📌 Core Information
🔹 Job Title: Social Media Manager
🔹 Company: Interchain Labs (Skip)
🔹 Location: New York, United States (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: May 25, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing social media strategies for community engagement and growth
- Creating engaging content across various platforms to support marketing campaigns
- Managing and coordinating Cosmos' official communication channels
- Building and maintaining relationships with key influencers and communities
- Collaborating cross-functionally to engage the community across campaigns
ASSUMPTION: This role requires a strong understanding of Web3 culture, internet trends, and community dynamics. The ideal candidate will be comfortable working in a fast-paced, ever-evolving environment and have a proven track record of driving community growth and engagement.
📋 Key Responsibilities
✅ Develop and execute social media strategies aimed at community engagement and growth
✅ Create engaging and informative content in long and short form, covering updates, developments, and supporting marketing campaigns
✅ Manage and coordinate Cosmos’ official communication channels: social media, blogs, and communities for content distribution and creation
✅ Develop and maintain key influencer and community relationships, engaging with leaders, brands, and communities in Cosmos to empower them and co-create content and/or activations that build a powerful network
✅ Create systems, standards, and maintain a proper tool stack to efficiently and effectively manage channels in a scalable way
✅ Identify what resonates with the community and work with product, marketing, and other teams to engage the community across campaigns
✅ Manage vendors and tooling that assist in social media management or content creation
ASSUMPTION: This role requires a high level of independence, self-motivation, and adaptability. The ideal candidate will be comfortable working in a dynamic environment and have a strong understanding of the crypto ecosystem and landscape.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 2-4 years of experience in social media management, content creation, and/or community management
Required Skills:
- Proven track record of driving community growth and engagement
- Strong understanding of internet and Web3 culture, memes, and community dynamics
- Excellent communication and interpersonal skills
- Strong creative and strategic thinking
- Fluency in English
Preferred Skills:
- Strong social media presence
- Deeply familiar with the crypto ecosystem and landscape
- Funny, relatable, and witty on the spot
ASSUMPTION: Candidates with a strong portfolio of high-impact social media content and campaigns, as well as experience launching and scaling community campaigns or activations with measurable results, will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (USD) - This is an estimate based on industry standards for a role of this level in the United States
Benefits:
- 18 days of paid leave
- Premium health insurance
- Competitive regional compensation and token compensation
- Office space and accommodations for remote work
Working Hours: Full-time (40 hours per week) with flexible working hours
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level in the United States. The actual salary may vary depending on the candidate's experience, skills, and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on blockchain technology and decentralized networks
Company Size: 11-50 employees - This means the company is small to medium-sized, offering a more intimate work environment with closer collaboration among team members
Founded: The Interchain Foundation was founded in 2017, with Interchain Labs (formerly Skip) joining as a subsidiary in 2023
Company Description:
- Interchain Labs leads development for the Cosmos Hub, ecosystem, and stack, offering developers full-stack programmability, complete ownership of their economics, and best-in-class distribution to users
- The company's mission is to build a more free, more fair internet with the Cosmos platform at the core, empowering developers to build sovereign, interoperable blockchains
- Interchain Labs is committed to fostering a diverse and inclusive workplace, encouraging individuals from underrepresented backgrounds to apply
Company Specialties:
- Blockchain
- Blockchain security
- Decentralized networks
- Open source software
Company Website: http://www.interchain.io
ASSUMPTION: As a smaller company, Interchain Labs offers a more agile and collaborative work environment, with opportunities for employees to make a significant impact on the company's growth and success.
📊 Role Analysis
Career Level: Mid-level - This role requires a balance of strategic thinking, creativity, and tactical execution, making it well-suited for a mid-career professional
Reporting Structure: The Social Media Manager will report directly to the Marketing Manager and work closely with other teams, including Product, Engineering, and Community
Work Arrangement: Remote OK - This role can be performed remotely, with some flexibility for in-person collaboration in New York
Growth Opportunities:
- As the company grows, there may be opportunities for the Social Media Manager to take on additional responsibilities or move into a leadership role
- The dynamic nature of the blockchain industry offers numerous opportunities for professional development and growth
- Working closely with other teams and stakeholders may provide opportunities to learn new skills and gain exposure to different aspects of the business
ASSUMPTION: Given the company's focus on innovation and growth, the Social Media Manager will have ample opportunities to learn, grow, and make a significant impact on the company's success.
