Social Media Manager

📌 Core Information

🔹 Job Title: Social Media Manager

🔹 Company: Later

🔹 Location: New York, United States

🔹 Job Type: Full-time, Remote OK

🔹 Category: Marketing

🔹 Date Posted: 2025-07-04

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK (Boston, MA; Vancouver, BC; Chicago, IL; Vancouver, WA)

🚀 Job Overview

Key aspects of this role include:

• Strategic lead for multiple brand accounts across social platforms
• Setting and tracking content goals aligned with client objectives
• Creative oversight and hands-on execution
• Community management and engagement

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on client outcomes and content performance.

📋 Key Responsibilities

✅ Act as the strategic lead for multiple brand accounts across social platforms

✅ Set and track content goals aligned with client objectives (awareness, engagement, conversion)

✅ Communicate performance insights and next steps clearly to internal and external teams

✅ Anticipate client needs and proactively pitch new ideas, formats, and campaigns

✅ Guide the content process from concept to execution, ensuring everything is on-brand and on-strategy

✅ Ensure content feels social-first, timely, and tailored to each platform

✅ Collaborate closely with design, video, and influencer teams to bring ideas to life

✅ Jump in to write copy, storyboard content, or shoot quick iPhone videos when needed

✅ Engage in community management—responding to comments, shaping tone, and joining real-time cultural conversations

✅ Post live during events, drops, or key cultural moments when applicable

ASSUMPTION: This role involves a mix of strategic planning, creative direction, and hands-on execution, with a strong focus on client outcomes and content performance.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, or a related field is preferred.

Experience: 5+ years proven experience as a Community Manager, Social Media Manager, or similar role with a strong focus on content creation and community engagement.

Required Skills:

• Proven track record of independently managing and growing a social media presence for a large B2C brand.
• Excellent content creation skills including exceptional writing and editing skills, with the ability to adapt tone and style for different platforms and audiences.
• Comfortable digging into performance data and analysis and using those insights to adjust strategy and report on overall impact.
• Natural desire to be active on social media and live and breathe social media trends.
• Ability to think creatively and generate innovative content ideas.
• Experience with social media management tools (e.g., Later, Hootsuite, Buffer, Sprout Social) is a plus.
• Strong organizational skills and the ability to manage multiple projects simultaneously.

Preferred Skills:

• Previous agency experience managing client relationships.

ASSUMPTION: This role requires a strong background in social media management, content creation, and community engagement, with a proven track record of driving client outcomes and managing client relationships.

💰 Compensation & Benefits

Salary Range: $85,000 - 100,000 OTE (On Target Earnings)

Benefits:

• Competitive benefits package
• Flexible work arrangements
• Opportunities for professional growth and development

Working Hours: Full-time, with flexibility for remote work

ASSUMPTION: The salary range is based on market data for similar roles in the New York area, with additional compensation for remote work flexibility.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically social media and influencer marketing

Company Size: 201-500 employees

Founded: 2014

Company Description:

• Later is the enterprise leader in social media and influencer marketing software, services, and data
• Trusted by leading brands and agencies worldwide for social media management, influencer marketing, and link in bio tools
• Partnerships and integrations with top social platforms like Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest

Company Specialties:

• Social Media Management
• Social Media Marketing
• Instagram
• Tech
• Content Marketing
• Influencer Marketing
• Creator Economy
• Digital Marketing

Company Website: later.com

ASSUMPTION: Later is a well-established company in the social media and influencer marketing industry, with a strong focus on software solutions and services for brands and agencies.

📊 Role Analysis

Career Level: Mid-level to senior, with a focus on strategic planning and execution

Reporting Structure: This role may report to a Marketing Director or similar position, with cross-functional collaboration with creative, influencer, and other marketing teams

Work Arrangement: Remote OK, with offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA

Growth Opportunities:

• Potential for career advancement within the marketing department or broader organization
• Opportunities to work on high-profile client accounts and campaigns
• Chance to contribute to the development and improvement of Later's social media and influencer marketing products and services

ASSUMPTION: This role offers opportunities for professional growth and development, with a focus on driving client outcomes and contributing to the success of Later's products and services.

