📌 Core Information
🔹 Job Title: Social Media Manager
🔹 Company: OpenStore
🔹 Location: Miami, FL, USA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 27, 2025
🔹 Experience Level: Mid-Level (3-5 years)
🔹 Remote Status: On-site (Miami, FL)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing organic social media strategy for Jack Archer, a fast-growing menswear brand.
- Creating and publishing engaging content daily across multiple platforms to drive engagement and traffic.
- Collaborating cross-functionally with creative and performance teams to ideate content that converts and builds affinity.
- Monitoring trends, conversations, and competitors to keep Jack Archer culturally relevant and ahead of the curve.
- Engaging directly with the community and amplifying customer stories through responses to DMs and comments.
- Tracking and reporting performance weekly with clear insights and recommendations.
- Identifying and coordinating with influencers and UGC creators to scale content and reach.
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and strong communication skills. The ideal candidate will have a deep understanding of social media trends and a passion for menswear and internet culture.
📋 Key Responsibilities
✅ Develop and execute the brand’s organic social strategy across Instagram, TikTok, Threads, YouTube, LinkedIn, and emerging platforms.
✅ Own the social calendar, working cross-functionally to align messaging with product drops, campaigns, and business priorities.
✅ Create and publish daily content—both planned and reactive—that drives engagement, shares, and traffic.
✅ Collaborate with creative and performance teams to ideate content that converts and builds affinity.
✅ Monitor trends, conversations, and competitors to keep Jack Archer culturally relevant and ahead of the curve.
✅ Respond to DMs and comments, engaging directly with our community and amplifying customer stories.
✅ Track and report performance weekly with clear insights and recommendations.
✅ Identify and coordinate with influencers and UGC creators to scale content and reach.
ASSUMPTION: The responsibilities listed above are subject to change based on business needs and may evolve over time. The ideal candidate will be adaptable and comfortable with a dynamic work environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
Experience: 3-5 years of social media experience, ideally with a high-growth DTC brand or agency.
Required Skills:
- Strong aesthetic eye and understanding of what makes content resonate on each platform.
- Hands-on experience with content creation—filming, editing, writing copy.
- Excellent written and verbal communication skills with a sharp, modern tone.
- Deep familiarity with social trends, internet culture, and the DTC landscape.
- Data-driven mindset with an understanding of key KPIs (engagement, reach, CTR, etc.).
- Comfortable with tools like Later, Canva, CapCut, and native platform analytics.
Preferred Skills:
- Experience with paid social media advertising.
- Fluency in Spanish or other languages.
ASSUMPTION: While the preferred skills are not required, they would be beneficial for the role and may be considered during the hiring process.
💰 Compensation & Benefits
Salary Range: $65,000 - $85,000 per year (based on industry standards for a mid-level social media manager in Miami, FL).
Benefits:
- Competitive salary and meaningful equity (for corporate roles only).
- 100% medical, dental, and vision coverage, access to One Medical, Headspace, and Spring Health.
- Flexible PTO with 12 holidays and competitive parental leave.
- Wellness stipend of $1,200 annually paid on a monthly basis.
- Fertility reimbursement of $20,000 lifetime benefit from Carrot Fertility.
- Breakfast, lunch, and dinner stipend every day of the week from Uber Eats.
Working Hours: Full-time, Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for occasional early mornings, evenings, or weekends as needed).
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. The benefits listed are subject to change and may be updated based on company policies.
📌 Applicant Insights
🔍 Company Context
Industry: OpenStore operates in the e-commerce and software development industries, focusing on inspiring entrepreneurs and shoppers to find something new.
Company Size: OpenStore has 51-200 employees, providing a mid-sized company environment where applicants can have a significant impact on the business.
Founded: OpenStore was founded in 2021, making it a relatively new company with a strong focus on growth and innovation.
Company Description:
- OpenStore is on a mission to inspire entrepreneurs and shoppers to find something new.
- The company gives entrepreneurs the simplest way to sell their e-commerce businesses and receive liquidity.
- OpenStore manages the largest number of Shopify brands with over 100,000 products across various categories.
Company Specialties:
- E-commerce platform development and management.
- Brand acquisition and growth strategies.
- Consumer shopping app development.
Company Website: open.store
ASSUMPTION: OpenStore's focus on innovation and growth provides an exciting environment for applicants looking to make a significant impact on a fast-growing company.
📊 Role Analysis
Career Level: Mid-Level (3-5 years of experience).
Reporting Structure: The Social Media Manager will report directly to the Marketing Director and work closely with cross-functional teams, including creative and performance teams.
Work Arrangement: This role is on-site, requiring the candidate to work from OpenStore's office in Wynwood, Miami, FL.
Growth Opportunities:
- As OpenStore continues to grow, there may be opportunities for the Social Media Manager to take on additional responsibilities or move into a leadership role.
- The company's focus on innovation and experimentation may provide opportunities for the candidate to explore new areas of interest within the marketing department.
ASSUMPTION: OpenStore's rapid growth and focus on innovation provide numerous opportunities for candidates to grow both personally and professionally within the company.
🌍 Location & Work Environment
Office Type: OpenStore's office is located in the vibrant Wynwood neighborhood of Miami, FL, providing a creative and inspiring work environment.
Office Location(s): Wynwood, Miami, FL, US
Geographic Context:
- Miami, FL, is a multicultural city with a strong focus on arts, culture, and entertainment.
- The Wynwood neighborhood is known for its street art, galleries, and trendy restaurants.
- Miami's subtropical climate offers mild winters and warm summers, with plenty of sunshine throughout the year.
Work Schedule: The Social Media Manager will work a standard full-time workweek, with occasional early mornings, evenings, or weekends as needed to monitor social media channels and engage with the community.
