Social Media Manager

📌 Core Information

🔹 Job Title: Social Media Manager

🔹 Company: BDO USA

🔹 Location: Chicago, IL, United States

🔹 Job Type: Full time

🔹 Category: Marketing

🔹 Date Posted: July 7, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing organic and paid social media strategies
• Managing day-to-day social media activities and ensuring brand consistency
• Collaborating with internal teams and external agencies to create engaging content
• Monitoring and analyzing campaign performance to optimize results
• Staying up-to-date with social media trends and industry best practices

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of social media platforms, particularly LinkedIn.

📋 Key Responsibilities

✅ Develop, manage, and execute organic and paid social media strategies to align with business objectives

✅ Oversee day-to-day management of all organic BDO social media accounts, ensuring timely and accurate posting, monitoring, and engagement

✅ Coordinate with internal teams to ensure all social media accounts, content, and campaigns reflect current firm campaigns, initiatives, and news

✅ Ensure compliance with legal, regulatory, and industry-specific guidelines for all social media activity and account content

✅ Conduct regular audits of all social media accounts to identify opportunities for optimization, consolidation, or expansion

✅ Proactively monitor relevant social discussions about our firm, competitors, and/or industry through social media listening tools

✅ Monitor, analyze, and report on organic and paid campaign performance, making data-driven recommendations to improve ROI and achieve business goals

✅ Lead the strategy, planning, execution, and optimization of paid social media campaigns across platforms

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects and deadlines.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, English, Journalism, or Business Administration

Experience: Five (5) or more years of marketing or communications experience, with at least three (3) years of social media management experience

Required Skills:

• Proficient in Microsoft Office Suite
• Experience with social media management and reporting tools (i.e., Buffer, Hootsuite, Sprout Social)
• Strong understanding of LinkedIn’s advertising platform, analytics, and reporting tools
• Excellent project management skills and organizational skills
• Excellent verbal and written communication and presentation skills
• Strong interpersonal and client service skills
• Strong knowledge of individual platform metrics and analytic tools

Preferred Skills:

• Experience with Adobe Creative Suite
• Experience with Google Analytics
• Experience with Airtable

ASSUMPTION: Candidates with experience in the professional services industry and a proven track record of driving results through social media campaigns will be given priority.

💰 Compensation & Benefits

Salary Range: $80,000 - $85,000 per year

Benefits:

• Health, dental, and vision insurance
• 401(k) with company match
• Paid time off and holidays
• Tuition reimbursement
• Employee assistance program

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM

ASSUMPTION: The salary range provided is based on industry standards for similar roles in the Chicago area. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Accounting

Company Size: 10,001+ employees

Founded: 1910, with a rich history of growth and expansion

Company Description:

• BDO is a global network of public accounting, tax, and advisory firms
• BDO USA is the U.S. member of BDO International Limited, a UK company limited by guarantee
• BDO USA, P.C., a Virginia professional corporation, is the U.S. member of BDO International Limited

Company Specialties:

• Assurance Services
• Tax Services
• Consulting Services
• Private Client Tax Services
• Transaction Advisory Services
• Government Contracting
• Advisory Services
• Nonprofit & Education
• Technology
• Innovation & Transformation

Company Website: http://www.bdo.com

ASSUMPTION: BDO is a well-established and reputable firm with a strong global presence and a commitment to providing exceptional service to its clients.

📊 Role Analysis

Career Level: Mid-Senior level, with opportunities for growth and advancement

Reporting Structure: This role reports directly to the Director of Marketing Communications

Work Arrangement: On-site, with potential for hybrid or remote work in the future

Growth Opportunities:

• Advancement to a senior or management role within the marketing department
• Expansion into other areas of the business, such as consulting or advisory services
• Opportunities to work on high-profile client engagements and projects

ASSUMPTION: BDO offers a clear career path for employees, with regular performance reviews and opportunities for professional development.