🌍 Location & Work Environment
Office Type: Remote-friendly with an office in New York - The company offers flexible work arrangements, with the option to work remotely or in the office
Office Location(s): New York, United States
Geographic Context:
- The New York office is located in a vibrant, multicultural city with a thriving tech industry and numerous networking opportunities
- New York offers a wide range of cultural attractions, including museums, theaters, and restaurants
- The city has a diverse and inclusive community, with a strong presence of blockchain and cryptocurrency enthusiasts
Work Schedule: Full-time (40 hours per week) with flexible working hours - The company offers a flexible work schedule, with the option to work remotely or in the office
ASSUMPTION: The company's remote-friendly work environment and flexible work arrangements allow employees to maintain a healthy work-life balance while still being able to collaborate and connect with their colleagues.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR team
- Interview with the Marketing Manager
- Interview with the CEO or another senior team member
- Final decision and offer
Key Assessment Areas:
- Cultural fit and alignment with company values
- Understanding of Web3 culture, internet trends, and community dynamics
- Strategic thinking and creativity
- Communication and interpersonal skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include examples of your previous social media campaigns and their results
- Demonstrate your understanding of the crypto ecosystem and landscape in your application materials
ATS Keywords: Social Media Management, Content Creation, Community Engagement, Marketing, Web3, Internet Culture, Crypto, Blockchain
ASSUMPTION: The company's interview process is designed to assess the candidate's cultural fit, strategic thinking, and communication skills, as well as their understanding of Web3 culture and the crypto ecosystem.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Content creation tools (e.g., Canva, Adobe Creative Suite, Figma)
- Analytics and reporting tools (e.g., Google Analytics, Sprout Social, Hootsuite Insights)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The ideal candidate will have experience with a variety of social media management, content creation, and analytics tools, and be comfortable learning new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Ambition, work ethic, and m (slope) over prestige, accomplishments, and y-intercept
- Thoughtful and contentious dialogue over siloed and unilateral decision-making
- Acknowledging uncertainty/weakness and seeking support over unabated confidence and solo performances
Work Style:
- Self-starter with a high level of motivation and independence
- Collaborative and team-oriented
- Adaptable and comfortable working in a dynamic environment
Self-Assessment Questions:
- How do you align with Interchain Labs' values, particularly the emphasis on ambition, work ethic, and thoughtfulness?
- How do you approach acknowledging uncertainty or weakness in your work, and how do you seek support when needed?
- How do you balance independence and collaboration in your work style, and how do you adapt to dynamic environments?
ASSUMPTION: Interchain Labs values candidates who are self-motivated, adaptable, and comfortable working in a dynamic environment. The company also prioritizes thoughtfulness, collaboration, and a willingness to acknowledge uncertainty and seek support.
⚠️ Potential Challenges
- The fast-paced and ever-evolving nature of the blockchain industry may require the Social Media Manager to quickly adapt to new trends and technologies
- The role may require working with a diverse range of stakeholders, including developers, community members, and industry partners, which may present unique communication challenges
- The remote-friendly work environment may present challenges in terms of maintaining a healthy work-life balance and staying connected with colleagues
- The role may require working with vendors and tooling, which may present challenges in terms of project management and vendor relationships
ASSUMPTION: The ideal candidate will be comfortable working in a dynamic environment, adaptable to change, and skilled in project management and vendor relationships.
📈 Similar Roles Comparison
- Compared to other social media manager roles, this position may offer more autonomy and responsibility for driving community growth and engagement
- As a smaller company, Interchain Labs may offer more opportunities for professional development and growth compared to larger organizations
- This role may require more technical proficiency and understanding of the crypto ecosystem compared to similar roles in other industries
ASSUMPTION: The ideal candidate will have experience in social media management, content creation, and community engagement, as well as a strong understanding of the crypto ecosystem and blockchain technology.
📝 Sample Projects
- Developing and executing a social media campaign to launch a new blockchain product or service
- Creating a content calendar and scheduling tools to streamline the content creation and distribution process
- Building and maintaining relationships with key influencers and community members to drive engagement and growth
ASSUMPTION: The ideal candidate will have experience in developing and executing social media campaigns, creating content calendars, and building relationships with key influencers and community members.
❓ Key Questions to Ask During Interview
- How does the company support the professional development and growth of its employees?
- What are the biggest challenges facing the company in the next 12-24 months, and how does this role contribute to addressing those challenges?
- How does the company foster a culture of thoughtfulness, collaboration, and adaptability?
- What are the key priorities for this role in the first 30-60-90 days?
- How does the company measure the success of its social media efforts, and how does this role contribute to those metrics?
ASSUMPTION: The ideal candidate will be curious, strategic, and proactive in their approach to the role, and will ask thoughtful questions to better understand the company's goals, challenges, and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include examples of your previous social media campaigns and their results
- Demonstrate your understanding of the crypto ecosystem and landscape in your application materials
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
