📌 Core Information
🔹 Job Title: Social Media Manager
🔹 Company: Prada Group
🔹 Location: Milan, Lombardy, Italy
🔹 Job Type: On-site
🔹 Category: Marketing & Communications
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing social media strategies and content across multiple platforms
- Collaborating with local teams and media strategies
- Monitoring performance and creating reports
- Ensuring content aligns with retail priorities and campaigns
ASSUMPTION: This role requires a strategic mindset and strong organizational skills to manage multiple platforms and teams effectively.
📋 Key Responsibilities
✅ Create organic editorial plan and calendar according to retail priorities and campaigns
✅ Develop social media strategy per channel worldwide
✅ Ensure constant monitoring of performances and create reporting
✅ Coordinate local teams and collaborate with media teams, communication teams, and other stakeholders
✅ Ensure the nature of the contents leads to the expected level of performances
ASSUMPTION: This role involves a high level of multitasking and requires strong project management skills to balance various responsibilities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Minimum 5-6 years in a similar role
Required Skills:
- Proven experience in social media management
- Excellent organizational skills and strategic mindset
- Strong knowledge of social media platforms (both west and east)
- Excellent PPT and Excel skills
- Fluency in English
Preferred Skills:
- Experience in the luxury goods industry
- Familiarity with fashion trends and aesthetics
- Strong analytical skills
ASSUMPTION: Candidates with experience in the luxury goods industry may have an advantage in understanding the brand's unique requirements.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (Based on industry standards for a Social Media Manager role with 5-10 years of experience in Milan)
Benefits:
- Competitive salary package
- Employee discounts on Prada Group products
- International work environment
- Opportunities for professional growth
Working Hours: Full-time (40 hours per week), Monday to Friday
ASSUMPTION: The salary range is estimated based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Luxury Goods and Jewelry
Company Size: 10,001+ employees (Global presence with a strong focus on luxury and craftsmanship)
Founded: 1913 (Italy)
Company Description:
- Global leader in the luxury industry with a unique dialogue with contemporary society
- Home to prestigious brands such as Prada, Miu Miu, Church’s, Car Shoe, Marchesi 1824, and Luna Rossa
- Promotes creativity and sustainable growth across its brands
Company Specialties:
- Luxury fashion and accessories
- Retail and e-commerce operations
- Licensing agreements in eyewear and beauty sectors
Company Website: http://www.pradagroup.com
ASSUMPTION: Working for the Prada Group offers exposure to a global luxury market and opportunities for professional growth within the fashion industry.
📊 Role Analysis
Career Level: Mid-level (5-10 years of experience)
Reporting Structure: Reports directly to the Head of Social Media or a similar role
Work Arrangement: On-site, full-time (40 hours per week, Monday to Friday)
Growth Opportunities:
- Potential advancement to a senior role within the social media team
- Expansion into other marketing or communications roles within the company
- International relocation opportunities as the company expands globally
ASSUMPTION: This role offers opportunities for growth and development within the social media team and the broader marketing and communications department.
🌍 Location & Work Environment
Office Type: Upscale, luxury retail environment
Office Location(s): Milan, Lombardy, Italy
Geographic Context:
- Milan is a major fashion capital with a vibrant cultural scene
- Italy is known for its luxury goods industry and craftsmanship
- The Prada Group's headquarters is located in Milan, offering opportunities for collaboration with other departments
Work Schedule: Standard business hours with potential flexibility for remote work or overtime during campaign periods
ASSUMPTION: The Milan office provides a dynamic and creative work environment, with opportunities for collaboration and growth within the fashion industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with the team or other stakeholders
Key Assessment Areas:
- Social media strategy and content creation
- Performance monitoring and reporting
- Team coordination and collaboration skills
- Familiarity with luxury goods industry and fashion trends
Application Tips:
- Highlight relevant experience and achievements in social media management
- Tailor your resume and cover letter to emphasize skills and experiences relevant to the role
- Prepare examples of social media campaigns or projects you've managed
ATS Keywords: Social Media Strategy, Content Creation, Performance Monitoring, Reporting Analysis, Team Coordination, Media Coordination, Communication Skills, Fashion Sensibility, Organizational Skills, Strategic Mindset, PPT Proficiency, Excel Proficiency, Curiosity, Passion, Dynamic Attitude, Fluency in English
ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager or the department, but generally follows a structured interview process.
🛠️ Tools & Technologies
- Social media platforms (Instagram, Facebook, X, TikTok, YouTube, Snapchat, Pinterest, LinkedIn, Weibo, WeChat, RED, Tencent, Douyin, KakaoTalk, Line, X Japan)
- Project management tools (Asana, Trello, Microsoft Project)
- Analytics tools (Google Analytics, Sprout Social, Hootsuite Insights)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: The specific tools and technologies used may vary depending on the department's preferences and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Craftsmanship and attention to detail
- Innovation and creativity
- Sustainability and responsibility
Work Style:
- Collaborative and team-oriented
- Results-driven and performance-focused
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you ensure that social media content aligns with the brand's values and aesthetics?
- Can you describe a time when you had to adapt your social media strategy to respond to a change in the market or consumer behavior?
- How do you prioritize and manage multiple projects and deadlines effectively?
ASSUMPTION: The Prada Group values candidates who are passionate about luxury fashion, have a strong work ethic, and can thrive in a dynamic and collaborative work environment.
⚠️ Potential Challenges
- Managing multiple social media platforms and teams simultaneously
- Keeping up with the fast-paced and ever-changing nature of social media trends
- Balancing the needs of various stakeholders, including retail, communication, and media teams
- Adapting to the unique requirements and aesthetics of a luxury goods brand
ASSUMPTION: This role presents unique challenges that require strong organizational skills, adaptability, and a strategic mindset to succeed.
📈 Similar Roles Comparison
- Unlike other social media manager roles, this position requires experience with both western and eastern social media platforms
- Working for a luxury goods brand may involve unique aesthetic and content requirements compared to other industries
- This role offers opportunities for growth and development within the social media team and the broader marketing and communications department
ASSUMPTION: While this role shares similarities with other social media manager positions, the unique requirements and context of the luxury goods industry set it apart.
📝 Sample Projects
- Developing a social media strategy for a new product launch, including content creation and scheduling
- Analyzing social media performance metrics and creating reports to inform future strategies
- Collaborating with local teams to create culturally relevant content for eastern social media platforms
ASSUMPTION: These sample projects provide insight into the day-to-day responsibilities and requirements of the social media manager role at the Prada Group.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing and communications strategy for the company?
- What are the most significant challenges facing the social media team currently, and how can this role address them?
- How does the company support the professional growth and development of its employees?
- What are the expectations for remote work or flexibility in this role?
- How does the company measure the success of its social media campaigns, and how can this role contribute to improving those metrics?
ASSUMPTION: Asking these questions can help candidates better understand the role's requirements, the company's culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of social media campaigns or projects you've managed
- Follow up with the hiring manager or HR department two weeks after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
