
• Financial Services
• Alternative Trading System (ATS) Operation

Company Website: Securitize.io

ASSUMPTION: Securitize is a well-established company in the blockchain and financial services industries, with a strong focus on real-world asset tokenization. The company's remote work environment allows for a global talent pool and increased flexibility.

📊 Role Analysis

Career Level: Mid-Senior level (This role offers significant growth opportunities within the marketing department and the company as a whole)

Reporting Structure: This role reports directly to the Head of Marketing

Work Arrangement: Remote (Global) - This role can be performed from anywhere in the world, with a flexible schedule and unlimited PTO

Growth Opportunities:

• Potential to grow into a leadership role within the marketing department
• Opportunities to work on high-impact projects and collaborate with cross-functional teams
• Chance to gain experience in a fast-growing, innovative industry

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path for career advancement within the marketing department and the company as a whole.

🌍 Location & Work Environment

Office Type: Fully Remote - No physical office required

Office Location(s): Global (Securitize has offices in Miami, Florida, and Tokyo, Japan, but this role can be performed remotely from anywhere in the world)

Geographic Context:

• Securitize has a global presence, with employees working remotely from various time zones
• The company's remote work environment allows for increased flexibility and work-life balance
• Securitize's global presence provides opportunities to work with diverse teams and gain international experience

Work Schedule: Full-time (40 hours per week), with a flexible schedule and unlimited PTO

ASSUMPTION: Securitize's fully remote work environment offers a high degree of flexibility and work-life balance, with the opportunity to work from anywhere in the world and collaborate with a diverse, global team.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interview with the Head of Marketing
• Final interview with the CEO or another senior leader
• Background check and offer extension

Key Assessment Areas:

• Candidates' understanding of blockchain and web3 culture
• Candidates' ability to create engaging, on-brand content
• Candidates' communication and interpersonal skills
• Candidates' ability to work independently and manage multiple priorities

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include specific examples of your social media management experience and the results you've achieved
• Demonstrate your understanding of blockchain and web3 culture by including relevant keywords and references in your application materials

ATS Keywords: Social Media Management, Content Strategy, Community Engagement, Blockchain, Web3, Crypto, Fintech, Marketing, Brand Awareness, KPI Reporting, Analytics, Compliance, Financial Services, Real-World Asset Tokenization

ASSUMPTION: Securitize's application process is designed to assess candidates' relevant skills and experience, with a focus on their understanding of blockchain and web3 culture and their ability to create engaging, on-brand content.

🛠️ Tools & Technologies

• Social media platforms (X, LinkedIn, YouTube)
• Social publishing & reporting platforms (i.e. Sprout Social)
• CRM platforms (i.e. Hubspot)
• Design & video tools (i.e. Canva, Figma, Adobe Suite)
• Google Suite (docs, sheets, slides)
• Project management tools (i.e. Asana, Trello)

ASSUMPTION: This role requires proficiency in various social media platforms, social publishing & reporting platforms, CRM platforms, and design & video tools. Familiarity with project management tools and Google Suite is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Securitize values creativity, continuous learning, and a willingness to challenge the status quo
• Collaboration: The company fosters a culture of teamwork, open communication, and mutual support
• Integrity: Securitize is committed to acting with honesty, transparency, and accountability in all aspects of its business

Work Style:

• Remote work environment with a high degree of flexibility and autonomy
• Fast-paced, dynamic industry with a focus on rapid growth and innovation
• Global team with diverse perspectives and backgrounds

Self-Assessment Questions:

• Do you have a strong understanding of blockchain and web3 culture, and the ability to create engaging content tailored to these audiences?
• Are you comfortable working independently and managing multiple priorities in a remote setting?
• Do you thrive in fast-paced, dynamic environments and enjoy working with diverse, global teams?

ASSUMPTION: Securitize values candidates who are innovative, collaborative, and integrity-driven, with a strong understanding of blockchain and web3 culture and the ability to work effectively in a remote, global setting.

⚠️ Potential Challenges

• The fast-paced, dynamic nature of the blockchain and financial services industries can be challenging, with frequent changes and a constant need to adapt
• The remote work environment may require strong self-motivation and time management skills
• The global nature of the company may result in occasional communication challenges due to time zone differences
• The need to balance multiple priorities and manage approvals, timelines, and deliverables across internal teams and compliance may be challenging at times

ASSUMPTION: While Securitize offers a high degree of flexibility and work-life balance, the fast-paced, dynamic nature of the industry and the remote work environment may present unique challenges for some candidates.

📈 Similar Roles Comparison

• Social Media Manager (Securitize) vs. Social Media Manager (Traditional Financial Services Company):
• The role at Securitize requires a strong understanding of blockchain and web3 culture, while the role at a traditional financial services company may not
• The role at Securitize offers the opportunity to work in a fast-growing, innovative industry, while the role at a traditional financial services company may offer more stability and established processes
• Social Media Manager (Securitize) vs. Community Manager (Crypto/NFT Project):
• The role at Securitize focuses on driving brand awareness and managing day-to-day social media activities, while the role at a crypto/NFT project may involve more direct community engagement and customer support
• The role at Securitize requires a strong understanding of financial services and regulatory requirements, while the role at a crypto/NFT project may be more focused on the crypto/blockchain ecosystem and its unique dynamics

ASSUMPTION: While the Social Media Manager role at Securitize shares some similarities with comparable roles in traditional financial services and crypto/NFT projects, the unique focus on real-world asset tokenization and the company's global, remote work environment set it apart.

📝 Sample Projects

• Developing and executing a social media campaign to announce the launch of a new tokenized security product, resulting in a 30% increase in reach and engagement
• Creating and curating engaging, on-brand content for a webinar featuring industry leaders, driving a 50% increase in registrations compared to previous events
• Managing a crisis communication plan during a market downturn, ensuring consistent messaging and minimizing brand damage across social media channels

ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced by the Social Media Manager at Securitize, from campaign development and execution to crisis communication and community management.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to real-world asset tokenization and its competitive advantages in the market?
• How does the marketing team collaborate with other departments, such as product, compliance, and business development, to ensure consistent messaging and alignment with brand voice?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will my performance be measured against these objectives?
• How does Securitize support the professional growth and development of its employees, particularly in the marketing department?
• What are the most challenging aspects of working in a fully remote, global environment, and how does the company address these challenges to ensure a positive work-life balance?

ASSUMPTION: These key questions are designed to provide insight into Securitize's approach to real-world asset tokenization, marketing team dynamics, performance expectations, professional development opportunities, and the unique challenges and benefits of a fully remote, global work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of your social media management experience and the results you've achieved
• Prepare a portfolio or examples of your social media management work, demonstrating your ability to create engaging, on-brand content and drive reach and engagement
• Follow up with the Securitize HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.