Social Media Manager

📌 Core Information

🔹 Job Title: Social Media Manager

🔹 Company: GenesisCare

🔹 Location: United Kingdom (Home-Based)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: May 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and delivering data-driven social media strategies
• Managing day-to-day platform activity and fostering community engagement
• Tracking performance and optimizing content based on insights
• Collaborating with internal teams to amplify brand reach

ASSUMPTION: This role requires a strategic thinker with a proven track record in social media management, strong analytical skills, and the ability to work effectively in a fast-paced, collaborative environment.

📋 Key Responsibilities

✅ Developing and delivering data-driven social media strategies aligned with GenesisCare’s brand and business goals

✅ Creating and scheduling engaging content across key platforms to support campaigns and service launches

✅ Managing day-to-day platform activity, ensuring best practice and consistent audience growth

✅ Fostering community engagement and building relationships with followers, influencers, and relevant partners

✅ Tracking performance using analytics tools and optimising content based on insights

✅ Supporting internal teams with social media training and content collaboration to amplify brand reach

ASSUMPTION: The ideal candidate will have experience in managing social media within a brand, with a proven ability to develop and execute high-performing strategies and campaigns.

🎯 Required Qualifications

Education: Degree or equivalent experience in Marketing, communications, or related field

Experience: Marked experience in managing social media within a brand, ideally at a senior level

Required Skills:

• Proven ability to develop and execute high-performing strategies and campaigns
• Deep and thorough knowledge of social platforms and their unique content formats, best practices, and audience dynamics
• Knowledge of both organic and paid options on all platforms, including ad creation and audience targeting
• Fluent in English with excellent copywriting and storytelling skills and the ability to craft compelling content that drives engagement
• Visual design capabilities with the ability to create graphics for posts and stories using tools such as Canva and Photoshop
• Strong analytical skills to interpret data, track performance metrics, and adjust strategies based on insights
• Solid understanding of SEO principles and web traffic metrics
• Knowledge of Google Analytics is essential, and knowledge of Reputation Social Platform would be advantageous
• Strong attention to detail and organisational skills

Preferred Skills:

• Relevant qualifications in digital or social media
• Experience in healthcare

ASSUMPTION: Candidates with relevant qualifications and experience in healthcare will have an advantage in this role.

💰 Compensation & Benefits

Salary Range: £35,000 - £45,000 per annum (based on experience and qualifications)

Benefits:

• 26 days of annual leave, plus bank holidays, with the option to buy more or sell back annual leave
• Complimentary private medical and dental coverage, access to Employee Assistance Program, and Income Protection
• Access to world-class radiotherapy – free to you and your immediate family, if required
• Competitive Company Contributory Pension Scheme
• Access to well-being community, with access to Babylon Health and Headspace Wellbeing
• Free parking at most of our centres
• Exclusive retail discounts

Working Hours: Full-time, primarily remote with occasional travel for team meetings and external events

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Social Media Manager role in the UK with 5-10 years of experience.

📌 Applicant Insights

🔍 Company Context

Industry: GenesisCare is a leading provider of private oncology services in the UK, pioneering a transformation in cancer care through innovative, personalised treatments and integrated care approaches.

Company Size: GenesisCare UK has 1,001-5,000 employees globally, with a team of over 600 highly trained physicians, healthcare professionals, and support staff operating 14 specialist outpatient cancer centres across the UK.

Founded: GenesisCare was founded in 2008 and has since grown to become a worldwide provider of integrated cancer care, with operations in Australia, Spain, and the UK.

Company Description:

• GenesisCare UK is the leading provider of private oncology services in the UK, offering the latest proven treatments, including advanced diagnostics, medical oncology, radiotherapy, and Theranostics
• The company takes an integrated approach to cancer care, focusing on treating the whole patient, not just the cancer, and offers wellbeing services in partnership with Penny Brohn UK and exercise medicine
• GenesisCare collaborates with universities and leading clinicians globally to research and develop improved cancer treatments, with a UK clinical trials programme aiming to broaden access to new therapies

Company Specialties:

• Cancer Care
• Radiation Therapy
• Medical Oncology
• SABR
• Clinical Trials
• Cancer Research

Company Website: http://www.genesiscare.com

ASSUMPTION: GenesisCare’s focus on innovation, collaboration, and purpose-led care creates an environment where employees can make a real impact while advancing their careers.

📊 Role Analysis

Career Level: This role is suitable for an experienced Social Media Manager looking to take the next step in their career, with the opportunity to make a significant impact on GenesisCare’s brand and online presence.

Reporting Structure: The Social Media Manager will report directly to the Head of Marketing and work closely with internal teams, including clinical and operational teams, to amplify brand reach and engagement.