🌍 Location & Work Environment

Office Type: Remote OK, with offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA

Office Location(s): Boston, MA; Vancouver, BC; Chicago, IL; Vancouver, WA

Geographic Context:

• New York, United States
• Remote work opportunities with a focus on Eastern Time Zone (ET) hours

Work Schedule: Full-time, with flexibility for remote work

ASSUMPTION: This role is based in New York, United States, with remote work opportunities and a focus on Eastern Time Zone (ET) hours.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• In-depth interview with the marketing team
• Final interview with the marketing director or similar position

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Content creation and creative direction abilities
• Client management and communication skills
• Data analysis and performance tracking skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Showcase your understanding of Later's products and services, and the social media and influencer marketing industry
• Prepare examples of your previous social media campaigns and their outcomes

ATS Keywords: Social Media Management, Content Creation, Community Engagement, Client Strategy, Performance Analysis, Creative Oversight, Project Management, Writing, Editing, Collaboration, Data Analysis, Trend Awareness, Organizational Skills, Adaptability, Emotional Intelligence, Proactivity

ASSUMPTION: The application process for this role is likely to involve multiple interviews, with a focus on assessing the candidate's strategic thinking, creative direction, client management, and data analysis skills.

🛠️ Tools & Technologies

• Social media management tools (e.g., Later, Hootsuite, Buffer, Sprout Social)
• Data analysis and reporting tools
• Project management tools

ASSUMPTION: This role requires proficiency in social media management tools, data analysis and reporting tools, and project management tools.

👔 Cultural Fit Considerations

Company Values:

• Inclusion-first mindset
• Culture add rather than culture fit
• Unbiased hiring, pay, and promotion practices

Work Style:

• Proactive and results-driven
• Strategic and forward-thinking
• Curious and adaptable
• Emotionally intelligent and collaborative

Self-Assessment Questions:

• Do you proactively take initiative and align your actions with company goals?
• Are you comfortable handling shifting priorities and managing your time effectively?
• Do you share insights to help the team stay ahead and make informed decisions?

ASSUMPTION: Later is committed to fostering a culture rooted in an inclusion-first mindset, with a focus on hiring and building teams for culture add rather than culture fit.

⚠️ Potential Challenges

• Managing multiple client accounts and their unique needs and objectives
• Keeping up with the fast-paced and ever-changing social media landscape
• Balancing strategic planning with hands-on execution and community management
• Working remotely and managing remote team dynamics

ASSUMPTION: This role presents challenges in managing multiple client accounts, staying current with social media trends, balancing strategic and tactical work, and working remotely.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on strategic client outcomes and creative oversight, rather than purely tactical execution
• Industry-specific context: social media and influencer marketing software and services
• Career path comparison: potential for career advancement within the marketing department or broader organization

ASSUMPTION: This role offers opportunities for professional growth and development, with a focus on driving client outcomes and contributing to the success of Later's products and services.

📝 Sample Projects

• Developing and executing a social media campaign for a major brand launch
• Analyzing performance data to optimize content strategy and improve engagement
• Managing a team of creatives to produce high-quality, on-brand content for multiple client accounts

ASSUMPTION: This role involves a mix of strategic planning, creative direction, and hands-on execution, with a focus on driving client outcomes and improving content performance.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the marketing department?
• How does Later support work-life balance for remote employees?
• What are the most pressing challenges facing the social media and influencer marketing industry, and how is Later addressing them?
• What opportunities are there for professional growth and development within this role and the broader organization?
• How does Later foster an inclusion-first mindset and promote diversity, equity, and inclusion within the company?

ASSUMPTION: These interview questions are designed to assess the candidate's fit with the company culture, team dynamics, and professional growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your previous social media campaigns and their outcomes
• Follow up with the hiring manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.