ASSUMPTION: OpenStore's office location in Wynwood, Miami, FL, provides a vibrant and creative work environment that may appeal to candidates who enjoy being surrounded by art, culture, and entertainment.
💼 Interview & Application Insights
Typical Process:
- Online application submission and resume screening.
- Phone or video call with the HR department to discuss the role and answer initial questions.
- In-depth interview with the Marketing Director and/or other members of the marketing team to assess the candidate's skills and cultural fit.
- Final interview with the CEO or another executive team member to discuss the candidate's long-term vision and goals.
Key Assessment Areas:
- Creativity and strategic thinking in social media content creation and planning.
- Communication skills and ability to engage with the community and amplify customer stories.
- Data-driven mindset and ability to track and report performance.
- Cultural fit and alignment with OpenStore's mission and values.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant social media experience and skills.
- Include examples of your previous social media work, such as campaigns you've managed or content you've created.
- Be prepared to discuss your understanding of Jack Archer's brand and how you would approach growing its organic social media presence.
ATS Keywords: Social Media Management, Content Creation, Strategic Planning, Community Engagement, Trend Monitoring, Data Analysis, Communication Skills, Influencer Coordination, Brand Storytelling, Cultural Relevance, Performance Tracking, Cross-Functional Collaboration, Aesthetic Eye, DTC Landscape Familiarity, Content Ideation, Customer Engagement
ASSUMPTION: OpenStore's interview process is designed to assess the candidate's skills, cultural fit, and long-term potential within the company. Applicants should be prepared to discuss their previous experience and provide examples of their work.
🛠️ Tools & Technologies
- Later (social media content planning and scheduling).
- Canva (graphic design for social media content).
- CapCut (video editing for social media content).
- Native platform analytics (Instagram Insights, TikTok Analytics, etc.).
ASSUMPTION: The tools and technologies listed above are subject to change based on the company's needs and may be updated as new tools become available.
👔 Cultural Fit Considerations
Company Values:
- Inspire: OpenStore is on a mission to inspire entrepreneurs and shoppers to find something new.
- Simplify: The company strives to make the process of selling an e-commerce business simple and straightforward.
- Grow: OpenStore is focused on growth and innovation, both as a company and as an individual.
Work Style:
- Collaborative: OpenStore values a team-based approach to problem-solving and decision-making.
- Adaptable: The company's fast-paced environment requires employees to be flexible and adaptable to change.
- Data-driven: OpenStore uses data and analytics to inform decision-making and measure performance.
Self-Assessment Questions:
- Do you align with OpenStore's mission to inspire entrepreneurs and shoppers to find something new?
- Are you comfortable working in a fast-paced, collaborative environment that requires adaptability and flexibility?
- Do you have a data-driven mindset and a strong understanding of social media trends and analytics?
ASSUMPTION: OpenStore's company values and work style provide a framework for assessing candidates' cultural fit and alignment with the company's mission and goals.
⚠️ Potential Challenges
- The fast-paced nature of the role may require the Social Media Manager to work early mornings, evenings, or weekends to monitor social media channels and engage with the community.
- The role may involve working with a wide range of stakeholders, including creative and performance teams, influencers, and UGC creators, which may require strong communication and collaboration skills.
- The Social Media Manager may need to stay up-to-date with the latest social media trends and best practices, which may require ongoing learning and development.
- The role may involve working with sensitive customer information, which requires a high level of discretion and confidentiality.
ASSUMPTION: The potential challenges listed above are subject to change based on business needs and may evolve over time. The ideal candidate will be adaptable and comfortable with a dynamic work environment.
📈 Similar Roles Comparison
- Unlike traditional social media manager roles, this position focuses on organic growth rather than paid advertising, requiring a strong understanding of content creation and community engagement.
- The role's focus on a single brand, Jack Archer, allows for a deep dive into the brand's unique voice and aesthetic, rather than managing multiple brands with varying tones and styles.
- As a mid-sized company, OpenStore offers the opportunity for the Social Media Manager to have a significant impact on the brand's growth and success, with more autonomy and responsibility than they might have in a larger organization.
ASSUMPTION: The comparison points listed above provide a high-level overview of how this role differs from similar positions in the industry. Applicants should consider their personal preferences and career goals when evaluating this opportunity.
📝 Sample Projects
- Developing and executing a social media strategy for a product launch, including creating engaging content, coordinating with influencers, and tracking performance.
- Creating a social media calendar that aligns with business priorities, such as product drops, campaigns, and holidays, and optimizing content for each platform.
- Monitoring social media trends and conversations to identify opportunities for Jack Archer to engage with its audience and stay culturally relevant.
ASSUMPTION: The sample projects listed above are intended to provide a sense of the types of tasks and responsibilities the Social Media Manager may encounter in this role. The actual projects and tasks may vary based on business needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department, and how this role fits into the broader organization?
- How does OpenStore approach brand consistency across multiple platforms, and what role will I play in maintaining and evolving Jack Archer's unique voice and aesthetic?
- Can you provide examples of how OpenStore has adapted to changes in the social media landscape, and how this role might contribute to that process?
- What opportunities are there for growth and development within the marketing department and the company as a whole?
- How does OpenStore measure the success of its social media efforts, and what key performance indicators (KPIs) will I be responsible for tracking and reporting on a weekly basis?
ASSUMPTION: The key questions listed above are intended to help applicants better understand the role, the team, and the company culture. Applicants should feel free to ask additional questions based on their personal interests and concerns.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: OpenStore Social Media Manager Application
- Tailor your resume and cover letter to highlight your relevant social media experience and skills, including specific examples of your previous work and achievements.
- Prepare a portfolio or examples of your previous social media work, showcasing your creativity, strategic thinking, and ability to engage with communities.
- Follow up with the HR department one week after submitting your application to inquire about the status of your application and express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