🌍 Location & Work Environment

Office Type: Modern, professional office environment with collaborative workspaces

Office Location(s): 330 N Wabash Ave, Chicago, IL 60611, US

Geographic Context:

• Chicago is a major metropolitan area with a diverse economy and a vibrant cultural scene
• The office is located in the heart of downtown Chicago, with easy access to public transportation and amenities
• The city offers a wide range of housing options, from urban lofts to suburban family homes

Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for remote work

ASSUMPTION: The office environment is professional yet collaborative, with a strong emphasis on teamwork and open communication.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the hiring manager
• In-person or virtual interview with the marketing team
• Final interview with the Director of Marketing Communications
• Background check and offer

Key Assessment Areas:

• Social media strategy and planning
• Content creation and curation
• Platform-specific knowledge, particularly LinkedIn
• Data analysis and reporting
• Project management and organizational skills

Application Tips:

• Tailor your resume and cover letter to highlight your social media experience and relevant skills
• Provide examples of successful social media campaigns you’ve managed in the past
• Demonstrate your understanding of BDO’s brand and industry
• Prepare questions to ask the interviewer about the role, team, and company culture

ATS Keywords: Social Media Management, Content Strategy, B2B Marketing, Project Management, Data Analysis, Audience Engagement, Campaign Optimization, Brand Management, Communication Skills, Client Service, Legal Compliance, Performance Analysis, Social Media Tools, Creative Strategy, Team Coordination, Market Research

ASSUMPTION: BDO uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Social media management and reporting tools (i.e., Buffer, Hootsuite, Sprout Social)
• LinkedIn advertising platform
• Google Analytics
• Airtable
• Adobe Creative Suite

ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Collaboration
• Excellence
• Respect
• Stewardship

Work Style:

• Team-oriented and collaborative
• Results-driven and focused on continuous improvement
• Adaptable and open to feedback
• Strong communication and interpersonal skills

Self-Assessment Questions:

• How do your personal values align with BDO’s core values?
• Can you provide an example of a time when you had to adapt to a significant change in a project or campaign, and how did you handle it?
• How do you approach working with diverse teams and stakeholders, and how do you ensure that everyone’s voices are heard and considered?

ASSUMPTION: BDO places a strong emphasis on cultural fit, and candidates should be prepared to demonstrate their alignment with the company’s values and work style.

⚠️ Potential Challenges

• Managing multiple social media accounts and campaigns simultaneously
• Keeping up with the fast-paced and ever-changing social media landscape
• Balancing the need for creativity and innovation with brand consistency and compliance
• Working with remote or distributed teams and stakeholders
• Meeting tight deadlines and performance expectations

ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• This role is similar to a Social Media Manager or Digital Marketing Manager position in a professional services firm
• However, BDO’s global presence and diverse client base offer unique opportunities for international exposure and collaboration
• BDO’s focus on middle market leaders provides a unique perspective on the industry and its clients

ASSUMPTION: Candidates should research similar roles and companies to better understand the market and competition.

📝 Sample Projects

• Developing and executing a LinkedIn advertising campaign to generate leads for BDO’s consulting services
• Creating and implementing a social media strategy to support a new product launch or service offering
• Managing a crisis communication effort on social media in response to a negative event or issue

ASSUMPTION: These projects demonstrate the range of responsibilities and challenges that a Social Media Manager at BDO might face.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the social media team currently, and how can this role help address them?
• How does this role collaborate with other departments, such as marketing, client service, and business development?
• What opportunities are there for professional development and growth within the marketing department and the firm as a whole?
• How does BDO support work-life balance for its employees, particularly in a role that may require occasional evenings or weekends?
• What is the company’s approach to diversity, equity, and inclusion, and how does that manifest in the social media team’s work?

ASSUMPTION: These questions demonstrate your interest in the role and the company, and show that you’ve done your research.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your social media experience and relevant skills
• Prepare examples of successful social media campaigns you’ve managed in the past
• Prepare questions to ask the interviewer about the role, team, and company culture
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.