Work Arrangement: This role is primarily remote, with occasional travel for team meetings and external events. It offers flexibility and the opportunity to work from home, with free parking available at most of our centres.

Growth Opportunities:

• Progression to a senior or leadership role within the marketing department
• Expansion of responsibilities to include additional marketing channels or campaigns
• Opportunities to work on international projects or collaborate with global teams

ASSUMPTION: The Social Media Manager role at GenesisCare offers a unique opportunity for career growth and development within a purpose-led organisation.

🌍 Location & Work Environment

Office Type: Primarily remote, with occasional travel for team meetings and external events

Office Location(s): United Kingdom (Home-Based)

Geographic Context:

• The United Kingdom has a vibrant and diverse job market, with a strong focus on innovation and technology in the healthcare sector
• The UK is home to world-class cancer care facilities and research institutions, providing ample opportunities for collaboration and professional development
• The United Kingdom offers a high quality of life, with a rich cultural heritage, diverse landscapes, and a wide range of leisure and entertainment options

Work Schedule: Full-time, with flexible working hours and the opportunity to work from home

ASSUMPTION: The primarily remote work arrangement for this role offers a high degree of flexibility and work-life balance, while occasional travel provides opportunities for team building and collaboration.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR team
• In-depth interview with the Head of Marketing and relevant team members
• Final interview with the Director of Marketing

Key Assessment Areas:

• Strategic thinking and planning
• Content creation and storytelling
• Analytical skills and data interpretation
• Cultural fit and alignment with GenesisCare’s values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of GenesisCare’s brand and values in your application
• Prepare examples of your previous social media campaigns and their outcomes
• Be ready to discuss your approach to data-driven decision-making and content optimization

ATS Keywords: Social Media Management, Content Strategy, Analytics, Community Engagement, Copywriting, Visual Design, SEO, Google Analytics, Campaign Delivery, Data Interpretation, Audience Targeting, Digital Trends, Organizational Skills, Healthcare Knowledge, Creativity, Proactive Thinking

ASSUMPTION: The interview process for this role will focus on assessing the candidate’s strategic thinking, creativity, and cultural fit, as well as their technical skills and experience in social media management.

🛠️ Tools & Technologies

• Social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn)
• Analytics tools (e.g., Google Analytics, Hootsuite Insights, Sprout Social)
• Graphic design tools (e.g., Canva, Photoshop)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The ideal candidate will have experience with the mentioned tools and technologies, as well as a willingness to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Patient-centric
• Innovative
• Collaborative
• Accountable
• Respectful

Work Style:

• Proactive and strategic
• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you align with GenesisCare’s patient-centric approach to cancer care?
• Can you provide an example of a time when you used data to inform a strategic decision in a previous role?
• How do you approach collaboration and teamwork, particularly when working with diverse stakeholders?

ASSUMPTION: Candidates who demonstrate a strong alignment with GenesisCare’s values and a proactive, collaborative work style will be well-suited to this role.

⚠️ Potential Challenges

• Managing multiple social media platforms and ensuring consistent branding across all channels
• Keeping up with the fast-paced nature of social media trends and algorithm changes
• Balancing the need for data-driven decision-making with the importance of creativity and innovation
• Collaborating effectively with internal teams and stakeholders, including clinical and operational teams

ASSUMPTION: The ideal candidate will have experience overcoming these challenges in previous roles and be able to demonstrate their ability to adapt and thrive in a dynamic environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses primarily on digital and social media channels, requiring a strong understanding of online trends and analytics
• Compared to other social media management roles, this position offers the opportunity to work in a purpose-led organisation with a strong focus on innovation and patient care
• Career progression in this role may involve expanding responsibilities to include additional marketing channels or taking on a leadership position within the marketing department

ASSUMPTION: Candidates with experience in similar roles within the healthcare industry or a strong understanding of digital marketing trends will be well-suited to this position.

📝 Sample Projects

• Developing and executing a social media campaign to launch a new cancer treatment or service line
• Analysing and optimising the performance of existing social media content and campaigns
• Collaborating with internal teams to create engaging and informative content for social media channels

ASSUMPTION: The ideal candidate will have experience with these types of projects and be able to demonstrate their ability to deliver results in a fast-paced, dynamic environment.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does GenesisCare support the professional development and growth of its employees?
• Can you provide an example of a successful social media campaign that GenesisCare has run in the past, and what made it successful?
• How does GenesisCare approach collaboration and knowledge-sharing between its UK and global operations?
• What are the key priorities for this role in the first 90 days?

ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your previous social media campaigns and their outcomes
• Be ready to discuss your approach to data-driven decision-making and content optimization
• Follow up with the GenesisCare HR team one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.